Wella Color Charm
Wella Color Charm Permanent Liquid Haircolor / Toner
- Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
- Provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.
- Long-lasting, fade resistant results with time-tested formula
- Excellent grey coverage covers the most resistant greys
- Pleasant coloring experience with gentle floral fragrance
- Economical 1:2 mix ratio
- 5 Vibrant tonal families: Neutral, Ash, Gold, Warm, Red
- Up to 60% more conditioning than the leading competitors
- Up to 43% more shine (vs. untreated hair)
Wella Color Charm Permanent Liquid Haircolor / Toner Swatch & Workbook
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
from 4053 reviewsI use this brand and it’s so good
Superbe.
This shampoo and conditioner is amazing products they make you hair feel soft and shiny. I will definitely be buying these hair products again
Very good product for moiture
Absolutely love this shampoo! My hair looks gorgeous—so soft, smooth, shiny, and healthy. Definitely a new favourite!
The service was great; my delivery arrived on time
I selected a wrong product by mistake and the service team were great to help me correct my mistake. Product remains A1 as well. Thanks guys.
Moroccanoil Smoothing Lotion works better than other brands that offer the same.
Not only does it control frizz it makes your hair super soft.
Great product, really good quality
Great product, smells amazing. Favorite 😍
Amazing color, great quality
Great product. Good price
Mon baume préféré
I love R+Co products overall, but especially this styling product. It definitely delivers moisture and shine, and is good for both blowouts and air drying. I can combine it with other styling products too, like a texturizer or volumizer. And it's nice and light for my thin, fine hair.
This is my third purchase and I will never not use another bleach. It’s absolutely amazing.
What customers think about the store
Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, an... Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, and Olaplex. Known for reliable delivery, authentic products, and helpful staff.
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In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Standard & Expedited Shipping AvailableEstablished since 1973.
One stop shopping for all your professional beauty products.

