Alterna

Alterna Caviar Anti-Aging Professional Styling Concrete Clay 52g/1.85oz Craft your signature look effortlessly with Alterna Caviar Anti-Aging Professional Styling Concrete Clay. This premium styling clay is designed for all hair types, from straight to tightly coiled, offering unparalleled versatility and performance. Benefits & Features Maximum Hold: Enjoy a stronghold that endures the busiest of days, keeping your style intact from dawn till dusk. Matte Finish: Elevate your appearance with a sophisticated matte finish, adding a touch of refinement to your look. Long-lasting Texture: Experience lasting texture and separation for a dynamic hairstyle that stays fresh all day long. Rise Above the Rest Alterna Caviar Anti-Aging Professional Styling Concrete Clay distinguishes itself with its premium quality and exceptional performance. Unlike ordinary styling products, this clay offers a unique blend of firm hold, matte finish, and long-lasting texture, providing unmatched versatility and reliability for achieving your desired hairstyle. Unlock Your Styling Potential Say goodbye to hairstyle woes with Alterna Caviar Anti-Aging Professional Styling Concrete Clay. Whether you're struggling with unruly locks or seeking to enhance your look with a touch of sophistication, this styling essential offers the perfect solution. With its maximum hold and matte finish, it empowers you to craft a flawless hairstyle that exudes confidence and style, effortlessly solving the reader's styling dilemmas. Specifications Type: Styling Clay Size: 52g/1.85oz Suitable for: All hair types (straight, wavy, curly, coiled, tightly coiled) Finish: Matte Hold: Maximum Texture: Long-lasting Ready to elevate your styling game? Purchase Alterna Caviar Anti-Aging Professional Styling Concrete Clay today and discover the ultimate solution for achieving your dream hairstyle effortlessly.

ALTERNA CAVIAR ANTI-AGING Replenishing Moisture CC Cream 10-in-1 Complete Correction Leave-in 100ml/3.4oz Discover ALTERNA CAVIAR ANTI-AGING Replenishing Moisture CC Cream, the ten-in-one leave-in treatment and styling cream designed to revolutionize your hair styling experience. This exceptional "Complete Correction" formula brings together 10 transformative benefits within a single, effortless step, enabling you to achieve gorgeous, vibrant hair that exudes health and radiance. Crafted to cater to a variety of hair types, from straight to tightly coiled, this CC cream is the key to unlocking your hair's full potential. Benefits You'll Love: Moisture: Infused with deep-hydrating properties, Alterna CC cream quenches your hair's thirst, restoring moisture and vitality for a luxuriously silky feel. Smoothness: Bid farewell to frizz and unruliness. Immerse your strands in a veil of smoothness that enhances manageability and imparts an irresistibly polished finish. Anti-Breakage: Strengthen your hair's resilience with Replenishing Moisture CC Cream, reducing the risk of breakage and promoting the longevity of your locks. Light Hold: Embrace a natural, flexible hold that keeps your style in place without weighing down your hair, allowing for dynamic movement and bounce. Manageability: Tame even the most stubborn tangles and knots effortlessly, making your hair easy to style and giving you a hassle-free styling experience. Shine: Unleash a vibrant luminosity that catches the light at every angle, accentuating the health and vibrancy of your hair. Softness: Experience the luxury of touchable softness that invites your fingers to run through your hair, leaving you feeling beautifully pampered. Heat Protection: Shield your hair from the rigors of heat styling, ensuring that your strands remain safeguarded and healthy, no matter how you choose to style them. UV Protection: Safeguard your hair from the damaging effects of harmful UV rays, preserving its color, texture, and overall integrity. Strength: Fortify your hair from root to tip, promoting a strong foundation that resists the stresses of daily styling and environmental factors. Unveil the secret to flawlessly stunning hair with ALTERNA CAVIAR ANTI-AGING Replenishing Moisture CC Cream. Elevate, transform, and conquer – all in one simple step. Your hair journey starts here.

ALTERNA CAVIAR ANTI-AGING Restructuring Bond Repair Masque Deeply Moisturizing Hair Recovery Revitalize your hair with ALTERNA CAVIAR ANTI-AGING Restructuring Bond Repair Masque. Perfect for all hair types, it reduces breakage and frizz while leaving your hair healthier, shinier, and softer. Say goodbye to damaged hair and split ends as Alterna exclusive Caviar Bond Enforcing Technology repairs and protects, reducing breakage by over 99%. Formulated with nourishing Maracuja Oil, experience the transformative power of deeply moisturized and revitalized hair. Features & Benefits Healthier Hair: Experience visibly healthier hair after just one use. Highly Moisturizing: Alterna Caviar Anti-Aging deeply moisturizing formula rejuvenates your hair, restoring its natural beauty. Repairs and Mends: Say farewell to damaged hair and split ends with potent blend of reparative ingredients. Breakage Prevention: Reduce breakage by 99%, ensuring your hair stays strong and resilient. Adds Shine: Enjoy a radiant shine that enhances the beauty of your hair. Smoother and Softer: Experience hair that's 39% smoother and softer, with frizz significantly reduced. Daily Damage Protection: Shield your hair against daily damage with Alterna advanced technology. Maracuja Oil Infusion: Experience deep nourishment from sustainably sourced Maracuja Oil. For the best hair care routine, pair ALTERNA CAVIAR ANTI-AGING Restructuring Bond Repair Shampoo and Conditioner with the Restructuring Bond Repair Masque. This trio works synergistically to repair and protect hair, reduce breakage, and provide deep moisturization, leaving your hair healthier, shinier, and more vibrant. Embrace the ultimate hair recovery and defense system for visibly transformed and rejuvenated locks.

Alterna Caviar Infinite Color Hold Shampoo Alterna Caviar Infinite Color Hold Shampoo is a gentle moisturizing cleanser that minimizes color fade for lasting color vibrancy. Alterna Caviar Infinite Color Hold Shampoo replenishes lost moisture and seal color pigment within hair fibre. Alterna Caviar Infinite Color Hold Shampoo formulated with the signature Caviar Extract and Dual Capture Complex. Alterna Caviar Infinite Color Hold Shampoo provides clinically proven color vibrancy and shine maintenance for 70 days.  Alterna Caviar Infinite Color Hold Shampoo improves hair color retention with replenished moisture inside out. Alterna Caviar Infinite Color Hold Shampoo is perfect for straight, wavy, curly, coiled and tightly coiled hair. EXCLUSIVELY CAVIAR Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine** vs. untreated hair Gently cleanses as it minimizes color fade and replenishes moisture Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging  Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of Alterna that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate Benefits Preserves hair color, vibrancy and shine Gentle cleansing Replenishes lost moisture Anti-aging Caviar extracts Perfect for all hair types Free from Sodium Lauryl Sulfate/Sodium Laureth Sulfate Directions Apply to wet hair Massage Rinse thoroughly Follow by Caviar Color Hold Conditioner & Caviar Color Hold Vibrancy Serum

ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray (original package) Effortless Hair Refresh 34g/1.2oz Tired of the endless hair-washing routine? Say goodbye to the constant need for water with ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray. This talc-free, transparent formula offers you the convenience of refreshing your hair between washes, saving you time and leaving your locks looking revitalized. Designed to seamlessly blend into your hair, Alterna Dry Shampoo Powder Spray effortlessly absorbs excess oil and impurities, leaving your hair feeling fresh, light, and rejuvenated. Benefits You'll Love: Transparent Formula: CAVIAR ANTI-AGING Sheer Dry Shampoo talc-free and transparent formula ensures an invisible application, effortlessly merging with your hair color for a natural finish. Instant Revival: Enjoy the luxury of freshly washed hair without the water. Alterna Sheer Dry Shampoo breathes new life into your locks, giving you the confidence to rock your style anytime. Oil and Impurities Absorption: Bid farewell to greasy hair days. This formula effectively soaks up excess oil and eliminates impurities, revealing your hair's true radiance. Luscious Texture and Volume: Each spray adds texture and volume, transforming your hair into a canvas of glamour and beauty. Clean and Safe: Embrace the purity of our formula, free from parabens, sulfates, and phthalates. Nourish your hair with a product that cares for its health as much as you do. Revamp your hair care routine with the ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray. Effortlessly convenient, this product is tailored to different hair types - straight, wavy, curly, coiled, and tightly coiled. Whether you're rushing out the door or need a quick pick-me-up during the day, this dry shampoo powder spray is your trusted companion!

Alterna Caviar Anti-Aging Replenishing Moisture Trial Kit Ultimate Solution for Dry & Damaged Hair  Experience outstanding manageability, shine, and texture with ALTERNA Replenishing Moisture Travel Kit. Transform your locks into a youthful and healthy masterpiece with the power of Caviar. Kit Includes: Caviar Replenishing Moisture Shampoo 40ml/1.35oz: Restore and hydrate dry hair with Alterna Moisture Shampoo. Seal in moisture, add softness, shine, and shield against aging factors. Caviar Replenishing Moisture Conditioner 40ml/1.35oz: Clinically proven to provide moisture, smoothness, and manageability. Enriched with Sea Silk for healthier hair. Caviar CC Cream 25ml/0.85: Experience the ultimate treatment with moisture, shine, anti-breakage, heat protection, UV color protection, and more. Enriched with Omega fatty acids, vitamins, and minerals. Get ready for a lavish, indulgent hair experience.

ALTERNA CAVIAR ANTI-AGING Smoothing Anti-Frizz Shampoo Say Goodbye to Frizz 250ml / 8.5oz ALTERNA CAVIAR ANTI-AGING Smoothing Anti-Frizz Shampoo is more than just cleansing – it's a frizz-controlling solution that brings balance to your hair by managing humidity levels. Designed for all hair types – straight, wavy, curly, coiled, and tightly coiled – it's your key to unlocking stunningly smooth and manageable hair, no matter your hair's natural texture. Benefits You’ll Love: Tames Frizz and Defends Against Humidity: Alterna’s Climate Shield Complex acts as a shield against the impact of humidity on your hair. Bid farewell to frustrating frizz and enjoy sleek, controlled hair that lasts. Enhances Shine and Silkiness: Experience a new level of luminosity and softness. This shampoo's unique formula enhances your hair's natural shine, leaving it smooth to the touch. Transforms Texture and Manageability: Unveil hair that's not only beautiful but also easy to manage. With improved texture, you'll find styling effortless, and your hair will radiate vitality. At the heart of Alterna smoothing shampoo lies pure Caviar extract, a treasure trove of Omega 3 fatty acids, proteins, minerals, and Vitamins A, C, and D. This blend of essential nutrients targets the visible signs of aging hair, including manageability, breakage, dryness, and dullness. Infused with a nourishing blend of Abyssinian, Camellia, and Avocado Oils, this shampoo takes hair restoration to the next level. These oils, known for their potent conditioning properties, work harmoniously to bring back your hair's strength and luster, unveiling a healthier and more vibrant you. ALTERNA CAVIAR ANTI-AGING Smoothing Anti-Frizz Shampoo combines advanced technology with natural excellence, providing the ultimate solution to frizz control, shine enhancement, and manageability. Join countless others who have embraced the power of this transformative shampoo, and let your hair radiate its true beauty.

Alterna Caviar Anti-Aging Working Hairspray Revitalize your hair routine with Alterna Caviar Anti-Aging Working Hairspray. Crafted with precision, this hairspray offers a flexible hold while maintaining a touchable feel. Whether you're aiming for a casual tousled look or a polished style, this ultra-dry, humidity-resistant formula ensures your hair stays put, giving you the confidence to conquer your day. Designed for all hair types, it's your go-to solution for effortlessly chic hairdos. Benefits & Features Sustainability: Our commitment to the environment shines through with aerosols now packaged in twist-open nozzles, minimizing plastic usage. Buildable Hold: Achieve your desired level of hold with ease as you spray, thanks to its buildable and brushable nature. Weightless: Say goodbye to heavy, weighed-down hair; our formula ensures your hair remains light and airy. Smoothness: Experience increased hair smoothness, leaving your locks feeling silky and luxurious. Beyond Ordinary Alterna Caviar Anti-Aging Working Hairspray sets itself apart with its unique blend of flexibility, hold, and sustainability. Unlike conventional hairsprays, it offers a touchable feel without compromising on performance. With its innovative packaging design aimed at reducing plastic waste, it embodies a commitment to both quality and environmental responsibility. Additionally, its ability to provide buildable hold while maintaining hair smoothness distinguishes it as a standout choice in the market. Your Hair's Ultimate Ally Whether you're a homeowner looking to elevate your daily styling routine or a business owner seeking salon-quality results for your patrons, Alterna Caviar Anti-Aging Working Hairspray is the solution you've been searching for. Its flexible hold caters to diverse styling needs, ensuring your hair looks impeccable from dawn till dusk. Plus, its lightweight formula means you can enjoy long-lasting hold without the dreaded stiffness or residue. Say hello to effortlessly glamorous hair, every day. Specifications Size: 7.4oz / 211g Type: Hairspray Hold: Flexible Suitable for: All hair types Ready to elevate your hair game? Experience the transformative power of Alterna Caviar Anti-Aging Working Hairspray today! Click below to add it to your cart and unlock a world of stylish possibilities.

ALTERNA CAVIAR ANTI-AGING Rapid Repair Spray Your Secret to Professional Styling 125 ml/4.2oz Experience the power of CAVIAR ANTI-AGING with ALTERNA Rapid Repair Spray - a high-shine finishing spray suitable for straight, wavy, curly, coiled, and tightly coiled hair. This shine spray revitalizes your hair, adding instant shine and a light veil of moisture while protecting against light heat-styling. Say goodbye to frizz and flyaways with this essential styling aid. Features & Benefits: Unparalleled Shine: Achieve a glossy, radiant finish with this high-shine spray that breathes new life into your hair. Moisture Infusion: Experience a boost of hydration as this hair spray adds a light veil of moisture, leaving your locks feeling nourished and revitalized. Thermal Protection: Worried about heat damage? Rapid Repair Spray provides thermal protection for light heat-styling, keeping your hair safe from harm. Frizz and Flyaway Tamer: Bid farewell to unruly hair! Alterna Hair Spray helps to tame frizz and flyaways, leaving you with a sleek and polished look. The Science Behind the Shine: Age-Control Complex®: Alterna formula addresses natural, chemical, and environmental aging, ensuring your hair stays youthful and vibrant. The 3 Cs - Caviar Extract, Vitamin C, and Cytokines: These powerful ingredients work together to smooth the hair shaft and enhance shine, giving you the lustrous locks you desire. Color Hold® Proprietary Technology: Preserve the brightness of your hair color with exclusive Color Hold® technology. Enzymetherapy®: Transformative technology allows deeper and targeted penetration of active ingredients, ensuring your hair receives the care it deserves. Formulated without sulfates and phthalates, ALTERNA Rapid Repair Spray is committed to the health and well-being of your hair. Unlock the secret to professional styling with ALTERNA CAVIAR Rapid Repair Spray and experience the difference it can make in your hair care routine. Embrace the shine, moisture, and protection your hair deserves today.

ALTERNA CAVIAR ANTI-AGING Restructuring Bond Repair Leave-in Heat Protection Spray Max Defense Against Heat Damage 125ml/4.2oz ALTERNA CAVIAR ANTI-AGING Heat Protection Spray helps to repair and seal the hair surface all while providing protection from heat damage up to 450°F. It creates a protective barrier around hair strands to prevent breakage, splitting and frizz for hair that is soft, manageable and style-ready. Benefits You'll Love: Advanced Heat Protection: Infused with cutting-edge Caviar Bond Enforcing Technology, Alterna Protection Spray creates an invincible shield that wards off heat damage up to scorching temperatures of 450°F. Bid farewell to hair woes caused by styling tools and embrace confident, heat-styled looks. Repair and Seal: Restructuring Bond Repair Leave-in Heat Protection Spray not only repairs existing damage but also seals the hair's surface, leaving it smoother, more resilient, and ready to tackle whatever the day brings. Breakage and Split Ends No More: Backed by rigorous clinical testing, Alterna formula proves its mettle by reducing breakage and split ends by over 99% when compared to untreated hair. Experience the delight of stronger, healthier strands with every use. Vitamin-Enriched Elegance: Immerse your hair in a luxurious vitamin-enriched treatment that pampers your locks while safeguarding them from the rigors of heat styling. Revel in the harmonious fusion of beauty and protection. Effortless Styling: Tangled tresses are a thing of the past. Caviar Anti-Aging Conditioning Spray imparts a touch of slip to your hair, making detangling a breeze and styling a joyful experience.  Softness and Manageability: Unleash the true potential of your hair as it transforms into a canvas of softness and manageability. Embrace locks that exude vitality, smoothness, and easy styling. With Alterna Caviar Anti-Aging Protection Spray’s exceptional blend of advanced technology and natural goodness, your hair will thank you for the protection and pampering it deserves. Make heat styling a guilt-free affair and let your hair radiate its timeless beauty.

ALTERNA CAVIAR ANTI-AGING Smoothing Anti-Frizz Nourishing Oil Ageless, Smooth, and Silky Hair 50ml/1.7oz Say goodbye to frizz and hello to gorgeously smooth and nourished hair with ALTERNA CAVIAR ANTI-AGING Nourishing Oil. This lightweight yet powerful anti-aging treatment oil is your secret weapon against unruly hair, delivering a host of benefits that will leave your hair that's as vibrant and youthful as ever. Benefits You'll Love: Controlled Frizz for Up to 72 Hours: Tired of battling frizz? Alterna Nourishing Oil brings you up to 72 hours* of frizz control, ensuring your hair stays sleek and manageable no matter the weather. Sustained Moisture: Experience locks that are luxuriously soft and smooth. ALTERNA CAVIAR unique formula helps maintain essential moisture, promoting hair that feels healthy and hydrated. Reduced Breakage: The nourishing properties of this oil contribute to reduced breakage, helping your hair retain its strength and vitality. Enhanced Shine: Anti-Frizz Nourishing Oil not only smooths strands but also increases shine by a stunning 250%*, giving your hair a radiant luster that turns heads. Gentle Formula: Free from SLS/SLES, Parabens, Phthalates, DEA/TEA, and Synthetic Color, it's also suitable for color-treated hair. Exclusively Caviar:  Replenishing Blend: Alterna Nourishing Oil formula features a replenishing blend of oils along with our exclusive Climate Shield Complex, ensuring lasting moisture retention and nourishment without weighing down your hair. Clinically Proven Results: Backed by clinical studies, this hair oil is proven to control frizz for up to 72 hours*, improve overall hair condition by 80%, and amplify shine by an astonishing 250%*. Luxurious Caviar Extract: Infused with luxurious Caviar extract, rich in Omega fatty acids, vitamins, and minerals, Caviar Anti-Aging Smoothing Oil defends against the factors that make hair look and feel older – be it physical, chemical, or natural aging. Addressing Your Hair Concerns: Anti-aging Dryness Frizz Heat protection Indulge your hair in the luxury of ALTERNA CAVIAR ANTI-AGING Nourishing Oil and witness the transformation towards ageless, frizz-free, and radiant locks. Embrace the power of Caviar Anti-Aging and reveal your hair's true potential.. *Based on a clinical study vs. untreated hair.

Alterna Caviar Anti-Aging Perfect Texture Finishing Spray 184g A DRY MULTITASKING WORKING AND FINISHING SPRAY FOR HAIR This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymers create an “invisible scaffolding” between strands to keep them from clumping together. This spray suits all hair types, and is especially effective when used after a blow-out to add dimensional texture to hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair Formulated without Parabens, Sulfates and Phthalates

ALTERNA CAVIAR ANTI-AGING Invisible Roller Spray 147ml / 5.0oz Alterna Invisible Roller contour setting spray is a heat activated styling product for instant and long lasting curls of all sizes. Offers the bounce and lift of a roller set without the roller. Provides lift and medium hold from root to tip and molds hair, while providing heat protection and high shine. FEATURES Heat activated styling spray. Instant and long lasting curls of all sizes. Offers bounce and lift. Medium hold setting spray. Provides heat protection and high shine. HOW TO USE IT - Spray throughout clean, wet hair prior to blow drying. - Apply heat and use a round brush to achieve an instantly contoured look. - Style as usual.

FKA: Alterna CAVIAR Repair RX Re-Texturizing Protein Cream What it is: A deeply restorative, luxe leave-in treatment for coarse, porous, or severely damaged hair. What it is formulated to do: This powerfully reparative leave-in treatment is formulated with strand-building proteins to help restructure strands, fill in gaps and tears in the cuticle, and strengthen the hair, protecting it from breakage and future damage. Transforming previously coarse hair, it significantly improves smoothness, texture, and manageability. A deeply restorative, luxe leave-in treatment for coarse, porous, or severely damaged hairFormulated with strand-building proteins to help restructure strands, fill in gaps and tears in the cuticle, and strengthen the hair, protecting it from breakage and future damageTransforming previously coarse hair, it significantly improves smoothness, texture, and manageability

Alterna Caviar Anti-Aging Replenishing Moisture Masque Intensive Hydration for Dry, Brittle Hair Revitalize your hair with the Alterna Caviar Anti-Aging Replenishing Moisture Masque, an intensive weekly treatment designed to deeply moisturize and restore dry, coarse, and damaged hair. Infused with Caviar Extract and Seasilk®, this luxurious masque replenishes moisture, improves elasticity, and leaves hair feeling soft, smooth, and youthfully radiant. Features & Benefits Deep Hydration: Replenishes moisture-starved strands, enhancing softness and manageability. Breakage Reduction: Reduces hair breakage by up to 91%, strengthening hair fibers. Color Protection: Formulated with Color Hold® technology to maintain color vibrancy. Anti-Aging Benefits: Caviar Extract and Seasilk® work together to restore elasticity and shine. Free from Harsh Additives: No added SLS/SLES, parabens, phthalates, DEA/TEA, or synthetic color. Suitable for All Hair Types: Ideal for straight, wavy, curly, coiled, and tightly coiled hair. Why Choose Alterna Caviar Anti-Aging Replenishing Moisture Masque? Advanced Formulation: Combines the richness of Caviar Extract with marine botanicals for superior hydration. Weekly Treatment: A once-a-week application delivers lasting moisture and rejuvenation. Eco-Conscious: Packaged responsibly, aligning with sustainable beauty practices. Trusted Brand: Alterna is renowned for its commitment to clean, effective hair care solutions. For optimal results, use 1-2 times per week. Frequently Asked Questions (FAQs) Q: Is this product suitable for color-treated hair?A: Yes, it is formulated with Color Hold® technology to maintain and protect color vibrancy. Q: Can it be used on fine hair?A: Absolutely. While it's deeply nourishing, it won't weigh down fine hair when used as directed. Q: How often should I use the masque?A: For best results, use once or twice a week, depending on your hair's condition. Q: Is the packaging recyclable?A: Yes, the product is packaged responsibly, aligning with eco-conscious practices. Q: Does it contain any animal-derived ingredients?A: No, it's a clean formula free from animal-derived ingredients. Incorporate the Alterna Caviar Anti-Aging Replenishing Moisture Masque into your weekly hair care regimen to combat dryness and enhance shine. Whether you're preparing for a special occasion or maintaining daily elegance, this masque ensures your hair remains smooth, manageable, and radiant.