Wella Color Charm
Wella Color Charm Permanent Liquid Haircolor / Toner
- Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
- Provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.
- Long-lasting, fade resistant results with time-tested formula
- Excellent grey coverage covers the most resistant greys
- Pleasant coloring experience with gentle floral fragrance
- Economical 1:2 mix ratio
- 5 Vibrant tonal families: Neutral, Ash, Gold, Warm, Red
- Up to 60% more conditioning than the leading competitors
- Up to 43% more shine (vs. untreated hair)
Wella Color Charm Permanent Liquid Haircolor / Toner Swatch & Workbook
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
from 3715 reviewsI am very satisfied with the L'Oréal Professionnel INOA hair color and developer. Both products are of excellent quality and delivered great results. The hair color turned out beautiful, even, and long-lasting.
I was also very pleased with the service and delivery. The order arrived on time, was carefully packaged, and the entire process was smooth and professional.
I highly recommend these products and am very happy with my purchase.
My new fav right amount of cool
Level 10 bleach and thus is perfect
One of my hairstylist recommended me this mask and I’ve been using this mask for almost 8 years this is the best mask so far for dry hair and if you colour your hair a lot
This toning foam is the best! Tones cleanly and brilliantly, while giving both volume and softness. 5/5 recommend!
Good product and good CosmeticWorld
service!
This is pretty dark. Darker than an average level 6. It acts more like a level 5 or In between a 5-6 level. The tone looks like a natural brown. No red involved. Pretty concentrated.
It's not a strong violet but you don't need a lot. Great overall. Gel consistency.
Great tone. A mix of blue and purple tones and great for getting that ashy blond.
Perfect demi cream colour.
Enjoyed this product. Made my hair soft and easily manageable.
This is great for toners and demi/semi products. Does not lift and there are no odours. It's a creamy consistency.
Great developer, no strong odours. Works well to cover more of the Greys if you're using a demi and it's cream form. Note that it will every so slightly lift the tone compared to the 1.9 emulsion.
Perfect natural tone- covers at least 70% of Greys
I’ve had a lot of success using this, and my hair doesn’t come out feeling like straw. What more could I ask for? Will definitely keep using.
What customers think about the store
Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some... Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some concerns about occasional shipping delays, expired products, and packaging damage.
Read moreAI-generated from customer reviews.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
One stop shopping for all your professional beauty products.

