Products

Wella Color Charm Permanent Liquid Hair Color 12P Ivory Blonde Plus Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color 336 Light Drab Brown Original Packaging Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color 462 Medium Smokey Ash Brown Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color 542 Light Ash Brown Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color 734 Copper Gold Original Packaging Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color 8G/841 Light Golden Blonde Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color 8GR Copper Sun Original Packaging Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Permanent Liquid Hair Color Apricot Original Packaging Wella Color Charm Liquid Hair Color is your go-to solution for vibrant, long-lasting hair color transformations. This classic permanent liquid hair color, trusted by professionals worldwide, ensures true-to-tone results with every application. With its innovative Liquifuse Technology, this hair color penetrates deep into the hair strands, delivering exceptional fade resistance and excellent coverage, even on the most stubborn grays. Benefits & Features Exceptional Fade Resistance: Enjoy a long-lasting, fade-resistant color that maintains its vibrancy over time. Gray Coverage: Achieve excellent coverage, even on resistant grays, for a flawless finish. Intermixable Shades: Mix and match with other 62 Wella Color Charm shades to unleash your creativity. Economical: With a 1:2 mixing ratio, this hair color is not only effective but also cost-efficient. Easy Application: The quick and easy bottle application makes the coloring process hassle-free. Gentle Floral Fragrance: Experience a pleasant coloring experience with a subtle floral scent. What Sets It Apart Wella Color Charm stands out from the competition due to its time-tested formulations and advanced Liquifuse Technology. Unlike other hair colors, it ensures consistent and predictable results, making it a favorite among professionals and enthusiasts alike. Its vibrant palette and exceptional fade resistance set it apart, allowing you to achieve stunning, long-lasting color with ease. Illuminate Your Locks Whether you're looking to cover grays, refresh your current color, or unleash your creativity with a new shade, Wella Color Charm Liquid Hair Color offers the solution. Its fade-resistant formula ensures your color stays vibrant and true-to-tone, providing confidence and satisfaction with every application. Say goodbye to dull, lackluster hair and hello to vibrant, salon-worthy results. Specifications Size: 42 ml Type: Permanent Liquid Hair Color Application: Mix 1 part Color Charm Liquid Hair Color with 2 parts Color Charm Developer, apply to damp hair, and develop for up to 30-45 minutes. Transform your hair with Wella Color Charm Liquid Hair Color today! Experience vibrant, long-lasting color with professional-quality results. Shop now and unleash your creativity with confidence.

Wella Color Charm Demi-Permanent Hair Color – Vibrant & Long-Lasting Color Salon-Quality Hair Dye | Gentle, Ammonia-Free Formula | 2 oz (57g) Achieve rich, vibrant, and salon-quality hair color with Wella Color Charm Demi-Permanent Hair Color. This ammonia-free formula enhances your natural hair color while adding depth, shine, and dimension. Ideal for blending grays, refreshing faded color, or trying a new look without full commitment, this demi-permanent dye gradually fades over time, ensuring a soft, natural-looking transition. With a gentle formula infused with nourishing ingredients, it leaves your hair looking healthy, shiny, and conditioned while delivering long-lasting, fade-resistant color. Key Features & Benefits: Demi-Permanent Formula – Blends grays & enhances natural hair color Ammonia-Free & Gentle – Non-damaging & conditioning for hair health Long-Lasting Results – Rich, fade-resistant color for up to 24 washes Easy Application – Perfect for at-home or salon use Versatile Use – Refresh faded color, correct tones, or add shine Why Choose Wella Color Charm? Trusted Salon-Quality Brand – Used by professionals worldwide Customizable Results – Adjust tone intensity with developer choice No Harsh Chemicals – Ammonia-free & gentle on the scalp FAQs: Q: Will this dye cover gray hair?A: Yes! It blends and softens grays for a natural, refreshed look. Q: How long does the color last?A: Typically, up to 24 washes, gradually fading over time. Q: Do I need a developer?A: Yes, this color must be mixed with Wella Color Charm Activating Lotion for the best results. Q: Is this safe for previously colored hair?A: Yes, it works great for refreshing faded color and adding shine.

Wella ColorCharm Permanent Hair Color 57g/2oz Wella ColorCharm Permanent Hair Color offers long-lasting, fade-resistant color with exceptional gray coverage and vibrant shine. Whether you’re looking to refresh your look or try something new, this professional-grade formula ensures beautiful results that are true to tone and full of life. With Wella’s signature Liquifuse™ Technology, the color deeply penetrates the hair shaft to lock in pigments and moisture, leaving your hair not only radiant—but healthier-looking, too. Mix Wella Color Charm Permanent Hair Color with the recommended Wella Color Charm Developer (usually in a 1:2 ratio, unless otherwise specified). Features & Benefits Permanent, Fade-Resistant Color: Enjoy deep, rich tones that last through weeks of washing. 100% Gray Coverage: Perfect for covering stubborn grays while maintaining a natural look. Vibrant, True-to-Tone Results: Consistent, predictable color outcomes from root to tip. Conditioning Formula: Leaves hair silky, soft, and manageable. Versatile for Creative Coloring: Can be mixed with other Wella ColorCharm shades for custom hues. Why Choose Wella ColorCharm Over Other Hair Dyes? Wella ColorCharm isn’t just another boxed dye. It’s developed for professionals but made simple enough for at-home colorists. With over 140 years of hair innovation behind the brand, you get salon-level results backed by proven performance. It’s reliable, affordable, and customizable—without compromising hair health or vibrancy. Say Goodbye to Fading and Flat Color Struggling with dull hair that fades after just a few washes? Wella ColorCharm solves that by delivering long-lasting color that keeps its depth and shine. Whether you’re enhancing your natural shade or making a bold change, this formula provides vibrancy, evenness, and durability—all in one. Specifications Type: Permanent cream hair color Technology: Liquifuse™ for deep penetration and even color Net Weight: 57 g / 2 oz. Mixing Ratio: 1 part color to 2 parts 10, 20, or 30 volume developer Processing Time: 30–45 minutes (adjust based on hair condition and desired result) Recommended Use: Suitable for all hair types – for both professional and at-home coloring Make the Switch to Trusted, Radiant Color It’s time to make your hair color work for you—not the other way around. Wella ColorCharm Permanent Hair Color offers easy, effective, and stunning results that keep you looking and feeling your best. Whether you're maintaining your signature color or experimenting with something new, Wella makes it simple.