oya

OYA Permanent hair color 10-04 (B) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 10-5 (G) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 10-5 (G) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 12-0 (N) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 12-4 (B) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 12-9 (V) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 3-01 (A) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 3-6 (M) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 3-8 (R) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 3-9 (V) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 4-5 (G) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 4-6 (M) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 4-8 (R) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 4-9 (V) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 5-01 (A) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes

OYA Permanent hair color 5-04 (B) OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results.  Provides intense results on pre-lightened ▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors▪ 11 inter-mixable series for endless possibilities▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed▪ 5 concentrates that can be combined with any OYA shade• Mixing ratio 1:1 (1 part color with 1 part OYA lotion) OYA Color is FREE of... • PPD (p-phenylenediamine)• 4-ABP (4-AminobiphenyI)• Gluten• Sulfates (Sodium, Ammonium and Potassium)• Parabens OYA color is never tested on animals.  DEVELOPING TIMEOYA permanent hair color 45 minutes