Alterna
CAVIAR ANTI-AGING Heat Protection Spray
$34.99
ALTERNA CAVIAR ANTI-AGING Restructuring Bond Repair Leave-in Heat Protection Spray
Max Defense Against Heat Damage
125ml/4.2oz
ALTERNA CAVIAR ANTI-AGING Heat Protection Spray helps to repair and seal the hair surface all while providing protection from heat damage up to 450°F. It creates a protective barrier around hair strands to prevent breakage, splitting and frizz for hair that is soft, manageable and style-ready.
Benefits You'll Love:
Advanced Heat Protection: Infused with cutting-edge Caviar Bond Enforcing Technology, Alterna Protection Spray creates an invincible shield that wards off heat damage up to scorching temperatures of 450°F. Bid farewell to hair woes caused by styling tools and embrace confident, heat-styled looks.
Repair and Seal: Restructuring Bond Repair Leave-in Heat Protection Spray not only repairs existing damage but also seals the hair's surface, leaving it smoother, more resilient, and ready to tackle whatever the day brings.
Breakage and Split Ends No More: Backed by rigorous clinical testing, Alterna formula proves its mettle by reducing breakage and split ends by over 99% when compared to untreated hair. Experience the delight of stronger, healthier strands with every use.
Vitamin-Enriched Elegance: Immerse your hair in a luxurious vitamin-enriched treatment that pampers your locks while safeguarding them from the rigors of heat styling. Revel in the harmonious fusion of beauty and protection.
Effortless Styling: Tangled tresses are a thing of the past. Caviar Anti-Aging Conditioning Spray imparts a touch of slip to your hair, making detangling a breeze and styling a joyful experience.
Softness and Manageability: Unleash the true potential of your hair as it transforms into a canvas of softness and manageability. Embrace locks that exude vitality, smoothness, and easy styling.
With Alterna Caviar Anti-Aging Protection Spray’s exceptional blend of advanced technology and natural goodness, your hair will thank you for the protection and pampering it deserves. Make heat styling a guilt-free affair and let your hair radiate its timeless beauty.
Alterna
Caviar Anti-Aging Perfect Texture Finishing Spray
$31.99
Alterna Caviar Anti-Aging Perfect Texture Finishing Spray 184g
A DRY MULTITASKING WORKING AND FINISHING SPRAY FOR HAIR
This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymers create an “invisible scaffolding” between strands to keep them from clumping together.
This spray suits all hair types, and is especially effective when used after a blow-out to add dimensional texture to hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair
Formulated without Parabens, Sulfates and Phthalates
Alterna
CAVIAR ANTI-AGING Nourishing Oil
$39.99
$49.99
ALTERNA CAVIAR ANTI-AGING Smoothing Anti-Frizz Nourishing Oil
Ageless, Smooth, and Silky Hair
50ml/1.7oz
Say goodbye to frizz and hello to gorgeously smooth and nourished hair with ALTERNA CAVIAR ANTI-AGING Nourishing Oil. This lightweight yet powerful anti-aging treatment oil is your secret weapon against unruly hair, delivering a host of benefits that will leave your hair that's as vibrant and youthful as ever.
Benefits You'll Love:
Controlled Frizz for Up to 72 Hours: Tired of battling frizz? Alterna Nourishing Oil brings you up to 72 hours* of frizz control, ensuring your hair stays sleek and manageable no matter the weather.
Sustained Moisture: Experience locks that are luxuriously soft and smooth. ALTERNA CAVIAR unique formula helps maintain essential moisture, promoting hair that feels healthy and hydrated.
Reduced Breakage: The nourishing properties of this oil contribute to reduced breakage, helping your hair retain its strength and vitality.
Enhanced Shine: Anti-Frizz Nourishing Oil not only smooths strands but also increases shine by a stunning 250%*, giving your hair a radiant luster that turns heads.
Gentle Formula: Free from SLS/SLES, Parabens, Phthalates, DEA/TEA, and Synthetic Color, it's also suitable for color-treated hair.
Exclusively Caviar:
Replenishing Blend: Alterna Nourishing Oil formula features a replenishing blend of oils along with our exclusive Climate Shield Complex, ensuring lasting moisture retention and nourishment without weighing down your hair.
Clinically Proven Results: Backed by clinical studies, this hair oil is proven to control frizz for up to 72 hours*, improve overall hair condition by 80%, and amplify shine by an astonishing 250%*.
Luxurious Caviar Extract: Infused with luxurious Caviar extract, rich in Omega fatty acids, vitamins, and minerals, Caviar Anti-Aging Smoothing Oil defends against the factors that make hair look and feel older – be it physical, chemical, or natural aging.
Addressing Your Hair Concerns:
Anti-aging
Dryness
Frizz
Heat protection
Indulge your hair in the luxury of ALTERNA CAVIAR ANTI-AGING Nourishing Oil and witness the transformation towards ageless, frizz-free, and radiant locks. Embrace the power of Caviar Anti-Aging and reveal your hair's true potential..
*Based on a clinical study vs. untreated hair.
Alterna
CAVIAR ANTI-AGING Infinite Color Hold Conditioner
from $29.99
$39.99
Alterna Caviar Infinite Color Hold Conditioner
Alterna Caviar Infinite Color Hold Conditioner is a gentle moisturizing conditioner that minimizes color fade for lasting color vibrancy.
Alterna Caviar Infinite Color Hold Conditioner deeply penetrates to replenish lost moisture and seal color pigment within hair fibre.
Alterna Caviar Infinite Color Hold Conditioner formulated with the signature Caviar Extract and Dual Capture Complex.
Alterna Caviar Infinite Color Hold Conditioner provides clinically proven color vibrancy and shine maintenance for 70 days.
Alterna Caviar Infinite Color Hold Conditioner improves hair color retention with replenished moisture inside out.
Alterna Caviar Infinite Color Hold Conditioner is perfect for straight, wavy, curly, coiled and tightly coiled hair.
EXCLUSIVELY CAVIAR
Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine** vs. untreated hair
Gently cleanses as it minimizes color fade and replenishes moisture
Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging
WHAT ELSE YOU NEED TO KNOW
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of Alterna that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.
Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate
KEY FEATURES
Preserves hair color, vibrancy and shine
Replenishes lost moisture
Anti-aging Caviar extracts
Perfect for all hair types
Free from Sodium Lauryl Sulfate/Sodium Laureth Sulfate
HOW TO USE?
Follow Caviar Color Hold Shampoo
Mix with Caviar Color Hold Vibrancy Serum
Apply to damp hair
Massage
Rinse well
Alterna
Caviar Restructuring Bond Repair Leave-in Protein Cream 150ml / 5.1oz
$39.99
FKA: Alterna CAVIAR Repair RX Re-Texturizing Protein Cream
What it is: A deeply restorative, luxe leave-in treatment for coarse, porous, or severely damaged hair.
What it is formulated to do: This powerfully reparative leave-in treatment is formulated with strand-building proteins to help restructure strands, fill in gaps and tears in the cuticle, and strengthen the hair, protecting it from breakage and future damage. Transforming previously coarse hair, it significantly improves smoothness, texture, and manageability.
A deeply restorative, luxe leave-in treatment for coarse, porous, or severely damaged hairFormulated with strand-building proteins to help restructure strands, fill in gaps and tears in the cuticle, and strengthen the hair, protecting it from breakage and future damageTransforming previously coarse hair, it significantly improves smoothness, texture, and manageability
Alterna
CAVIAR ANTI-AGING Sheer Dry Shampoo
$29.99
ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo
Effortless Hair Refresh
34g/1.2oz
Experience the convenience of ALTERNA Sheer Dry Shampoo, your go-to solution for refreshing hair between washes. This talc-free and transparent formula absorbs excess oil and impurities, leaving your hair feeling clean and revitalized. Enjoy added volume and texture without any messes, thanks to the precise and adjustable application with the vaporizer. Say goodbye to parabens, sulfates, and phthalates, and embrace the clean, voluminous hair you've always wanted!
Which hair type is it good for?
Straight
Wavy
Curly
Coiled
Tightly Coiled
Key Features of ALTERNA Sheer Dry Shampoo:
Transparent Formula: Alterna Dry Shampoo is talc-free and transparent, ensuring a seamless application that blends effortlessly into your hair.
Refreshes Hair Between Washes: Revive your hair instantly without the need for water. Sheer Dry Shampoo leaves your hair feeling fresh and revitalized, saving you time and effort.
Absorbs Excess Oil and Impurities: Bid farewell to greasy hair as our formula absorbs excess oil and impurities, giving your hair a clean and rejuvenated appearance.
Adds Texture and Volume: Enjoy luscious texture and enhanced volume with each application. Alterna Caviar Anti-Aging Dry Shampoo elevates your hairstyle to new heights, adding a touch of glamour to your look.
Clean Formula: Sheer Dry Shampoo is free from parabens, sulfates, and phthalates, ensuring a gentle and safe product for your hair.
ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo is the ultimate solution for effortlessly refreshing your hair between washes. With its transparent, talc-free formula, you can enjoy clean, voluminous hair with added texture and no messes. Embrace the convenience of precise application using the vaporizer and revel in the absence of harmful ingredients like parabens, sulfates, and phthalates. Upgrade your hair care routine with ALTERNA Sheer Dry Shampoo and say hello to gorgeous, revived hair anytime, anywhere!
Alterna
CAVIAR ANTI-AGING Luxe Creme Gel
$29.99
Alterna Caviar Anti Aging Luxe Creme Gel
150ml / 5.1oz
A versatile crème gel that shapes and transforms the hair effortlessly with or without heat, while providing natural looking shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair.
Features
Provides a soft, but flexible high hold
Great for sculpting and thermal styles
Crème formula nourishes and strengthens the hair
Alterna
CAVIAR ANTI-AGING Multi-Styling Air-Dry Balm
$39.99
ALTERNA CAVIAR ANTI-AGING Multi-Styling Air-Dry Balm
Style Without Limits
Discover the power of Caviar Anti-Aging with Alterna revolutionary Multi-Styling Air-Dry Balm. Crafted to cater to a variety of hair types and textures, this balm is your key to unlocking a frizz-free, soft, and radiant look without the hassle of heat styling.
Benefits You'll Love:
Smoothing Anti-Frizz Formula: Multi-Styling Air-Dry Balm is formulated to effortlessly tame frizz, giving you a sleek and polished finish. No more flyaways or unruly strands – just smooth, manageable hair.
Enhances Natural Texture: This hair balm works harmoniously with your hair's natural state, enhancing its texture and giving you a look that's authentically you.
Express Styling, No Heat Required: Say goodbye to heat styling damage! Now you can achieve stunning results without exposing your hair to heat. Enjoy the freedom of air-drying while still rocking a salon-worthy style.
Conditioning and Manageability: Infused with the goodness of Caviar Anti-Aging ingredients, this balm not only styles but also deeply conditions your hair.
Radiant Shine: Get ready to turn heads with hair that shines naturally. This lightweight cream adds a touch of brilliance to your locks, making them catch the light and exude a healthy radiance.
Long-Lasting Hold: Extend the life of your chosen style effortlessly. This balm provides a reliable hold, ensuring your hair remains in place throughout the day without feeling stiff or unnatural.
Anti-Aging Properties: Infused with the power of Caviar Anti-Aging technology, Alterna Air-Dry Balm goes beyond styling by addressing the concerns of aging hair. Maintain your hair's youthful vitality while enjoying your desired style.
ALTERNA CAVIAR ANTI-AGING Multi-Styling Air-Dry Balm it’s a lightweight cream that's designed to enhance your hair's natural beauty. Suitable for fine, medium, and thick hair, as well as straight, wavy, curly, and coily textures, this balm caters to a wide range of needs. Make frizz a thing of the past, embrace your hair's unique texture, and experience the transformative power of air-drying, all while indulging in the luxurious benefits of Caviar Anti-Aging.
Alterna
CAVIAR ANTI-AGING High Hold Finishing Spray
$24.99
ALTERNA CAVIAR ANTI-AGING High Hold Finishing Spray
Your Key to Professional Styling
212g/7.4oz
Experience the ultimate hold with a quick-drying spray that seals styles with matte shine and long-lasting humidity resistance. Perfect for all hair types, this spray delivers a strong hold without stickiness or flaking, ensuring your elegant styles stay intact.
Features & Benefits:
Long-Lasting Hold: Enjoy the confidence of elegant, long-lasting styles that withstand the demands of your day.
Moisture and Shine: Treat your clients to a touch of luxury with added moisture and a radiant shine that elevates their hair game.
Strong Hold, Dry Touch: Embrace the strength of a high hold spray while maintaining a dry, touchable finish.
Flawless Finish: Free from stiffness, stickiness, or flaking, this finishing spray delivers a flawless, polished look.
Formulated Without:
Parabens
Sulfates
Phthalates
Elevate your professional styling game with ALTERNA CAVIAR ANTI-AGING High Hold Finishing Spray. Unlock the secrets of exceptional hold and shine, and say hello to picture-perfect hair that exudes confidence and beauty.
Alterna
CAVIAR Professional Styling Hairspray
$38.99
Alterna CAVIAR Professional Styling Hairspray 439g
Alterna Working Hair Spray flexible hold is an ultra-dry, flexible hold, humidity resistant formula that gives you a natural looking hair that stays put. Its formula increases elasticity and balances moisture levels to restore hydration, strength and vibrancy.
Features and Benefits
Ultra-dry and flexible hold Hair Spray.
Humidity resistant formula.
Brushable, natural looking hair that stays put.
Increases elasticity and balances moisture levels to restore hydration, strength and vibrancy.
Sulfate, parabens and phtalates free.
Directions
Style hair as desired.
Hold can 6 to 12 inches away from hair and spray.
Note
The item cannot be shipped outside of the United States and Canada.
Alterna
CAVIAR ANTI-AGING Replenishing Moisture Leave-in Conditioning Milk
$39.99
ALTERNA CAVIAR ANTI-AGING Replenishing Moisture Leave-in Conditioning Milk
Age-Defying Hair Elixir
147ml/5.0oz
ALTERNA CAVIAR ANTI-AGING Replenishing Moisture Leave-in Conditioning Milk – a luxurious elixir that redefines ageless beauty for your tresses. This exceptional leave-in conditioning milk is meticulously crafted to deliver a rejuvenating surge of hydration, bestowing your hair with a newfound softness, brilliant shine, and undeniable vitality. Tailored to embrace all hair types, from straight to tightly coiled, it transforms hair care into a daily ritual of indulgence.
Benefits You'll Love:
Deeply Moisturizing: Infuse your hair with a quenching dose of moisture that revives even the thirstiest strands.
Radiant Shine: Revel in hair that glistens with radiant luminosity, as CAVIAR Conditioning Milk formula imparts a captivating shine.
Breakage Barrier: Experience up to a remarkable 98% reduction in breakage*, ensuring your hair remains resilient and strong.
Effortless Detangling: Effortlessly glide through tangles as Leave-in Conditioning Milk provides a gentle slip that eases detangling.
Gentle Formula: It is free from SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color.
Exclusively Caviar:
Unrivaled Efficacy: Clinically proven to surpass expectations, this formula brings forth amplified moisture, dazzling shine, and a polished smoothness, while outperforming its competitors by reducing breakage by more than 98%*.
Seasilk Magic: Infused with exclusive Seasilk complex, it seals in moisture, fostering hair that exudes a wholesome radiance and enviable health.
Age-Defying Luxury: Formulated with the opulent essence of Caviar extract, enriched with Omega fatty acids, vitamins, and minerals. These precious elements unite to shield against the ravages of time – be it physical, chemical, or natural aging.
Hair Concerns:
Anti-aging
Damage/Split ends
Dryness
Frizz
Shine
Include the ALTERNA CAVIAR ANTI-AGING Replenishing Moisture Leave-in Conditioning Milk into your hair care regimen, and relish the exquisite journey towards timeless, breathtaking hair. It’s time to unleash your hair's potential for ageless allure.
*Based on a clinical study using Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk vs untreated hair.
Alterna
MY HAIR MY CANVAS City Slay Shielding Hairspray
$29.99
$34.99
Alterna My Hair My Canvas City Slay Shielding Hairspray
210g / 7.4oz
ALTERNA My Hair My Canvas City Slay Shielding Hairspray provides heat protection up to 450°F/232°C and protects hair from pollutants* This vegan hairspray has a buildable, flexible-hold and provides humidity protection for up to 72 hours.
Features
Vegan buildable-flexible hold hairspray
Protects hair from pollutants
Humidity protection up to 72 hours
Heat protection up to 450°F/232°C
Provides shines
Hold level 2
Alterna
BAMBOO Luminous Shine Shampoo 250ml
$12.99
$25.99
BAMBOO Luminous Shine Shampoo
BAMBOO SMOOTH Anti-Frizz Shampoo is a gentle shampoo that strengthens, moisturizes and smoothes each strand of your hair. Helping you achieve the ideal level of moisture needed to lay the foundation for healthier, frizz-free hair.
Directions
Massage shampoo throughout wet hair and scalp. Rinse thoroughly. Repeat if necessary. Follow with Bamboo Smooth Frizz Control Conditioner for optimal results.
Ingredients
Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Lauramide MEA, Sodium Methyl Cocoyl Taurate, Cetrimonium Chloride, PEG-150 Distearate, Polyquaternium-55, Glycerin, Amodimethicone, Bambusa Vulgaris Water, Bambusa Vulgaris Extract, Panthenol, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Santalum Album (Sandalwood) Wood Extract, Moringa Oleifera Seed Oil, Shorea Stenoptera Seed Butter, Superoxide Dismutase, Aleurites Moluccana Seed Oil, Polysilicone-15, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Silicone Quaternium-8, PEG-90 Glyceryl Isostearate, Panthenyl Hydroxypropyl Steardimonium Chloride, Laureth-2, Quaternium-95, Propanediol, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil , Trideceth-12, Methyl Gluceth-10, C11-15 Pareth-7, Laureth-9, Polyquaternium-7, PEG-15 Soyamine/IPDI Copolymer Dimer Dilinoleate, Aminomethyl Propanol, Disodium EDTA, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), Butylphenyl Methylpropional, Linalool, Limonene, Citronellol.
*Product ingredients may change by manufacturer without notice and maybe different from what is shown on this page. We are not responsible for any future changes and do not guarantee the ingredients to be exactly the same as the product label.
Alterna
MY HAIR MY CANVAS Air-Dry Balm
$32.99
ALTERNA MY HAIR MY CANVAS Air-Dry Balm
Your Hair's Best Friend
101ml/3.4oz
Say hello to your new hair essential - ALTERNA Air-Dry Balm, a vegan lightweight frizz-control balm designed to enhance your natural styles without the need for heat application. Created with your hair in mind, ALTERNA MY HAIR. MY CANVAS. EASY DOES IT AIR-DRY BALM is suitable for most hair types and brings out the best in your beautiful tresses.
What sets Air-Dry Hair Balm apart?
Embrace Vegan Frizz-Control: This balm is specially crafted to be vegan, making it a conscious choice for those who care about the planet and animals. Say goodbye to frizz and hello to fabulous hair that's easy to manage.
Prickly Pear Oil Wonder: The formula contains Prickly Pear Oil, a powerful ingredient that works wonders. Not only does it reduce air-drying time, but it also tames unwanted frizz and enhances your hair's natural gloss, leaving it looking luscious and vibrant.
Shield Against Pollutants: With the inclusion of White Charcoal, ALTERNA Air-Dry Balm acts as a protective shield for your hair against harmful pollutants. This unique formula has been laboratory tested to ensure your hair stays healthy and vibrant, no matter the environmental challenges.
Embrace Your Natural Textures: Formulated with Water Lily extract, this balm takes your natural textures to the next level. You'll love how your hair feels and looks, and enjoy improved manageability that lasts all day.
Key Benefits That Speak for Themselves:
Cut Down Air-Drying Time: No more waiting around for your hair to dry naturally. ALTERNA Air-Dry Balm speeds up the process, so you can get on with your day in no time.
Enhance Natural Textures: Embrace the beauty of your hair's natural textures. This balm brings out the best in your locks, enhancing their unique character for a look that's authentically you.
Smoothness and Manageability: Enjoy smoother and more manageable hair with every use. You'll be amazed at how easy it is to style your hair after applying this balm.
Frizz Control: Say goodbye to frizz and hello to sleek, polished hair. ALTERNA Air-Dry Balm keeps unwanted frizz at bay, ensuring your hair looks flawless all day long.
Pollution Protection: Environmental pollutants can wreak havoc on your hair. Rest easy knowing that this balm forms a protective barrier against harmful particles, keeping your hair healthy and vibrant.
So, if you're looking for a game-changer in your hair care routine, look no further than ALTERNA Air-Dry Balm. It's time to embrace your natural beauty and let your hair speak for itself with this incredible, eco-friendly product. Say hello to easy, effortless hair that looks and feels amazing, every day.
Alterna
Infinite Color Hold Topcoat Spray 125ml / 4.2oz
$34.99
Alterna Caviar Anti Aging Infinite Color Hold Topcoat Spray
A lightweight finishing spray to lock in long-lasting vibrant color and provide shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair.
CAVIAR Anti-Aging Infinite COLOR HOLD Topcoat Spray is a lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine. It is the essential finishing step for shielding color with reflective shine and dimension. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful UV color protection, minimizes color fade for lasting coloring vibrancy while replenishing lost moisture. Clinically proven to instantly provide shine, smoothness and 72-hr humidity resistance vs. untreated hair.
Features
Preserves hair color and vibrancy
Instantly amplifies multifaceted shine
Protects hair from humidity
Lightweight finishing spray that instantly provides smoothness and shine vs. untreated hair.
Retains color to leave hair looking vibrant and radiant while protecting hair from humidity vs. untreated hair.
Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging
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