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Loma
Anti-Frizz Calming Cream
$24.99
Loma Anti-Frizz Calming Cream 250ml / 8.45 fl. oz.
Loma Anti-Frizz Calming Creme quenches thirsty hair without the weight, which tames and smooths the hair leaving it silky, soft, and feeling fabulous.
Features & Benefits
Works great on hands and body
Quenches thirsty hair; weightlessly
Detangles, softens, and tames frizz
Wearable nourishing treatment
Thermal and flat iron protection
Directions
Apply desired amount to clean, damp hair. Blow dry or let air dry
Loma
Daily Conditioner
$29.99
Loma Daily Conditioner 1L
This Daily Conditioner contains certified organic ingredients specifically selected to enhance, protect, restore, and repair the hair's natural moisture balance while providing vibrant shine. Instant, lightweight conditioner for shine, detangling, and thermal protection.
Features & Benefits
Instant, lightweight conditioner
Shine and detangling
Thermal protection
Gluten, soy and paraben free
Enhance, protect, restore, and repair the hair's natural moisture balance
Provides vibrant shine
Directions
Apply to clean, damp hair from roots to ends then rinse.
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Loma
Firm Hold Gel
$9.99
$25.00
Loma Firm Hold Gel 250ml / 8.45 fl. oz.
LOMA Firm Hold Gel has a really firm to extreme hold. For the adventurous at heart.
Aromatherapy of Tangerine, Orange, and Grapefruit.
Feature & Benefits
Aloe Vera Gel has Organic healing and soothing properties.
PVP Provides maximum hold and shine.
Avocado Oil Quickly quenches dry and thirsty hair, rich in Vitamin A, D, E, and B-6, and natural Amino Acids to add strength to the hair.
Castor Oil has Excellent conditioning effects on the hair and scalp, rich in natural moisturizers and nutrients for healthier hair.
Lavender Soothes the hair and skin for healthy results.
Fennel Seed Extends all hair color vibrancy by killing excess peroxide and ammonia residue left over after color services.
Directions
Apply to wet or dry hair for funky
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Loma
Moisturizing Shampoo
$29.99
Loma Moisturizing Shampoo
LOMA Moisturizing Shampoo is a quench thirsting cleanser. Formulated with Avocado Seed Oil and Aloe Vera to replenish and restore your hair's natural moisture balance for silky, shiny hair, it also hydrates dry scalp while controlling frizz.
Features & Benefits
Sulfate, gluten, soy and paraben free cleansing
Replenish and restore moisture for silky, shiny hair
Great for hydrating dry scalps
Helps control frizz and preserve color
Directions
Wet hair, apply desired amount, lather, rinse and follow with LOMA Moisturizing Treatment.
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Loma
Moisturizing Treatment
from $24.99
Loma Moisturizing Treatment
LOMA Moisturizing Treatment is a deeply penetrating conditioner to add moisture, strength and shine. For all hair types especially normal to dry and colour treated. Aromatherapy of Vanilla Bean and Orange.
Features & Benefits
Gluten, soy and paraben free
Deeply penetrating conditioner to add moisture, strength and shine
Helps control frizz and preserve color
Directions
Apply to clean, damp hair from roots to ends, leave in for 3 minutes then rinse.
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Loma
Nourishing Conditioner
from $24.99
Loma Nourishing Conditioner
LOMA Nourishing Conditioner hair care product that is designed to nourish and moisturize the hair and scalp. It is great for dry, thirsty and chemically treated hair. It is formulated with ingredients that are intended to help improve the appearance and feel of the hair, leaving it looking and feeling healthy and revitalized. Aromatherapy of Cranberry and Pear.
Features and Benefits
Creatine — 35% more effective than any protein or keratin on the market at rebuilding the internal tensile strength of the hair, especially color-treated, foiled, and bleached hair types. You can never over-proteinize the hair when using Loma.
Shea Butter — A creamy rich reparative ingredient that hydrates the hair and scalp.
Caprylic/Capric Triglyceride — Natural-based moisturizing reparative oil that nourishes the hair and skin.
Vitamin E - Nourishes the scalp.
Directions
Apply to clean, damp hair from roots to ends, leave in for 4 minutes, then rinse. For supercharged results on thrashed hair add 1-2 pumps of Fortifying Repairative Tonic.
Loma
Violet Conditioner
$35.99
Loma Violet Conditioner
Loma Violet Conditioner is an innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones. Loma Violet Conditioner uses pure direct dye color pigments unlike 99% of other color conditioners on the market. Brightens blonde and grey hair.
Loma Violet Conditioner has aromatherapy of Lemon and Eucalyptus.
Features & Benefits
Uses pure direct dye color pigments unlike 99% of other color conditioners on the market
Brightens gray and blonde hair
Highly pigmented; the most effective toning conditioner on the market
A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)
Gluten, soy and paraben free
An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones
Directions
Apply to clean damp hair & massage from roots to ends for 2-3 minutes, then rinse
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Loma
Violet Shampoo 1L
$35.99
Loma Violet Shampoo
Purple Toning Shampoo for Blonde, Grey & Brassy Hair
Keep blonde, grey and lightened hair looking fresh and vibrant with Loma Violet Shampoo, a highly pigmented violet shampoo designed to neutralize unwanted yellow and brassy tones. This professional-quality purple shampoo for blonde hair uses blue-violet pigments to enhance cooler tones and brighten blonde, grey, silver and lightened hair.
More than simply a toning shampoo, Loma Violet Shampoo combines gentle cleansing with hair-supporting ingredients including creatine and quinoa protein. The formula helps support the strength and condition of colour-treated, highlighted and bleached hair while adding moisture and shine.
The sulfate-free formula is also free from parabens, gluten and soy, making it an excellent addition to a professional or at-home blonde hair care routine. A Vanilla Bean & Blood Orange Lomatherapy fragrance gives every wash the signature Loma finishing touch.
Benefits & Features
Neutralizes brassy tones: Blue-violet pigments help counteract unwanted yellow and warm tones.
Brightens blonde and grey hair: Helps maintain cleaner, cooler-looking blonde, silver, white and grey tones.
Highly pigmented formula: Delivers effective toning between salon colour appointments.
Ideal for lightened hair: A great shampoo for blonde, highlighted, foiled and bleached hair.
Quinoa protein: Rich in amino acids and helps support the hair cuticle while adding moisture and shine.
Creatine: Helps support the internal strength of the hair, making it especially useful for chemically treated and lightened hair.
Sulfate-free cleansing: Gently cleanses without relying on sulfates.
Free from parabens, gluten and soy.
Professional hair care: Suitable for salon professionals and beauty enthusiasts maintaining blonde or grey hair at home.
What Makes It Stand Out?
Not all purple shampoos are created equal. Loma Violet Shampoo features a highly pigmented blue-violet formula specifically developed to tackle the warm yellow and brassy tones that can appear in blonde and grey hair.
It also goes beyond basic colour correction. Creatine and quinoa protein help support hair that has been colour-treated, foiled or bleached, while Loma's Aloemoist Complex and hair-conditioning formula help maintain moisture and shine.
The result? A professional violet toning shampoo that cleanses, tones and helps care for your hair in one simple step.
Who Is It For?
Loma Violet Shampoo for blonde and grey hair is an excellent choice for:
Natural and colour-treated blonde hair
Grey, silver and white hair
Highlighted and foiled hair
Bleached or lightened hair
Hair developing unwanted yellow tones
Cool-toned blondes looking to reduce brassiness
Hairstylists looking for a professional toning shampoo
Anyone wanting to maintain a cleaner, brighter blonde between salon appointments
Because violet pigments are intended to neutralize yellow tones, this shampoo is particularly useful when blonde, grey or silver hair begins looking warmer than desired.
Specifications
Brand: Loma Hair CareProduct: Violet ShampooProduct Type: Violet / Purple Toning ShampooHair Types: Blonde, grey, silver, highlighted and lightened hairPrimary Benefit: Neutralizes yellow and brassy tonesKey Ingredients: Creatine, Quinoa Protein, Lavender and Aloemoist ComplexFormula: Sulfate, paraben, gluten and soy freeFragrance: Vanilla Bean & Blood Orange LomatherapyAvailable Sizes: 3 fl oz / 88 mL, 12 fl oz / 355 mL and 33.8 fl oz / 1000 mL
How to Use: Wet hair thoroughly and apply the desired amount of Loma Violet Shampoo. Work into a lather and rinse thoroughly. Follow with Loma Violet Conditioner as part of your toning hair care routine.
Bring cooler, brighter tones back to your blonde, grey or silver hair.
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