Red Hair Color

Cosmetic World has recommended and sold La Riche Directions since 1987. Check out this cult classic La Riche Directions hair color chart in store. Vermillion Red infuses hair with life, with its deep blood-like formula and orange undertones. For the most vivid results, we recommend applying to bleached hair. Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application. Each tub contains 88ml semi-permanent hair colour 49mm tub opening for tint brush 100% vegan friendly and cruelty-free All Directions colours are inter-mixable to create a new shade Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Orange 31, Basic Red 51, HC Blue No.15, Basic Violet 16. Product warnings Do NOT dye eyelashes or eyebrows. If product comes in contact with the eyes, rinse immediately with clean water. Colours can sometimes stain certain surfaces & materials - use with care. Directions doesn’t have a specific longevity on the hair. Do not mix Directions with Peroxide. To achieve lighter shades than your current colour we recommend to seek professional advice. Shades may vary at manufacturer’s discretion.

Redken Color Fusion 5Vr Color Creme VIOLET/red Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Features and Benefits • 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. *Color bowl, brush and section clip sold separately.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Shades EQ Cream 05RV Red Violet Experience the transformative power of Redken Shades EQ Cream 05RV Red Violet, the go-to solution for vibrant, long-lasting hair color. As the #1 Acidic Demi Permanent Hair color in the United States, Shades EQ Cream offers unparalleled results, enhancing your hair's natural beauty while maintaining its health. This rich, creamy formula delivers maximum vibrancy with high reflective shades, perfect for achieving that stunning hue. Benefits & Features Acidic pH: Ensures gentle processing for outstanding condition and shine. No-Ammonia Formula: Minimizes cuticle damage, making it perfect for fragile hair. 100% Oxidative Dyes: Provides rich, deep, long-lasting color. Blend and Refresh: Ideal for blending 50% gray hair with a deeper result and refreshing all Redken permanent haircolor. Versatile Use: Can be used for lowlighting, color blocking, and achieving up to 75% gray coverage with demi-permanent results. Specifications Mixing Ratio: 1:1 with 10 vol. Pro-oxide Cream Developer Processing Time: 20-30 minutes at room temperature Application Methods: Can be applied with a bowl and brush or bottle Dilution: May be diluted with Shades EQ Cream Clear to lessen intensity Professional Use Only: Intended for licensed professionals to ensure the best results Directions Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer. Apply using a bowl and brush or bottle. Process at room temperature for 20 minutes (up to 30 minutes for optimal gray blending). Follow with Redken Color Extend Shampoo and Conditioner. For added shine, use Shades EQ Cream Clear alone or mix with other shades for customized results. Ready to transform your hair with the best in the industry? Elevate your color game with Redken Shades EQ Cream 05RV Red Violet today! Order now and discover why Redken is the #1 choice for professionals across the country. Your vibrant, healthy hair awaits!

Paul Mitchell The Color 4RV Red Violet Brown - Low ammonia permanent hair color. Offers outstanding vibrancy with natural looking results. True to tone & consistent color with shine and condition. Easy 1:1 mixing ratio. How to use? Mix 1:1 with the appropriate developers Process based on the result desired Rinse thoroughly Shampoo and condition with Paul Mitchell hair care products

Goldwell Colorance Magic Reflects Red Dawn 100ml Unlock the secret to vibrant, reflective color with Goldwell Colorance Magic Reflects Red Dawn. This subtle color mousse not only enhances your dark hair but also provides a soft hold for effortless styling. Crafted in Germany, this premium hair product offers a unique formula designed to give your hair a luminous glow without weighing it down. Perfect for those seeking a touch of brilliance in their locks, Goldwell Colorance Magic Reflects Red Dawn is your go-to solution for captivating color. Benefits & Features Reflective Color Glow: Infuse your dark hair with a stunning reflective glow, elevating your look to new heights. Soft Hold: Enjoy effortless styling with a gentle, yet effective hold that keeps your hair looking flawless all day long. Easy Application: Shake well before use, then simply dispense 1-2 tennis ball-sized portions onto towel-dried hair for easy distribution. Long-Lasting: With 8-10 applications per bottle, this mousse ensures lasting color enhancement without the need for frequent touch-ups. Washes Out Easily: Say goodbye to stubborn color residue – this mousse washes out in just one shampoo, making maintenance a breeze. Stand Out from the Ordinary Goldwell Colorance Magic Reflects Red Dawn stands out from the competition thanks to its innovative formula and exceptional results. Unlike other hair color products, this mousse offers a delicate balance between vibrant color enhancement and gentle care for your locks. With its ability to provide both a reflective color glow and a soft hold, it's truly a game-changer in the world of hair care. Solution for Lackluster Locks Are you tired of dull, lackluster hair that lacks dimension? Look no further than Goldwell Colorance Magic Reflects Red Dawn. Whether you're aiming to add a subtle touch of color to your dark locks or seeking a solution for lifeless hair, this mousse is here to rescue your strands. With its easy application and long-lasting results, it's the ultimate solution for achieving radiant, luminous hair that turns heads wherever you go. Specifications Origin: Made in Germany Size: 100 ml Directions Shake Well: Before application, ensure the product is thoroughly shaken to activate its formula. Dispense & Distribute: Holding the can with the nozzle pointing downwards, dispense 1-2 tennis ball-sized portions onto towel-dried hair. Comb Through: Use a comb to evenly distribute the mousse in sections, ensuring all strands are coated. Style as Desired: Once applied, style your hair as usual, without the need for rinsing. Enjoy Long-Lasting Results: With proper application, enjoy vibrant, reflective color that lasts through multiple washes. Ready to transform your hair with Goldwell Colorance Magic Reflects Red Dawn? Experience the magic for yourself and add a touch of brilliance to your locks today!

Adore Truly Red 60 Adore Semi-Permanent Hair Color is a new and innovative hair color that will infuse each strand with a vibrant burst of luxurious color without the use of ammonia, peroxide, or alcohol! Adore's exclusive formula offers a perfect blend of natural ingredients providing rich color, enhancing shine, and leaving hair soft and silky. Available in 40 beautiful, vibrant colors to bring out the creative side in you.  Hair is nurtured with penetrating conditioners while vibrant colors are deposited for truly intense results. Visit us at our superstore to consult with the latest Adore semi-permanent hair color chart. Features & Benefits Semi-permanent No ammonia  No peroxide No alcohol Lasts 2-6 weeks How to use Adore semi-permanent hair color on pre-lightened hair Use protective cream around hairline. Apply hair color 1/8" from scalp, and comb through thoroughly. Cover with a plastic cap, and process with heat for up to 15 minutes. Rinse and shampoo completely. Will Adore semi-permanent hair color work on dark hair? For maximum results, it is best for pre-lightened hair. How long does Adore semi-permanent hair color last? On pre-lightened hair, 2-6 weeks. PROFESSIONAL USE ONLY The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Cosmetic World has recommended and sold La Riche Directions since 1987. Check out this cult classic La Riche Directions hair color chart in store. We’ve turned up red to max intensity to achieve a coral red, red-orange toned finish that will leave hair glowing brighter than you ever imagined. For the most vivid results, we recommend applying to bleached hair. Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application. Each tub contains 88ml semi-permanent hair colour 49mm tub opening for tint brush 100% vegan friendly and cruelty-free All Directions colours are inter-mixable to create a new shade Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40, Basic Violet 16, Basic Red 51, Basic Orange 31. Product warnings Do NOT dye eyelashes or eyebrows. If product comes in contact with the eyes, rinse immediately with clean water. Colours can sometimes stain certain surfaces & materials - use with care. Directions doesn’t have a specific longevity on the hair. Do not mix Directions with Peroxide. To achieve lighter shades than your current colour we recommend to seek professional advice.

Schwarzkopf ESSENSITY Ammonia-free Permanent Color Creme 5-87 Light Brown Red Copper 60ml / 2.02oz Discover the brilliance of natural and intense colors with Schwarzkopf Essensity Permanent Ammonia-Free Oil Hair Color. Crafted to perfection, this transformative hair color formula brings you a world of possibilities, from stunning shades to up to 100% white hair coverage. Achieve vibrant results and lift your hair up to 4 levels, all while nurturing its structure and enhancing its natural shine. Features & Benefits: Vibrant Color: Experience color that reflects your true essence. Essensity Permanent Ammonia-Free Oil Hair Color delivers intense, reflective shades that leave a lasting impression. Total White Hair Coverage: Bid farewell to unwanted white hairs. This formula offers up to 100% coverage, ensuring a seamless blend with your natural hair color. Up to 4 Levels of Lift: Embrace versatility in your hair color journey. Achieve up to 4 levels of lift for a spectrum of captivating results. Gentle Formula: Free from ammonia, silicones, synthetic mineral oil, parabens, chemical odors and fragrance. Comfortable Formulation: Experience the pinnacle of color comfort with an ammonia-free formulation, ensuring a pleasurable application. Locked-In Brilliance: Seal in the color vibrancy and softness through the innovative Phytolipid Technology, providing enduring results. Hair Structure Stabilization: Your hair's health matters. During the coloring process, this formula stabilizes your hair structure, resulting in a vibrant yet healthy-looking color. Long-Lasting Protection: Shield your hair against external elements. Essensity's formula helps maintain your color's vibrancy and natural shine, ensuring a long-lasting and luminous hue. Embark on a journey of transformative color with Schwarzkopf ESSENSITY Hair Color 5-87 Light Brown Red Copper, where each product embodies a perfect blend of innovation, care, and superior results. Check out Schwarzkopf ESSENSITY Color Chart  Check out Schwarzkopf ESSENSITY Oil Developers PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy

Redken Shades EQ Equalizing Conditioning Color 03BR Brown Red Shades EQ hair gloss is an acidic demi-permanent haircolor which offers gentle processing on the hair for outstanding condition and shine benefits. All of Shades EQ gloss shades are acidic and provide an extensive array of shade options. With it's gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, it also provides shine-enhancing benefits for healthy, beautiful haircolor. Benefits & Features No Ammonia: Shades EQ is formulated without ammonia, so you won't have to deal with any overpowering smell or any discomfort while the color processes.Adds Shine: Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny.Color Correction Haircolor: It's time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish.Takes Only 20 Minutes: You read that right. Shades EQ only takes 20 minutes to process once it's applied. It's a quick, easy service for those who want gorgeous haircolor in an instant.

Schwarzkopf ChromaID Ruby Red Color Mask 6-88 Get ready to redefine your hair color with the Schwarzkopf ChromaID Ruby Red Color Mask 6-88! This intense ruby-red mask is perfect for creating vibrant, long-lasting color in just one application. Formulated with Schwarzkopf's innovative ChromaID technology, it not only deposits rich pigment but also conditions your hair, leaving it feeling soft, shiny, and healthy. Key Features Vibrant Ruby Red: Offers a striking red hue with depth and richness. ChromaID Technology: Blends color with care, providing a balance of vibrancy and nourishment. Customizable Intensity: Ideal for mix-and-match to achieve a personalized color tone. Conditioning Formula: Enriched to keep hair soft, manageable, and healthy-looking. Gentle on Hair: Free from harsh chemicals, ensuring a gentle, protective color application. Why You Should Buy Perfect for those looking to make a bold color statement, Schwarzkopf’s Ruby Red Color Mask is designed for easy at-home use, allowing you to achieve salon-quality results without the extra effort. Whether you're enhancing natural tones or creating a striking new look, this color mask offers versatility and nourishment in one package, making it a must-have for color enthusiasts.

Schwarzkopf Igora Royal Takeover 5-869 Light Brown Red Chocolate Violet 60g / 2.1oz Discover the Schwarzkopf Igora Royal Takeover 5-869 Light Brown Red Chocolate Violet Hair Color – a professional-grade solution that delivers a lasting chocolate-tinged violet hue. Perfect for transformations or gray coverage, Igora Royal 5-869 offers a reliable and vibrant result. Characteristics: Color Shade: 5-869 Light Brown Red Chocolate Violet. Igora Royal 5-869 presents a captivating chocolate-tinged violet shade that brings depth and brilliance to your hair. Enjoy exceptional coverage and a consistent hue from root to tip. 100% White Coverage: The potent formula ensures thorough saturation, even for stubborn gray strands. Experience a rejuvenated and seamless look that defies age. The IGORA ROYAL High Definition Technology: Schwarzkopf Igora Royal harnesses an exquisite, salon-exclusive formula trusted by professionals worldwide. Enriched with innovative color pigments and nourishing agents, it delivers optimal color outcomes while safeguarding hair health and vitality. Long-lasting Results: Formulated with advanced color retention technology, this hair color resists fading, providing enduring vibrancy and confidence. Versatile Application: Igora Royal adapts seamlessly to various techniques, from full-color applications to root touch-ups and creative highlights. Unleash your artistic vision with ease. Gentle on Hair: Despite its vibrant color payoff, Igora Royal remains gentle on your hair and scalp. Fortified with conditioning agents, it nurtures and shields hair during coloring, minimizing damage and preserving natural moisture. Eco-friendly: The product's packaging reflects Schwarzkopf’s commitment to sustainability – the tube is crafted from 100% recycled aluminum, the cap from 80% recycled plastic, and the folding box from a minimum of 96% sugarcane paper. Where can I find Schwarzkopf IGORA Royal Color Chart in-store near me? Are you curious about exploring a wide range of colors and finding your ideal shade? Our experts are here to assist you. Come and check out the IGORA Royal color chart or swatch book at our store located at 623 Yonge St, Toronto. Let's discover the perfect color for you! Where can I buy the IGORA Royal Color Chart for my salon? Are you searching for the IGORA Royal Color Chart for your salon? Do you want to offer your clients a wide range of vibrant color options? You can easily get the IGORA Swatch Book either in-store at Cosmetic World or order it conveniently through our website. Enjoy fast and efficient shipping to make your salon experience even better! *PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. It is essential to follow the instructions provided with the product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Schwarzkopf Igora Royal 6-28 Steel Red 60g / 2.1oz Discover the Schwarzkopf Igora Royal 6-28 Steel Red Hair Color – a professional-grade solution that delivers a lasting steel red hue. Perfect for transformations or gray coverage, Igora Royal 6-28 offers a reliable and vibrant result. Characteristics: Color Shade: 6-28 Steel Red. Igora Royal 6-28 presents a captivating steel red shade that brings depth and brilliance to your hair. Enjoy exceptional coverage and a consistent hue from root to tip. 100% White Coverage: The potent formula ensures thorough saturation, even for stubborn gray strands. Experience a rejuvenated and seamless look that defies age. The IGORA ROYAL High Definition Technology: Schwarzkopf Igora Royal harnesses an exquisite, salon-exclusive formula trusted by professionals worldwide. Enriched with innovative color pigments and nourishing agents, it delivers optimal color outcomes while safeguarding hair health and vitality. Long-lasting Results: Formulated with advanced color retention technology, this hair color resists fading, providing enduring vibrancy and confidence. Versatile Application: Igora Royal adapts seamlessly to various techniques, from full-color applications to root touch-ups and creative highlights. Unleash your artistic vision with ease. Gentle on Hair: Despite its vibrant color payoff, Igora Royal remains gentle on your hair and scalp. Fortified with conditioning agents, it nurtures and shields hair during coloring, minimizing damage and preserving natural moisture. Eco-friendly: The product's packaging reflects Schwarzkopf’s commitment to sustainability – the tube is crafted from 100% recycled aluminum, the cap from 80% recycled plastic, and the folding box from a minimum of 96% sugarcane paper. Where can I find Schwarzkopf IGORA Royal Color Chart in-store near me? Are you curious about exploring a wide range of colors and finding your ideal shade? Our experts are here to assist you. Come and check out the IGORA Royal color chart or swatch book at our store located at 623 Yonge St, Toronto. Let's discover the perfect color for you! Where can I buy the IGORA Royal Color Chart for my salon? Are you searching for the IGORA Royal Color Chart for your salon? Do you want to offer your clients a wide range of vibrant color options? You can easily get the IGORA Swatch Book either in-store at Cosmetic World or order it conveniently through our website. Enjoy fast and efficient shipping to make your salon experience even better! *PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. It is essential to follow the instructions provided with the product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Cosmetic World has recommended Schwarzkopf Igora Royal since 1980. Widely recognized as one of the most utilized professional hair colour brands. Reliable, vibrant, true color with uncompromising grey coverage and unbeatable retention. Visit our superstore to consult with the latest physical, true to colour Schwarzkopf Igora Royal Colour charts and choose from over 90 shades. Shop online for our great prices and FREE delivery*. FeaturesNew High Definition Technology The Igora Royal High Definition Technology features high-definition pigment matrices for clearest tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage. Stunning, Precise and Intense Color Results 40 NEW beautiful shades Absolute true-to-swatch results Up to 50% longer color retention* Up to 25% brighter color vibrancy** Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets Perfect color equalization, even on porous hair The clearest lifting shades and advanced care, for maximum contrast & shine *vs previous Igora Royal color cream. **Advanced care achieved with 12%/40 Vol. Igora Royal Oil Developer. For best results use with Schwarzkopf Igora Royal Developer. Voted #1 permanent color in Canada for the 3rd year in a row - 2012, 2013 & 2014! Salon Magazine Directions Usage of shades with up to 100% white hair coverage: Use Igora Royal 3%, 6%, 9% or 12% Developer Mixing ratio 1:1 Apply on dry hair Allow to develop for 30 - 45 minutes Rinse well Shampoo and neutralize with BC Bonacure Color Save products. Usage of shades with up to 50% white hair coverage: Use 3%, 6%, 9% or 12% developer. Mixing ratio 1:1. Apply on dry hair. Allow to develop for 30 - 45 minutes. Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. If a shade with 50% coverage has been chosen as the target shade, for hair that is 2 or more levels lighter, a corresponding base tone (-0, -4) needs to be added using a mixing ratio 2:1 (40g 4-99 + 20g 4-0). Pro tips Start your Igora Royal journey with Expert Amber Hug. Choosing the right developer: Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. For worn out color on previously tinted hair: Proceed a dual application; the colorist method for previously colored hair. Additional heat is optional and reduces the developing time by one-third. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows. [Custom Product Tab] Aqua (Water), Cetearyl Alcohol, Ceteareth-20 Ammonium Hydroxide Toluene-2,5-Diamine Sulfate, Glycol Distearate Octyldodecanol, Glyceryl Stearate, Sodium Laureth Sulfate, Glycerin, Resorcinol Potassium Hydroxide, Sodium Cetearyl Sulfate, 2,4-Diaminophenoxyethanol HCL 4-Chlororesorcinol, Oleic Acid, Sodium Sulfite, Parfum(Fragrance), Toluene-2,5-Diamine, Silica, Tetrasodium EDTA, Carbomer, Potassium Stearate, m-Aminophenol, Polyquaternium-39, Ascorbic Acid, Sodium Sulfate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Benzyl Salicylate, Moringa Pterygosperma Seed Extract, Citric Acid, Titanium Dioxide. [/Custom Product Tab]