Redken

Redken Shades ALK Liquid-Cream Alkaline Demi-Permanent Hair Color Meet Redken Shades ALK Liquid-Cream Alkaline Demi-Permanent Hair Color—a next-gen liquid-cream demi that gives you the power of a true color service with the care and shine of a gloss. It’s designed to deliver up to 75% gray blending/coverage, up to 1 level of lift, and up to 8 weeks of vibrancy, while leaving hair looking healthier, shinier, and more hydrated after one service. And because we’re targeting real-life results (not just “fresh-out-of-the-bowl” color), Shades ALK is especially satisfying when you maintain it with a color-safe shampoo (bonus points for sulfate-free) to help keep tone true and shine high between services. Benefits & Features Ammonia-free formula for a more comfortable color experience. Up to 75% gray coverage/blending for a natural-looking dimension.  Up to 8 weeks of vibrancy for longer-lasting tone and richness. Up to 1 level of lift for subtle brightening while depositing. Gloss-like shine + softness (clients notice; your shampoo aisle will get less blame). 50 intermixable shades to customize like a pro. Formulated without extras many stylists try to avoid: no fragrance, no silicones, no parabens (and more). What Makes Redken Shades ALK Stand Out? Alkaline demi system + liquid-cream texture: great for controlled saturation and even deposit, especially when you want results that look “colored” (not just “toned”). Hydro-Magnetic Complex (14%): built to support that hydrated, glossy finish—so color looks expensive even after multiple shampoos. One universal developer (10 volume): simplifies your backbar and helps keep services consistent. Who Is Redken Shades ALK Hair Color For? Hairstylists & salon pros who want demi results that perform like a color service: gray blending, refreshes, tonal shifts, and shine upgrades. Color clients who want commitment without “forever”: ideal for tonal changes, brunette richness, neutralizing warmth, or adding dimension. Anyone serious about longevity: pair it with a color-safe shampoo and a lightweight conditioner to help reduce fade and keep the finish glossy. Specifications Type: Liquid-cream alkaline demi-permanent hair color Size: Commonly sold as 60 ml / ~2.1 oz tubes (shade-dependent listings) Gray coverage: Up to 75% Lift: Up to 1 level Longevity: Up to 8 weeks Developer: Use Redken Pro-Oxide Cream Developer (max 10-volume / 3%) Mixing ratio: 1 oz color + 1.5 oz developer (shade/service dependent—follow professional directions) Processing time: 20 minutes at room temperature Directions Professional use recommended. Always do a patch test and wear gloves. Mix: Combine Shades ALK with 10-volume (3%) developer at 1:1.5 (color : developer) in a non-metal bowl. Apply: On dry hair, section and apply evenly (start where you need the most coverage/toning). Process: Leave on for about 20 minutes at room temperature. Rinse & Care: Emulsify with water, rinse well, then wash with a color-safe shampoo and condition. For best longevity, use a color-safe shampoo and avoid very hot water. Ready for richer tone and shinier hair? Add Redken Shades ALK Liquid-Cream Alkaline Demi-Permanent Hair Color to your cart today—then keep that fresh color looking salon-new with a color-safe shampoo in your routine (because fading is rude).

Redken Acidic Grow Full System Density Shampoo  Support stronger, fuller-looking hair with Redken Acidic Grow Full System Density Shampoo, a professional strengthening shampoo designed to gently cleanse while helping reduce breakage and support hair density. Part of the Redken Acidic Grow Full System, this advanced formula works to reinforce weakened hair fibers while promoting healthier-looking growth over time. The Redken Grow Full Density Shampoo features an acidic pH-balanced formula that helps maintain the hair’s natural balance while strengthening the hair structure. By helping protect against breakage caused by brushing, styling, and environmental stress, this shampoo supports longer, stronger hair that appears fuller and more resilient. Perfect for fine, thinning, or fragile hair, it provides a gentle yet effective cleanse that leaves hair feeling refreshed, strengthened, and ready for styling. Benefits & Features Supports Fuller-Looking Hair: Helps improve the appearance of hair density Reduces Breakage: Strengthens hair fibers to support healthier growth Acidic pH-Balanced Formula: Helps maintain hair’s natural protective barrier Gentle Cleansing Action: Removes buildup without stripping moisture Improves Hair Strength: Supports stronger, more resilient strands Professional Salon Formula: Trusted by stylists worldwide Because stronger hair is the foundation for fuller-looking results. What Makes It Stand Out? The Redken Acidic Grow Full System Density Shampoo stands out for combining strengthening technology with a pH-balanced formula that supports both scalp health and hair resilience. Many volumizing or density shampoos focus only on surface results, but this formula works to strengthen hair fibers and reduce breakage from daily stress. By helping maintain hair integrity and protect against mechanical damage, the shampoo supports healthier growth while creating the foundation for thicker, fuller-looking hair. Stronger strands today. Fuller-looking hair tomorrow. Who Is It For? This professional strengthening shampoo is ideal for: Fine or thinning hair Hair prone to breakage Clients seeking fuller-looking hair density Anyone wanting stronger, healthier hair growth support If your hair feels fragile or lacks fullness, this shampoo helps strengthen strands and improve overall hair appearance. Specifications Brand: Redken Product Name: Acidic Grow Full System Density Shampoo Product Type: Strengthening & Density Support Shampoo Hair Type: Fine, thinning, or breakage-prone hair Key Benefit: Helps reduce breakage and support fuller-looking hair Sizes Available: 300ml / 10.1 fl oz 1000ml / 33.8 fl oz Application:Apply to wet hair, massage into a rich lather, and rinse thoroughly. For best results, follow with other products from the Redken Acidic Grow Full System. Strengthen Hair for Fuller Results For stronger strands and fuller-looking hair, choose Redken Acidic Grow Full System Density Shampoo.

Redken Acidic Grow Full System Scalp & Hair Serum  Support stronger, fuller-looking hair with Redken Acidic Grow Full System Scalp & Hair Serum, a professional leave-in scalp and hair treatment designed to rebalance the scalp while helping reduce hair breakage. This lightweight serum helps reinforce fragile strands and create the appearance of denser, healthier hair as part of the Redken Acidic Grow Full System. The Redken Acidic Grow Full Serum is formulated with azelaic acid and a 5% Strength Complex with caffeine and prebiotics, helping support scalp balance and hair strength while promoting thicker-looking hair over time. Its pH-balanced formula hydrates the scalp and reinforces weakened hair fibers, helping reduce breakage from brushing and everyday styling. The result is hair that appears fuller, stronger, and more resilient while maintaining a soft, lightweight feel. Benefits & Features Promotes Fuller-Looking Hair: Helps create the appearance of thicker, denser strands Reduces Breakage: Strengthens fragile hair fibers to help prevent damage Balances the Scalp: pH-balanced formula helps hydrate and rebalance the scalp Lightweight Leave-In Treatment: Fast-absorbing and non-greasy Strength Complex Technology: Formulated with azelaic acid, caffeine, and prebiotics for scalp health Professional Salon Performance: Designed for use with the Acidic Grow Full system Because healthy hair starts with a balanced scalp and stronger strands. What Makes It Stand Out? The Redken Acidic Grow Full System Scalp & Hair Serum stands out by focusing on both scalp health and hair strength, two key factors that influence hair density. Its pH-balanced formula helps hydrate and rebalance the scalp environment while strengthening the hair fiber to reduce breakage. When used with the complete Acidic Grow Full System (shampoo, conditioner, serum, and densifying spray), the routine helps create the appearance of fuller hair by strengthening strands and minimizing breakage during everyday styling. The result is hair that looks thicker, feels stronger, and maintains a healthier foundation for growth. Who Is It For? This professional scalp and hair treatment is ideal for: Fine or thinning hair Hair prone to breakage from brushing or styling Clients seeking fuller-looking hair density Anyone wanting to strengthen hair while supporting scalp health If your hair feels fragile or lacks fullness, this serum helps strengthen strands while supporting a balanced scalp. Specifications Brand: Redken Product Name: Acidic Grow Full System Scalp & Hair Serum Product Type: Leave-In Scalp & Hair Treatment Serum Hair Type: Fine, thinning, or breakage-prone hair Key Technology: Azelaic Acid + 5% Strength Complex with caffeine and prebiotics Primary Benefits: Strengthening, breakage reduction, scalp hydration Size Available: 100ml / 3.4 fl oz Application:Spray directly onto the scalp and roots on damp or dry hair and gently massage into the scalp. Do not rinse. For best results, use alongside the Redken Acidic Grow Full Shampoo, Conditioner, and Densifying Spray. Build a Stronger Foundation for Fuller Hair For healthier scalp care and stronger strands that support fuller-looking hair, choose Redken Acidic Grow Full System Scalp & Hair Serum.

Redken Acidic Grow Full Instant Densifying Spray Create the appearance of fuller, thicker hair with Redken Acidic Grow Full Instant Densifying Spray, a professional leave-in treatment and styling spray designed to instantly boost volume while helping strengthen fragile strands. Part of the Redken Acidic Grow Full System, this lightweight spray helps reduce breakage and support the look of denser, healthier hair. The Redken Grow Full Instant Densifying Spray works by coating the hair fiber to create visible fullness and body without weighing hair down. Its pH-balanced acidic formula helps reinforce weakened hair strands while improving manageability and providing a lightweight styling foundation. Ideal for fine, thinning, or breakage-prone hair, this spray helps create the appearance of thicker hair while leaving strands soft, flexible, and easy to style. Benefits & Features Instant Density Boost: Helps hair appear fuller and thicker instantly Reduces Breakage: Strengthens fragile strands to support healthier growth Lightweight Leave-In Formula: Adds volume without heaviness Improves Manageability: Makes hair easier to style and detangle Acidic pH-Balanced System: Helps support the hair’s natural protective barrier Professional Salon Formula: Trusted by stylists worldwide Because fuller-looking hair starts with stronger strands. What Makes It Stand Out? The Redken Acidic Grow Full Instant Densifying Spray stands out for delivering immediate fullness while also supporting long-term hair strength. Many volumizing sprays only create temporary lift, but this formula helps reinforce hair fibers to reduce breakage and maintain healthier-looking hair over time. Its lightweight texture ensures the hair remains soft and flexible while adding visible thickness and volume. When used as part of the Redken Acidic Grow Full System, it helps maximize both density and strength for more resilient hair. Instant volume today. Stronger hair tomorrow. Who Is It For? This professional densifying styling spray is ideal for: Fine or thinning hair Hair prone to breakage Clients seeking fuller-looking hair density Anyone wanting lightweight volume and strengthening benefits If your hair needs extra body and strength, this spray helps deliver both in one easy step. Specifications Brand: Redken Product Name: Acidic Grow Full Instant Densifying Spray Product Type: Leave-In Density Boosting Styling Spray Hair Type: Fine, thinning, or breakage-prone hair Key Benefit: Instantly boosts hair density appearance while strengthening strands Size Available: 200ml / 6.8 fl oz Application:Spray evenly onto clean, damp hair focusing on the roots and mid-lengths. Comb through and style as desired. For best results, use with the Redken Acidic Grow Full Shampoo and Conditioner. Instantly Boost Hair Density For stronger strands and fuller-looking hair, choose Redken Acidic Grow Full Instant Densifying Spray.

Redken Acidic Grow Full System Density Conditioner Nourish and strengthen fragile hair with Redken Acidic Grow Full System Density Conditioner, a professional conditioner formulated to help reduce breakage and support the appearance of fuller, thicker hair. As part of the Redken Acidic Grow Full System, this conditioner works to reinforce weakened strands while delivering smoothness, softness, and improved manageability. The Redken Grow Full Density Conditioner features an acidic pH-balanced formula that helps protect the hair’s natural barrier while strengthening the hair fiber from root to tip. By helping reduce breakage caused by brushing and styling, it allows hair to grow longer and appear fuller over time. Lightweight yet deeply conditioning, this formula helps detangle and smooth the hair while maintaining natural movement and body—perfect for hair that needs strength without heaviness. Benefits & Features Supports Fuller-Looking Hair: Helps improve the appearance of hair density Reduces Breakage: Strengthens fragile strands to support longer hair growth Acidic pH-Balanced Formula: Helps maintain hair’s protective barrier Lightweight Conditioning: Hydrates without weighing hair down Improves Manageability: Detangles and smooths hair for easier styling Professional Salon Formula: Trusted by hairstylists worldwide Because strong, healthy strands are the key to fuller-looking hair. What Makes It Stand Out? The Redken Acidic Grow Full System Density Conditioner stands out by combining strengthening technology with balanced conditioning. Many density conditioners can feel heavy or leave residue, but this formula delivers hydration and smoothness while preserving natural volume and movement. Its acidic formula helps support the hair’s internal structure while protecting against breakage from everyday styling. When used with the Redken Acidic Grow Full Shampoo, it creates a complete system designed to strengthen hair and promote a fuller appearance. Stronger hair structure. Better density results. Who Is It For? This professional strengthening conditioner is ideal for: Fine or thinning hair Hair prone to breakage Clients seeking fuller-looking hair density Anyone wanting stronger, healthier hair growth support If your hair needs reinforcement without losing volume, this conditioner delivers the balance of strength and softness your hair needs. Specifications Brand: Redken Product Name: Acidic Grow Full System Density Conditioner Product Type: Strengthening & Density Support Conditioner Hair Type: Fine, thinning, or breakage-prone hair Key Benefit: Helps reduce breakage and support fuller-looking hair Sizes Available: 300ml / 10.1 fl oz 1000ml / 33.8 fl oz Application:After shampooing, apply evenly to damp hair focusing on mid-lengths and ends. Leave on for 1–3 minutes, then rinse thoroughly. For best results, use with the Redken Acidic Grow Full System Shampoo. Build Stronger, Fuller-Looking Hair For strengthened strands and improved hair density, choose Redken Acidic Grow Full System Density Conditioner.

Redken Blonde Idol Base Breaker - 60ml / 2 fl oz Refine and perfect your blonde with Redken Blonde Idol Base Breaker, a professional base-breaking hair color designed to subtly lift the natural base and create a seamless blend between highlights and regrowth. This innovative liquid formula allows colorists to achieve soft, natural-looking brightness in just minutes—without over-processing the hair. The Redken Base Breaker works by gently lifting the natural hair color up to 1 level in as little as 10 minutes, helping reduce harsh contrast between darker roots and lighter ends. Ideal for balayage, highlights, or maintaining blonde tones between services, this fast-acting formula delivers controlled, subtle lift while maintaining shine and smoothness. Subtle lift. Seamless blend. Instant refinement. Benefits & Features Up to 1 Level of Lift: Gently brightens the natural base in just 10 minutes Perfect for Base Breaking: Softens contrast between natural color and highlights Fast Processing Time: Quick results without over-processing Liquid Formula: Ensures easy mixing, fast application, and full saturation Customizable Tones: Available in Cool (to control warmth) or Clear (for neutral/warm results) Professional Salon Performance: Designed for precise, controlled blonding services Because sometimes the perfect blonde just needs a subtle tweak. What Makes It Stand Out? The Redken Blonde Idol Base Breaker stands out for its precision-based lifting technology, allowing stylists to make small but impactful adjustments to the natural base color without fully lightening the hair. Unlike traditional lighteners that can create dramatic changes, this formula is designed specifically for controlled, subtle brightening, making it ideal for blending regrowth or softening harsh lines between highlights. Its fast processing time and liquid consistency make it a go-to solution for quick salon services where efficiency and precision are key. Small lift. Big difference. Who Is It For? This professional base-breaking color is ideal for: Hairstylists and salon colorists Clients with highlights needing softer regrowth blending Balayage and blonde maintenance services Anyone wanting subtle brightening without full lightening If your blonde needs refining—not a full transformation—this is the perfect solution. Specifications Brand: Redken Product Name: Blonde Idol Base Breaker Product Type: Base-Breaking Liquid Hair Color Lift Capability: Up to 1 level of lift Processing Time: Up to 10 minutes Shades Available: Cool (neutralizes warmth), Clear (neutral/warm result) Mix Ratio: 1:1 with Redken Pro-Oxide Developer (10–20 vol) Hair Type: Natural hair bases, highlighted hair Use: Professional salon color services Application:Mix with Redken Pro-Oxide Developer and apply to the base area. Process at room temperature for up to 10 minutes. Do not use heat. Perfect Your Blonde in Minutes For subtle brightening and seamless blending, choose Redken Blonde Idol Base Breaker.

Redken Scalp Relief Anti-Dandruff Shampoo 250ml / 8.5 fl oz Flake Control & Soothing Scalp Care Say goodbye to flakes and irritation with Redken Scalp Relief Anti-Dandruff Shampoo, a professional anti-dandruff shampoo designed to cleanse, soothe, and restore balance to the scalp. This targeted formula helps fight dandruff while leaving hair soft, light, and refreshed. The Redken Scalp Relief Shampoo is powered by 1% pyrithione zinc, a proven anti-dandruff ingredient that helps combat flakes, itching, and irritation at the source. Its gentle cleansing action removes buildup while calming the scalp, making it suitable for regular use. The result is hair that feels clean, airy, and smooth—with a scalp that feels comfortable and balanced. Healthy scalp. Flake-free confidence. Benefits & Features Fights Dandruff & Flakes: Helps control visible flakes and scalp buildup Soothes Itchy Scalp: Provides relief from irritation and dryness Pyrithione Zinc Formula: Targets dandruff at the source Gentle Cleansing Action: Removes impurities without stripping hair Leaves Hair Soft & Shiny: Maintains a lightweight, smooth finish Dermatologist-Tested Formula: Designed for safe and effective scalp care Because a healthy scalp is the foundation of great hair. What Makes It Out? The Redken Scalp Relief Anti-Dandruff Shampoo stands out for combining effective dandruff treatment with gentle care. Unlike harsh anti-dandruff shampoos that can dry out hair, this formula cleanses while maintaining softness and shine. Its pyrithione zinc technology works to actively reduce flakes and soothe irritation, while additional conditioning elements help keep hair smooth and manageable. The result is a balanced approach to scalp care—treating dandruff without compromising hair health. Who Is It For? This professional anti-dandruff shampoo is ideal for: Dandruff-prone or flaky scalp Dry, itchy, or irritated scalp conditions All hair types, including color-treated hair Anyone seeking a gentle yet effective dandruff solution If flakes or scalp discomfort are part of your routine, this shampoo helps restore balance and comfort. Specifications Brand: Redken Product Name: Scalp Relief Anti-Dandruff Shampoo Product Type: Anti-Dandruff Treatment Shampoo Hair Type: All hair types, especially dandruff-prone scalp Key Ingredient: 1% Pyrithione Zinc Primary Benefits: Flake control, scalp soothing, gentle cleansing Size Available: 250ml / 8.5 fl oz Application:Apply to wet or dry hair, massage into the scalp, leave on for up to 5 minutes, then lather and rinse thoroughly. Can be used regularly as needed. Restore a Healthy, Flake-Free Scalp For effective dandruff control and soothing scalp care, choose Redken Scalp Relief Anti-Dandruff Shampoo.

Redken Blonde Idol High Lift Conditioning Cream 60ml / 2.1 oz Create brighter, cooler blondes in one step with Redken Blonde Idol High Lift Conditioning Cream, a professional high-lift hair color cream designed to lighten and tone simultaneously. This advanced conditioning formula delivers up to 5 levels of lift while helping neutralize unwanted warmth for clean, balanced blonde results. The Blonde Idol High Lift Conditioning Cream is formulated with a luxurious cream base that conditions the hair during the lightening process, leaving it softer, smoother, and more manageable. It’s ideal for achieving everything from icy platinum to natural beige tones—without the need for additional toning in many cases. Perfect for balayage, highlights, or full blonding services, this professional color cream helps deliver predictable, salon-quality blonde results with minimal refinement. Lift. Tone. Condition—all in one step. Benefits & Features Up to 5 Levels of Lift: Achieve brighter blonde results in a single application Anti-Brass Technology: Helps neutralize unwanted warm tones during processing Conditioning Cream Formula: Leaves hair soft, smooth, and manageable Wide Shade Range: From icy platinum to balanced beige tones Time-Saving Formula: Often eliminates the need for additional toning Professional Performance: Ideal for highlights, balayage, and global applications Because blonding should be powerful—and controlled. What Makes It Stand Out? The Redken Blonde Idol High Lift Conditioning Cream stands out by combining high-lift lightening with built-in toning and conditioning. Unlike traditional lighteners that require separate toning steps, this formula helps create cool blonde results in one application, saving time while improving efficiency in the salon. Its conditioning base, enriched with ingredients like ceramides and smoothing polymers, helps protect the hair fiber during processing—leaving hair healthier-looking compared to traditional high-lift systems. The result is brighter blondes, less brass, and hair that still feels soft and manageable. Who Is It For? This professional high-lift color cream is ideal for: Professional hairstylists and colorists Natural hair levels 5–7 seeking lighter blonde results Clients wanting cool, neutral, or beige blonde tones Balayage, highlights, or all-over blonding services If you want efficient blonding with built-in tone control, this is a go-to system. Specifications Brand: Redken Product Name: Blonde Idol High Lift Conditioning Cream Product Type: High-Lift Conditioning Hair Color Cream Lift Capability: Up to 5 levels of lift Technology: Anti-brass toning with conditioning cream base Hair Type: Best for natural levels 5–7 Shades: Multiple cool, neutral, and warm blonde tones available Mix Ratio: Typically 1:2 with Redken Pro-Oxide Developer (20–40 vol) Processing Time: Up to 45 minutes Use: Professional salon hair coloring services Application:Mix with Redken Pro-Oxide Developer and apply to dry hair using your preferred technique. Process at room temperature and rinse thoroughly before shampooing and conditioning. Achieve Cleaner, Brighter Blondes For high-lift blonding with built-in tone control and conditioning care, choose Redken Blonde Idol High Lift Conditioning Cream.

Redken Blonde IQ 9+ Calibrated Anti-Brass Lightener – 907g / 2 lbs Achieve powerful blonding results with Redken Blonde IQ 9+ Calibrated Anti-Brass Lightener, a professional powder lightener designed to deliver up to 9+ levels of lift while helping neutralize unwanted warm tones during the lightening process. Engineered for advanced blonding services, this high-performance lightener provides consistent lift, improved control, and cleaner blonde results. The Redken Blonde IQ 9+ Lightener features calibrated anti-brass technology that helps counteract warm undertones as the hair lifts. This helps colorists achieve brighter, cooler blonde shades while minimizing the need for excessive toning after lightening. When mixed with Redken PRO-OXIDE Oil Developers, the formula creates a smooth, creamy consistency that spreads evenly through the hair for controlled and precise application. It is suitable for a wide range of professional techniques, including highlights, balayage, on-scalp blonding, and full lightening transformations. Benefits & Features Up to 9+ Levels of Lift: Delivers powerful lightening performance for dramatic blonde transformations Calibrated Anti-Brass Technology: Helps neutralize warm undertones during lifting Consistent, Controlled Lift: Provides reliable and predictable results Smooth Mixing Consistency: Creates a creamy texture for easy application Optimized for PRO-OXIDE Oil Developers: Works seamlessly with Redken’s oil developer system Professional Salon Performance: Ideal for modern blonding techniques Because achieving beautiful blonde results starts with clean, controlled lift. What Makes It Stand Out? The Redken Blonde IQ 9+ Calibrated Anti-Brass Lightener stands out for its ability to combine high lift performance with built-in brass control. Traditional lighteners often expose strong warm undertones as hair lifts, but this formula helps neutralize warmth during processing for cleaner, brighter results. Its calibrated technology works together with Redken PRO-OXIDE Oil Developers to deliver powerful lightening while maintaining smooth consistency and even saturation. This system allows professional stylists to achieve dramatic lift with more predictable tonal outcomes. The result is brighter blondes with reduced brassiness and professional-level lightening performance. Who Is It For? This professional powder lightener is ideal for: Professional hairstylists and colorists High-lift blonding services Highlights, balayage, and full blonding transformations Clients seeking cooler, cleaner blonde results If you want maximum lift with improved brass control, this lightener provides the performance needed for modern blonding techniques. Specifications Brand: Redken Product Name: Blonde IQ 9+ Calibrated Anti-Brass Lightener Product Type: Professional Powder Hair Lightener Lift Capability: Up to 9+ levels of lift Technology: Calibrated Anti-Brass System Compatibility: Designed for use with Redken PRO-OXIDE Oil Developers Hair Type: All hair types Size Available: 907g / 2 lbs Application:Mix with Redken PRO-OXIDE Oil Developer according to recommended ratios in a non-metallic bowl. Apply using the desired blonding technique and process according to professional guidelines. Create Brighter, Cleaner Blondes For powerful lift and improved brass control, choose Redken Blonde IQ 9+ Calibrated Anti-Brass Lightener.

Redken Pro-Oxide 20 Volume/6% Developer Redken Pro-Oxide Volume 20 Developer design to use with Redken color and selected lightener brands. This professional product has super smooth consistency which allows easy mixing and application. Redken Pro-Oxide Volume 20 Developer lightens up to 2 levels and provides predictable performance for covering white or grey hair. Benefits & Features Provides a predictable performance for all types of applications Lightens up to 2 levels Recommended for coloring white and grey hair Hypoallergenic and free of fragrance Contains emollients and conditioning agents to help even out porosity Stabilizes to ensure steady lightening and coloring Creamy consistency makes mixing and application easy Directions For use with Redken Color Fusion, Redken For Men color Camo and all Redken Lighteners as directed. Mix with a Color Fusion in a 1:1 ratio with 10, 20, 30or 40 vol. Pro-oxide Cream Developer for up to 4 levels of lift. Can then be applied with a bowl and brush or bottle using a Traditional or Modern Virgin Application. Apply color generously using fine 1/4" diagonal partings. Cross-check application. Process at room temperature for 35-45 minutes.  For Professional use only. 

Redken All Soft Shampoo Ultimate Softness for Dry, Brittle Hair Dry, brittle hair? Redken All Soft Shampoo is your first step toward silky-smooth, touchably soft strands. Powered by Redken’s Moisture Complex and Argan Oil, this salon-trusted shampoo cleanses gently while delivering deep hydration where your hair needs it most. Perfect for coarse, fragile, or moisture-starved hair, Redken All Soft transforms rough texture into supple smoothness—leaving you with soft, shiny, and manageable locks from root to tip. Benefits & Features Deeply hydrates and restores moisture balance Softens coarse or brittle hair for a smooth, touchable finish Enhances shine and manageability Improves elasticity to reduce breakage and split ends Color-safe and ideal for chemically treated hair Light, luxurious fragrance for a fresh salon feel What Makes This Shampoo Stand Out?? While many shampoos coat the hair with heavy oils, Redken All Soft infuses each strand with targeted moisture thanks to its Argan Oil–enriched Moisture Complex. This means you get: Hydration without heaviness Softness without sacrificing volume Silkiness that lasts between washes Backed by Redken's salon heritage and beloved by stylists around the world, this shampoo delivers professional-level results in your own shower. Turn Dry Hair into Dream Hair Frustrated by frizz, tangles, or breakage? Redken All Soft Shampoo addresses the root cause—dryness. Whether you’ve been battling winter static, sun damage, or years of over-processing, this shampoo helps reverse the symptoms of dryness by: Replenishing lost moisture Strengthening the hair fiber Leaving hair softer after just one wash Your comb will glide through. Your hands will notice the difference. Your hair will thank you. Specifications Size Options: 300ml, 500ml, 1L Hair Type: Dry, brittle, coarse, or damaged Texture: Creamy, lightweight lather Scent: Subtle and floral Key Ingredients: Argan Oil, Moisture Complex, Soy Protein Color-Treated Hair Safe: Yes Paraben-Free: Yes Cruelty-Free: Yes Don’t settle for lifeless, crunchy strands. Give your hair the luxury treatment it deserves with Redken All Soft Shampoo—your go-to for softness, shine, and manageability. Whether you’re prepping for a big day or just looking for a better wash, this is the shampoo that delivers. Click “Add to Cart” now and start your journey to softer, healthier hair today.

Chromatics 20 Volume/6% Oil In Cream Developer - 946ml/32oz Professional Performance for Radiant Color Experience salon-quality results with Redken Chromatics 20 Volume (6%) Oil-In-Cream Developer 32oz, a professional-grade shampoo-compatible hair color developer designed to deliver stunning lift, exceptional gray coverage, and brilliant shine. Perfectly balanced for optimal performance, this oil-enriched cream developer ensures even color distribution, consistent results, and healthier-looking hair after every service. Benefits & Features Oil-in-Cream Formula: Infused with a nourishing oil blend that conditions while processing, leaving hair silky and manageable. Professional 20 Volume Strength (6%): Ideal for achieving up to 3 levels of lift and 100% gray coverage. Creamy, Non-Drip Texture: Ensures smooth application and easy blending with Redken Chromatics hair colors. Flip-Top Design: Convenient dispensing and mess-free use with the included stand for upside-down storage. Consistent, Even Results: Delivers reliable, predictable color every time when mixed 1:1 with Redken Chromatics shades. What Makes It Stand Out? The Redken Chromatics Oil-In-Cream Developer goes beyond traditional developers with its ammonia-free, oil-based formula that strengthens the hair fiber from the inside out. This unique oil delivery system helps maximize color penetration and shine—without compromising hair health. Trusted by professional stylists across North America, it transforms every coloring session into a luxurious experience. Who Is This Product For? This developer is perfect for: Professional hairstylists seeking reliable, salon-grade results. Salon owners who trust the Redken Chromatics color system. Beauty enthusiasts experienced with professional color application at home. Anyone who desires vibrant, long-lasting color with a smooth, conditioned finish. Specifications Size: 32 fl. oz. / 946 mL Strength: 20 Volume / 6% Mixing Ratio: 1:1 with Redken Chromatics hair color Processing Time: Standard room temperature Packaging: Sturdy bottle with flip-top cap and inverted stand for easy use Made in: USA Give Your Color a Professional Edge Achieve salon-quality color results with Redken Chromatics 20 Volume Oil-In-Cream Developer 32oz — the ultimate partner for flawless, radiant hair color.

Redken All Soft Conditioner For Dry, Brittle Hair If your hair feels like straw, Redken All Soft Conditioner is your hydration hero. Designed for dry, brittle, or coarse strands, this salon-trusted conditioner restores moisture, boosts softness, and brings life back to even the thirstiest hair. Packed with Argan Oil and powered by Redken’s exclusive Moisture Complex, it transforms dull hair into luxuriously silky strands with radiant shine and effortless manageability. Available in three convenient sizes — 300ml (10.1 oz), 500ml, and a value-sized 1L bottle — this rich, creamy formula detangles easily and is gentle enough for daily use. Benefits & Features Deeply hydrates dry and brittle hair without heaviness Powered by Redken’s Moisture Complex with Argan Oil Enhances shine, elasticity, and smoothness Gently detangles hair for easier styling Improves texture and reduces frizz Ideal for coarse, color-treated, or chemically processed hair Safe for daily use and color-treated hair Light floral fragrance leaves hair smelling clean and fresh Available in 3 sizes for convenience and value pH-balanced formula helps maintain scalp and hair health Cruelty-free and sulfate-free in some formulations What Makes This Conditioner Stand Out? Unlike basic conditioners that rinse away without delivering lasting moisture, Redken All Soft Conditioner uses advanced technology and salon-grade ingredients to penetrate the hair shaft and lock in hydration. The inclusion of Argan Oil, a powerhouse ingredient for softness and shine, puts it a cut above your average drugstore conditioner. Plus, with its rich yet lightweight texture, it won’t weigh down your hair — even if you use it daily. Ready For Softer, Smoother, Stronger Hair? If your hair feels: Dry or straw-like Difficult to brush or style Lacking shine and bounce Brittle, coarse, or frizz-prone Then this is the solution. Redken All Soft Conditioner tames, strengthens, and moisturizes all in one rinse-out step. It works especially well when paired with Redken All Soft Shampoo, and is an ideal match for color-treated or chemically processed hair that needs extra TLC. It’s like giving your hair a glass of water — and then some. Directions Shampoo with Redken All Soft Shampoo (trust us, they’re made for each other). Apply conditioner from mid-length to ends — no need to coat the scalp. Leave on for 1–2 minutes while you reflect on how great your hair is about to look. Rinse thoroughly. Style as usual — admire the softness. Specifications Brand: Redken Product Name: All Soft Conditioner Sizes Available: 300ml / 500ml / 1L Hair Type: Dry, brittle, coarse, frizzy Key Ingredient: Argan Oil Technology: Moisture Complex Texture: Creamy and rich Fragrance: Clean, soft, slightly floral Use Frequency: Daily Free From: Sulfates (in some formulas), animal testing Color-Safe: Yes pH-Balanced: Yes FAQs About Redken All Soft Conditioner Who should use this conditioner? Anyone with dry, coarse, or damaged hair — especially those who heat-style or color their hair often. Can it be used on fine hair? Yes, but apply sparingly on the ends only to avoid weighing hair down. What’s the difference between All Soft and All Soft Mega? All Soft is for standard dry hair. All Soft Mega is more intense — perfect for hair that’s very dry or extremely coarse. Is it color-safe? Absolutely. It’s formulated to protect the moisture balance in color-treated or chemically processed hair. Does it contain silicones or sulfates? Some versions contain silicones to enhance smoothness. Redken also offers sulfate-free options — always check the label. Can I mix it with other Redken products? Yes! Try pairing with Redken Oil for All, One United, or the Extreme line for personalized results.

Redken Acidic Bonding Concentrate Conditioner  Redken Acidic Bonding Concentrate Conditioner is the most concentrated sulfate-free care formula for strength repair on all types of damaged hair. It offers ultra-rich and luxurious strength repair, intense conditioning and color fade protection. It defends against all kinds of damage from coloring, styling and even hard water with the pH balancing formula. It features Citric Acid to reinforce weakened bonds and leaves hair looking and feeling healthier. WHAT IS REDKEN ACIDIC BONDING CONCENTRATE CARE? Redken Acidic Bonding Concentrate Sulfate-Free Shampoo & Conditioner are Redken's most concentrated all-in-one formula for strength repair for all types of damaged hair. This ultra-rich and luxurious sulfate-free shampoo & conditioner provide ultimate strength repair, intense conditioning and color fade protection. Featuring Citric Acid, the duo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength. This pH-balancing formula is specifically formulated with an acidic pH to defend against the negative effects of hair coloring, styling tools, and even water. The result? Hair that looks and feels healthy! Benefits & Features 56% less breakage* 82% less visible split ends** 11x smoother hair** pH balancing For all hair types and textures Ulimate repair, intense conditioning, and color fade protection Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair *When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo (L’Oreal Product Test: Date: August 7, 2020) ** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (L’Oreal Product Test :Date: August 6, 2020) Directions Use as a complete regimen with Leave-In Treatment Apply Acidic Bonding Concentrate Shampoo to wet hair Lather Rinse well Follow with Acidic Bonding Concentrate Conditioner Apply to wet hair Distribute evenly Rinse well Finish the regime with Acidic Bonding Concentrate Leave-in Treatment