GOLDWELL - ELUMEN_Elumen KB@7_Cosmetic World
GOLDWELL - ELUMEN Elumen KB@7 $39.99
Goldwell Elumen KB@7 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen KK@all Copper_Cosmetic World
GOLDWELL - ELUMEN Elumen KK@all Copper $39.99
Goldwell Elumen KK@all Copper WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN_Elumen NB@10_Cosmetic World
GOLDWELL - ELUMEN Elumen NB@10 $39.99
Goldwell Elumen NB@10 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen NB@4_Cosmetic World
GOLDWELL - ELUMEN Elumen NB@4 $39.99
Goldwell Elumen NB@4 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen NB@5_Cosmetic World
GOLDWELL - ELUMEN Elumen NB@5 $39.99
Goldwell Elumen NB@5 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour DIRECTIONS Lighten hair to desired level Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair Let Elumen® Prepare sit in hair for a few minutes Towel dry the hair, then apply Elumen Color Process with heat for 20 minutes or without heat for 30 minutes. After processing is complete, rinse with water and then shampoo two times with Elumen® Wash Towel dry thoroughly Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes Wash thoroughly and condition with Elumen® Care or Elumen® Treat Size : 200ml
GOLDWELL - ELUMEN_Elumen NG@6_Cosmetic World
GOLDWELL - ELUMEN Elumen NG@6 $39.99
Goldwell Elumen NG@6 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen NN@6_Cosmetic World
GOLDWELL - ELUMEN Elumen NN@6 $39.99
Goldwell Elumen NN@6 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen NN@8_Cosmetic World
GOLDWELL - ELUMEN Elumen NN@8 $39.99
Goldwell Elumen NN@8 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen Pk@all Pink_Cosmetic World
GOLDWELL - ELUMEN Elumen Pk@all Pink $39.99
Goldwell Elumen Pk@all WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Also known as Goldwell Elumen Pure Pk@all 3-10 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN_Elumen Play Semi-Permanent PL Blue@10 Cool Pastel Blue 200ml / 6.7oz_Cosmetic World
GOLDWELL - ELUMEN Elumen Play Semi-Permanent PL Blue@10 Cool Pastel Blue 200ml / 6.7oz $38.99
Goldwell Elumen Play Semi-Permanent PL Blue@10 Cool Pastel Blue – High performance hair color without ammonia, peroxide, derivatives. Alternative for those allergic to oxidation color. Extraordinary luster and color intensity with excellent durability. Unique innovation lock pigments deep into hair shafts. Secure color for longer lifetime with shininess. Repair hair while coloring. Not compromising health for shades and trends.   Key Benefits ·         Ammonia, peroxide and derivatives free ·         Alternative for clients with allergic reactions with oxidative color ·         Up to 37% more shine compared to intensive demi-permanent hair colors ·         Up to 76% more color intensity compared to oxidative permanent hair colors ·         Up to 20% longer durability compared to oxidative permanent color   Directions 1.     Prepare single or multi-shade formula 2.     Apply onto dry hair 3.     Let it process for 20 minutes with heat or 30 minutes without heat 4.     Rinse thoroughly until water is clear 5.     Shampoo and Condition  
GOLDWELL - ELUMEN_Elumen Play Semi-Permanent PL Mint@10 Cool Mint 200ml / 6.7oz_Cosmetic World
GOLDWELL - ELUMEN Elumen Play Semi-Permanent PL Mint@10 Cool Mint 200ml / 6.7oz $38.99
Goldwell Elumen Play Semi-Permanent PL Mint@10 Cool Mint – High performance hair color without ammonia, peroxide, derivatives. Alternative for those allergic to oxidation color. Extraordinary luster and color intensity with excellent durability. Unique innovation lock pigments deep into hair shafts. Secure color for longer lifetime with shininess. Repair hair while coloring. Not compromising health for shades and trends.   Key Benefits ·         Ammonia, peroxide and derivatives free ·         Alternative for clients with allergic reactions with oxidative color ·         Up to 37% more shine compared to intensive demi-permanent hair colors ·         Up to 76% more color intensity compared to oxidative permanent hair colors ·         Up to 20% longer durability compared to oxidative permanent color   Directions 1.     Prepare single or multi-shade formula 2.     Apply onto dry hair 3.     Let it process for 20 minutes with heat or 30 minutes without heat 4.     Rinse thoroughly until water is clear 5.     Shampoo and Condition  
GOLDWELL - ELUMEN_Elumen Play PL Rose@10 Pastel Rose_Cosmetic World
GOLDWELL - ELUMEN Elumen Play PL Rose@10 Pastel Rose $38.99
Goldwell Elumen Play PL Rose@10 Pastel Rose – High performance hair color without ammonia, peroxide, derivatives. Alternative for those allergic to oxidation color. Extraordinary luster and color intensity with excellent durability. Unique innovation lock pigments deep into hair shafts. Secure color for longer lifetime with shininess. Repair hair while coloring. Not compromising health for shades and trends. Net weight: 200ml / 6.7oz Key Benefits ·         Ammonia, peroxide and derivatives free ·         Alternative for clients with allergic reactions with oxidative color ·         Up to 37% more shine compared to intensive demi-permanent hair colors ·         Up to 76% more color intensity compared to oxidative permanent hair colors ·         Up to 20% longer durability compared to oxidative permanent color   Directions 1.     Prepare single or multi-shade formula 2.     Apply onto dry hair 3.     Let it process for 20 minutes with heat or 30 minutes without heat 4.     Rinse thoroughly until water is clear 5.     Shampoo and Condition
GOLDWELL - ELUMEN_Elumen RR@all Red_Cosmetic World
GOLDWELL - ELUMEN Elumen RR@all Red $39.99
Goldwell Elumen RR@all Red WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Also known as Goldwell Elumen Pure RR@all 3-10 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat
GOLDWELL - ELUMEN_Elumen RV@all_Cosmetic World
GOLDWELL - ELUMEN Elumen RV@all $39.99
Goldwell Elumen RV@all Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen SB@10_Cosmetic World
GOLDWELL - ELUMEN Elumen SB@10 $39.99
Goldwell Elumen SB@10 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml
GOLDWELL - ELUMEN_Elumen SV@10_Cosmetic World
GOLDWELL - ELUMEN Elumen SV@10 $39.99
Goldwell Elumen SV@10 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

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