Wella Color Charm
Wella Color Charm Permanent Liquid Haircolor / Toner
- Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
- Provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.
- Long-lasting, fade resistant results with time-tested formula
- Excellent grey coverage covers the most resistant greys
- Pleasant coloring experience with gentle floral fragrance
- Economical 1:2 mix ratio
- 5 Vibrant tonal families: Neutral, Ash, Gold, Warm, Red
- Up to 60% more conditioning than the leading competitors
- Up to 43% more shine (vs. untreated hair)
Wella Color Charm Permanent Liquid Haircolor / Toner Swatch & Workbook
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
from 4101 reviewsRedken-Chromatics does a great job of removing brassy dark blond hair lowlights.
I use it on my ends after blow-drying and I love how light it is
Fast shipping, huge variety of products, great prices compared to other stores, and great loyalty program
This mask is super hydrating without making my fine hair heavy and greasy. I’ll definitely repurchase it
I use the RR@ALL and it lasts awhile and fades well, even for red!
Loved this product from first time I used it. Will definitely buy again.
I strongly recommend this product it’s fantastic on the hair and make it super smooth and soft
I’m really happy with the results from using the shampoo! I can only imagine what the whole line could do for my hair!
Perfect to cover the white hair
I love this color
Beautiful color
Everything arrived safely and was very well packaged. I’m very happy with my order and will definitely be ordering from you again!
Everything arrived safely and was very well packaged. I’m very happy with my order and will definitely be ordering from you again!
Everything arrived safely and was very well packaged. I’m very happy with my order and will definitely be ordering from you again!
Everything arrived safely and was very well packaged. I’m very happy with my order and will definitely be ordering from you again!
What customers think about the store
Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, an... Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, and Olaplex. Known for reliable delivery, authentic products, and helpful staff.
Read moreAI-generated from customer reviews.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Standard & Expedited Shipping AvailableEstablished since 1973.
One stop shopping for all your professional beauty products.

