Goldwell Elumen
Elumen, by Goldwell, is the first semi permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.
Directions
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
Features
- Brilliant shine
- Vibrant shades
- Long lasting durability
- No damage
- Breakthrough patented technology, developed exclusively for professional stylists worldwide
- The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
- No damage - a color as gentle as the best semi/demi hair color available
- Outstanding vibrancy, shine and durability
- 105 effects without mixing - quick and easy to apply with 21 shades + clear
Ingredient
Water, Sodium Laureth Sulfonate, Propylene Glycol, Coco-Glucoside, Sodium Chloride, PEG-160 Sorbitan Triisostearate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/ Cocoate, Citric Acid, Polyquaternium-10, Panthenol, Quaternium-80, Bensophenone-3, Sodium Acetate, Isopropyl Alcohol, Fragrance, Ext. Violet-(Cl 60730)
GOLDWELL - ELUMEN
Elumen Lock 250ml / 8.4oz
$29.99
Goldwell Elumen Lock 8.4oz
Goldwell Elumen Lock seals the colour result and reduces the colour bleeding. It removes excess colour dyes from the hair, driving the remaining colour dyes even deeper into the hair and locks them in. Reduces colour fadage during shampooing, prolonging the durability of the colour. An essential after each application of Elumen.
FEATURES- Removes excess colour dyes from the hair- Reduces colour fading during shampooing process- Prolongs the durability of the colour- Removes excess colour pigments from the surface of the hair- Seals the hair colour after dyeing- Locks the colour pigments deeper into the hair
HOW TO USE- Apply about 40 ml of LOCK onto towel-dried hair immediately after colouration with Elumen hair colour and distribute evenly- Leave for 5 minutes- Rinse thoroughly
250ml | 8.4 fl oz
GOLDWELL - ELUMEN
Elumen NA@2
$39.99
Goldwell Elumen NA@2
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen Prepare
$17.99
Goldwell Elumen Prepare
This colour pre-treatment best prepares these types of hair structures for an Elumen colour.
FEATURES- Creating optimum polarization within the hair for the subsequent Elumen treatment- Helps to better anchor the Elumen colour pigments within the hair- Improves the durability, vibrancy and intensity of the colour- Optimizes the deposit of Elumen hair colour on highlifted and highlighted hair- Can also be used immediately after bleaching.
HOW TO USE- Lighten the hair to desired level- On clean, damp hair, apply Elumen Prepare evenly- Let sit for a few minutes- Towel dry the hair- Follow with Elumen colour
GOLDWELL - ELUMEN
Elumen VV@all Violet
$39.99
Goldwell Elumen VV@all Violet
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen Pk@all Pink
$39.99
Goldwell Elumen Pk@all
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Also known as Goldwell Elumen Pure Pk@all 3-10
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen Color Shampoo
from $19.99
Goldwell Elumen Color Shampoo
The specially formulated color maintenance shampoo for Elumen hair colors.
Mild gently formula gently cleanse your hair while retaining color intensity and vibrancy.
Last your Elumen color noticeably longer.
GOLDWELL - ELUMEN
Elumen RR@all Red
$39.99
Goldwell Elumen RR@all Red
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Also known as Goldwell Elumen Pure RR@all 3-10
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat
GOLDWELL - ELUMEN
Elumen Color Conditioner
from $19.99
Goldwell Elumen Color Conditioner
Dedicated and formulated to extend the shine and intensity of Elumen colors.
Lightweight but intense nourishment to fine to normal hair.
Detangles and controls frizz on colored hair.
Extend the vibrancy of Elumen treated hair.
Lock color pigment inside hair fibre while sealing cuticles for best natural luster.
Features
Designed for fine to normal hair
Light nutrition
Extends Elumen coloration
Keeps shine
Controls frizz
Directions
Apply to towel-dried hair
Leave on for 5 minutes
Rinse thoroughly
GOLDWELL - ELUMEN
Elumen BL@all Blue
$39.99
Goldwell Elumen BL@all Blue
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen NN@6
$39.99
Goldwell Elumen NN@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen TQ@all Turquoise
$39.99
Goldwell Elumen TQ@all Turquoise
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen NN@4
$39.99
Goldwell Elumen NN@4
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen Clear
$38.99
Elumen, by Goldwell, is the first semi permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.
Directions
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen NN@5
$39.99
Goldwell Elumen NN@5
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen RV@all
$39.99
Goldwell Elumen RV@all
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
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