Search results for "wella fusion":

Products

-56% SALE
WELLA_Wake - up Call Hydrating Shampoo_Cosmetic World
Wella Wake-up Call Hydrating Shampoo $8.99 $20.00
Wella Lifetex Wellness Wake-up Call Hydrating Shampoo 250ml / 8.5 oz This daily use shampoo is designed to invigorate the senses. Its formula contains natural avocado, which helps to moisturize and hydrate the hair and scalp. This shampoo is perfect for daily use, leaving your hair and scalp feeling refreshed and revitalized. Features Formulated for daily use Livening fragrance to awaken the senses Hydrating and moisturizing formula Contains natural avocado for nourishment and healthy hair Safe for all hair types Sulfate-free and gentle on the scalp Made with natural ingredients and free from harsh chemicals How to use? Apply to wet hair, massage, rinse and repeat as necessary
WELLA - COLOR CHARM_Color Charm T10 Pale Blonde_Cosmetic World
Wella - Color Charm Color Charm T10 Pale Blonde $6.99
Wella Color Charm Permanent Liquid Hair Color T10  Pale Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result
REDKEN - COLOR FUSION_Color Fusion 5Vr Color Creme VIOLET/red_Cosmetic World
Redken - Color Fusion Color Fusion 5T Color Creme $18.99
Redken Color Fusion 5T Color Creme Titanium Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Features and Benefits • 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades. *Color bowl, brush and section clip sold separately.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - COLOR CHARM_Color Charm Permanent Cream Toner_Cosmetic World
Wella - Color Charm Color Charm Permanent Cream Toner $7.99
Wella Color Charm Permanent Cream Toner Achieve beautifully refined blonde results with Wella Color Charm Permanent Cream Toner, a salon-trusted essential designed to neutralize unwanted warmth and enhance blonde tones. With a wide range of toner shades available, this professional formula allows complete control over the final look — from cool and icy to soft and balanced blondes. Wella Color Charm Permanent Cream Toner is expertly formulated for use on pre-lightened hair to correct brassiness and refine overall tone. This high-performance toner works by depositing precise pigments that counteract yellow and warm undertones, leaving hair looking bright, even, and polished. Known for its consistency and reliability, it’s a staple in salons and a favorite among at-home color enthusiasts. With many toner options available, this product makes it easy to customize results based on hair level, undertone, and desired finish. Benefits & Features Neutralizes yellow and brassy tones Helps achieve cooler, more balanced blonde results Permanent cream formula for longer-lasting tone Smooth, even color application Professional-quality results at home or in the salon Works well after bleaching or lightening services What Makes It Stand Out? Wide Shade Selection: With many toner shades available, it allows precise customization for every blonde goal. Salon-Trusted Brand: Wella is a globally respected name in professional hair color. Reliable Performance: Delivers predictable, consistent toning results every time. Who Is the Product For? Anyone with pre-lightened or blonde hair Those struggling with brassiness or unwanted warmth Professional hairstylists and colorists DIY hair color users looking for salon-level toning Specifications Brand: Wella Product Line: Color Charm Product Type: Permanent Cream Toner Net Weight: 57 g / 2 oz Use: Requires developer (sold separately) Hair Type: Pre-lightened blonde hair Customize Your Blonde with Confidence With so many Wella Color Charm Toners to choose from, achieving your perfect blonde has never been easier.
WELLA - BIOTOUCH_Nutri-Care Extra Rich Nutrition Shampoo_Cosmetic World
Wella - Biotouch Nutri-Care Extra Rich Nutrition Shampoo $29.99
Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo is a professional haircare innovation from Wella that is designed to leave hair looking naturally beautiful and healthy. It features a specially developed complex of nutrients, plus vitamin E and Almond Extract, which work together to help repair damaged hair from the inside, while gently cleansing the scalp and hair. Whether you have damaged, dry, or brittle hair, this shampoo is an excellent choice for nourishing and revitalizing your locks. Its rich formula of ingredients helps to strengthen and protect the hair, leaving it looking and feeling healthier and more radiant. Features & Benefits Contains a specially developed complex of nutrients, plus vitamin E and Almond Extract Helps repair damaged hair from the inside while gently cleansing the scalp and hair Suitable for damaged, dry, or brittle hair Nourishes and revitalizes the hair Strengthens and protects the hair, leaving it looking and feeling healthier and more radiant Specifications Size: 1500ml / 51oz Key Ingredients: Vitamin E and Almond Extract
WELLA - KOLESTON PERFECT_Koleston Perfect 8/ Series Permanent Hair Color_Cosmetic World
Wella - Koleston Perfect Koleston Perfect 8/ Light Blonde Series Permanent Hair Color $14.49
Wella Koleston Perfect 8/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
REDKEN - COLOR FUSION_Hi - Fusion R - Red_Cosmetic World
Redken - Color Fusion Hi-Fusion V - Violet $19.99
Redken Hi-Fusion V - Violet Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
SALE
WELLA - BIOTOUCH_Nutri-Care Extra Rich Nutrition Shampoo_Cosmetic World
Wella - Biotouch Nutri-Care Extra Rich Nutrition Shampoo from $8.99 $20.00
Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo Revitalize your hair with Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo, a professional haircare innovation crafted to perfection by Wella. This exceptional shampoo is meticulously designed to enhance the natural beauty and health of your hair. Formulated with a unique blend of nutrients, enriched with vitamin E and Almond Extract, it penetrates deep into your hair, repairing it from the inside out while delicately cleansing both your scalp and strands. Benefits & Features Specially Developed Formula: Contains a meticulously crafted complex of nutrients, alongside vitamin E and Almond Extract, providing your hair with the essential nourishment it needs. Repair and Cleanse: Effectively repairs damaged hair from within while gently cleansing your scalp and strands, leaving your hair feeling refreshed and rejuvenated. Suitable for All Hair Types: Whether your hair is damaged, dry, or brittle, this shampoo is the perfect solution to restore its vitality and strength. Nourishment and Revitalization: Nourishes and revitalizes your hair, giving it a renewed shine and radiance. Strengthens and Protects: Strengthens and protects your hair against further damage, promoting healthier and more resilient locks. What Sets it Apart? Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo stands out from the competition with its superior formula that not only cleanses but also nourishes and revitalizes your hair. Unlike other shampoos, it contains a unique blend of nutrients, vitamin E, and Almond Extract, providing your hair with the utmost care and protection it deserves. Unlock Your Hair's Potential Are you tired of dealing with damaged, dry, or brittle hair? Say goodbye to your hair woes with Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo. Our advanced formula is specifically designed to address these common hair concerns, leaving you with beautifully nourished and revitalized locks. Experience the transformation and embrace the confidence that comes with healthy, radiant hair. Specifications Size: Available in 250ml / 8.5oz and 1500ml / 51oz. Ingredients: Enriched with a blend of nutrients, vitamin E, and Almond Extract. Usage: Apply a small amount to damp hair, massage gently into a lather, rinse thoroughly, and repeat if desired. Ready to transform your hair? Purchase Wella Biotouch Nutri-Care Extra Rich Nutrition Shampoo today and unleash the full potential of your locks!
WELLA - ILLUMINA COLOR_Illumina Color 10/36_Cosmetic World
Wella - Illumina Color Illumina Color 10/36 Lightest Blonde/Gold Violet $13.99
Wella llumina Color 10/36 Lightest Blonde/Gold Violet Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013. Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
-1% SALE
WELLA - COLOR FRESH CREATE_Color Fresh Create High Magenta 2 oz._Cosmetic World
Wella - Color Fresh Create Color Fresh Create High Magenta 2 oz. $19.99 $20.00
Wella Color Fresh Create High Magenta   Wella Color Fresh Create is an ammonia-free hair color with a complete semi-permanent expressive color palette. Features of Wella Color Fresh • With 12 specially crafted pure vibrant shades and 3 additives. • Full intermixability and beautiful pastelization and tonal results. • Fading true to tone and lasting up to 20 washes, depending on shade used and hair condition. How to use Wella Color Fresh DIRECT APPLICATION     Apply directly on naturally light blonde, white or pre-lightened hair. Wear gloves and stay off the skin. Intense shades may stain. PASTELIZATION     For a bold result use pure or dilute with Color Fresh CREATE Tomorrow Clear to desired intensitiy e.g. 1:1 – 1:30, then apply evenly to clean, dry or pre-shampooed, towel-dried hair. Comb color evenly through the hair to achieve an even color result. MIXING     Mix desired amount into a bowl and apply directly to the hair. Avoid direct contact to the scalp area. NO DEVELOPER NEEDED! FULLY INTERMIXABLE! DEVELOPMENT TIME     Develop for 20 minutes. For more pastelization or softer hues, develop for 5- 10 minutes. For more vibrancy and intensity extend the development time to max. 30 minutes. REMOVAL     Rinse thoroughly until water runs clear. For optimum color results, do not shampoo the hair after coloring. LASTINGNESS     True-to-tone fading, lasts up to 20 washes*. *Depending on shade used and hair condition. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows
WELLA - COLOR TOUCH_Intensive Emulsion 4%/13Vol 3.78L/1 Gallon_Cosmetic World
Wella - Color Touch Intensive Emulsion 4%/13Vol 3.78L/1 Gallon $95.99
Wella Colour Touch Intensive Emulsion 4%/13Vol 3.78L/1 Gallon Wella Colour Touch Emulsion is outlined to be utilized with the Wella Colour Touch and relights ranges of semi-permanent colorants. It's a thick and rich, creamy water based formula which has an impressive mixing ability and gives heavenly performance as it sticks to the hair giving you mind boggling control with its non-trickle recipe which is impeccable for precise colouring techniques. It correspondingly layers hair giving you awesome even coverage whilst providing radiant looking colour. It provides you with safe colouring results and is Ammonia free. Wella Colour Touch Emulsion is available in 2 different strengths. 1.9% is great for use with most Wella Colour Touch Colours to enhance colour and condition. Perfect for use on recently permed, normal to fine hair. 4% is recommended for use on grey hair and works better to keep colour in longer when using the Vibrant Red Collection. Perfect for use on coarse hair. Wella Colour Touch Emulsion is to be used in a 1+2 parts ratio e.g.  30ml Colour Touch  + 60ml Crème lotion. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows. This item may be subject to additional shipping charges due to weight/size.
WELLA_Pearl Styler Styling Gel 102g / 3.59oz_Cosmetic World
Wella Pearl Styler Styling Gel 102g / 3.59oz $18.99
Wella Pearl Styler Styling Gel Styling Gel allows you to create multiple different looks regardless of the hair type. This styling gel provides a strong hold that is particularly beneficial for those whose hair tends to be hard to keep in place. From giving short hair a tousled appearance to finishing up the look after straightening the hair, this multitasking gel will always come in hand. It will not only help to keep the hair in place but also ensure it remains flexible and full of movement. Moreover, the glossy finish of this product is sure to leave the hair looking healthy and polished. Lastly, the unique formula will also help to protect the hair from the damaging effects of UV. Features and Benefits Texture: gel; Hair issues: styling; Hair type: all hair types; Main benefits: provides strong hold, helps to keep the hair in place regardless of the hair type or style, leaves the hair with a glossy finish, helps to protect the hair from damage caused by UV rays. How to use? Distribute a small amount of Wella Pearl Styler Styling Gel into your palms. Then work into dry or damp hair and style as desired.
-26% SALE
Wella_Color Motion+ Conditioner_Cosmetic World
Wella Color Motion+ Conditioner $29.99 $39.99
Wella Color Motion+ Conditioner 1L / 33.8oz Experience the ultimate care for your color-treated hair with the Wella Professionals Color Motion Conditioner. This moisturizing conditioner is designed to enhance color longevity while providing intense hydration and strengthening benefits. Infused with Wella’s innovative Color Motion technology, it ensures your hair remains vibrant, healthy, and manageable with every use. Features & Benefits Color Protection: Formulated to maintain the brilliance of color-treated hair, ensuring long-lasting vibrancy. Moisturizing Formula: Deeply hydrates hair, leaving it soft, smooth, and easy to manage. Strengthening Benefits: Enhances hair strength, reducing breakage and improving overall hair resilience. Advanced Technology: Utilizes Wella’s Color Motion technology to protect and enhance the color and health of your hair. Professional Quality: Trusted by salon professionals for its superior performance and results. Long-Lasting Color: Preserve the vibrancy of your hair color with advanced protection and care. Deep Hydration: Keep your hair moisturized and free from dryness and frizz. Healthy Hair: Strengthen your hair and reduce breakage with a nourishing formula. Salon-Quality Results: Achieve professional-quality results at home with a conditioner trusted by stylists. Comprehensive Care: A complete solution for color-treated hair, addressing both color protection and moisture.
WELLA - KOLESTON PERFECT_Koleston Perfect 3/ Series Permanent Hair Color_Cosmetic World
Wella - Koleston Perfect Koleston Perfect 3/ Dark Brown Series Permanent Hair Color $14.49
Wella Koleston Perfect 3/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
WELLA - ILLUMINA COLOR_Illumina Color 7/81 Medium Blonde/Pearl Ash_Cosmetic World
Wella - Illumina Color Illumina Color 7/81 Medium Blonde/Pearl Ash $13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.