Goldwell Elumen Permanent Hair Color
Professional Vibrance, Unmatched Shine, Ammonia-Free
Goldwell Elumen Permanent Hair Color is a revolutionary, ammonia-free hair color that delivers intense, long-lasting results with mirror-like shine. Designed for professional stylists and color enthusiasts alike, this high-performance color system uses direct dye technology to physically penetrate and lock color pigments deep into the hair shaft—without oxidative damage.
Whether you’re aiming for a bold transformation or a natural enhancement, Elumen ensures exceptional color brilliance that resists fading and keeps your hair feeling healthy, soft, and strong. It’s the perfect choice for anyone who loves vibrant color with professional precision.
Benefits & Features
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Long-Lasting Color – Deep, durable pigments that stay vivid for weeks longer than conventional dyes.
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No Ammonia or Peroxide – Gentle on the hair and scalp, with zero unpleasant odor.
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Brilliant Shine – Reflective color finish that enhances natural light and boosts hair radiance.
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Conditioning Effect – Improves hair structure for smoother, silkier strands after every application.
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Vast Shade Selection – Available in a wide range of stunning hues—from soft blondes to fiery reds and rich brunettes.
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Professional Performance at Home – Ideal for stylists and beauty lovers seeking salon-quality results without compromise.
What Makes Goldwell Elumen Stand Out?
Goldwell Elumen isn’t your typical permanent hair dye—it’s a next-generation color system. While traditional dyes rely on chemical oxidation, Elumen uses a magnet-like physical process that pulls color molecules deep into the hair. The result?
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Up to 37% more shine compared to conventional colors.
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Up to 76% more color intensity.
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And up to 20% longer-lasting results.
Plus, the formula repairs the hair’s internal structure while coloring, leaving it healthier and more resilient than before coloring.
Who Is This Product For?
Goldwell Elumen Permanent Hair Color is perfect for:
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Professional hairstylists who want customizable, high-impact results for their clients.
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Beauty enthusiasts who love experimenting with color and demand professional-grade performance.
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Individuals with sensitive scalps seeking a gentler, ammonia-free alternative.
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Anyone craving vibrant, glossy, and healthy-looking hair that makes a lasting impression.
Directions
1. Prepare & Dry
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Apply Elumen Prepare throughout the hair for optimum color uptake.
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Spray evenly on towel-dried or dry hair until moist.
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Dry hair completely before applying color.
2. Mix, Apply & Time
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Saturate the hair completely with Elumen Hair Color to ensure even coverage.
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Optionally, add Elumen Thickener to customize the gel consistency for easier application.
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Processing Time:
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30 minutes without heat
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20 minutes with heat
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Rinse thoroughly without emulsifying.
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Follow immediately with Elumen Shampoo to remove any color residue.
3. Lock & Condition
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Apply Elumen Lock to seal in color and reduce fading for longer-lasting results.
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Distribute 40 mL evenly onto towel-dried hair and let process for up to 5 minutes.
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Rinse thoroughly.
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Finish with your preferred Elumen Care product for added shine and protection.
Specifications
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Type: Permanent, ammonia-free hair color
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Technology: Direct dye system (non-oxidative)
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Format: Cream colorant, mix-free application
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Hair Types: Suitable for all hair types and textures
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Available Shades: Extensive palette including naturals, pastels, brights, and deep tones
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Size: 200 mL bottle
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Made by: Goldwell – trusted by professionals worldwide
Bring Salon Brilliance Home
Give your hair the color it deserves—radiant, rich, and endlessly glossy. Transform your style with Goldwell Elumen Permanent Hair Color and enjoy professional results that last.