OYA

OYA Permanent hair color 9-0 (N) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 9-5 (G) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 9-87 (RC) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color Orange Concentrate OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color Yellow OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes