Joico

Joico Color Intensity Semi-Permanent Hair Color Vibrant Shampoo-Friendly Color That Lasts Turn every wash day into a salon-worthy moment with Joico Color Intensity Semi-Permanent Hair Color. This richly pigmented, easy-to-use formula delivers bold, expressive hues that stay vibrant—even with regular shampooing. Whether you’re after jewel tones, pastels, or vivid fashion shades, Joico’s award-winning dye lets you play with color while keeping your hair healthy, shiny, and strong. Formulated with Joico’s signature Quadramine Complex and Bio-Advanced Peptide Complex, this semi-permanent color doesn’t just look good—it cares for your hair during the coloring process. It conditions while depositing color, leaving your hair soft, lustrous, and ready for styling. Benefits & Features Intense, long-lasting pigments that stay bright through multiple shampoos Pre-mixed shades—no developer required Can be used straight from the tube or mixed to create custom colors Smooth, conditioning formula for enhanced softness and shine Works on pre-lightened hair for maximum color impact Fade-resistant results with a gentle wash-out over time Ideal for creative techniques such as ombré, balayage fashion color, highlights, and full-head bold color What Makes It Stand Out? Joico’s Color Intensity line is known for exceptional vibrancy and impressive longevity, outperforming many other semi-permanent brands. Its deeply conditioning base helps maintain hair integrity even after multiple shampoo cycles—something stylists and color enthusiasts truly appreciate. The customizable formula also makes it a favorite in salons for artistic color work. Who Is the Product For? Beauty lovers who want bold, expressive hair color without long-term commitment Professional hairstylists looking for a reliable, highly pigmented semi-permanent range Anyone who enjoys changing their look frequently Clients with pre-lightened or naturally light hair who want maximum vibrancy Those seeking a conditioning color treatment rather than damage-heavy dyes Specifications Type: Semi-Permanent Hair Color Format: Cream Application: Direct dye (no developer needed) Longevity: Typically lasts 10–20 shampoos depending on care routine Ideal for: Pre-lightened hair (level 7+ for most vivid shades) Size: 4 oz (most commonly)

Joico Color Intensity Eraser Erase with ease. Take away your custom color and get you ready for your next shade in less than 30 mins. Leaving locks gleaming in healthy condition while erasing. K-PAK® Keratin-enriched formula lifts direct dyes. If you are a color-obsessed, don’t skip on this and always get you ready for the next transformation. Directions Mix 1:2 with Vero Glaze Developer Apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved Rinse thoroughly until water is clear. Shampoo and condition with K-PAK Color Therapy Shampoo & Conditioner

Joico Blonde Life Brightening Masque – Deep Conditioning Mask for Blonde & Lightened Hair - 30ml / 1 oz Revive dry, over-processed blonde hair with Joico Blonde Life Brightening Masque, a luxurious deep conditioning treatment that intensely hydrates, strengthens, and restores softness while enhancing the brilliance of blonde and lightened hair. Specially formulated for naturally blonde, highlighted, balayaged, or bleached hair, this rich yet lightweight masque replenishes lost moisture without weighing hair down. Its nourishing formula helps repair damage caused by chemical services and environmental stressors, leaving hair noticeably softer, smoother, and more manageable after just one treatment. Powered by Joico's Blonde Life Brightening Technology, combined with nourishing Monoi Oil and Tamanu Oil, this professional treatment helps improve resilience, reduce breakage, and leave blonde hair looking brighter, healthier, and beautifully radiant. Hydrate. Repair. Brighten. Benefits & Features of Joico Blonde Life Brightening Masque Deeply Hydrates Blonde Hair: Replenishes moisture lost through lightening and bleaching. Strengthens & Helps Reduce Breakage: Leaves fragile blonde hair feeling stronger and healthier. Enhances Brightness & Shine: Promotes luminous, healthy-looking blonde tones without dullness. Softens & Smooths: Improves manageability while reducing dryness and roughness. Rich Yet Lightweight Formula: Provides intensive nourishment without leaving residue. Ideal Weekly Treatment: Helps maintain salon-fresh blonde hair between colour services. Because brighter blonde starts with healthier hair. What Makes Joico Blonde Life Brightening Masque Stand Out? Unlike traditional heavy conditioning masks, Blonde Life Brightening Masque delivers intensive repair while maintaining the light, bouncy feel that blonde hair needs. Its advanced formula targets dryness and damage commonly caused by lightening services, helping restore softness without flattening fine hair. The formula is enriched with Monoi Oil, prized for its moisturizing and conditioning properties, and Tamanu Oil, known for helping improve softness and resilience. Together with Joico's Blonde Life Brightening Technology, these ingredients help maintain luminous blonde tones while improving the overall condition of the hair. With regular use, hair feels silkier, looks shinier, and becomes easier to detangle and style, making it an essential treatment for maintaining healthy-looking blonde hair between salon visits. Who Is Joico Blonde Life Brightening Masque For? This professional conditioning treatment is ideal for: Natural blonde hair Bleached and lightened hair Highlighted or balayaged hair Dry, damaged blonde hair Hair prone to breakage Weekly deep conditioning treatments Maintaining salon-bright blonde colour If you're looking to restore moisture and brilliance while keeping blonde hair soft and healthy, Joico Blonde Life Brightening Masque is an excellent choice. Specifications Brand: Joico Collection: Blonde Life Product Name: Brightening Masque Product Type: Deep Conditioning Hair Mask Hair Type: Blonde, Bleached, Highlighted, and Lightened Hair Size: 30ml / 1 oz Key Ingredients: Monoi Oil, Tamanu Oil Primary Benefits: Hydration, repair, softness, shine, strengthening Application After shampooing, apply evenly to clean, towel-dried hair, concentrating on the mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly. Use once or twice weekly, or as needed, in place of your regular conditioner for intensive moisture and repair. Nourish Blonde Hair with Professional Care For deeply hydrated, stronger, and more radiant blonde hair, choose Joico Blonde Life Brightening Masque.

Joico K-PAK Reconstructing Conditioner – Strengthen & Restore Damaged Hair Product Description: Joico K-PAK Reconstructing Conditioner for Deep Repair and Protection Joico K-PAK Reconstructing Conditioner is a professional-strength, deep-repair conditioner designed to restore, strengthen, and protect hair that’s been damaged by heat styling, coloring, or chemical treatments. Packed with Keratin, Guajava Fruit Extract, and SmartRelease Technology, this conditioner goes beyond surface softness to rebuild the inner structure of your hair. Ideal for brittle, overprocessed, or weakened strands, it delivers intense hydration and noticeably improves hair texture with every use—without weighing it down. Benefits of Using Joico K-PAK Reconstructing Conditioner Rebuilds and strengthens damaged hair at the core Improves elasticity and resilience to prevent breakage Smooths the cuticle for frizz-free, soft results Delivers moisture and shine without heaviness Protects color-treated hair with gentle, sulfate-free hydration Backed by Joico’s award-winning K-PAK formula loved by salons worldwide What Makes Joico K-PAK Conditioner Different from Other Repair Products? Not all repair conditioners are created equal. The Joico K-PAK Reconstructing Conditioner is part of a multi-award-winning hair rescue system trusted by stylists around the globe. Powered by SmartRelease Technology, which continuously releases keratin, arginine, and rosehip oil to repair and protect Infused with Guajava Fruit Extract rich in antioxidants for environmental defense Clinically proven to reduce breakage and improve manageability Ideal for use after color or chemical services to extend the life and health of your hair How Joico K-PAK Reconstructing Conditioner Solves Hair Damage If your hair feels rough, snaps easily, or looks dull despite conditioning—it’s time for a more targeted solution. Joico K-PAK Conditioner repairs from the inside out by: Reinforcing weak bonds caused by bleach, dye, or heat Softening coarse or dry hair without greasy residue Restoring moisture balance for healthier-looking hair from day one Making detangling easier and reducing post-shower breakage It’s not just cosmetic—this conditioner delivers structural recovery. Joico K-PAK Reconstructing Conditioner Specifications & Ingredients Product Name: Joico K-PAK Reconstructing Conditioner Size Options: 250ml / 8.5 fl oz, 1L / 33.8 fl oz Hair Type: Damaged, overprocessed, color-treated, or brittle hair Key Ingredients: Keratin, SmartRelease Liposome, Guajava Fruit Extract, Evening Primrose Oil Sulfate-Free: Yes Paraben-Free: Yes Color-Safe: Yes pH Balanced: Yes Made in USA Say Goodbye to Weak, Damaged Hair – Try Joico K-PAK Conditioner Today Repair starts now. Whether you’ve overdone it with heat styling or color services, Joico K-PAK Reconstructing Conditioner brings your hair back to life—stronger, smoother, and healthier than ever. Add it to your cart today and give your hair the rebuilding boost it deserves. Directions Apply on clean, damp hair evenly Leave in for 1 minute Rinse thoroughly

Joico Lumishine Demi-Permanent Liquid Color 60ml Joico Lumishine Demi-Permanent Liquid Color is a professional-grade hair color solution designed to deliver rich, vibrant, and healthy-looking results without the commitment of permanent dye. Powered by Joico’s breakthrough ArgiPlex™ Technology, this liquid formula not only deposits tone and shine but also repairs and conditions the hair with every use. Perfect for toning, refreshing faded lengths, or blending gray hair, Joico Lumishine Demi-Permanent Liquid Color offers up to 2X the shine and nourishment your hair craves. Its gentle ammonia-free formula is ideal for all hair types, especially those seeking a glossy, damage-free refresh that fades beautifully over time. Benefits & Features 2X the Shine: Achieve reflective, glass-like shine that enhances hair’s natural vibrancy. Strengthens and Protects: Rebuilds hair from within thanks to Joico’s exclusive ArgiPlex™ Technology. Versatile Application: Ideal for color refreshing, toning highlights, lowlights, and gray blending. Long-Lasting Results: Gently fades over time without harsh lines or brassy undertones. Zero Ammonia: Delivers deep color while remaining gentle on the scalp and strands. What Makes It Stand Out? Unlike traditional demi-permanent formulas that often prioritize pigment over hair health, Joico Lumishine is designed to do both. With ArgiPlex™ Technology, it replenishes lost arginine, seals the cuticle, and boosts hair’s resilience. The result? Not just color that looks good, but hair that feels good—healthier, shinier, and softer after every treatment. Plus, the liquid formula allows for precise, drip-free application, making it a dream to use whether you’re a seasoned stylist or a salon-savvy homeowner looking to touch up color between appointments. Got Dull, Faded Hair Color? Brassiness creeping into your highlights? Want to blend away grays without looking like you’re trying too hard? Joico Lumishine Demi-Permanent Liquid Color gives you the control and confidence to refresh your look without damaging your strands or breaking the bank. It’s perfect for maintaining tone between full color services, reviving dry ends, or experimenting with rich, dimensional hues—without the pressure of permanent dye. It’s like a smart upgrade to your usual color routine. Specifications Brand: Joico Product Name: Lumishine Demi-Permanent Liquid Color Size: 60ml / 2 fl. oz Formulation: Liquid, Ammonia-Free Technology: ArgiPlex™ Usage: Professional or at-home application Recommended For: Toning pre-lightened hair Refreshing faded color Gray blending (up to 70%) Enhancing shine and manageability Don’t let dull, lifeless hair drag down your day. With Joico Lumishine Demi-Permanent Liquid Color, you can refresh, tone, and strengthen your hair—all in one simple step. Whether you're a DIY haircare pro or running a busy salon or spa, this liquid color delivers professional-quality results without the stress. Click “Add to Cart” now and experience the Joico shine difference for yourself. Your hair will thank you—and your mirror will too.

Joico K-PAK Reconstructor Deep Penetrating Treatment5-minute treatment with smart Keratin technology and powerful amino acid. Rebuild and strengthen weakened strands. Precisely target stressed hair structure and transform damaged hair back to healthy, smooth, shiny hair. Peptide complex with natural lipid replenish and protect hair from future damage. Keep your color vibrant while restoring hair structure. Award winning intensive protein reconstructor. Directions Apply to damp hair Leave in for 5 minutes Rinse thoroughly

Blonde Life Silverlight Lightening Powder for Cool Blondes Achieve cooler, brighter blondes with Joico Blonde Life SilverLight Lightening Powder, a professional charcoal-infused lightening powder designed to lift hair while helping neutralize unwanted warmth. This advanced powder lightener delivers powerful lifting performance while supporting stronger, healthier-looking hair throughout the lightening process. The Blonde Life SilverLight Lightening Powder helps colorists create clean, cool blonde results by counteracting brassiness during processing. Its fast-acting formula can lift hair up to 9+ levels, making it ideal for dramatic blonde transformations, highlights, balayage, and full blonding services. Perfect for salon professionals and beauty enthusiasts seeking icy, ash, silver, or cool-toned blondes, this lightener primes hair while it processes, helping deliver brighter results with less visible warmth. Benefits & Features Up to 9+ Levels of Lift: Powerful lightening performance for dramatic blonde transformations Charcoal-Infused Formula: Helps counteract brassiness during processing Bond-Building Support: Strengthens hair and improves resilience during lightening Reduces Breakage: Helps protect hair and reduce styling breakage during blonding services Cleaner, Cooler Lift: Prepares hair for ash, silver, and cool blonde tones Professional Salon Formula: Ideal for highlights, balayage, and full blonding services Because lifting hair should brighten—not compromise—its strength. What Makes It Stand Out? The Joico Blonde Life SilverLight Lightening Powder stands out thanks to its charcoal-infused technology, which helps neutralize warmth while hair is processing. This unique feature allows colorists to achieve cleaner blonde lifts with fewer brassy undertones. In addition to lifting performance, the formula supports bond strength and helps make hair more resistant to breakage during the lightening process—an essential benefit when pushing hair to higher levels of lift. The result is cooler blondes, healthier-looking strands, and professional-level lightening results. Who Is Blonde Life SilverLight Powder For? This professional powder lightener is ideal for: Professional hairstylists and colorists Clients seeking cool, silver, ash, or icy blonde tones Highlighting, balayage, or full blonding services Hair that needs high-lift lightening with brass control If your goal is brighter blondes without unwanted warmth, this lightening powder helps deliver salon-quality results. Specifications Brand: Joico Product Name: Blonde Life SilverLight Lightening Powder Product Type: Professional Powder Hair Lightener Technology: Charcoal-infused brass-neutralizing formula Lift Capability: Up to 9+ levels of lift Use: Professional salon hair lightening services Size Available: 42.53g / 1.5 oz Create Cooler, Brighter Blondes For powerful lift and beautifully cool blonde results, choose Blonde Life SilverLight Lightening Powder.

Joico Color Intensity Limelight Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades Red, Yellow and Orange plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade. What is it? Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition. Directions NO DEVELOPER REQUIRED Do not mix with Vero K-PAK Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes

Joico K-PAK Reconstructing Shampoo  Your knight in shining armor for distressed locks. A potent blend of Bio-Advanced Peptide and Quadramine complexes meticulously repairs and fortifies weakened strands. Crafted to combat thermal or chemical hair damage, it indulges your mane with Keratin Silicone complex and Vitamin E, quenching its thirst for nourishment and hydration. Embrace resilient, vibrant hair while reclaiming elasticity, strength, and luminosity. The Enchantment of K-PAK Reconstructing Shampoo A dynamic formula featuring Bio-Advanced Peptide and Quadramine complexes Tailored to address thermal or chemical hair damage Infused with Keratin Silicone complex and Vitamin E for deep restoration Safeguards hair color integrity while enhancing resilience and shine Unraveling the Uniqueness Precision rejuvenation: Targets weakened strands with scientific precision Versatility at its peak: Suitable for all hair types, regardless of damage source Nourishing elixir: Enriched with Keratin Silicone complex and Vitamin E for profound hydration and revitalization Guardian of vibrancy: Preserves hair color vibrancy while elevating strength and flexibility Unlock the Mysteries Bid farewell to hair woes as Joico K-PAK Reconstructing Shampoo comes to your rescue. Whether your locks are plagued by the rigors of styling tools or chemical treatments, this elixir promises a transformative experience. Say hello to lustrous, resilient tresses that exude vitality and radiance. Specifications Sizes: 300ml / 10.1Oz (Also Available in 1L) Compatibility: Suitable for all hair types and conditions Usage: Regular application recommended for optimal results Eager to embark on your hair transformation journey? Acquire Joico K-PAK Reconstructing Shampoo today and witness the resurrection of your locks! 

Joico Color Intensity Aqua Flow Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades Red, Yellow and Orange plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade. What is it? Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.

Joico Lumishine Permanent Creme Color 74ml/2.5 oz Transform your hair color experience with Joico Lumishine Permanent Creme Color—a salon-quality formula powered by ArgiPlex Technology to deliver rich, long-lasting color with up to two times the shine of untreated hair. Whether you're a professional stylist looking for consistent results or a DIY hair color enthusiast wanting flawless, fade-resistant color at home, Lumishine is the solution you’ve been searching for. With its advanced conditioning complex, Joico Lumishine deposits vibrant color and nourishes and strengthens each strand, reducing breakage and leaving hair feeling silky, soft, and healthy. Benefits & Features Superior Shine & Radiance – Enjoy up to 2X the shine compared to untreated, damaged hair. Fade-Resistant, Long-Lasting Color – Stays vibrant for up to 30 shampoos. Stronger, Healthier Hair – Infused with ArgiPlex Technology for 100% replenished and restrengthened strands. Deep Conditioning Formula – Locks in moisture, softness, and luminous shine. Easy-to-Use Application – Designed for both professionals and at-home users. Versatile Shade Range – Choose from a full spectrum of pre-blended, intermixable shades. Pleasant Fragrance – A calming blend of bergamot, iris, and sandalwood makes coloring a more enjoyable experience. What Makes It Stand Out? Not all hair colors are created equal. Joico Lumishine Permanent Creme Color goes beyond just adding pigment—it’s a game-changer in hair health and vibrancy. ArgiPlex Technology is the secret weapon, combining Arginine, patented conditioning ingredients, and protective lipids to restore strength, reduce breakage, and extend color longevity.  Unlike traditional permanent hair color that can weaken and dry out hair, Joico Lumishine infuses each strand with deep moisture and a reflective, glass-like shine. It’s salon-tested and stylist-approved, ensuring predictable, consistent results with every use. Say Goodbye to Hair Color Disasters Tired of dull, lifeless color that fades too fast? Lumishine locks in intense, long-lasting vibrancy. Struggling with hair breakage and dryness after coloring? This formula strengthens and hydrates your hair as it colors, so you never have to compromise health for beauty. Want a simple, easy-to-apply formula? Whether you’re a pro or just getting started with at-home coloring, Lumishine’s creamy, no-drip consistency makes application effortless. Need a hair color that smells good? Say goodbye to harsh, chemical odors. Lumishine is pleasantly scented with notes of bergamot, iris, and sandalwood. Directions Prep: Wear gloves. Mix Joico Lumishine Permanent Creme Color with Joico Lumishine Developer (1:1 ratio). Apply: Full color: Apply from roots to ends. Root touch-up: Focus on new growth, then blend. Process: Leave on for 35–45 minutes. Rinse & Style: Rinse with lukewarm water until clear. Shampoo and condition with Joico K-PAK Color Therapy. Style and enjoy vibrant, healthy hair! Specifications Product Type: Permanent Creme Hair Color Technology: ArgiPlex Technology for enhanced shine and strength Shine Enhancement: Up to 2X more shine than untreated, damaged hair Longevity: Up to 30 washes without fading Application: Professional-use and DIY-friendly Fragrance: Bergamot, iris, and sandalwood for a fresh, salon-like experience Available Shades: Full spectrum of intermixable, pre-blended colors Official Color Chart & Guide: Click here to download If you’re serious about healthy, vibrant, long-lasting hair color, Joico Lumishine Permanent Creme Color is the solution. Whether you're refreshing your look or switching up your shade, this innovative formula delivers salon-quality results—without the damage.

Joico Color Balance Purple Conditioner  Say goodbye to brassy, yellow tones and hello to the luminous beauty of salon-fresh color with Joico Color Balance Purple Conditioner. Designed specifically for blonde and gray hair, this sulfate-free conditioner neutralizes unwanted warmth while enhancing your hair’s natural radiance. Infused with Joico's exclusive Peptide Complex, it nourishes each strand, helping repair damage and maintain up to 89% color vibrancy for an impressive eight weeks. Available in two convenient sizes (300ml and 1000ml), Joico Color Balance Purple Conditioner is your go-to solution for smooth, moisturized, and brilliantly toned hair. Benefits & Features Neutralizes Brassy Tones: Keep your blonde and gray hair free from unwanted yellow or orange hues. Peptide Complex Technology: Repairs damage while enhancing hair health. Long-Lasting Color Protection: Locks in up to 89% of your color for up to eight weeks. Hydrating Formula: Leaves your hair soft, smooth, and moisturized. Sulfate-Free: Gentle on hair and safe for regular use. What Makes It Stand Out? Joico Color Balance Purple Conditioner goes beyond just toning your hair. Unlike other products, it combines advanced technology with a gentle, sulfate-free formula to nourish and protect your hair while delivering salon-quality results. The unique Peptide Complex not only preserves your hair color but also strengthens and revitalizes each strand, ensuring your hair looks and feels its best. Reclaim Your Salon-Fresh Hair Color Today! Whether you're battling brassiness or struggling with dull, lifeless hair, Joico Color Balance Purple Conditioner has you covered. This powerful yet gentle formula transforms your hair into a vibrant, healthy-looking masterpiece. Tired of frequent salon visits? Save time and money by keeping your blonde or gray hair bright and beautiful right at home. Specifications Sizes Available: 300ml and 1000ml Sulfate-Free: Yes Directions: Apply to clean, damp hair. Leave in for 1–3 minutes (adjust time based on toning needs). Rinse thoroughly. Use 2–3 times per week for best results. Hair Types: Suitable for blonde and gray hair Experience the difference with Joico Color Balance Purple Conditioner and keep your blonde and gray hair vibrant, smooth, and beautifully toned.

Joico Color Balance Blue Shampoo Eliminate brassy and orange tone on hair. Illuminate brown hair to natural salon true color. Fight fade and repair damaged hair with Peptide complex. Keep 89% of color for up to 8 weeks while smoothening, moisturizing and lightening. Directions Apply to wet hair Lather Leave in for 1-3 minutes Rinse thoroughly Followed by Color Balance Blue Conditioner

Joico Vero K-Pak Color Permanent Creme Color Joico Vero K-Pak Color Permanent Creme Color is a salon-quality permanent hair color designed to deliver rich, vibrant hues while maintaining the health of your hair. Infused with Joico’s award-winning Quadramine® Complex, this formula strengthens and conditions hair while providing full gray coverage and long-lasting color. Whether you're looking for bold fashion tones or natural-looking shades, Joico Vero K-Pak Color ensures stunning results with every application. Benefits & Features Superior Gray Coverage – Achieves full coverage for a natural, youthful look. Quadramine® Complex Technology – Strengthens and protects hair during the coloring process. Long-Lasting Vibrancy – Fade-resistant pigments keep hair color looking fresh. Versatile Shade Range – Offers a variety of natural, warm, and cool tones for every hair type. Professional Salon Formula – Used by hairstylists worldwide for consistent, high-quality results. Moisture-Rich Creme – Conditions hair while delivering rich, even color application. What Makes Vero K-Pak Color Stand Out? Unlike standard drugstore hair dyes, Joico Vero K-Pak Color Permanent Creme Color is designed for professionals and beauty enthusiasts who demand exceptional quality. The exclusive reconstructive technology not only deposits color but also repairs and strengthens the hair cuticle, ensuring healthier strands with every use. Why Choose Joico Vero K-Pak Color? Damage-Resistant Formula – Unlike many permanent hair colors that weaken hair, Joico’s formula fortifies and conditions. True-to-Tone Color – Expect rich, deep hues that look professional and polished. Multi-Dimensional Results – Delivers depth and dimension for a natural, salon-quality appearance. Trusted by Professionals – Joico is a go-to brand for hairstylists worldwide, ensuring high-performance results. Achieve Stunning, Long-Lasting Color If you struggle with fading color, uneven tones, or dry, brittle strands after coloring, Joico Vero K-Pak Color is the solution. The Quadramine® Complex not only protects but actively restores hair health, leaving it shinier and stronger than before. Say goodbye to dull, lifeless color and hello to vibrant, salon-worthy results at home or in the salon. Specifications Type: Permanent Creme Hair Color Technology: Quadramine® Complex for hair repair and protection Coverage: 100% Gray Coverage Available Shades: Natural, Cool, Warm, and Fashion Tones Processing Time: 35-45 minutes for optimal results Developer Compatibility: Works best with Joico Vero K-Pak Developer (sold separately) How to Mix Standard shades: Mix 1 part Vero K-PAK Color to 1 part Vero K-PAK Color Veroxide for best results. Processing Time & Developer Guide Veroxide Strength Usage Processing Time (Without Heat) 5 Volume (1.5%) VeroGlaze Deposit-only application 5 to 20 minutes 10 Volume (3%) - Primarily for depositing color - Tone-on-tone application - Lifts ½ to 1 level depending on the shade 25 to 35 minutes 35 minutes for coppers and reds 20 Volume (6%) - Primarily for gray coverage - Lifts 1 to 2 levels depending on the shade 35 to 45 minutes 45 minutes for coppers, reds, and resistant gray 30 Volume (9%) Lifts 2 to 3 levels depending on the shade 45 to 55 minutes 40 Volume (12%) Lifts 3 to 4 levels depending on the shade 55 to 65 minutes   Looking for salon-quality color that nourishes as it transforms? Joico Vero K-Pak Color Permanent Creme Color delivers long-lasting vibrancy with built-in hair repair. Whether you're refreshing your shade, covering grays, or experimenting with a bold new look, this professional-grade formula ensures flawless results. Don’t settle for ordinary hair color—get vibrant, healthy hair with Joico Vero K-Pak Color Permanent Creme Color. Order today and experience the difference!

Joico Color Balance Purple Shampoo Gentle lather shampoo instantly neutralize unwanted yellow tones. Keep your cool blonde vibrant, healthy and protected. Long-lasting results for 12 washes. 2x strong hair with suppleness and shine. Fewer salon visit, Fewer brassiness, More cool blonde. Features & Benefits Immediate cooling results, plus round-the-clock healthy hair protection Instantly neutralizes unwanted yellow and warm tones in blonde hair Long-lasting results through 12 washes Boosts shine and smoothness Over 2X stronger hair* Controls static Paraben-free Directions Apply to wet hair Lather Leave in 1-3 minutes Rinse Use 2-3 times a week, alternating with your daily shampoo Follow with Color Balance Purple Conditioner for best results

Joico Age Defy Vero K-Pak Permanent Crème Color 74ml Achieve vibrant, long-lasting color with Joico Vero K-Pak Permanent Crème Color - Age Defy—a revolutionary hair color system designed for superior gray coverage and artistic color creativity. Infused with Joico’s exclusive Quadramine® Complex, this advanced formula repairs and protects hair during the coloring process, ensuring rich, radiant hues with exceptional longevity. Ideal for professional stylists, the Joico Vero K-Pak Color Age Defy line provides intermixable, pure-tone shades that allow limitless customization while maintaining healthy-looking hair. Whether you’re covering resistant grays, creating bold, vivid tones, or enhancing natural shades, this low-ammonia permanent crème color guarantees stunning results with a silky-smooth finish. Benefits & Features Maximum Gray Coverage – Perfect for resistant gray hair, providing even, natural-looking coverage. Intermixable Shades – Customize colors for endless artistic possibilities. Quadramine® Complex Technology – Repairs and reconstructs hair while ensuring superior pigment penetration. Low-Ammonia Formula – Protects hair integrity while delivering vibrant, long-lasting results. Trans Cuticle Delivery System (TCD) – Ensures deep moisture retention and color longevity. Easy Mixing & Application – Wax-free crème base makes blending and removal hassle-free. What Makes It Stand Out? Unlike traditional hair dyes, Vero K-Pak Color - Age Defy goes beyond just depositing color. It’s infused with salon-quality, hair-repairing ingredients that protect and restore the hair’s natural strength while enhancing shine and vibrancy. Superior Gray Coverage – Unlike many other professional hair colors, Joico’s technology ensures grays are fully saturated and blended seamlessly. Moisture-Rich Formula – No more dry, brittle hair after coloring. The TCD system locks in hydration, keeping hair soft and manageable. True-to-Tone Results – Get precise and predictable color outcomes every time. Directions For best results, use the correct developer strength and processing time based on your desired outcome: Standard Mixing Ratio: Mix 1 part Vero K-Pak Color with 1 part Vero K-Pak Color Veroxide. Developer Guidelines: 5 Volume (1.5%) VeroGlaze: Usage: Deposit only. Processing Time: 5 to 20 minutes (without heat). 10 Volume (3%): Usage: Primarily for deposit, tone-on-tone; lifts ½ to 1 level depending on the chosen color. Processing Time: 25 to 35 minutes (without heat), with 35 minutes recommended for coppers and reds. 20 Volume (6%): Usage: Ideal for gray coverage; lifts 1 to 2 levels depending on the color chosen. Processing Time: 35 to 45 minutes (without heat), with 45 minutes recommended for coppers, reds, and resistant gray hair. 30 Volume (9%): Usage: Lifts 2 to 3 levels depending on the shade selected. Processing Time: 45 to 55 minutes (without heat). 40 Volume (12%): Usage: Lifts 3 to 4 levels depending on the color chosen. Processing Time: 55 to 65 minutes (without heat). Advanced Gray Coverage & Vibrant Shades If you're a professional stylist looking for a dependable, high-performance hair color that provides full gray coverage, long-lasting vibrancy, and hair-strengthening benefits, Joico Vero K-Pak Permanent Crème Color - Age Defy is your solution. Tired of color fading too quickly? – This advanced system locks in color molecules for extended longevity. Struggling with resistant grays? – Enjoy full, even coverage with enhanced color retention. Worried about hair damage? – The Quadramine® Complex restores and protects, leaving hair stronger and healthier after coloring. Specifications Product Type: Permanent Crème Hair Color Brand: Joico Technology: Quadramine® Complex, Trans Cuticle Delivery System (TCD) Ammonia Level: Low (1.4-1.9%) Processing Time: 35-65 minutes (depending on the developer volume) Mixing Ratio: 1:1 with Vero K-Pak Color Veroxide Volume Options: 5V, 10V, 20V, 30V, 40V for varying levels of lift and deposit Net Weight: 74ml / 2.5oz Professional Use Only: Must be used by licensed professionals Official Guide & Color Chart: Click here to download