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Wella Invigo Brilliance Color Protection Shampoo - For Normal Hair Elevate your hair care routine with Wella Invigo Brilliance Color Protection Shampoo, specially crafted for normal hair. This shampoo is more than just a cleanser; it's a guardian angel for your colored locks. Formulated with lime caviar and designed with pH optimization in mind, it's your go-to solution for maintaining vibrant, salon-worthy hair color. Benefits & Features Color Protection: Bid farewell to fading hues! Wella Invigo Brilliance Color Protection Shampoo seals the hair cuticle after color treatments, ensuring your vibrant shades last longer. Long-Lasting Shine: Say hello to brilliant, head-turning shine that lasts up to seven weeks. pH-Optimized Formula: The low pH formula gently cleanses while preserving the hair's natural balance, leaving it feeling healthy and nourished. Lime Caviar Infusion: Infused with the goodness of lime caviar, this shampoo revitalizes your hair, leaving it looking and feeling its best. Diving into Brilliance While many shampoos claim to protect color-treated hair, Wella Invigo Brilliance Color Protection Shampoo goes above and beyond. Its pH-optimized formula and lime caviar infusion set it apart, ensuring your hair not only retains its color but also boasts unmatched shine and vitality. Transform Your Tresses! If you're tired of watching your vibrant hair color fade after just a few washes, Wella Invigo Brilliance Color Protection Shampoo is the solution you've been searching for. By sealing the hair cuticle and preserving color intensity, it keeps your locks looking fresh and fabulous for longer, saving you trips to the salon and countless touch-ups. Specifications Size: Available in 300ml and 1000ml bottles Hair Type: Suitable for normal hair Usage: Apply to wet hair, lather, and rinse thoroughly Ready to experience the brilliance of Wella Invigo? Elevate your hair care routine today and say hello to vibrant, long-lasting colors with Wella Invigo Brilliance Color Protection Shampoo!

Wella Ultimate Repair Leave-in Treatment Delicate cream serum with 5-in-1 protection against breakage, uv, 450° F heat, mechanical damage and frizz. Haircare Benefits: Protection from breakage, UV, heat up to 450°F/230°C, mechanical damage and frizz 99% less breakage* Reduces frizz for up to 72 hours** Easier styling 8x smoother*** hair​, for hair protection against mechanical damage *vs non conditioning shampoo **When using ULTIMATE REPAIR Step 3 or 4. Versus non-conditioning shampoo ***Instrumental test

Wella Color Touch Emulsion 1.9%/6 Volume Developer 1L Wella Colour Touch Emulsion is outlined to be utilized with the Wella Colour Touch and relights ranges of semi-permanent colorants. It's a thick and rich, creamy water based formula which has an impressive mixing ability and gives heavenly performance as it sticks to the hair giving you mind boggling control with its non-trickle recipe which is impeccable for precise colouring techniques. It correspondingly layers hair giving you awesome even coverage whilst providing radiant looking colour. It provides you with safe colouring results and is Ammonia free. Wella Colour Touch Emulsion is available in 2 different strengths. 1.9% is great for use with most Wella Colour Touch Colours to enhance colour and condition. Perfect for use on recently permed, normal to fine hair. 4% is recommended for use on grey hair and works better to keep colour in longer when using the Vibrant Red Collection. Perfect for use on coarse hair. Wella Colour Touch Emulsion is to be used in a 1+2 parts ratio e.g.  30ml Colour Touch  + 60ml Crème lotion. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Professionals Ultimate Smooth Intense Hair Mask Deep Hydration & Frizz Control for Ultra-Smooth, Glossy Hair! Revive and restore your hair with the Wella Professionals Ultimate Smooth Intense Hair Mask. Enriched with Squalane & Omega-9, this deep-conditioning treatment smooths, nourishes, and strengthens hair, making it ideal for dull, dry, and frizzy hair. Designed to intensely hydrate while reducing flyaways and enhancing shine, this mask transforms your hair into a silky, frizz-free masterpiece. Features & Benefits Squalane & Omega-9 Complex – Repairs and deeply nourishes hair Intensive Hydration – Delivers long-lasting moisture and softness Frizz & Flyaway Control – Keeps hair smooth and manageable Shine-Enhancing Formula – Adds luminous, healthy-looking shine Strengthens Hair Fibers – Reduces breakage and improves hair health For All Hair Types – Perfect for frizzy, dry, and damaged hair Why You’ll Love It Salon-Quality Haircare – Get a luxurious hair treatment at home Rich & Creamy Texture – Provides intense nourishment without heaviness Smooth & Sleek Finish – Enhances manageability and softness FAQs Is this mask safe for color-treated hair?Yes! It helps maintain color vibrancy and prevents dryness. Can I use this instead of a conditioner?Yes, but for best results, use it as a weekly treatment in addition to your regular conditioner. Will it weigh my hair down?No, it provides intense moisture without leaving a heavy residue.

Wella Professionals Blondorplex The Blondor you love, now pre-mixed with the active ingredient in Wellaplex No1 (malic acid).For the first time, Blondor lightening powder includes Bond Building Technology. Bond builders help to reconstruct inner hair bonds during lightening or color service. Bond stabilizers further strengthen hair bonds and rebalances the PH factor.Our new Blondorplex has easy preparation and up to 97% less breakage with the same lifting performance. Blondorplex is the perfect partner for premium lightening services.Always complete a Blondorplex service with WellaPlex N02 Bond Stabilizer. Why should I try Blondorplex?• Up to 7 levels of lift while constructing bonds inside the hair with Blondorplex technology• Multi-blonde results• Dust-free• Anti-yellow molecules• You can use Blondorplex as you would use Blondor Multi Blonde Powder Directions Step 1:For both on and off-scalp applications 1:1.5 or 1:2 mix Blondorplex with Welloxon Perfect and apply to the hair where desired lift is required. Develop for up to 50 minutes or until desired lightening in achieved. No heat.Step 2:After desired lift is achieved, rinse thoroughly and apply Wellaplex No2. After 10 minutes, rinse and follow with Blondor Seal & Care.Blondorplex Preparation: Depending on the desired degree of lightening and consistency, mix BlondorPlex powder with Wella Professionals developer in a ratio of 1:1.5 up to 1:2 in a non-metallic bowl. The lower the concentration of developer the gentler the lightening process. If there is contact with the scalp (root application) use 6% as a maximum.Application: Apply the lightener evenly to unwashed hair. The development time depends on the condition of the hair and the desired blonde result. Carefully check the hair every 5 – 10 minutes during the process. Do not proceed further if adverse reaction occurs (e.g. itching, burning or rash or any unexpected reaction). Stop and immediately rinse with lukewarm water. If necessary seek medical treatment. The maximum total development time is 50 minutes. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Invigo Nutri-Enrich Conditioner Deep Nourishing Conditioner for Dry & Stressed Hair Revive dry, tired hair with WELLA INVIGO Nutri-Enrich Conditioner, a professional nourishing conditioner designed to instantly smooth, soften, and replenish moisture. Formulated for dry or stressed hair, this rich yet lightweight conditioner helps restore hair’s natural vitality while improving manageability and shine. Infused with Nutri-Enrich Complex, including goji berry, oleic acid, panthenol, and vitamin E, this conditioner delivers deep nourishment without weighing hair down. Whether hair is dry from environmental stress, frequent styling, or chemical services, Wella Invigo Nutri-Enrich Conditioner leaves it feeling silky, healthy, and noticeably more resilient after every use. Benefits & Features Deep Nourishment: Replenishes moisture in dry and stressed hair Instant Smoothness: Helps detangle and soften hair for easy styling Lightweight Formula: Nourishes without heaviness or buildup Improves Manageability: Leaves hair smoother and easier to control Adds Natural Shine: Enhances hair’s healthy, glossy appearance Professional Salon Formula: Trusted by hairstylists worldwide This conditioner feeds hair what it’s been missing—without overdoing it. What Makes It Stand Out? What sets WELLA INVIGO Nutri-Enrich Conditioner apart is its ability to deeply nourish hair while keeping it light and bouncy. The Nutri-Enrich Complex works on multiple levels, helping protect hair from future dryness while restoring softness and strength from the inside out. Unlike heavier conditioners that can weigh hair down, this formula strikes the perfect balance between moisture and movement. The result is hair that feels healthy, looks polished, and behaves itself—most days, anyway. Key Ingredients Oleic Acid Panthenol Vitamin E Goji Berry Directions Apply to clean, damp hair and distribute evenly. Rinse thoroughly. Who Is It For? This nourishing conditioner is ideal for: Dry, stressed, or depleted hair Hair exposed to heat styling or chemical treatments Salon clients looking for professional-quality care at home Beauty enthusiasts who want soft, manageable hair every day If your hair feels rough, dull, or thirsty, this conditioner is your solution. Specifications Brand: Wella Professionals Collection: Invigo Nutri-Enrich Product Type: Nourishing Conditioner Key Ingredients: Nutri-Enrich Complex, Goji Berry, Vitamin E, Panthenol Hair Type: Dry and stressed hair Use: Professional salon & at-home care Application: Apply to clean, damp hair, leave on briefly, then rinse thoroughly Give Your Hair the Nourishment It Craves Healthy-looking hair starts with the right conditioner. WELLA INVIGO Nutri-Enrich Conditioner delivers professional nourishment, softness, and shine—without weighing hair down.

Wella Koleston Perfect 6/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Ultimate Repair Shampoo A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with our Metal Purifier technology, this shampoo detoxifies and rebuilds heat- and bleach-damaged hair inside and out, leaving it looking healthy, shiny and smooth. Haircare Benefits: Formulated with Metal Purifier technology to purify and detox hair from metals Gently prepares hair for further repair treatment and care routine Features: Patent-pending technology with AHA and Omega-9 to strengthen and rebuild the hair inside and out Lightweight cream formula for luxurious foaming—lavish texture and luxurious scent For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily Dermatologically tested Vegan / Formulated without animal derived ingredients Color safe  Committed to no animal testing

Wella Oil Reflections Luminous Reboot Mask Wella Professionals Oil Reflections Mask nourishes and shine-enhances your hair, restoring smooth, luscious locks from root to tip. The weekly treatment provides individual strands with long-lasting moisture and hydration thanks to its ingredients, such as Camellia Oil and White Tea Extract. It strengthens, restructures, and restores the hair without adding fat. A moisturizing mask that nourishes and replenishes hair, the Luminous Reboost Mask is created for all hair types. The formula contains white tea extract for essential conditioning. White tea extract and camellia seed oil hydrate the hair fiber and reduce frizz using deep conditioning cream. The Oil Reflection Mask is specifically designed for damaged and dry hair that has been over-styled. Conditioning hair masks nourish the hair, giving it the structure and life it desperately needs. It makes hair luminous and smooth by protecting it from natural lipid degeneration. The Oil Reflections hair mask leaves your tresses shiny and smooth. You can use this product easily and save money on hair salons. With this nourishing hair formula, your hair will be three times shinier and softer, and you will also notice an added luminosity. It has a fruity scent that makes your hair smell great and rejuvenates your hair from root to tip. Features & Benefits Moisturizing and luminescent mask This product works on all hair types Extracts of White Tea and Camellia Oil There are 150ml and 500ml sizes available Provides deep nourishment and conditioning without weighing hair down Hydrates and nourishes hair Softer, smoother, shinier, & easier to manage hair Directions Weekly use is recommended. After towel drying, apply. Wait five to ten minutes before washing off. Rinse well after massaging in.

Wella Koleston Perfect 7/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Welloxon Perfect Creme Developer 9%/30 Vol 1L Wella Welloxon developers are specifically formulated to achieve the most accurate color, so you can offer the highest quality hair coloring service. Provides a color-protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988. What is Wella Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent color range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12%, and 1.9% Welloxon Perfect Pastel for pastel toning.   What does Wella Welloxon Perfect Creme Developer do? The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix. Up to 100% coverage of grey/white hair. Simplicity of application and a reliable color result; Lighten, Darken or change Tone. Vibrant Reds, for expressive long long-lasting vibrant red results. Special Mix for creative color mixes, to intensify a shade, or to correct a tone. Special Blondes for high lift results.  What does Wella Welloxon Perfect Creme Developer do for my color? The new Wella Koleston Perfect is our purest expression of color ever. Color that is significantly more even, balanced, and true to tone from root to tip. Even, pure colour clarity from root to tip. Colour that stays true to tone for longer. Increased shine that lasts longer.   What does Wella Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens the damage, color after color. Significantly less hair damage, color after color. Our Best ever hair protection. Hair that looks noticeably healthier. Improved, conditioned hair feel. A silky feeling during rinsing. What's in Wella Welloxon Perfect Creme Developer? ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.  After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire color portfolio.   NO HABIT CHANGES, JUST IMPROVEMENTS Easier mixing: The redesigned color crème is significantly easier and faster to mix, and easier to rinse. More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place. Better fragrance: The improved fragrance creates a pleasing experience for you and your clients. Designed for Sensitive Scalps: Clients report the crème consistency feels good on the scalp PURE EVEN COLOUR. PURE EVEN TECHNOLOGY. Metals are present in hair, coming from water and through our bodies. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals.  Free radicals can attack and break the bonds responsible for hair integrity, causing damage.  Free radicals can also interfere with color formation. They distract couplers from meeting the right precursors, so wrong color molecules can be formed and result in a shift in color tones.  PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the coloring process. Therefore giving you better control of the right colour formation from root to tip.  Until today, the most used precursors in permanent hair color are PPD/PTD, for rich colors that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair color, while still creating rich colors that shine.

Wella Invigo Brilliance Color Protection Shampoo - For Coarse Hair Revitalize your colored hair with Wella Invigo Brilliance Color Protection Shampoo - specially formulated for those with coarse hair seeking vibrant, long-lasting color. Infused with lime caviar, this pH-optimized shampoo gently cleanses while locking in your hair's color brilliance. Benefits & Features Color Protection: Wella Invigo Brilliance Shampoo's low pH formula seals the hair cuticle post-coloring, ensuring extended color retention for up to seven weeks. Vibrant Shine: Experience a luminous, brilliant shine that leaves your hair looking radiant and healthy. Nourishing Formula: Enriched with lime caviar, this shampoo not only protects your color but also nourishes and strengthens your hair from within. Suitable for Coarse Hair: Specifically designed for coarse hair types, it provides the perfect balance of hydration and protection without weighing down your locks. pH Optimization: Unlike other shampoos, Wella Invigo Brilliance is pH-optimized, ensuring maximum color protection and retention. Specialized Formula: Tailored for coarse hair, it addresses the unique needs of this hair type, providing targeted care and protection. Lime Caviar Infusion: The addition of lime caviar not only enhances the shampoo's efficacy but also adds a luxurious touch to your hair care routine. Tired Of Vibrant Hair Color Fading Too Quickly? Say goodbye to dull, lackluster locks with Wella Invigo Brilliance Color Protection Shampoo. Designed specifically for coarse hair, this shampoo not only prolongs the life of your color but also leaves your hair looking and feeling fabulous. Specifications Size: 300ml / 10.1oz and 1L / 33.8oz Hair Type: Coarse Duration of Color Protection: Up to seven weeks Key Ingredient: Lime Caviar pH Level: Optimized for color protection Ready to give your colored hair the TLC it deserves? Purchase Wella Invigo Brilliance Color Protection Shampoo today and experience the difference it can make!

Wella Invigo Nutri-Enrich with Goji Berry Deep Nourishing Mask Wella Professionals brings to you the Nutri Enrich Mask to make your hair look as good as you do. As the name suggests, this hair masque is fortified with the goodness of many natural ingredients that offer your hair with maximum nourishment, hydration, and moisturisation. Dry and lifeless hair is difficult to manage and style, thus this mask helps to tame those dry tresses with care and nourishment to make your hair breathe life again. Many professional hair experts recommend using this Wella Hair Mask that helps the hair gain its natural texture and strength. Wella Hair Mask Promises Improved Hair Health Your hair care routine must include a hair moisturisation therapy once a week or twice a week that could help your hair to gain its natural strength and texture. Wella Professional Mask with its ultra-nourishing formula instantly nourishes the stressed hair for improved health. The Invigo Nutri Rich range of hair products are infused with Nutri-Enrich Blend complex that assures deep moisture locking inside each hair follicle, making the hair look revitalized, vibrant and quenched with moisture.  Replenish your Hair with a Natural Moisturisation Therapy Nutri Enrich Conditioning Mask is specific deep care for dry and fragile hair infused with many natural ingredients like oleic acid, vitamin E, Panthenol, and Goji berry. All these ingredients collectively form a complex that works on the mechanism of providing deep hydration to the strands and protects the hair from stress. Ingredients like Goji berry adds an irresistible fragrance and offers a potent dose of vitamins, minerals, and peptide that your hair needs.

Wella Welloxon Perfect Creme Developer 3%/10 Vol 1L Wella Welloxon developers are specifically formulated to achieve the most accurate colour, so you can offer the highest quality hair colouring service. Provides a color protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988. What is Wella Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent colour range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12% and 1.9% Welloxon Perfect Pastel for pastel toning.   What does Wella Welloxon Perfect Creme Developer do? The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix. Up to 100% coverage of grey/white hair. Simplicity of application and an absolutely reliable colour result; Lighten, Darken or change Tone. Vibrant Reds, for expressive long lasting vibrant red results. Special Mix for creative colour mixes, to intensify a shade or to correct a tone. Special Blondes for high lift results.  What does Wella Welloxon Perfect Creme Developer do for my colour? The new Wella Koleston Perfect, our purest expression of colour ever. Colour that is significantly more even, balanced and true to tone from root to tip. Even, pure colour clarity from root-to-tip. Colour that stays true to tone for longer. Increased shine that lasts longer.   What does Wella Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens damage, colour after colour. Significantly less hair damage, colour after colour. Our Best ever hair protection. Hair that looks noticeably healthier. Improved, conditioned hair feel. A silky feeling during rinsing.   What's in Wella Welloxon Perfect Creme Developer? ME+ is the superior colour technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.  After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire colour portfolio.   NO HABIT CHANGES, JUST IMPROVEMENTS Easier mixing: The redesigned colour crème is significantly easier and faster to mix, easier to rinse. More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place. Better fragrance: The improved fragrance creates a pleasing experience for you and your clients. Designed for Sensitive Scalps: Clients report the crème consistency feels good on scalp PURE EVEN COLOUR. PURE EVEN TECHNOLOGY. 1 / Metals are present in hair, coming from water and through our body. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals.  2 / Free radicals can attack and break the bonds responsible for the hair integrity, causing damage.  3 / Free radicals can also interfere with the colour formation. They distract couplers from meeting the right precursors, so wrong colour molecules can be formed and result in a shift in colour tones.  4 / PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the colouring process. Therefore giving you better control of the right colour formation from root to tip.  5 / Until today, the most used precursors in permanent hair colour are PPD/PTD, for rich colours that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair colour, while still creating rich colours that shine.

Wella Oil Reflections Luminous Reveal Shampoo Elevate your hair care routine with Wella Oil Reflections Luminous Reveal Shampoo, a radiant choice for those seeking luminous shine and deep hydration. Crafted by Wella Professionals, this shampoo offers a transformative experience, leaving your locks cleansed, moisturized, and exquisitely radiant. Benefits & Features Luminous Shine: Infused with a lightweight formula, this shampoo delivers exceptional shine, illuminating your hair with a luminous glow. Deep Cleansing: Experience a thorough cleanse that removes impurities while retaining essential moisture, leaving your hair feeling refreshed and revitalized. Hydration: Formulated to keep your hair moisturized, this shampoo prevents dryness and promotes soft, silky strands. Delicate Fragrance: Transport your senses to the tranquil white sand dunes of Asia with the shampoo's subtle yet captivating fragrance. Professional Quality: Developed by Wella Professionals, a trusted name in the hair care industry, this shampoo offers salon-quality results from the comfort of your own home. Versatility: Suitable for all hair types, this shampoo caters to a wide range of individuals seeking radiant, healthy-looking hair. Innovative Formula: With its unique blend of ingredients, including nourishing oils, this shampoo goes beyond cleansing to deliver unparalleled shine and hydration. Illuminate Your Hair's Brilliance Say goodbye to dull, lackluster hair and hello to vibrant, luminous locks! Whether you're dealing with dryness, frizz, or simply want to enhance your hair's natural brilliance, Wella Oil Reflections Luminous Reveal Shampoo is the solution you've been searching for. Experience the joy of hair that looks and feels truly radiant with every wash. Specifications Sizes Available: 250ml / 8.45oz, 1L / 33.8oz Application: Simply apply to wet hair, lather, and rinse thoroughly. For best results, follow with Oil Reflections Instant Conditioner & Reboost Mask. Ready to elevate your hair care routine? Purchase Wella Oil Reflections Luminous Reveal Shampoo today and experience the transformative power of luminous shine!