Wella Color Charm
Wella Color Charm Permanent Liquid Haircolor / Toner
- Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
- Provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.
- Long-lasting, fade resistant results with time-tested formula
- Excellent grey coverage covers the most resistant greys
- Pleasant coloring experience with gentle floral fragrance
- Economical 1:2 mix ratio
- 5 Vibrant tonal families: Neutral, Ash, Gold, Warm, Red
- Up to 60% more conditioning than the leading competitors
- Up to 43% more shine (vs. untreated hair)
Wella Color Charm Permanent Liquid Haircolor / Toner Swatch & Workbook
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
from 4042 reviewsMoroccanoil Smoothing Lotion works better than other brands that offer the same.
Not only does it control frizz it makes your hair super soft.
Great product, really good quality
Great product, smells amazing. Favorite 😍
Amazing color, great quality
Great product. Good price
Mon baume préféré
I love R+Co products overall, but especially this styling product. It definitely delivers moisture and shine, and is good for both blowouts and air drying. I can combine it with other styling products too, like a texturizer or volumizer. And it's nice and light for my thin, fine hair.
This is my third purchase and I will never not use another bleach. It’s absolutely amazing.
Good product, appropriate for creating natural controlled highlights in the hair, . No need aluminum foils to separate hair partitions. Creamy steady texture after mixture. Beautiful results.
Such a beautiful vibrant colour every time!
Such a beautiful vibrant colour every time!
I love the divided colour mixing bowl! It holds a high volume of product to get through colouring my long hair.
my first order was fine,it worked perfectly I m ready to order again
10-1/9-5
2:1 9-42/9-5
Bright blonde that doesn’t lean too grey or muddy
A very good product for color hair ! I recommend it!
What customers think about the store
Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, an... Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, and Olaplex. Known for reliable delivery, authentic products, and helpful staff.
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In Canada for orders over CA $59*In-Store / Online
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One stop shopping for all your professional beauty products.

