Schwarzkopf tbh - true beautiful honest

Inspired by a deep longing for self–expression and authenticity, tbh - true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair coloring.

Truly unique multi-dimensional nuances playing with the hair's naturals highs and lows.
Beautifully authentic shimmering powdery nuances with subtle iridescent undertones that enhance and beautify rather than reduce or conceal.
We are honest about what is in our products. Our formulas have been crafted with natural ingredients where we can and the remaining have been carefully selected for performance, allowing us to deliver you our very best.

Our beautifully authentic shades offer subtle and powdery tones in three shade directions (natural, cool and warm) to address your clients' individuality, thanks to the uniquely crafted mix of hair color dyes.
These shades respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multi-dimensional coverage.

Features and benefits

• Concise 26 shade portfolio and a tone softener
• Up to 100% multi-dimensional coverage
• Easy 1:1 mixing ratio
• Can be used with any IGORA ROYAL Oil Developer or IGORA VIBRANCE Activator Lotion

• Grape Seed Oil - Adds moisture for a healthy natural shine
• HEP Color Dye - For powdery nuances, known to help reduce the risk of developing allergic reactions
• Less ammonia - Up to 50% less ammonia