Redken Shades EQ Cream
What is Shades EQ Cream?
• Acidic pH
• Correct and add condition to overly-lightened or damaged hair
• Blend 50% gray with a deeper result
• Can be used to refresh all Redken permanent haircolor
Shades EQ Cover Plus:
• Up to 75% gray coverage with demi-permanent results
• Subtle brightening effect for more visible reflect
• Maximum vibrancy with high reflective shades
What Else You Need to Know
• No-ammonia formula
• 100% oxidative dyes provide maximum longevity
• Rich cream consistency for more precise techniques, including lowlighting and color blocking
Exclusive to Redken:
Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
Directions
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer
• May be applied with a bowl and brush or bottle
• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade
• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending
• Follow with Color Extend Shampoo and Conditioner
• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit
• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit
PRO TIP: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.
Active Ingredients
• Acidic pH: ensures gentle processing for outstanding condition and shine
• No-Ammonia No-Lift Technology: minimizes cuticle damage
• 100% Oxidative Dyes: rich, deep, long-lasting color
• Pomegranate Oil, Rice Protein & Conditioning Polymer: help protect, moisturize and nourish hair fiber
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.















Let customers speak for us
from 1956 reviewsThe employees seem lovely and the products are authentic. They are professional and precise. I can't say enough good things! I will continue to purchase from this store.
Cosmetic World has a great variety of hair colour products. The customer service was top-notch: excellent communication and fast shipping. And the shipping was free for the products I ordered. In addition, the prices were reasonable.
Am so grateful to have found this distributor of European hair colour. Will definitely make future purchases.
Thank you Cosmetic World!
I've been using this hair color for 2 years now and no complaints! It gives great coverage for my greys and easy to mix and apply.
J'ai aimé le produit. Satisfaite du résultat de couleur
Cosmetic World was so helpful and professional. I ordered some hair dye and came within 2 days without a hitch. Thank you Cosmetic World!
Using the reasonably priced INOA hair dye I wondered if any developer would do...but this product line developer has some benefits for hair built in to this! Add to that so far I have dyed my hair Twice and still have lots left makes this a great value. I had been buying hair dye for the online mail subscription service paying a fortune and then shipping on top of that despite doubling orders which should have worked. That product faded so quickly unlike INOA which lasts even with red hair. Plus I like that as long as I do not mix this developer with the dye I can add a little more red in the summer or go a little more darker in the winter just by adding a complimentary color to go with the base and developer..saving the rest of the product for the next time needed..The bottle goes a long, long way and gives me the power to find the subtle shade differences that make me so happy I am a red head.
My order was delivered quickly and everything was as I expected.
This hair colour passed my 7 days of patch test (behind the ear), 30 minutes duration each time, without any adverse reactions. I think I have found a keeper for my ultra sensitive skin. The colour is amazing and covered all my greys. I used 10V Oxy colour with it.
My hairdresser recommended Cosmetic World to me. Their selection is superb with high quality products. I was able to find all the products I was looking for in one quick browse. The delivery fee was affordable and the products were delivered quick in a well packaged box. I highly recommend Cosmetic World to anyone looking to buy high quality and yet affordable hair products. If you can't make it in person, the delivery is a breeze!
I’ve been using Nioxin shampoo and conditioner for some time now and love it. But I want to praise Cosmetic World in particular. I discovered them just recently when I was comparing prices and they had the best prices by far, including all of the usual big discount retailers. This was my first time ordering from them and I was a little anxious about being in the US and ordering from Canada. But the shipping was not expensive and it arrived quickly and in perfect condition. I’m very pleased and will order again!
The perfect green to fade my daughter’s hair from blue teal to like green! We love anything joico!!!!!
This is the first time that I ordered from this company . we just found the color hair and then ordered, fast delivery. We are so happy
Amazing service and delivery great products easy to use ordering 👍
Vibrant, rich colour that lasts! Always trust Goldwell ❤️
This is the best brand when it comes to foot issues and nurturing the skin. The results are wonderful and the price point is excellent.
What customers think about the store
A wide selection of high-quality hair and beauty products from top brands at reasonable prices. Fast delivery with excellent customer service. Highly recommended for both professional and personal use.... A wide selection of high-quality hair and beauty products from top brands at reasonable prices. Fast delivery with excellent customer service. Highly recommended for both professional and personal use.
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