Redken Shades EQ Cream
What is Shades EQ Cream?
• Acidic pH
• Correct and add condition to overly-lightened or damaged hair
• Blend 50% gray with a deeper result
• Can be used to refresh all Redken permanent haircolor
Shades EQ Cover Plus:
• Up to 75% gray coverage with demi-permanent results
• Subtle brightening effect for more visible reflect
• Maximum vibrancy with high reflective shades
What Else You Need to Know
• No-ammonia formula
• 100% oxidative dyes provide maximum longevity
• Rich cream consistency for more precise techniques, including lowlighting and color blocking
Exclusive to Redken:
Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
Directions
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer
• May be applied with a bowl and brush or bottle
• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade
• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending
• Follow with Color Extend Shampoo and Conditioner
• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit
• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit
PRO TIP: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.
Active Ingredients
• Acidic pH: ensures gentle processing for outstanding condition and shine
• No-Ammonia No-Lift Technology: minimizes cuticle damage
• 100% Oxidative Dyes: rich, deep, long-lasting color
• Pomegranate Oil, Rice Protein & Conditioning Polymer: help protect, moisturize and nourish hair fiber
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
from 1700 reviewsThis review is for the company Overall. I accidentally placed one order and then realized I needed something else. On both orders I paid for priority shipping because I needed it right away. It was completely my fault and I didn’t ask for a thing. Next thing you know within a day. I got an email from the company saying that they were putting the orders together and refunding me back one of the priority Shipping payments I sent. I just thought that this was so kind and goes to show who they are as a company. I will do business with them again, and we recommend them wherever I can.
Love the product but near impossible to find in the States so I was thrilled to find it available in Canada. Easy transaction and quick shipping. Even with paying for shipping from Canada, I spent less than what it would've cost me ordering from a US based company. Excellent experience.
I ordered a few times from CW. They are so great. Order confirnations, fast shipping, tracking. Nice packaging. Great customer service, they get back to you right away. Will continue to use. I ordered gold well products Very happy. !
Bottomless thank you to the entire team at Cosmetic World for providing great customer service.
Each time I've called the staff have been most helpful.eg. making an enquiry about a stock item that I was not able to find on their website.
Everyone has been most kind and helpful.
I would also like to give a shout out to the "packers" The products delivered were all in the meticulously packaged box.
Amazing!
Thanks again and keep up the good work.
I love all the products in Cosmetic World, I’m a hairstylist and I bought all my products here! The best quality and prices
This is the second time I ordered through Cometic World. Everything is done smoothly and the prices are absolutely fair. I checked Amazon and their price was better than anyone else. I do recommend this company strongly.
I was delighted with how prompt the order was delivered and with the excellent customer service. Products are good of course and I will recommend it.
This is my first order from cosmetic world and I can confidently say it will not be my last. The first time I used the product I used a 30v developer and it was too strong. Luckily I had 20v and it was a better experience. It does what it’s supposed to and more. You can get to a platinum level with this bleach. I used the developer that goes with this bleach as opposed to developer from my local beauty supply store in the states. Oh and my order arrived fast!
All my hair color needs in one stop! And a great price with fast delivery, sign me up! Thank you!
I highly recommend Cosmetic World! Great products and even better prices. The web store is easy to navigate and I made my purchase very easily and the product was shipped to me in less the estimated time. I highly recommend Cosmetic World.
Recently i've purchased my Goldwell Flat Marvel, which is the only product that works well with my hair, and i've used for years and years.
I was very happy to have found it at Cosmetic World, and my purchase/transaction went super smooth.
I received my product less than 1 week after purchase, and delivered to my door.
Thank you so much for such great experience 🩷⭐️⭐️⭐️⭐️⭐️🩷
I want to express my satisfaction with Cosmetic World for my recent purchase of Inoa L'Oréal hair dyes. The products arrived in perfect condition and on time. I am very happy with the purchase and appreciate the customer protection they offer for online shopping, which made me feel secure throughout the process. Knowing that I'm buying from a safe and reliable store adds an extra level of peace of mind. I'll will definitely shop at Cosmetic World again. I'm grateful to have found a store that offers quality products and excellent customer service.
This was delivered to me the NEXT DAY! I was so impressed. I am a local shopper but I was beyond thrilled to have it arrive so quickly! Cosmetic World has The best selection of professional products at nearly professional cost! I used to buy from a place based out of QC but I’m now converted! Thank you Cosmetic World 🩷
Love the ease of finding new beauty and hair products. Fast shipping and great quality!
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One stop shopping for all your professional beauty products.