WELLA - BIOTOUCH
Extra Rich Nutrition Conditioner
$8.99
$22.00
Wella Biotouch Extra Rich Nutrition Conditioner – Deep Hydration for Strong, Silky Hair
The Wella Biotouch Extra Rich Nutrition Conditioner is specially designed for hair that craves intense nourishment. With its advanced formula, this conditioner delivers deep hydration, restores softness, and strengthens each strand from root to tip. Perfect for dry, damaged, or color-treated hair, it leaves your locks smoother, shinier, and easier to manage after just one use.
Benefits & Features of Wella Biotouch Extra Rich Nutrition Conditioner
Deep Moisture Boost: Enriched with nutrients that replenish lost hydration.
Strengthens Hair: Helps reduce breakage and split ends.
Restores Softness: Leaves hair feeling silky and touchable.
Color Protection: Maintains vibrancy for color-treated hair.
Tangle-Free Finish: Makes combing and styling effortless.
Professional Quality: Trusted by stylists worldwide.
What Makes Wella Biotouch Extra Rich Nutrition Conditioner Unique?
Unlike everyday conditioners, this formula is extra rich, designed to penetrate deeper into the hair cuticle. It doesn’t just coat the hair surface — it nourishes from within. That means longer-lasting hydration, healthier-looking hair, and salon-quality results at home.
How This Conditioner Solves Your Hair Concerns
Dryness, frizz, and lack of shine are common struggles. The Wella Biotouch Extra Rich Nutrition Conditioner addresses them all by:
Delivering long-lasting moisture that combats dryness.
Restoring smoothness and softness for a luxurious touch.
Strengthening strands to reduce breakage.
Enhancing natural shine for a healthy, radiant look.
Wella Biotouch Extra Rich Nutrition Conditioner Specifications
Size: 200ml / 6.7oz
Hair Type: Ideal for dry, damaged, thick, or color-treated hair.
Use: Apply to clean, damp hair. Leave in for 2–3 minutes, then rinse thoroughly.
Made By: Wella Professionals, a leader in innovative haircare solutions.
Give Your Hair the Extra Care It Deserves
Don’t settle for ordinary conditioning. Upgrade to the Wella Biotouch Extra Rich Nutrition Conditioner and feel the difference with every wash. Your hair will thank you with a silky, vibrant, and healthy look.
Shop now and enjoy salon-quality nourishment from the comfort of your home!
WELLA - COLOR CHARM
Color Charm 7WV Nutmeg 1.4oz
$6.99
Wella Color Charm Permanent Liquid Hair Color 7WV Nutmeg
Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color.
Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries.
Intermixable with other 62 Wella Color Charm shades to express your creativity.
Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience.
Remove “brass” to create pure double-process blonde hair.
One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio.
Features and Benefits of permanent liquid hair color
Vibrant, long lasting, fade resistant results
Excellent grey coverage covers the most resistant grays
Gentle floral fragrance
Saturates each strand to deliver great conditioning
Economical 1:2 mix ratio
Quick and easy bottle applications
Exceptionally fade resistant
Vibrant palette
Permanent Liquid Hair Color
Liquid color for easy application
Delivers vibrant color
True to tone color
Directions
Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer
Apply to damp hair
Develop for up to 30-45 minutes
Check frequently for desired result
WELLA - COLOR CHARM
Color Charm T17 Empress Blonde 1.42oz
$6.99
Wella Color Charm Permanent Liquid Hair Toner T17 Empress Blonde
Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color.Exceptionally fade resistant. Provides a vibrant palette without boundaries.Intermixable with other 62 Wella Color Charm shades to express your creativity.Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience.Remove “brass” to create pure double-process blonde hair.
Features
Vibrant, long lasting, fade resistant results
Excellent grey coverage
Gentle floral fragrance
Saturates each strand to deliver great conditioning
Economical 1:2 mix ratio
Quick and easy bottle applications
Directions
1. Pre-lighten the hair to required level before applying toner
2. Mix 1 part Color Charm Toner with 2 part Color Charm Developer
3. Apply to damp hair
4. Develop for up to 30 minutes
5. Check frequently for desired result
WELLA - ILLUMINA COLOR
Illumina Color 8/69 Light Violet Cendre Blonde
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - BLONDOR
Blondor Freelights 14.10 oz.
$34.99
Discover foil-free sunkissed looks with Wella Professionals Blondor Freelights is our most intuitive and precise way to create sunkissed hair. Achieve controlled and reliable freehand lightening with up to 6 levels of lift, with precision and accuracy. Working on natural and pre-colored hair, Blondor Freelights contains lightening agents and clays.
Directions
For off-scalp usage only. Mix the Blondor Freelights Developer (B) with the Blondor Freelights Powder (A) in a ratio of 1:1 - 1:3 (recommended 1:1.5) in a non-metallic bowl. For professional use only.
Always use Blondor Freelights Lightener Powder with Blondor Freelights Developer - only then you will activate the ACTIFUSE(R) technology and achieve the full product benefit.
Pro Tip
Blondor Freelights Actifuse(R) Technology: Activated polymers link with each other to form a ?exible and adhesive network. This keeps the mixture in place, allowing for easier spreading, and a new level of precision with reduced swelling. Keep the hair strand under tension; using Freelights Paddle will help. To avoid hard lines, start in the mid-lengths and sweep lightly to the roots.
WELLA - COLOR TOUCH
Color Touch 3/ Dark Brown Series Demi-Permanent Hair Color
$14.49
Wella Color Touch 3/ Series Demi-Permanent Hair Color
Your Shine-Boosting Color Partner
Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.
Benefits & Features
Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.
High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.
Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.
Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.
Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.
Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.
What Makes It Stand Out?
Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.
The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.
Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.
The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.
Who Is This Product For?
Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.
Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.
Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.
Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.
Specifications
Brand: Wella Professionals
Product Line: Color Touch Demi-Permanent Colour
Formula Type: Demi-permanent hair colour, ammonia-free.
Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.
WELLA
Marula Oil Blend Scalp Primer
$17.99
Wella Marula Oil Blend Scalp Primer – Scalp Protection for Lightening & Color Services
Protect your scalp before the action begins. The Wella Professionals Marula Oil Blend Scalp Primer is your must-have defense against discomfort and irritation during hair lightening and oxidative color services. Infused with nourishing marula oil, this lightweight, non-greasy primer forms a soothing barrier between your scalp and chemical stress—so your clients (or your own scalp!) stay calm while the color does its thing.
Whether you're a salon owner prepping clients or a style-savvy DIYer, this pre-color step is pure peace of mind in a bottle.
Benefits & Features
Soothes and Protects: Prevents irritation during oxidative and lightening treatments.
Marula Oil Infusion: Rich in antioxidants and essential fatty acids for scalp nourishment.
Lightweight Texture: Non-greasy, fast-absorbing formula won’t interfere with color results.
Professional-Grade: Trusted by stylists and colorists for scalp safety.
No Added Hassle: Easy pump application—just apply directly to the scalp before coloring.
What Makes It Stand Out?
Unlike generic oils or home remedies, Wella’s Marula Oil Blend Scalp Primer is formulated specifically for chemical hair services. It doesn’t just sit on the scalp—it creates a micro-barrier that works in harmony with your color formula. No slick residue. No interference. Just solid protection, start to finish.
Think of it as sunscreen, but for bleach and dye.
Ready to Add This to Your Color Kit?
If your clients (or you) dread the tingling, itching, or burning from bleach or color, this primer is your solution. It minimizes the chances of sensitivity reactions and enhances the salon experience. It also helps maintain scalp health, which in turn supports healthy hair growth over time.
Because color should make you feel beautiful—not uncomfortable.
Specifications
Product Name: Wella Professionals Marula Oil Blend Scalp Primer
Size: 150 ml / 5 fl oz
Application: Apply to scalp before oxidative or lightening services
Hair Type: All types
Skin Type: Safe for sensitive scalps
Texture: Lightweight oil blend
Fragrance: Subtle, clean scent
Shelf Life: 12 months after opening
Made in: Germany
Don’t let your clients (or yourself) suffer through scalp discomfort. Add Wella Marula Oil Blend Scalp Primer to your color prep lineup and give every hair service the comfort it deserves.
Order now and make every color session a smooth experience—from root to tip.
WELLA
Volume Boost Bodifying Shampoo
$14.99
$19.99
Wella Invigo Volume Boost Bodifying Shampoo
Size: 300ml / 10.1oz
Experience the transformative power of the Wella Invigo Volume Boost Bodifying Shampoo! Tailored for those with fine and limp hair, this shampoo breathes life into your locks, providing a boost of volume and bounce. Infused with a unique blend of cotton extract and lightweight polymers, it ensures that your hair feels full and luscious without the heavy build-up.
Key Features
Volumizing Formula: Delivers a visible lift to flat hair, enhancing its natural volume.
Cotton Extract: Rich in natural fibers, it boosts texture and body.
Gentle Cleansing: Effectively removes impurities while maintaining hair’s natural balance.
Lightweight: Leaves hair feeling airy and light, perfect for everyday use.
Vegan & Cruelty-Free: Ethical beauty for a guilt-free hair care routine.
Why You Should Buy
Discover the secret to voluminous, vibrant hair with Wella Invigo Volume Boost Bodifying Shampoo. Whether preparing for a special occasion or seeking daily confidence, this shampoo revitalizes your hair, making it look and feel fuller and healthier. The carefully crafted formula provides weightless volume, ensuring your hair stays bouncy and beautiful all day long.
Lifestyle Integration
Envision yourself with hair that feels light, full of body, and easy to manage. Whether you’re getting ready for a day at the office or a night out with friends, this shampoo lays the foundation for any hairstyle. Integrate Wella Invigo Volume Boost Bodifying Shampoo into your routine and enjoy the luxury of salon-quality hair at home, every day.
Embrace the volume! Elevate your hair care with Wella Invigo Volume Boost Bodifying Shampoo and step out with confidence.
WELLA - COLOR FRESH CREATE
Color Fresh Create Next Red 2 oz.
$12.99
Color Fresh Create is an ammonia-free hair color with a complete semi-permanent expressive color palette.
Features
• With 12 specially crafted pure vibrant shades and 3 additives.
• Full intermixability and beautiful pastelization and tonal results.
• Fading true to tone and lasting up to 20 washes, depending on shade used and hair condition.
Directions
DIRECT APPLICATION
Apply directly on naturally light blonde, white or pre-lightened hair. Wear gloves and stay off the skin. Intense shades may stain.
PASTELIZATION
For a bold result use pure or dilute with Color Fresh CREATE Tomorrow Clear to desired intensitiy e.g. 1:1 – 1:30, then apply evenly to clean, dry or pre-shampooed, towel-dried hair. Comb color evenly through the hair to achieve an even color result.
MIXING
Mix desired amount into a bowl and apply directly to the hair. Avoid direct contact to the scalp area. NO DEVELOPER NEEDED! FULLY INTERMIXABLE!
DEVELOPMENT TIME
Develop for 20 minutes. For more pastelization or softer hues, develop for 5- 10 minutes. For more vibrancy and intensity extend the development time to max. 30 minutes.
REMOVAL
Rinse thoroughly until water runs clear. For optimum color results, do not shampoo the hair after coloring.
LASTINGNESS
True-to-tone fading, lasts up to 20 washes*.
*Depending on shade used and hair condition.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows
WELLA - BLONDOR
Blondor Freelights white lightening powder 800g
$49.99
Discover foil-free sunkissed looks with Wella Professionals Blondor Freelights is our most intuitive and precise way to create sunkissed hair. Achieve controlled and reliable freehand lightening with up to 6 levels of lift, with precision and accuracy. Working on natural and pre-colored hair, Blondor Freelights contains lightening agents and clays.
Directions
For off-scalp usage only. Mix the Blondor Freelights Developer (B) with the Blondor Freelights Powder (A) in a ratio of 1:1 - 1:3 (recommended 1:1.5) in a non-metallic bowl. For professional use only.
Always use Blondor Freelights Lightener Powder with Blondor Freelights Developer - only then you will activate the ACTIFUSE(R) technology and achieve the full product benefit.
Pro Tip
Blondor Freelights Actifuse(R) Technology: Activated polymers link with each other to form a flexible and adhesive network. This keeps the mixture in place, allowing for easier spreading, and a new level of precision with reduced swelling. Keep the hair strand under tension; using Freelights Paddle will help. To avoid hard lines, start in the mid-lengths and sweep lightly to the roots.
WELLA - COLOR TOUCH
Instamatic Muted Mauve
$9.99
Wella Insamatic Muted Mauve
Create the latest hair color looks quickly and easily with Instamatic by Color Touch. This demi permanent hair color is fashion forward and fades beautifully. Color Touch opens up a world of fashion forward color for you and your clients. Get the shine and vibrancy of a permanent color with the low commitment of a demi-permanent color. Instamatic by Color Touch demi-permanent hair color is great for clients that like to change their hair tone regularly.
Formulated with a fine blend of color molecules.
Ideal for low commitment, fun color
No white hair coverage
Unique matte gloss service
Designed without ammonia
Low maintenance, virtually invisible root re-growth
Directions
Mixing Recommendation: Like a color filter, Matte Gloss delivers a diffused color finish that varies according to the hair color it's applied on.
- Mix 1 : 1 with 1.9% to 4% Color Touch Emulsion (30g Instamatic + 30g of 1.9% - 4% Color Touch).
- To express your creativity to the max, mix Instamatic + Color Touch with Color.ID.
- Instamatic also offers new possibilities for color correction: use Jaded Mint on hair that's too red, Ocean Storm on hair that's too orange and Muted Mauve on hair that's too yellow. Application & Development Time: - Apply on dry hair and develop for 5-20 minutes depending on the desired intensity.
- When development is complete, add some lukewarm water and gently emulsify. Rinse thoroughly with water.
- Wash hair once with Wella Professionals Brilliance.
- To neutralize oxidation residues and stabilize color, we recommend Wella Professionals Color Post Treatment.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - COLOR TOUCH
Color Touch Plus 55/03 Intense Light Brown/Natural Gold
$14.49
Wella Color Touch Plus 55/03 2 oz.
Revolutionize your hair game with Wella Color Touch Plus, the pinnacle of semi-permanent hair color innovation. Crafted with precision, this exceptional product gently banishes up to 70% of grays, leaving your hair with a lustrous, natural-looking finish. Available in 12 stunning shades inspired by nature, it offers a spectrum of hues to suit every style.
Benefits & Features
Enhanced Grey Coverage: Say goodbye to stubborn grays with ease.
Depth and Dimension: Achieve vibrant, multi-tonal color for a salon-worthy look.
Color Correction: Bid farewell to dullness and embrace radiant hair.
Gradual Fading: Seamlessly transition between shades for a natural appearance.
Unmatched Quality & Gentle Formulation
Wella Color Touch Plus distinguishes itself by providing unparalleled gray coverage and a spectrum of natural-looking shades. Its gentle formula ensures that your hair remains healthy and vibrant, setting it apart from conventional hair coloring options.
Flexible Solution for Gray Coverage
If you're hesitant about committing to permanent hair color but still desire to cover grays effectively, Wella Color Touch Plus is your ideal solution. Its semi-permanent formulation offers flexibility while delivering professional-quality results.
Specifications
Professional Use Only: Intended for licensed professionals to ensure optimal outcomes.
Application Directions: Always mix Color Touch Plus with the appropriate Color Touch Plus Emulsion 4% at a 1:2 ratio (e.g., 30g Cream + 60g Emulsion).
Caution: Perform sensitivity and allergic patch tests 48 hours before each application. Not suitable for use on eyelashes or eyebrows.
Ready to elevate your hair game with Wella Color Touch Plus? Embrace vibrant hues and unlock a world of possibilities for your hair. Purchase now and experience the transformation firsthand.
WELLA - EIMI
Perfect Setting Blow-dry Lotion Hairspray
$17.99
Wella EIMI Perfect Setting Blowdry Lotion Hairspray 150ml / 5.07oz
The EIMI light setting lotion spray is a hair styling product that is designed to hold level 2, add volume, and give the hair a perfect shine. It is formulated to provide the right balance of care and heat protection while blow drying, helping to protect the hair from damage caused by heat styling tools. This product is ideal for those who want to achieve a voluminous, shiny look while also taking care of their hair.
Benefits & Features
Hold Level 2: helps to keep your hairstyle in place
Adds Volume And Shine: helps to give your hair a fuller, more lustrous appearance
Formulated For Care And Heat Protection: helps to protect your hair from damage caused by heat styling tools
Suitable For Use During Blow Drying: can be used to style your hair while using a blow dryer
Light Setting Lotion Spray: provides a lightweight, non-greasy hold that won't weigh your hair down or leave any residue.
Directions
Spray evenly on damp hair. Roll the hair around your brush in sections and blow dry.
WELLA
Straight Ahead Gel Straightener
$11.99
$24.00
Wella Liquid Hair Straight Ahead Gel Straightener 142g / 5oz
Wella Liquid Hair Straight Ahead Gel Straightener is a hair styling product that is designed to straighten naturally curly or permed hair. It is effective in humid environments and does not weigh the hair down. The formula includes pro-vitamins that penetrate the hair shaft to promote healthy-looking, shiny hair. It also includes UV filters to protect the hair from color fade and environmental damage.
Features & Benefits
Straightens naturally curly or permed hair until the next shampoo
Ideal for use in humid environments
Does not weigh hair down
Contains pro-vitamins to promote healthy-looking, shiny hair
Includes UV filters to protect the hair from color fade and environmental damage
Directions
Shampoo, towel-dry, comb through hair. Apply Straight Ahead Gel Straightener from root to tip and comb through again. Blow-dry straight, ideally with a large flat or round brush
WELLA
Wake-up Call Hydrating Shampoo
$8.99
$20.00
Wella Lifetex Wellness Wake-up Call Hydrating Shampoo 250ml / 8.5 oz
This daily use shampoo is designed to invigorate the senses. Its formula contains natural avocado, which helps to moisturize and hydrate the hair and scalp. This shampoo is perfect for daily use, leaving your hair and scalp feeling refreshed and revitalized.
Features
Formulated for daily use
Livening fragrance to awaken the senses
Hydrating and moisturizing formula
Contains natural avocado for nourishment and healthy hair
Safe for all hair types
Sulfate-free and gentle on the scalp
Made with natural ingredients and free from harsh chemicals
How to use?
Apply to wet hair, massage, rinse and repeat as necessary
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