Redken
Since its inception in the 1960s, Redken has led the charge in professional hair care innovation, driven by the fusion of pH science and protein technology. With a strong focus on the latest runway trends, this brand delivers cutting-edge products, techniques, and salon services to fashion-conscious individuals and hairstyling professionals. Their extensive range encompasses top-notch shampoos, conditioners, and styling treatments, meticulously designed to cater to a spectrum of hair concerns and needs. Redken's commitment to innovation and rich heritage has firmly established it as a trusted name among those seeking beautiful, healthy hair. Earning accolades from the fashion and beauty press, Redken stands tall as a regular winner of prestigious beauty awards worldwide.
REDKEN - CHROMATICS
Chromatics 7Gi/7.32 Ultra Rich
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 10Ig/10.23
$16.99
Redken Chromatics 10Ig/10.23
Discontinued
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics Beyond Cover 7Ig/7.23
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 4R/4.6
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 5Vv/5.22 VIOLET/violet
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Urban Experiment 26 Enamel Gel 100ml
$14.99
$22.99
Redken Urban Experiment 26 Enamel Gel lets you plaster this polyurethane-infused gel through towel-dried hair and mold aggressively for a hard-care, lacquered glaze. This Enamel Gel by Redken lets you achieve hardcore styles that defy gravity with a patent-leather shine top-coat. Resurfaces hair with harsh-free sealing resins to lock-in severe styles with durable water-proof protection.
Directions
Apply to towel-dried hair and let air dry or dry with cool air to lock-in style.
REDKEN - COLOR FUSION
Double Fusion blondes N Neutral Color Creme
$5.99
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.
Benefits:• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION
Double Fusion Browns Br Color Creme
$5.99
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION
Double Fusion Browns Av Color Creme
$5.99
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Moisture Restore Leave-in Treatment
$32.99
Redken All Soft Moisture Restore Leave-in Treatment
Size: 150ml / 5.1oz
Experience ultimate hair hydration with the Redken All Soft Moisture Restore Leave-In Treatment. Specially formulated for dry, brittle, and hard-to-manage hair, this leave-in treatment provides intense moisture and nourishment, leaving your hair soft, shiny, and manageable. Infused with Hyaluronic Acid and a 5% Moisture Complex, it helps restore the natural moisture balance of your hair, while the pH-balanced formula ensures gentle care for all hair types.
Features
Intense Moisture: Hydrates and conditions hair deeply, reducing dryness and brittleness.
Hyaluronic Acid: Attracts and retains moisture, ensuring your hair stays hydrated throughout the day.
5% Moisture Complex: Delivers a concentrated boost of moisture for enhanced softness and shine.
pH-Balanced Formula: Gentle on all hair types, making it suitable for daily use without causing damage.
Heat Protection: Shields hair from heat styling tools, preventing breakage and split ends.
Why You Should Buy
Versatile Use: Ideal for use as a daily leave-in conditioner to maintain hair health and manageability.
Professional Formula: Trusted by salons worldwide, this treatment offers salon-quality care at home.
Restores and Revitalizes: Perfect for restoring the natural shine and softness of hair, leaving it feeling smooth and silky.
Suitable for All Hair Types: Whether you have curly, straight, or wavy hair, this treatment will enhance your hair’s texture and appearance.
REDKEN - CHROMATICS
Chromatics 7Cr/7.46
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics Beyond Cover 10Ago
$16.99
Redken Chromatics Beyond Cover 10Ago
Discontinued
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Sculpting Curl Gel
$38.99
Redken Sculpting Curl Gel with Squalane & Jojoba Oil
Size: 250ml / 8.5oz
Elevate your curl game with the Redken Sculpting Curl Gel. Formulated with squalane and jojoba oil, this innovative gel offers 72-hour curl definition and strong hold, making it an essential for achieving perfect, frizz-free curls. Ideal for all curl types, from loose waves to tight coils, it delivers long-lasting shape memory, shine, and protection without the crunch or flakes. Embrace your curls with confidence and style. 🌿✨
Features
72-Hour Definition: Provides long-lasting curl definition and shape retention.
Strong Hold: Keeps curls in place without crunchiness or flaking.
Frizz Protection: Shields curls from humidity and frizz, ensuring smooth and polished locks.
Enriched with Squalane & Jojoba Oil: Nourishes and hydrates for healthier, shinier curls.
Versatile for All Curl Types: Suitable for wavy, curly, and coily hair textures.
Why You Should Buy
Long-Lasting Curls: Enjoy beautifully defined curls that last up to three days.
No Crunch, No Flakes: Achieve a natural look with soft, touchable curls that feel as good as they look.
Nourishing Formula: Infused with moisturizing ingredients to keep your curls healthy and vibrant.
Humidity Resistance: Perfect for maintaining your style in any weather, providing protection against frizz and flyaways.
Professional Quality: Trusted by salons for its superior performance and reliable results.
Lifestyle Integration
Incorporate Redken Sculpting Curl Gel into your daily styling routine to effortlessly define and enhance your natural curls. Whether you’re prepping for a day at the office, a workout at the gym, or a night out, this gel provides the perfect balance of hold and flexibility to keep your curls looking fresh and fabulous.
REDKEN
Deep Clean Dry Shampoo
$38.99
Redken Deep Clean Dry Shampoo
Size: 3.2oz / 91g
This dry shampoo instantly refreshes the hair. The intense formula removes excess sebum from heavily greasy hair.
Benefits & Features
Dry shampoo
With tapioca and rice starch
Suitable for very dirty hair
Fresh sensation to the scalp
No sullfate, silicone and talc
REDKEN - CHROMATICS
Chromatics 10GR
$16.99
Redken Chromatics 10GR
Discontinued
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
The Origin Story: Fusion of Science and Fashion
Redken's roots trace back to the '60s when Paula Kent founded the brand, marrying the principles of science and fashion. Inspired by the dynamism of New York City, Redken swiftly gained recognition for pioneering hair care techniques and the use of advanced ingredients, leading to the creation of groundbreaking products that reshaped the industry.
Crafting Efficacy: Targeted Hair Care Solutions
A standout feature of Redken's offerings lies in its meticulously crafted shampoo line, each formula engineered to effectively address specific hair concerns. For instance, the Frizz Dismiss shampoo stands out for its ability to combat frizz and humidity, leaving hair smooth, manageable, and free from frizz. Complementing these shampoos are a range of conditioners that provide essential hydration and strength. Whether it's the intense moisture of the All Soft Conditioner or the repair focus of the Acidic Bonding Concentrate Conditioner, Redken's range caters comprehensively to diverse hair needs.
Beyond Basics: A Diverse Portfolio
Redken's commitment extends far beyond shampoos and conditioners, encompassing a wide array of styling products, color treatments, and comprehensive haircare systems. Among these, the Shades EQ stands out as a professional hair color line offering vibrant, enduring results while ensuring the well-being of the hair, boasting a diverse range of shades and formulas.
The company stands at the forefront of marrying scientific research with style, ensuring that their products nourish, protect, and fortify hair from within. Their product line offers an array of benefits, from nourishment and damage repair to frizz control and color protection, resulting in enhanced softness, strength, resilience, and overall hair health.
The Redken Promise: Unlocking Hair Potential with Confidence and Style
In essence, Redken's legacy intertwines science and style, delivering premium hair care solutions trusted globally. Their commitment to ongoing research and unwavering quality empowers individuals to embrace their unique style while ensuring optimal hair health. Choosing Redken means unlocking your hair's potential confidently and stylishly!