Redken
Since its inception in the 1960s, Redken has led the charge in professional hair care innovation, driven by the fusion of pH science and protein technology. With a strong focus on the latest runway trends, this brand delivers cutting-edge products, techniques, and salon services to fashion-conscious individuals and hairstyling professionals. Their extensive range encompasses top-notch shampoos, conditioners, and styling treatments, meticulously designed to cater to a spectrum of hair concerns and needs. Redken's commitment to innovation and rich heritage has firmly established it as a trusted name among those seeking beautiful, healthy hair. Earning accolades from the fashion and beauty press, Redken stands tall as a regular winner of prestigious beauty awards worldwide.
REDKEN - COLOR FUSION
Double Fusion Browns Gb Color Creme
$5.99
$18.00
Redken Double Fusion Browns Gb Color Creme
Buy 3 get 1 FREE!
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.
Features and Benefits
• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Acidic Bonding Curls Silicone-Free Shampoo
from $27.99
Redken Acidic Bonding Curls Silicone-Free Shampoo
Transform your curls with the Redken Acidic Bonding Curls Silicone-Free Shampoo, designed to restore and strengthen your hair with a 9% bonding care complex. This sulfate-free and silicone-free formula is enriched with citric acid and glycine, providing a gentle yet effective cleanse while preserving the natural curl pattern. Ideal for curly and coily hair types, it helps repair damage, reduce frizz, and enhance the overall health and appearance of your curls. Elevate your curl care routine with the power of acidic bonding.
Features
9% Bonding Care Complex: Combines citric acid and glycine to strengthen hair bonds and repair damage.
Silicone-Free Formula: Gently cleanses without the use of silicones, ensuring curls remain light and bouncy.
Sulfate-Free: Protects and preserves the natural oils in your hair, preventing dryness and frizz.
Enhances Curl Definition: Helps maintain and define the natural curl pattern for beautifully shaped curls.
Ideal for All Curl Types: Suitable for wavy, curly, and coily hair, making it versatile and effective for a variety of textures.
Why You Should Buy
Strengthens and Repairs: Strengthens hair bonds to reduce breakage and repair damage from the inside out.
Gentle Cleansing: Cleanses hair without stripping essential moisture, keeping curls soft and manageable.
Curl-Enhancing: Supports and enhances the natural curl pattern for defined, frizz-free curls.
Free from Harmful Additives: Free from sulfates and silicones, ensuring a gentle and effective cleanse.
Salon-Quality Care: Trusted by professionals for its superior formula and transformative results.
Lifestyle Integration
Incorporate the Redken Acidic Bonding Curls Shampoo into your regular hair care routine for resilient, well-defined curls. Whether you're gearing up for a day at the office, a workout, or a night out, this shampoo provides the essential care and moisture your curls need to stay healthy and vibrant. Perfect for everyday use, it ensures your curls are always looking their best.
REDKEN - BLONDE IDOL
Blonde Idol BL/.1 high lift conditioning cream
$18.99
Redken Blonde Idol BL/.1 high lift conditioning cream
This conditioning cream hair color is available in a wide range of never-brassy shades, from icy platinum to balanced beige.
Features and Benefits
• Cool blondes without toning in 1 step
• Up to 5 levels of lift in 1 step - perfect for balayage, highlights and more!
• Beige creates soft, beige results
• Best used on pale undertones
• Ideal for levels 5-7
• Warm reflect
Directions
• Mixing and Processing Mixing Ratio: 1:2 Pro-oxide Cream Developer: 20-40 vol. (maximum)• Levels of Lift: Up to 5 Processing Time: 45 minutes Special Instructions: For on/off scalp applications, process at room temperature for up to 45 minutes. Do not use heat.• Application: For all Global applications, start with dry hair and divide into 4 sections. Take 1/8-1/4" horizontal partings for even saturation. Rinse, then shampoo and condition with Blonde Idol hair care.
PROFESSIONAL USE ONLY
The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Color Extend Blondage Conditioner
$52.99
Redken Color Extend Blondage Conditioner 33.8 oz / 1L
NO TO BRASS. YES TO STRONG AND BRIGHT.
Redken Color Extend Blondage Conditioner is a color-depositing and protecting purple conditioner for blonde hair. This conditioner features citric acid to repair each hair from the core and pure violet (purple) pigments to remove unwanted brassiness and shades of orange to leave your blonde hair color cool and bright
FEATURES AND BENEFITS
- Color protecting conditioner for blondes- Gently cleanses and adds softness- Repairs and strengthens hair from the core- Features Pure Violet (purple) Pigment to eliminate brassiness- Includes Citric Acid to repair hair from the core
REDKEN
Max Sculpting Gel 250ml / 8.5oz
$24.99
$27.99
Redken Max Sculpting Gel
Introducing Redken Max Sculpting Gel, the ultimate solution for achieving long-lasting control and serious shine in your hairstyles. This super strong hold hair gel empowers your styles to stay put, ensuring that your desired look remains intact throughout the day.
Our Max Sculpting Gel offers maximum hold, providing you with the confidence that your hair will stay in place. Say goodbye to unruly strands and hello to a hairstyle that lasts. Enjoy the freedom to rock your favorite styles without worrying about them losing their shape or structure.
Experience the power of serious shine with Redken Max Sculpting Gel. This gel enhances the natural luster of your hair, giving it a radiant and glossy finish. Embrace the confidence that comes with hair that not only stays put but also catches the light and turns heads.
Our maximum hold gel is designed to provide flake-free control, ensuring that your hair looks polished and sleek without any unsightly residue. You can trust that your hairstyle will be pristine and well-defined, allowing you to step out with confidence.
Redken Max Sculpting Gel adds thickness and body to your hair, creating a fuller and more voluminous appearance. Enjoy the added boost of thickness, giving your hair a luxurious and dimensional look.
While this gel works effectively on any hair type, it is particularly ideal for short hair, groomed styles, or sleek and sculpted looks. Embrace the versatility of this gel and unleash your creativity in creating the perfect hairstyle.
Elevate your hairstyling game with Redken Max Sculpting Gel. Achieve long-lasting control, serious shine, and the confidence that comes with a well-groomed and defined hairstyle. Step out with style and make a lasting impression.
Features
Super Strong Hold: Redken Max Sculpting Gel offers a super strong hold that empowers your hairstyles to stay put. Enjoy the confidence of knowing that your hair will maintain its shape and structure throughout the day.
Long-Lasting Control: This maximum hold gel provides long-lasting control, ensuring that your desired style stays intact for extended periods. Say goodbye to touch-ups and hello to a hairstyle that lasts.
Serious Shine: Experience the power of serious shine with Redken Max Sculpting Gel. This gel enhances the natural luster of your hair, leaving it with a radiant and glossy finish that catches the light.
Flake-Free Control: Our gel is formulated to provide flake-free control, leaving your hair looking polished and sleek without any visible residue. Enjoy a clean and well-defined hairstyle without the worry of flakes.
Added Thickness and Body: Redken Max Sculpting Gel adds thickness and body to your hair, creating a fuller and more voluminous look. Embrace the added dimension and enjoy a hairstyle with enhanced volume and texture.
How to use?
Apply into damp hair. Comb or brush into place. Allow to air dry. For maximum structure and control with blow-dried styles, apply to damp hair at roots and style. Use with your customized hair styling regimen.
REDKEN - BLONDE IDOL
Blonde Idol B/.13 High Lift Conditioning Cream
$18.99
Redken Blonde Idol B/.13 High Lift Conditioning Cream
This conditioning cream hair color is available in a wide range of never-brassy shades, from icy platinum to balanced beige.
Features & Benefits
Cool blondes without toning in 1 step
Up to 5 levels of lift in 1 step - perfect for balayage, highlights and more!
Beige creates soft, beige results
Best used on pale undertones
Ideal for levels 5-7
Warm reflect
Directions
Mixing and Processing Mixing Ratio: 1:2 Pro-oxide Cream Developer: 20-40 vol. (maximum)
Levels of Lift: Up to 5 Processing Time: 45 minutes Special Instructions: For on/off scalp applications, process at room temperature for up to 45 minutes. Do not use heat.
Application: For all Global applications, start with dry hair and divide into 4 sections. Take 1/8-1/4" horizontal partings for even saturation. Rinse, then shampoo and condition with Blonde Idol hair care.
PROFESSIONAL USE ONLY
The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 6G/6.3 Ultra rich
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 5Gb/5.31 Ultra rich
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION
Hi-Fusion Y Color Creme Yellow
$5.99
$17.99
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.
Benefits
• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 9C/9.4
$16.99
Redken Chromatics 9C/9.4
Discontinued
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 10Gb/10.31
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION
Double Fusion Browns Bc
$5.99
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.
Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION
Double Fusion Blonde Gb Color Creme
$5.99
$17.99
Redken Double Fusion Blonde Gb Color Creme
Buy 3 get 1 FREE!
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.
Features and Benefits
• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 6G/6.3
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
The Origin Story: Fusion of Science and Fashion
Redken's roots trace back to the '60s when Paula Kent founded the brand, marrying the principles of science and fashion. Inspired by the dynamism of New York City, Redken swiftly gained recognition for pioneering hair care techniques and the use of advanced ingredients, leading to the creation of groundbreaking products that reshaped the industry.
Crafting Efficacy: Targeted Hair Care Solutions
A standout feature of Redken's offerings lies in its meticulously crafted shampoo line, each formula engineered to effectively address specific hair concerns. For instance, the Frizz Dismiss shampoo stands out for its ability to combat frizz and humidity, leaving hair smooth, manageable, and free from frizz. Complementing these shampoos are a range of conditioners that provide essential hydration and strength. Whether it's the intense moisture of the All Soft Conditioner or the repair focus of the Acidic Bonding Concentrate Conditioner, Redken's range caters comprehensively to diverse hair needs.
Beyond Basics: A Diverse Portfolio
Redken's commitment extends far beyond shampoos and conditioners, encompassing a wide array of styling products, color treatments, and comprehensive haircare systems. Among these, the Shades EQ stands out as a professional hair color line offering vibrant, enduring results while ensuring the well-being of the hair, boasting a diverse range of shades and formulas.
The company stands at the forefront of marrying scientific research with style, ensuring that their products nourish, protect, and fortify hair from within. Their product line offers an array of benefits, from nourishment and damage repair to frizz control and color protection, resulting in enhanced softness, strength, resilience, and overall hair health.
The Redken Promise: Unlocking Hair Potential with Confidence and Style
In essence, Redken's legacy intertwines science and style, delivering premium hair care solutions trusted globally. Their commitment to ongoing research and unwavering quality empowers individuals to embrace their unique style while ensuring optimal hair health. Choosing Redken means unlocking your hair's potential confidently and stylishly!