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Wella Color Touch 9/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Professionals Ultimate Smooth Conditioner  Deep Nourishment & Frizz Control for Silky Smooth Hair! Experience the power of professional haircare with Wella Professionals Ultimate Smooth Conditioner. Infused with Squalane & Omega-9, this rich and creamy formula deeply nourishes and hydrates hair, helping to smooth frizz, repair dryness, and enhance shine. Designed for dull, dry, and frizzy hair, this conditioner leaves your hair silky-soft, manageable, and beautifully radiant. Features & Benefits Squalane & Omega-9 Complex – Restores moisture and prevents frizz Deep Conditioning – Softens and strengthens hair from root to tip Shine-Enhancing Formula – Adds luminous shine to dull hair Detangles Effortlessly – Reduces breakage while brushing For All Hair Types – Especially beneficial for frizzy, dry, and damaged hair Lightweight & Non-Greasy – Conditions without weighing hair down Why You’ll Love It Professional-Grade Formula – Salon-quality results at home Long-Lasting Smoothness – Keeps hair soft and manageable all day Hydrates Without Build-Up – Locks in moisture while maintaining volume FAQs Is this conditioner safe for color-treated hair?Yes! It helps maintain vibrancy and prevents dryness. Can I use it daily?Absolutely! It's gentle enough for everyday use. Will this help with frizz control?Yes, the Omega-9 & Squalane Complex smooths frizz and enhances shine.

Wella Color Touch 3/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Ultimate Repair Conditioner Size: 200ml / 6.7oz A deep nourishing conditioner with a rich and creamy texture that doesn't weigh the hair down. It detangles, strengthens, and visibly repairs damaged hair, leaving it shiny and smooth. Suitable for all hair types. Haircare Benefits: Deeply nourishes damaged hair and visibly repairs it Provides sumptuous moisture after just one use that lasts up to 4 washes Formulation Highlights: Patent-pending technology with AHA and Omega-9 to strengthen and rebuild the hair inside and out Formulated without parabens For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily Dermatologically tested Vegan / Formulated without animal derived ingredients Color safe  Committed to no animal testing

Wella Color Perfect 11A | 11/01 Lightest Ash Blonde Wella Color Perfect Permanent Haircolor has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results. - "Dual-Dye System" delivers defined tonality and offers high fashion results with more intensity and clarity of definition.- Ammonia levels are calibrated to assure less stress and minimal change to hair structure.- Leaves hair shining and in better condition.- The liquid-gel formula offers convenience - combines the richness of creme color with the fast application of a liquid. Directions Do not shampoo unless hair is heavily soiled. When coloring hair the same level or darker, make 1/4"" partings and apply color mixture thoroughly to new growth area. When completed, apply color mixture straight through the entire length of the hair. Comb through with a wide-tooth comb for even distribution. Develop up to 30 minutes. When using a lighter or more vibrant color, follow steps A through D. Apply to lengths, keeping 1/2"" away from the scalp. Process for 15 to 30 minutes. IMPORTANT: Check color development frequently. After color has developed on the lengths, apply fresh mixture generously to new growth area and ends. Leave color mixture until new growth, lengths and ends are balanced. IMPORTANT: Timing may vary depending on the texture and porosity. Check color development frequently. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Liquid Hair Clarifying Shampoo – Deep-Cleansing Shampoo for Fresh, Weightless, Residue-Free Hair Wella Liquid Hair Clarifying Shampoo 1L – Product Description Reset your hair with Wella Liquid Hair Clarifying Shampoo, a powerful yet gentle deep-cleansing formula designed to remove product buildup, excess oils, hard-water minerals, and impurities. Perfect as a weekly refresh or prep shampoo before treatments and styling, this clarifying cleanser leaves hair feeling unbelievably clean, weightless, and revitalized. Formulated to work with all hair types, this shampoo helps restore natural shine and bounce while ensuring your everyday shampoo and conditioner perform at their best. Whether you’re dealing with buildup from styling products, heavy conditioners, dry shampoo, or environmental residue, Wella Liquid Hair clarifies without stripping or drying out your strands. Benefits & Features Deeply cleanses to remove buildup and impurities Restores freshness, shine, and natural movement Helps improve the performance of masks, treatments, and stylers Balances the scalp and removes excess oil Leaves hair feeling weightless and healthy Safe for color-treated hair when used as directed Ideal for weekly or occasional use What Makes It Stand Out? Professional Clarifying Strength: Effectively lifts stubborn buildup while remaining gentle. Versatile Prep Shampoo: Perfect before chemical services, treatments, or heavy styling routines. Light, Refreshing Cleanse: Rinses clean without roughness or residue. Salon-Trusted Formula: Designed specifically for optimal hair and scalp reset. Who Is the Product For? This clarifying shampoo is ideal for: Anyone experiencing buildup, dullness, or heaviness Clients who use styling products, dry shampoo, or hard-water showers Oily scalps needing a deeper cleanse Color-treated hair that needs occasional resetting Hairstylists prepping hair for treatments, conditioning masks, or smoothing services Specifications Product Type: Clarifying shampoo Texture: Lightweight, refreshing lather Hair Types: All hair types; especially buildup-prone, oily, or dull hair Use: Apply to wet hair; lather thoroughly; rinse; follow with conditioner or mask; use weekly or as needed Ready to bring your hair back to its cleanest, freshest state? Pick up Wella Liquid Hair Clarifying Shampoo from Cosmetic World and enjoy bouncy, shine-boosted, residue-free hair every wash.

Wella Color Motion+ Structure Mask Size : 150ml / 5oz Intensive Restructuring Mask for Colored Hair that provides strengthened hair structure, shine and lasting manageability. With bond structuring agent from WellaPlex. Features With WellaPlex bonding agent. Helps to reconstruct inner hair bonds Helps to make the hair stronger

Wella Ultimate Color Shampoo 250ml Sulfate-Free Shampoo for Color-Treated Hair Preserve vibrant color and maintain healthy-looking hair with Wella Professionals Ultimate Color Sulfate-Free Shampoo. Specially developed for color-treated hair, this professional shampoo gently cleanses while helping protect color vibrancy, soothe the scalp, and maintain the hair's natural moisture balance. Formulated with Glycine and Vitamin B5, this advanced color-protecting shampoo strengthens and nourishes the hair fiber while delivering a luxurious cleansing experience. Its sulfate-free formula helps reduce color fading, making it ideal for freshly colored, highlighted, or chemically treated hair. Enhanced with Metal Purifier Technology, Wella Ultimate Color Shampoo helps remove metal impurities commonly found in water that can affect hair color, shine, and overall hair health. The result is softer, smoother, and more radiant hair with long-lasting color brilliance. Benefits & Features Sulfate-free shampoo designed for color-treated hair Helps maintain color vibrancy and shine Gently cleanses without stripping moisture Soothes and comforts the scalp Infused with Glycine and Vitamin B5 Features Metal Purifier Technology Helps protect against color fading Leaves hair soft, smooth, and manageable Suitable for daily use Professional salon-quality formula What Makes It Stand Out? Unlike traditional shampoos that can accelerate color fading, Wella Ultimate Color Sulfate-Free Shampoo is specifically formulated to protect and prolong the life of your hair color. Its gentle cleansing system removes impurities while preserving essential moisture and color pigments. The addition of Metal Purifier Technology helps neutralize metal particles that may dull hair color and compromise hair health, providing enhanced color protection and shine with every wash. Who Is This Product For? Individuals with color-treated hair Highlighted, bleached, or chemically processed hair Hair prone to color fading Those seeking a sulfate-free shampoo Salon professionals and beauty enthusiasts Anyone looking to maintain vibrant, healthy-looking hair color Specifications Product Name: Wella Professionals Ultimate Color Sulfate-Free Shampoo Collection: Ultimate Color Product Type: Color-Protecting Shampoo Key Ingredients: Glycine, Vitamin B5 Technology: Metal Purifier Technology Formula: Sulfate-Free Hair Type: All colored hair Primary Benefits: Color protection, scalp soothing, gentle cleansing, moisture retention Usage: Apply to wet hair, massage into scalp and hair to create a rich lather, then rinse thoroughly. Follow with Wella Ultimate Color Conditioner for optimal results. Why You'll Love It Color-treated hair deserves specialized care, and this professional shampoo delivers exactly that. It gently removes buildup while helping preserve color intensity, improve softness, and maintain a healthy-looking shine. The sulfate-free formula cleanses effectively without compromising your hair's vibrancy. Keep Your Color Looking Salon-Fresh Longer Experience professional color care at home with Wella Professionals Ultimate Color Sulfate-Free Shampoo. Shop now at Cosmetic World and enjoy brilliantly vibrant, softer, and healthier-looking color-treated hair every day.

Color Touch 0/00 Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Wella Elements Holiday Set Elements renews hair smoothness and shine while protecting from mechanical stress. ELEMENTS is our most gentle hair care line for healthy-feeling hair & scalp. Discover our caring, yet high-performing line, which is designed with up to 99% natural-origin formulas, formulated without silicones, sulfates or animal-derived ingredients and brought to you in responsible packaging. Features Up to 99% natural origin ingredients Free of animal derived ingredients Formulated without sulfates, silicones Set Includes: 1x Elements Restage Shampoo 250ml 1x Elements Restage Conditioner 200ml 1x Elements Restage Mask 150ml

Wella Color Preserve Strengthening Foam 150ml / 5.1 fl. oz Revitalize your hair color and enhance its vibrancy with Wella Color Preserve Strengthening Foam. Our innovative formula is designed to preserve up to 78% more hair color*, ensuring that your stunning hair color lasts longer. Not only does it safeguard your color, but it also works to improve the structure and condition of your hair, providing volume and shine like never before. With its exclusive less-alcohol formula featuring a P3 styling complex with pro-vitamin B5 color-preserving molecules and keratin, this foam helps shield your hair against color fading, leaving you with luscious locks that radiate health and vitality. Benefits and Features Advanced Formula: Our foam incorporates cutting-edge technology to deliver superior color protection and hair nourishment. Proven Results: With up to 78% more hair color preservation*, our product outshines competitors, ensuring long-lasting color vibrancy. Unique Ingredients: The exclusive less-alcohol formula with pro-vitamin B5 and keratin sets us apart, providing comprehensive hair care benefits. Professional-Grade Performance: Trusted by professionals and loved by customers, Wella Color Preserve Strengthening Foam offers salon-quality results in the comfort of your own home. Unlock the Treasure Are you tired of watching your hair color fade away too soon? Say goodbye to dull, lifeless hair and hello to vibrant, long-lasting color with Wella Color Preserve Strengthening Foam. Our revolutionary formula not only preserves your hair color but also enhances the health and appearance of your hair, giving you the confidence to flaunt your gorgeous locks every day. Whether you're a homeowner looking to maintain salon-fresh color or a business owner wanting to impress customers with your impeccable style, our foam is the perfect solution for all your hair care needs. Specifications Product Type: Hair Care Foam Capacity: 150ml / 5.1 fl. oz Ingredients: Pro-vitamin B5, Keratin, Less Alcohol Formula Usage: Apply to towel-dried hair before blow drying Safety: Dermatologist-tested, Paraben-free, Cruelty-free *Preservation percentage based on internal testing compared to untreated hair. Ready to experience the difference with Wella Color Preserve Strengthening Foam? Don't wait any longer! Click below to purchase now and treat your hair to the care it deserves.

Wella Oil Reflections Luminous Reveal Shampoo Elevate your hair care routine with Wella Oil Reflections Luminous Reveal Shampoo, a radiant choice for those seeking luminous shine and deep hydration. Crafted by Wella Professionals, this shampoo offers a transformative experience, leaving your locks cleansed, moisturized, and exquisitely radiant. Benefits & Features Luminous Shine: Infused with a lightweight formula, this shampoo delivers exceptional shine, illuminating your hair with a luminous glow. Deep Cleansing: Experience a thorough cleanse that removes impurities while retaining essential moisture, leaving your hair feeling refreshed and revitalized. Hydration: Formulated to keep your hair moisturized, this shampoo prevents dryness and promotes soft, silky strands. Delicate Fragrance: Transport your senses to the tranquil white sand dunes of Asia with the shampoo's subtle yet captivating fragrance. Professional Quality: Developed by Wella Professionals, a trusted name in the hair care industry, this shampoo offers salon-quality results from the comfort of your own home. Versatility: Suitable for all hair types, this shampoo caters to a wide range of individuals seeking radiant, healthy-looking hair. Innovative Formula: With its unique blend of ingredients, including nourishing oils, this shampoo goes beyond cleansing to deliver unparalleled shine and hydration. Illuminate Your Hair's Brilliance Say goodbye to dull, lackluster hair and hello to vibrant, luminous locks! Whether you're dealing with dryness, frizz, or simply want to enhance your hair's natural brilliance, Wella Oil Reflections Luminous Reveal Shampoo is the solution you've been searching for. Experience the joy of hair that looks and feels truly radiant with every wash. Specifications Sizes Available: 250ml / 8.45oz, 1L / 33.8oz Application: Simply apply to wet hair, lather, and rinse thoroughly. For best results, follow with Oil Reflections Instant Conditioner & Reboost Mask. Ready to elevate your hair care routine? Purchase Wella Oil Reflections Luminous Reveal Shampoo today and experience the transformative power of luminous shine!

Color Fresh Create is an ammonia-free hair color with a complete semi-permanent expressive color palette. Features • With 12 specially crafted pure vibrant shades and 3 additives. • Full intermixability and beautiful pastelization and tonal results. • Fading true to tone and lasting up to 20 washes, depending on shade used and hair condition. Directions DIRECT APPLICATION     Apply directly on naturally light blonde, white or pre-lightened hair. Wear gloves and stay off the skin. Intense shades may stain. PASTELIZATION     For a bold result use pure or dilute with Color Fresh CREATE Tomorrow Clear to desired intensitiy e.g. 1:1 – 1:30, then apply evenly to clean, dry or pre-shampooed, towel-dried hair. Comb color evenly through the hair to achieve an even color result. MIXING     Mix desired amount into a bowl and apply directly to the hair. Avoid direct contact to the scalp area. NO DEVELOPER NEEDED! FULLY INTERMIXABLE! DEVELOPMENT TIME     Develop for 20 minutes. For more pastelization or softer hues, develop for 5- 10 minutes. For more vibrancy and intensity extend the development time to max. 30 minutes. REMOVAL     Rinse thoroughly until water runs clear. For optimum color results, do not shampoo the hair after coloring. LASTINGNESS     True-to-tone fading, lasts up to 20 washes*. *Depending on shade used and hair condition.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows

Wella Invigo Nutri-Enrich Wonder Balm Wella Invigo Nutri-Enrich Wonder Balm instantly gives you long-lasting nourishment, smoothens and adds manageability, shine and movement. Wella Invigo Nutri-Enrich Wonder Balmb extra rich leave-in formula melts into the hair, penetrating the fiber for deep suppleness.  Wella Invigo Nutri-Enrich Wonder Balm infuese natural anti-aging goji berry extract to rejuvenate hair for brightness, smoothness. Net weight: 150ml / 5.1oz KEY FEATURES Leave-in conditioner Improve flexibility Add shine Smoothens Penetrate nourishment to the fiber level Anti-aging goji berry extract HOW TO USE? Apply to damp hair lenghts and ends Do not rinse Style as usual

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.