Search results for "redken pro-oxide cream developer":

Products

-17% SALE
REDKEN - SHADES EQ_Shades EQ Bonder Inside 010GRo Sparkling Wine_Cosmetic World
Redken - Shades EQ Shades EQ Bonder Inside 010GRo Sparkling Wine $19.99 $24.00
Redken EQ Bonder Inside 010GRo Sparkling Wine Discover the revolutionary Redken Shades EQ Bonder Inside, the newest hair color innovation that combines a toner and bonder in one. This equalized conditioning acidic demi-permanent hair color strengthens sensitized hair in one easy step and eliminates residual alkalinity after coloring. Infused with Citric Acid and Taurine, this all-in-one formula bonds hair structure balances porosity, and optimizes pH levels for vibrant, long-lasting color. Benefits & Features Newest hair color innovation – All-in-one Toner + Bonder. 77% less hair breakage for healthier, stronger hair. Perfect for sensitized hair, providing extra protection and care. Eliminates residual alkalinity that can cause damage to disulfide bonds up to 14 days after coloring. Pre-dosed liquid toner allows for quick and precise formulations. Quick 20-minute processing time. Stand Out in the Crowd Redken Shades EQ Bonder Inside stands out with its unique combination of a toner and bonder in a single step. The built-in bonder with Citric Acid and Taurine ensures that hair is not only colored but also fortified and protected against damage. Unlike other products that require multiple steps, this innovative formula saves time while delivering superior results. The Solution You've Been Searching For Whether you're a blonde enthusiast, a seasonal hair color chameleon, or someone in need of gray coverage, Redken Shades EQ Bonder Inside provides the ultimate solution. It ensures strong, healthy hair after every coloring session, even for the most sensitized hair types. Say goodbye to hair breakage and hello to vibrant, resilient hair with balanced porosity and pH levels. Specifications Net weight: 60ml / 2oz Key ingredients: Citric Acid, Taurine Processing time: 20 minutes Directions Mix in a 1:1 ratio with Shades EQ Processing Solution or Gloss to Gel Solution. Apply onto dry hair evenly. Let process for 20 minutes. Rinse until water is clear. Ready to transform your hair coloring routine with the latest in hair color technology? Click "Add to Cart" now and experience the strength, vibrancy, and health that Redken Shades EQ Bonder Inside brings to your hair!
-53% SALE
REDKEN - CHROMATICS_Chromatics 6Vr/6.26_Cosmetic World
Redken - Chromatics Chromatics 6Vr/6.26 $7.99 $17.00
Redken Chromatics Beyond Cover 6Vr/6.26 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Color Fusion 6Ag Color Creme
Redken - Color Fusion Color Fusion 6Ag Color Creme $18.99
Redken Color Fusion 6Ag Color Creme ASH/green Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
JOICO_40 Volume/ 12% Lumishine creme developer_Cosmetic World
Joico 40 Volume/ 12% Lumishine Creme Developer $21.99
Joico 40 Volume/ 12% Lumishine Creme Developer Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage when activated with Joico LumiShine permanent hair creme color. Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula. Specially formulated to compliment Joico LumiShine creme color. Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair Reduces breakage The result: gentle, glossy and gorgeous results. With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.   LumiShine offers: A common level system An easy 1:1 mixing ratio A full spectrum of intermixable shades Ultimate client comfort Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.
REDKEN - CHROMATICS_Chromatics 6Cc/6.44_Cosmetic World
Redken - Chromatics Chromatics 6Cc/6.44 $16.99
Redken Chromatics 6Cc/6.44 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION_Color Fusion 5Vr Color Creme VIOLET/red_Cosmetic World
Redken - Color Fusion Color Fusion 5Vr Color Creme VIOLET/red $18.99
Redken Color Fusion 5Vr Color Creme VIOLET/red Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Features and Benefits • 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. *Color bowl, brush and section clip sold separately.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
-59% SALE
REDKEN - CHROMATICS_Chromatics 4R/4.6_Cosmetic World
Redken - Chromatics Chromatics 4R/4.6 $6.99 $17.00
Redken Chromatics Beyond Cover 4R/4.6 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
-67% SALE
REDKEN - COLOR FUSION_Hi-Fusion G Color Creme Green_Cosmetic World
Redken - Color Fusion Hi-Fusion G Color Creme Green $5.99 $17.99
Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Benefits • 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - COLOR FUSION_Color Fusion 5Vr Color Creme VIOLET/red_Cosmetic World
Redken - Color Fusion Color Fusion 4Rr Color Creme $18.99
Redken Color Fusion 4Rr Color Creme Red  Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Features and Benefits • 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. *Color bowl, brush and section clip sold separately.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Color Fusion 4Ab Color Creme ASH/blue
Redken - Color Fusion Color Fusion 4Ab Color Creme ASH/blue $18.99
Redken Color Fusion 4Ab Color Creme ASH/blue Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. What It Does • 100% oxidative dyes • Healthy-looking, multi-dimensional results • Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques • Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights. • Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application. • Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
-53% SALE
REDKEN - CHROMATICS_Chromatics 6G/6.3 Ultra rich_Cosmetic World
Redken - Chromatics Chromatics 6G/6.3 Ultra rich $7.99 $17.00
Redken Chromatics 6G/6.3 Ultra rich Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
-59% SALE
REDKEN - CHROMATICS_Chromatics Ultra rich 5Rv/5.62_Cosmetic World
Redken - Chromatics Chromatics Ultra rich 5Rv/5.62 $6.99 $17.00
Redken Chromatics Ultra rich 5Rv/5.62 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN_Cover Fusion 7NG NATURAL/GOLD_Cosmetic World
Redken Cover Fusion 7NG NATURAL/GOLD $19.99
Redken Cover Fusion 7NG NATURAL/GOLD Redken Color Fusion is a modern, permanent color conditioning cream that delivers healthy looking, multi-dimensional haircolor. Advanced performance color cream with Colorbond technology.  Benefits 100% oxidative dyes Healthy-looking, multi-dimensional results Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights. Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application. Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - SHADES EQ_Shades EQ 06AA Bonfire_Cosmetic World
Redken - Shades EQ Shades EQ 06AA Bonfire $18.99
Redken Shades EQ Gloss 06AA Bonfire Discover the Redken Shades EQ Gloss 06AA Bonfire, the innovative hair gloss that transcends ordinary hair color. This professional-grade, demi-permanent hair color is designed to deliver unparalleled shine and conditioning benefits, leaving your hair looking radiant and healthy. The 06AA Bonfire shade offers a vibrant, fiery hue that adds warmth and depth to your hair, perfect for those looking to make a bold statement. Benefits & Features Acidic Formula for Gentle Processing: Unlike typical hair colors, Redken Shades EQ is acidic, ensuring a gentle process that enhances hair condition and shine. Ammonia-Free: Enjoy a pleasant coloring experience with no harsh smells or irritation, making it ideal for sensitive scalps. Intense Shine: Infused with wheat amino acids, this gloss conditions your hair and boosts shine, giving you a salon-quality finish. Color Correcting Abilities: Say goodbye to brassiness and uneven tones. This gloss expertly blends and tones your hair for a flawless, natural look. Quick Processing Time: Achieve your perfect shade in just 20 minutes, ideal for busy individuals seeking a fast yet effective hair treatment. Specifications Net Weight: 60ml / 2oz Processing Time: 20 minutes Application: Professional use only Key Ingredients: Wheat amino acids, acidic formula Product Safety: Conduct a sensitivity and allergic patch test 48 hours prior to each application. Not for use on eyelashes or eyebrows. Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
REDKEN - COLOR FUSION_Color Fusion 7R Color Creme_Cosmetic World
Redken - Color Fusion Color Fusion 7R Color Creme $5.99
Original Package Redken Color Fusion is a modern, permanent color conditioning cream that delivers healthy looking, multi-dimensional haircolor. Advanced performance color cream with Colorbond technology.  Benefits 100% oxidative dyes Healthy-looking, multi-dimensional results Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights. Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application. Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.