WELLA - ILLUMINA COLOR_Illumina Color 8/_Cosmetic World
Wella - Illumina Color Illumina Color 8/ $13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - ILLUMINA COLOR_Illumina Color 8/38_Cosmetic World
Wella - Illumina Color Illumina Color 8/38 $13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Sold out -25% SALE
WELLA_Blonde & Seal Care 16.9 oz._Cosmetic World
Wella Blonde & Seal Care 16.9 oz. $18.99 $24.99
Blonde Seal & Care Blonde Seal & Care stops oxidation, seals the cuticle and adds shine to blonde hair.Think Blonde! As clients ask to lighten up for warmer weather, Blondor empowers you to achieve beautiful results across the full spectrum of blond hair. Benefits  - Added shine- Conditioner specifically formulated for lightened hair - to seal the blonde color and add shine- Balanced pH value- Neutralizes oxidation and seals the cuticle**- Double benefit when used with the Extra Cool Blonde Powder – conditions while acting as a sealant to lock in the Extra Cool Blonde’s special dyes. Directions Rinse out bleaching mixture thoroughly with lukewarm water and shampoo. Apply Blondor Blonde Seal & Care evenly to damp hair. Leave on for minimum 5 minutes. Rinse hair thoroughly. Please see manufacturer's packaged instructions. Ingredients Water, Cetearyl Alcohol, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Fragrance, Methylparaben, Guar Hydroxypropyltrimonium Chloride, Titanium Dioxide.
WELLA - EIMI_Ocean Spritz Salt Hairspray for Beachy Texture_Cosmetic World
Wella - Eimi Ocean Spritz Salt Hairspray for Beachy Texture $15.99
Wella Eimi Ocean Spritz Salt Hairspray for Beachy Texture 150ml / 5.07oz Wella Eimi Ocean Spritz Salt Hairspray is designed to create beachy waves with just the right amount of hold and texture. The spray is enriched with natural mineral salt that helps to protect hair against dehydration and UV damage. It is ideal for creating an undone, natural-looking beachy style on both slightly damp and dry hair. Blow-drying after styling can result in a more chunky texture. Not to mention, this sea salt spray is very easy to use, simply spritz it on damp or dry hair, then scrunch and twist your hair with your fingers to create your desired texture. It's perfect for all hair types, from fine to thick, and it won't leave any residue or stickiness behind. Why you may like the Ocean Spritz Salt Hairspray Creates undone, natural-looking beachy waves Provides light hold and adds texture to hair Protects hair against dehydration and UV damage Easy to apply and use Gives a quick and great look for those in a morning rush Provides professional styling with a light hold How to create a natural beachy style? Start with dry or slightly damp hair. EIMI Ocean Spritz works best on hair that is not freshly washed, as it needs some natural oils to help create texture. Shake the can well before use to ensure that the product is properly mixed. Hold the can approximately 10-12 inches away from your head and spray onto the mid-lengths and ends of your hair. Use your hands to scrunch your hair and distribute the product evenly throughout your hair. Allow your hair to air dry or use a diffuser on a low heat setting to dry your hair while scrunching it to enhance the texture. Once your hair is dry, you can use your fingers to style it further if desired. Pro tips when styling with Eimi Ocean Spritz EIMI Ocean Spritz is a salt spray, so it may leave your hair feeling slightly dry or rough to the touch. To combat this, you can use a leave-in conditioner or oil on the ends of your hair after using the product. Also, avoid using too much of the spray as it can make your hair feel heavy or greasy. Start with a small amount and build up as needed.
WELLA_Renewing Instant Detangling Conditioner_Cosmetic World
Wella Renewing Instant Detangling Conditioner $14.99
Wella Elements Renewing Instant Detangling Conditioner Size : 200ml / 6.7oz WELLA Elements Lightweight Renewing Conditioner is a lightweight paraben-free conditioner that strengthens each hair fiber from within, helping to repair it and preserve the hair's natural vitality. This lightweight conditioner renews the moisture in stressed hair and helps hair become smooth and supple. Features Gentle to hair & scalp PH compatible suitable for color treated, plant-based color treated, keratin treated or chemically-treated hair no color shifting Suitable for daily use 95% natural origin ingredients formulated without silicones free of animal-derived ingredients dermatologically tested
Wella Professionals_Color Touch Demi - Permanent Hair Color 0/ Series_Cosmetic World
Wella - Color Touch Color Touch 0/ Special Mix Series Demi-Permanent Hair Color $14.49
Wella Color Touch 0/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional-size (2 oz / ~60 ml) tube for salons/advanced users.
WELLA - BLONDOR_Blondor Liquid Toner /05 Pale Quartz_Cosmetic World
Wella - Blondor Blondor Liquid Toner /05 Pale Quartz $11.99
Wella Blondor Permanent Liquid Toner – Pale Quartz /05 Achieve Soft, Neutral-Blonde Perfection With a Delicate Quartz Finish Refine your blonding results with the beautifully subtle, natural-looking tone of Wella Blondor Liquid Toner /05 Pale Quartz. Designed to enhance blonde hair with a soft, creamy, quartz-inspired finish, this professional liquid toner neutralizes unwanted warmth while leaving blondes radiant, polished, and effortlessly dimensional. Perfect for stylists and at-home color enthusiasts, Pale Quartz blends seamlessly into your blonding and shampoo routine for long-lasting clarity. Wella Blondor Liquid Toner /05 – Pale Quartz Product Description Wella Blondor Permanent Liquid Toner in Pale Quartz /05 offers a refined, delicate neutral tone ideal for softening brassiness on pre-lightened hair. Its liquid consistency ensures smooth application and uniform distribution, creating balanced, harmonious blonde results every time.The Pale Quartz /05 shade provides a fresh, luminous finish—perfect for natural blondes, beige blondes, and gently cooled highlight blends. Benefits & Features Creates a soft, natural blonde tone with a subtle quartz sheen Gently neutralizes unwanted yellow and warm tones Liquid formula offers easy mixing and even saturation Intermixable with all Blondor toners for custom-toned results Complements blonde-maintenance color-safe shampoos Gentle on pre-lightened hair—helps maintain shine and smoothness Fast, efficient processing for salon or at-home toning What Makes It Stand Out? Part of the trusted Wella Blondor professional blonding system Ideal for achieving a natural, modern blonde without being overly cool Delivers balanced neutral-beige results suitable for a wide range of clients Creates luminous softness—perfect for lived-in blondes, balayage, and highlight refreshes Predictable and reliable toning performance Who Is the Product For? Pale Quartz /05 is perfect for: Stylists looking to create natural, softly neutral blondes Clients who want a gentle, polished tone—neither too warm nor too cool Anyone refining highlights, balayage, or global blonding Blondes who maintain their color with neutral or toning shampoos Those who want to reduce brass while keeping a wearable, creamy finish Specifications Brand: Wella Blondor Type: Permanent Liquid Toner Shade: Pale Quartz /05 Usage: Post-lightening toning Texture: Liquid for effortless, even application Processing Time: Typically 10–20 minutes Best Paired With: Wella Blondor developers + blonde-maintenance shampoos Ready to Perfect Your Soft, Natural Blonde? Bring gentle quartz-toned brilliance to every blonding service.Shop Wella Blondor Liquid Toner /05 Pale Quartz today at Cosmetic World and achieve beautifully refined, naturally radiant blonde results.
Sold out -14% SALE
WELLA_Fusionplex Repair Holiday Set_Cosmetic World
Wella Fusionplex Repair Holiday Set $44.99 $52.00
Wella Fusionplex Repair Holiday Set Fusion is the instant and long lasting hair care recovery regimen. Helps to repair damaged hair and protects against breakage. With Silksteel FUSION program, a fusion of silk amino acids and micronized lipids. Instantly recovers hair fiber at micro and macro levels. Even the most damaged hair feels renewed, smooth, elastic and resilient against breakage.* With and elegant and luxurious floriental woody fragrance. Contains: 1x Fusionplex Shampoo : 250ml  1x Fusionplex Conditioner : 200ml 1x Fusionplex Mask : 150ml
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WELLA_Fusionplex Intense Repair Conditioner 1L / 33.8oz_Cosmetic World
Wella Fusionplex Intense Repair Conditioner 1L / 33.8oz $49.99
Wella Fusionplex Intense Repair Conditioner WELLA FUSIONPLEX Intense Repair Conditioner instantly helps to protect against breakage, detangles and leaves the hair smooth Features Enriched with silk amino acids instantly helps to protect against breakage due to combing and mechanical damage Detangles and leaves the hair smooth FUSIONPLEX products penetrate down to the cortex and instantly recovers hair fiber at micro and macro levels Helps to prevent future hair breakage Even the most damaged hair is left feeling renewed, smooth, elastic, and resilient against breakage Best if used with Fusionplex Shampoo How to use? Leave on for 30 seconds and rinse thoroughly. FUSIONPLEX Conditioner can be used as a daily treatment. Always towel-dry hair after shampooing prior to conditioner or mask for best results.
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WELLA - BIOTOUCH_Curl-nutrition shampoo_Cosmetic World
Wella - Biotouch Curl-nutrition shampoo from $8.99 $22.00
Wella Biotouch Curl Nutrition Shampoo European formula. Limited availability. Biotouch Nutri-Care, nourishment for healthy hair.  A professional haircare innovation from Wella. The specifically developed complex of nutrients, plus Pro-Vitamin B5 and Olive fruit extract, leaves hair looking naturally beautiful and healthy. The formula of rich ingredients provides curly hair with renewed vitality and elasticity, while gently cleansing. Dermatologically tested for skin compatibility.
WELLA - ILLUMINA COLOR_Illumina Color 10/93_Cosmetic World
Wella - Illumina Color Illumina Color 10/93 $13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
-32% SALE
WELLA_Clarifying Shampoo_Cosmetic World
Wella Clarifying Shampoo $19.99 $29.00
Wella Liquid Hair Clarifying Shampoo – Deep-Cleansing Shampoo for Fresh, Weightless, Residue-Free Hair Wella Liquid Hair Clarifying Shampoo 1L – Product Description Reset your hair with Wella Liquid Hair Clarifying Shampoo, a powerful yet gentle deep-cleansing formula designed to remove product buildup, excess oils, hard-water minerals, and impurities. Perfect as a weekly refresh or prep shampoo before treatments and styling, this clarifying cleanser leaves hair feeling unbelievably clean, weightless, and revitalized. Formulated to work with all hair types, this shampoo helps restore natural shine and bounce while ensuring your everyday shampoo and conditioner perform at their best. Whether you’re dealing with buildup from styling products, heavy conditioners, dry shampoo, or environmental residue, Wella Liquid Hair clarifies without stripping or drying out your strands. Benefits & Features Deeply cleanses to remove buildup and impurities Restores freshness, shine, and natural movement Helps improve the performance of masks, treatments, and stylers Balances the scalp and removes excess oil Leaves hair feeling weightless and healthy Safe for color-treated hair when used as directed Ideal for weekly or occasional use What Makes It Stand Out? Professional Clarifying Strength: Effectively lifts stubborn buildup while remaining gentle. Versatile Prep Shampoo: Perfect before chemical services, treatments, or heavy styling routines. Light, Refreshing Cleanse: Rinses clean without roughness or residue. Salon-Trusted Formula: Designed specifically for optimal hair and scalp reset. Who Is the Product For? This clarifying shampoo is ideal for: Anyone experiencing buildup, dullness, or heaviness Clients who use styling products, dry shampoo, or hard-water showers Oily scalps needing a deeper cleanse Color-treated hair that needs occasional resetting Hairstylists prepping hair for treatments, conditioning masks, or smoothing services Specifications Product Type: Clarifying shampoo Texture: Lightweight, refreshing lather Hair Types: All hair types; especially buildup-prone, oily, or dull hair Use: Apply to wet hair; lather thoroughly; rinse; follow with conditioner or mask; use weekly or as needed Ready to bring your hair back to its cleanest, freshest state? Pick up Wella Liquid Hair Clarifying Shampoo from Cosmetic World and enjoy bouncy, shine-boosted, residue-free hair every wash.
-26% SALE
WELLA_Renewing Gentle Shampoo_Cosmetic World
Wella Renewing Gentle Shampoo $14.99 $19.99
Wella Elements Renewing Gentle Shampoo Size: 250ml / 8.4oz WELLA Elements Renewing Shampoo gently cleanses hair with a luxurious foaming experience, without stripping out hair moisture. It revives hair smoothness and shine for a healthy look and feel. Features Sulfate free Suitable for all hair types Hydrates and nourishes Includes water, natural ingredients, and ingredients made from natural ingredients.
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WELLA_Invigo Frizz Control Cream_Cosmetic World
Wella Invigo Frizz Control Cream $15.99
Wella Invigo Nutri-Enrich Frizz Control Cream 150ml / 5.1oz Introducing the Wella Invigo Nutri-Enrich Frizz Control Cream, the ultimate solution for taming frizz and revitalizing your hair. With a powerful combination of goji berry and Nutri-Enrich Complex, this cream is designed to provide immediate frizz control while nourishing your locks from within. Benefits & Features Frizz Control: Tired of battling frizzy hair? Our Wella Invigo Nutri-Enrich Frizz Control Cream is here to rescue your locks. Specifically formulated to combat frizz, it provides instant control, ensuring your hair stays sleek and manageable throughout the day. Goji Berry Extract: Enriched with the goodness of goji berry extract, renowned for its antioxidant properties, this cream not only tames frizz but also helps protect your hair from external aggressors and environmental stressors, leaving it healthy and vibrant. Nutri-Enrich Complex: Infused with our exclusive Nutri-Enrich Complex, this cream is a powerhouse blend of nourishing ingredients that deeply replenish and revitalize your hair, restoring its natural vitality and shine. Straightening Effect: Say goodbye to unruly hair! Our Frizz Control Cream not only tames frizz but also helps to straighten your locks, making them easier to style and creating a smooth, polished look. Lightweight Formula: Worried about weighing down your hair? Fear not! Our lightweight formula effortlessly glides through your strands, ensuring even distribution without leaving behind any greasy or sticky residue. Advanced Formula: Formulated with cutting-edge ingredients, including goji berry extract and the Nutri-Enrich Complex, our cream delivers superior results, leaving your hair looking and feeling its best. Multi-Purpose: Not just a frizz-fighting hero, our cream also offers the added benefit of straightening unruly hair, giving you the freedom to style your locks however you please. Lightweight Texture: Unlike heavy, cumbersome creams that weigh down your hair, our lightweight formula ensures effortless application and a natural finish. Proven Results: Trusted by countless satisfied customers, our Frizz Control Cream has earned a reputation for its effectiveness in taming frizz and delivering long-lasting results. Unleash Your Hair's Potential Are you tired of battling frizzy, unmanageable hair? Say goodbye to your hair woes with our Wella Invigo Nutri-Enrich Frizz Control Cream. Whether you're dealing with humidity-induced frizz or struggling to tame unruly locks, our advanced formula is here to rescue your hair from its daily struggles. With its powerful blend of ingredients, lightweight texture, and proven results, our cream provides the perfect solution for achieving sleek, manageable hair that's ready to take on the day. Specifications Product Type: Frizz Control Cream Volume: Available in various sizes Ingredients: Enriched with goji berry extract and Nutri-Enrich Complex Texture: Lightweight, non-greasy formula Application: Apply into damp hair lengths and ends, comb through, and style as usual Recommended Usage: Daily or as needed Ready to say goodbye to frizz and hello to flawless hair? Purchase your Wella Invigo Nutri-Enrich Frizz Control Cream today and experience the difference for yourself!
WELLA - ILLUMINA COLOR_Illumina Color 7/_Cosmetic World
Wella - Illumina Color Illumina Color 7/ $13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - ILLUMINA COLOR_Illumina Color 4/_Cosmetic World
Wella - Illumina Color Illumina Color 4/ $13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

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