Goldwell Elumen

Goldwell Elumen Permanent Hair Color Professional Vibrance, Unmatched Shine, Ammonia-Free Goldwell Elumen Permanent Hair Color is a revolutionary, ammonia-free hair color that delivers intense, long-lasting results with mirror-like shine. Designed for professional stylists and color enthusiasts alike, this high-performance color system uses direct dye technology to physically penetrate and lock color pigments deep into the hair shaft—without oxidative damage. Whether you’re aiming for a bold transformation or a natural enhancement, Elumen ensures exceptional color brilliance that resists fading and keeps your hair feeling healthy, soft, and strong. It’s the perfect choice for anyone who loves vibrant color with professional precision. Benefits & Features Long-Lasting Color – Deep, durable pigments that stay vivid for weeks longer than conventional dyes. No Ammonia or Peroxide – Gentle on the hair and scalp, with zero unpleasant odor. Brilliant Shine – Reflective color finish that enhances natural light and boosts hair radiance. Conditioning Effect – Improves hair structure for smoother, silkier strands after every application. Vast Shade Selection – Available in a wide range of stunning hues—from soft blondes to fiery reds and rich brunettes. Professional Performance at Home – Ideal for stylists and beauty lovers seeking salon-quality results without compromise. What Makes Goldwell Elumen Stand Out? Goldwell Elumen isn’t your typical permanent hair dye—it’s a next-generation color system. While traditional dyes rely on chemical oxidation, Elumen uses a magnet-like physical process that pulls color molecules deep into the hair. The result? Up to 37% more shine compared to conventional colors. Up to 76% more color intensity. And up to 20% longer-lasting results. Plus, the formula repairs the hair’s internal structure while coloring, leaving it healthier and more resilient than before coloring. Who Is This Product For? Goldwell Elumen Permanent Hair Color is perfect for: Professional hairstylists who want customizable, high-impact results for their clients. Beauty enthusiasts who love experimenting with color and demand professional-grade performance. Individuals with sensitive scalps seeking a gentler, ammonia-free alternative. Anyone craving vibrant, glossy, and healthy-looking hair that makes a lasting impression. Directions 1. Prepare & Dry Apply Elumen Prepare throughout the hair for optimum color uptake. Spray evenly on towel-dried or dry hair until moist. Dry hair completely before applying color. 2. Mix, Apply & Time Saturate the hair completely with Elumen Hair Color to ensure even coverage. Optionally, add Elumen Thickener to customize the gel consistency for easier application. Processing Time: 30 minutes without heat 20 minutes with heat Rinse thoroughly without emulsifying. Follow immediately with Elumen Shampoo to remove any color residue. 3. Lock & Condition Apply Elumen Lock to seal in color and reduce fading for longer-lasting results. Distribute 40 mL evenly onto towel-dried hair and let process for up to 5 minutes. Rinse thoroughly. Finish with your preferred Elumen Care product for added shine and protection. Specifications Type: Permanent, ammonia-free hair color Technology: Direct dye system (non-oxidative) Format: Cream colorant, mix-free application Hair Types: Suitable for all hair types and textures Available Shades: Extensive palette including naturals, pastels, brights, and deep tones Size: 200 mL bottle Made by: Goldwell – trusted by professionals worldwide Bring Salon Brilliance Home Give your hair the color it deserves—radiant, rich, and endlessly glossy. Transform your style with Goldwell Elumen Permanent Hair Color and enjoy professional results that last.

Goldwell Elumen Prepare This colour pre-treatment best prepares these types of hair structures for an Elumen colour. FEATURES- Creating optimum polarization within the hair for the subsequent Elumen treatment- Helps to better anchor the Elumen colour pigments within the hair- Improves the durability, vibrancy and intensity of the colour- Optimizes the deposit of Elumen hair colour on highlifted and highlighted hair- Can also be used immediately after bleaching. HOW TO USE- Lighten the hair to desired level- On clean, damp hair, apply Elumen Prepare evenly- Let sit for a few minutes- Towel dry the hair- Follow with Elumen colour

Goldwell Elumen Color Shampoo – Colour-Protecting Shampoo for Elumen-Treated Hair Maintain the brilliance and intensity of colour-treated hair with Goldwell Elumen Color Shampoo, a specialized cleansing formula developed to support Elumen and colour-treated hair. Designed to gently cleanse while helping minimize colour fade, this shampoo helps maintain the vibrancy and luminosity of your colour between salon services. It removes everyday impurities while leaving the hair feeling clean, smooth, and manageable without compromising the appearance of your colour result. Ideal as part of the complete Goldwell Elumen colour-care routine, it is an excellent choice for vivid, creative, and high-impact shades that require dedicated maintenance. Cleanse. Protect. Preserve. Benefits & Features of Goldwell Elumen Color Shampoo Colour-Protecting Cleansing: Gently cleanses colour-treated hair while helping preserve colour brilliance. Ideal for Elumen Colour: Specifically developed to complement hair coloured with the Goldwell Elumen system. Helps Minimize Colour Fade: Supports longer-lasting, vibrant-looking colour between salon services. Maintains Colour Intensity: Helps keep vivid and creative shades looking rich and expressive. Enhances Luminosity: Supports the glossy, brilliant appearance associated with Elumen colour. Gentle Cleansing: Removes everyday impurities without unnecessarily stripping colour-treated hair. Improves Hair Feel: Leaves hair feeling clean, smooth, and manageable after washing. Colour Maintenance Essential: Provides an easy way to incorporate dedicated colour protection into a regular washing routine. Professional Haircare: Part of the Goldwell Elumen system for maintaining professional colour results. Pairs with Elumen Color Conditioner: Follow with the coordinating conditioner for additional softness, detangling, and colour care. Because high-impact colour deserves dedicated maintenance. What Makes Goldwell Elumen Color Shampoo Stand Out? Goldwell Elumen Color Shampoo is designed around the specific needs of Elumen-treated hair. Vivid and high-intensity colour can gradually lose brilliance through repeated washing, making the choice of shampoo an important part of maintaining the finished result. Its gentle cleansing action helps remove impurities while supporting colour retention and brilliance, making it particularly useful for maintaining Elumen colour between professional applications. Used alongside Goldwell Elumen Color Conditioner, the shampoo forms part of a coordinated aftercare routine designed to keep colour-treated hair looking vibrant, glossy, and beautifully maintained. Who Is Goldwell Elumen Color Shampoo For? This colour-protecting shampoo is ideal for: Elumen-coloured hair Colour-treated hair Vivid and creative hair colours High-intensity colour results Hair prone to colour fading Hair requiring gentle cleansing Anyone wanting to maintain colour brilliance Professional salon colour-maintenance routines At-home maintenance between colour services It is particularly suited to clients with Goldwell Elumen Hair Color who want a dedicated cleansing product to help maintain their professional colour result. Specifications Brand: Goldwell Collection: Elumen Product Name: Elumen Color Shampoo Product Type: Colour-Protecting Shampoo Hair Type: Colour-Treated Hair Ideal For: Elumen-Coloured Hair Hair Concerns: Colour fading, loss of vibrancy & dull-looking colour Primary Benefits: Gentle cleansing, colour protection, colour maintenance & enhanced brilliance Recommended Pairing: Goldwell Elumen Color Conditioner Suitable For: Professional & at-home use How to Use Apply Goldwell Elumen Color Shampoo evenly to wet hair. Gently massage through the scalp and hair, distributing the shampoo throughout the lengths. Rinse thoroughly with water. Repeat if necessary, then follow with Goldwell Elumen Color Conditioner to help detangle, smooth, and condition the hair while continuing your Elumen colour-maintenance routine. Preserve the Brilliance of Elumen Colour Keep professional colour looking vibrant between salon visits with Goldwell Elumen Color Shampoo. Developed specifically for Elumen and colour-treated hair, this dedicated shampoo gently cleanses while helping minimize colour fade and preserve the intensity, brilliance, and glossy appearance of your colour.

Goldwell Elumen Color Conditioner – Colour-Protecting Conditioner for Elumen-Treated Hair Maintain brilliant, vibrant-looking colour while caring for the hair with Goldwell Elumen Color Conditioner, a specially developed conditioner designed to support Elumen and colour-treated hair. This lightweight conditioning formula helps detangle, smooth, and improve manageability while supporting the longevity and brilliance of your colour. It helps leave the hair feeling soft and conditioned with a healthy-looking shine, making it an ideal follow-up to Goldwell Elumen Color Shampoo. Designed specifically for the needs of colour-treated hair, Elumen Color Conditioner helps maintain a polished appearance between colour services without unnecessarily weighing the hair down. Condition. Protect. Illuminate. Benefits & Features of Goldwell Elumen Color Conditioner Colour-Protecting Care: Specially developed to help maintain the brilliance and longevity of colour-treated hair. Ideal for Elumen Hair Colour: Designed to complement hair coloured with the Goldwell Elumen system. Instant Conditioning: Helps leave hair feeling softer, smoother, and easier to manage. Improves Detangling: Makes it easier to comb through the hair after cleansing. Enhances Shine: Helps maintain a glossy, vibrant-looking finish. Smooths the Hair: Helps reduce roughness for a more polished appearance and feel. Improves Manageability: Leaves colour-treated hair easier to control and style. Lightweight Care: Conditions without unnecessarily weighing down the hair. Supports Colour Maintenance: Ideal for incorporating into a regular routine between professional colour services. Professional Haircare: Part of the Goldwell Elumen colour-care system. Because vibrant Elumen colour deserves dedicated aftercare. What Makes Goldwell Elumen Color Conditioner Stand Out? Goldwell Elumen Color Conditioner is designed specifically to meet the conditioning needs of hair treated with Elumen colour. Rather than relying on a general-purpose conditioner, it allows Elumen users to build an aftercare routine designed around maintaining their colour result. Regular colouring and everyday styling can leave hair feeling less manageable or smooth. This conditioner provides targeted care after cleansing, helping detangle and smooth the hair while improving softness and shine. When paired with Goldwell Elumen Color Shampoo, it creates a simple colour-maintenance routine for keeping Elumen-treated hair looking vibrant, polished, and beautifully conditioned between salon visits. Who Is Goldwell Elumen Color Conditioner For? This colour-care conditioner is ideal for: Elumen-coloured hair Colour-treated hair Vivid and creative colour results Hair requiring improved softness Tangled or difficult-to-manage hair Hair lacking smoothness and shine Anyone wanting to maintain vibrant-looking colour Professional salon and at-home colour maintenance It is particularly suited to anyone using Goldwell Elumen Hair Color who wants complementary aftercare to help maintain the appearance and feel of their colour-treated hair. Specifications Brand: Goldwell Collection: Elumen Product Name: Elumen Color Conditioner Product Type: Colour-Protecting Conditioner Hair Type: Colour-treated hair Ideal For: Elumen-coloured hair Hair Concerns: Colour maintenance, tangles, dullness, roughness & manageability Primary Benefits: Conditioning, detangling, smoothing, colour protection & shine Use: After shampooing Rinse: Rinse-out conditioner Suitable For: Professional & at-home use How to Use After shampooing, apply Goldwell Elumen Color Conditioner to wet hair. Distribute evenly through the mid-lengths and ends, concentrating on areas that require additional conditioning and detangling. Allow the conditioner to work through the hair, then rinse thoroughly. For a complete Elumen colour-maintenance routine, pair with Goldwell Elumen Color Shampoo. Maintain Vibrant, Beautifully Conditioned Colour Keep colour-treated hair feeling smooth and looking beautifully vibrant with Goldwell Elumen Color Conditioner. This colour-care conditioner helps detangle, smooth, condition, improve manageability, and maintain brilliant-looking colour, making it an ideal addition to the regular care routine for Goldwell Elumen-treated hair.

Goldwell Elumen Clean This is used for the gentle removal of stains on the skin caused by Elumen and Elumen Play hair color. Directions Apply the remover onto a cotton ball or swab and gently dab the stains until removed. Quickly wipe with cotton ball. If staining persists, apply CLEAN directly onto the skin, leave to process briefly and gently wipe it off. For professional use only 

Goldwell Elumen Return 8.4oz Designed specifically for use with Elumen Hair Color, Elumen Return reduces color. The color is reduced physically rather than chemically, and is designed to be used after coloring to reduce unwanted depth, vibrancy, or tone.  Directions Apply approximately 40 ml / 1.3 oz Return to the hair and distribute evenly. The length of processing time depends on the degree of color removal required. Leave for approximately 3-5 minutes to tone down a color and up to 30 minutes at the highest heat setting to largely reverse the color results. Rinse thoroughly and shampoo the hair to complete the treatment. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.