Products

Wella Color Charm Permanent Cream Toner Achieve beautifully refined blonde results with Wella Color Charm Permanent Cream Toner, a salon-trusted essential designed to neutralize unwanted warmth and enhance blonde tones. With a wide range of toner shades available, this professional formula allows complete control over the final look — from cool and icy to soft and balanced blondes. Wella Color Charm Permanent Cream Toner is expertly formulated for use on pre-lightened hair to correct brassiness and refine overall tone. This high-performance toner works by depositing precise pigments that counteract yellow and warm undertones, leaving hair looking bright, even, and polished. Known for its consistency and reliability, it’s a staple in salons and a favorite among at-home color enthusiasts. With many toner options available, this product makes it easy to customize results based on hair level, undertone, and desired finish. Benefits & Features Neutralizes yellow and brassy tones Helps achieve cooler, more balanced blonde results Permanent cream formula for longer-lasting tone Smooth, even color application Professional-quality results at home or in the salon Works well after bleaching or lightening services What Makes It Stand Out? Wide Shade Selection: With many toner shades available, it allows precise customization for every blonde goal. Salon-Trusted Brand: Wella is a globally respected name in professional hair color. Reliable Performance: Delivers predictable, consistent toning results every time. Who Is the Product For? Anyone with pre-lightened or blonde hair Those struggling with brassiness or unwanted warmth Professional hairstylists and colorists DIY hair color users looking for salon-level toning Specifications Brand: Wella Product Line: Color Charm Product Type: Permanent Cream Toner Net Weight: 57 g / 2 oz Use: Requires developer (sold separately) Hair Type: Pre-lightened blonde hair Customize Your Blonde with Confidence With so many Wella Color Charm Toners to choose from, achieving your perfect blonde has never been easier.

Wella Color Charm Permanent Liquid Hair Color Wella Color Charm Permanent Liquid Hair Color is a salon-trusted formula designed to deliver vibrant, long-lasting color with exceptional gray coverage. While often paired with a color-safe shampoo and conditioner routine for best results, this permanent liquid hair color works deep within the hair cortex to create rich, even tones from root to tip. Its advanced Liquifuse™ Technology allows the color to saturate every strand, ensuring consistent results and a smooth, luminous finish. Ideal for at-home users and professional hairstylists alike, Wella Color Charm offers predictable, reliable color results you can trust—every single time. Mix Wella Color Charm Permanent Liquid Hair Color with the recommended Wella Color Charm Developer (usually in a 1:2 ratio, unless otherwise specified). Benefits & Features Permanent liquid hair color for long-lasting results Up to 100% gray coverage Liquifuse™ Technology for even color distribution Vibrant, fade-resistant shades Mixes easily and applies smoothly Best results when used with a color-protecting shampoo and hair care routine What Makes It Stand Out? Wella Color Charm Permanent Liquid Hair Color stands apart thanks to its professional-grade formulation that delivers salon-quality color without the salon price tag. The liquid consistency penetrates quickly and evenly, reducing patchiness and uneven tones. When combined with a gentle, sulfate-free shampoo, the color stays fresh, glossy, and true for weeks. This is a go-to choice for colorists who demand precision and for beauty lovers who want dependable results at home. Who Is This Product For? Professional hairstylists and colorists At-home users seeking salon-quality permanent hair color Anyone looking to cover gray hair effectively Individuals who maintain their color with a quality shampoo and hair care system Beauty enthusiasts who value trusted, industry-leading brands Specifications Brand: Wella Product Type: Permanent Liquid Hair Color Coverage: Full gray coverage Consistency: Liquid Technology: Liquifuse™ Technology Use: Professional and at-home application Hair Care Tip: Maintain color longevity with a color-safe shampoo Directions Preparation: Always perform a patch test 48 hours before coloring. Wear gloves and protect clothing and surrounding surfaces. Mixing: In a non-metallic bowl or applicator bottle, mix Wella Color Charm Permanent Liquid Hair Color with the recommended Wella Color Charm Developer (usually in a 1:2 ratio, unless otherwise specified). Application: Apply the mixture evenly to dry, unwashed hair. Start at the roots and work through to the ends, ensuring full saturation. Processing Time: Leave color on for 30–45 minutes, depending on desired intensity and gray coverage. Rinsing: Rinse thoroughly with lukewarm water until water runs clear. Aftercare: Follow with a color-safe shampoo and conditioner to lock in moisture and extend color longevity. Upgrade your hair color routine with Wella Color Charm Permanent Liquid Hair Color and enjoy rich, professional results that last. Add it to your cart today and experience why Wella remains a top choice in the beauty industry.

Wella Color Charm Permanent Liquid Hair Color T10  Pale Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Charm Permanent Liquid Hair Color T14 Pale Ash Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long-lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Charm Permanent Liquid Hair Color T18  Lightest Ash Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Charm Permanent Liquid Hair Color T27  Medium Beige Blond Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade-resistant. Long-lasting, fade-resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Charm Permanent Liquid Hair Color T28  Natural Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Charm Permanent Liquid Hair Color T35 Beige Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of permanent liquid hair color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result