JOICO
Blonde Life Lightening Powder – Up to 9+ Levels
$52.99
Joico Blonde Life Lightening Powder – Up to 9+ Levels of Lift Without Compromise
Powerful Lightening, Bond-Strengthening Formula for Brilliant Blonde Results
Joico Blonde Life Lightening Powder is a professional-grade lightener that delivers up to 9+ levels of fast-acting lift, all while protecting and strengthening the hair. Designed for both on- and off-scalp applications, this dust-free formula is ideal for stylists and serious DIY blondes looking for safe, powerful lightening without compromising hair integrity.
With its bond-building technology and ammonia-free formulation, it’s a game-changer for those who want bright, clean blondes without the breakage.
Benefits of Using Joico Blonde Life Lightening Powder
Lifts up to 9+ levels for clean, clear blonde results
On- or off-scalp versatility for all types of blonding services
Bond-building action strengthens hair while you lighten
Ammonia-free formula for gentler lightening
Dust-free powder mixes easily and cleanly with developer
Minimizes damage and maximizes shine
What Makes Joico Blonde Life Different?
Unlike traditional bleach that can fry hair or lead to brassiness, Joico Blonde Life Lightening Powder combines professional-strength lift with bond-building technology to protect the hair’s structure throughout the process. That means less breakage, less dryness, and brighter results—even on dark or previously colored hair.
Whether you're going for platinum, balayage, or babylights, Joico makes sure your blonde journey starts strong and stays strong.
Solve Common Lightening Problems with Confidence
Say goodbye to uneven lift, brittle ends, and brassy tones. This powder tackles the three biggest blonding concerns:
Uneven color lift – Achieves consistent, even brightness from roots to ends.
Breakage-prone hair – Strengthens strands as it lifts.
Slow results – Fast-acting formula saves you valuable processing time.
Perfect for stylists or at-home experts looking to take their blondes to the next level without taking a toll on hair health.
Specifications and Usage
Product Size: 454 g / 16 oz
Application: On- and off-scalp
Maximum Lift: Up to 9+ levels
Formulation: Ammonia-free, dust-free powder
Technology: Bond-building protection for stronger blondes
Mixing Ratio: Typically 1:1 or 1:2 with 10, 20, 30, or 40 volume developer (check instructions for specifics)
Processing Time: Up to 60 minutes (check hair every 5–10 minutes)
Ready to Go Blonde Without the Damage?
Whether you’re refreshing highlights or going full platinum, Joico Blonde Life Lightening Powder gives you powerful lift and healthier-looking hair in one easy step. Trusted by salon professionals across the globe, it’s the ultimate tool for vivid blonding with less damage and more shine.
Order now and take your blonde brilliance to the next level—because strong blondes lift smarter.
JOICO
10 Volume/3% Lumishine creme developer
$18.99
Joico 10 Volume/3% Lumishine creme developer
Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage when activated with Joico LumiShine permanent hair creme color. Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula. Specially formulated to compliment Joico LumiShine creme color.
Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
Reduces breakage
The result: gentle, glossy and gorgeous results.
With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.
LumiShine offers:
A common level system
An easy 1:1 mixing ratio
A full spectrum of intermixable shades
Ultimate client comfort
Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.
JOICO
Blonde Life Lightening powder On/Off Scalp 1.5oz
$5.99
Joico Blonde Life On/ Off Scalp Lightening Powder
Ultra high lift formula kicks up your hair up to 9+ level in a record short time. Powerful conditioning formula reduce breakage, look healthier & feel nourished. No more hassles of additives. Keep your blonde bright and on-tone for up to 8 weeks. Use with or without foil. Safe, handy, fast lightener you have been looking for.
Benefits & Features
Up to 9+ levels of fast-acting lift
Proven to keep blondes bright and on-tone for up to 8 weeks
Healthy-looking results without additives
Blondes that look healthier & feel nourished
Strengthens hair, reducing breakage by over 54%*** in just one treatment
Arginine: Instantly replenishes, strengthening lightened strands to help reduce breakage.
Natural lipid & Flora Extract: Nourishes and protects each strand, working from the inside out to replace essential moisture and help preserve hairs softness and elasticity.
Tamanu Oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia helps protect hair and bump up shine.
Directions
On-scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%)
Off-scalp: Mix (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Developer
Process on dry hair up to 60 minutes without heat
Check frequently for the desired result
Rinse thoroughly and
Shampoo & Condition with Blonde Life Brightening Shampoo & Conditioner
Size: 42.5g/1.5 oz sachet
JOICO - COLOR INTENSITY
Color Intensity Eraser
from $7.99
$29.99
Joico Color Intensity Eraser
Erase with ease.
Take away your custom color and get you ready for your next shade in less than 30 mins.
Leaving locks gleaming in healthy condition while erasing.
K-PAK® Keratin-enriched formula lifts direct dyes.
If you are a color-obsessed, don’t skip on this and always get you ready for the next transformation.
Directions
Mix 1:2 with Vero Glaze Developer
Apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
Rinse thoroughly until water is clear.
Shampoo and condition with K-PAK Color Therapy Shampoo & Conditioner
JOICO - COLOR INTENSITY
Color Intensity Amethyst Purple
$12.95
Joico Color Intensity Amethyst Purple
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
JOICO
K-PAK Reconstructing Conditioner
from $24.99
$29.00
Joico K-PAK Reconstructing Conditioner
Repair thermal and chemical damaged hair. Replenish dry, brittle, weakened hair. Inject lipid, Keratin, Arginine with SmartRelease Technology. Precisely and effectively restore each and every damaged hair. Detangle, moisturize, smoothen hair with a shiny and healthy look.
Directions
Apply on clean, damp hair evenly
Leave in for 1 minute
Rinse thoroughly
JOICO
Blonde Life Creme Lightener On-Off Scalp
$19.99
$40.00
Joico Blonde Life Creme Lightener on-off scalp 240g/8.5oz
Joico Blonde Life Lightening Powder is perfect for highlights, on-scalp lightening, for extreme lifting and quick lift.- Up to 9+ levels of fast-acting lift- The quickest* way to brighten and lighten hair!- Blondes that look healthier and feel nourished
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
JOICO
K-PAK Deep-Penetrating Reconstructor Treatment
from $24.99
$34.99
Joico K-PAK Reconstructor Deep Penetrating Treatment5-minute treatment with smart Keratin technology and powerful amino acid.
Rebuild and strengthen weakened strands.
Precisely target stressed hair structure and transform damaged hair back to healthy, smooth, shiny hair.
Peptide complex with natural lipid replenish and protect hair from future damage.
Keep your color vibrant while restoring hair structure.
Award winning intensive protein reconstructor.
Directions
Apply to damp hair
Leave in for 5 minutes
Rinse thoroughly
JOICO
K-PAK Reconstructing Shampoo
$19.99
Joico K-PAK Reconstructing Shampoo
Your knight in shining armor for distressed locks. A potent blend of Bio-Advanced Peptide and Quadramine complexes meticulously repairs and fortifies weakened strands. Crafted to combat thermal or chemical hair damage, it indulges your mane with Keratin Silicone complex and Vitamin E, quenching its thirst for nourishment and hydration. Embrace resilient, vibrant hair while reclaiming elasticity, strength, and luminosity.
The Enchantment of K-PAK Reconstructing Shampoo
A dynamic formula featuring Bio-Advanced Peptide and Quadramine complexes
Tailored to address thermal or chemical hair damage
Infused with Keratin Silicone complex and Vitamin E for deep restoration
Safeguards hair color integrity while enhancing resilience and shine
Unraveling the Uniqueness
Precision rejuvenation: Targets weakened strands with scientific precision
Versatility at its peak: Suitable for all hair types, regardless of damage source
Nourishing elixir: Enriched with Keratin Silicone complex and Vitamin E for profound hydration and revitalization
Guardian of vibrancy: Preserves hair color vibrancy while elevating strength and flexibility
Unlock the Mysteries
Bid farewell to hair woes as Joico K-PAK Reconstructing Shampoo comes to your rescue. Whether your locks are plagued by the rigors of styling tools or chemical treatments, this elixir promises a transformative experience. Say hello to lustrous, resilient tresses that exude vitality and radiance.
Specifications
Sizes: 300ml / 10.1Oz (Also Available in 1L)
Compatibility: Suitable for all hair types and conditions
Usage: Regular application recommended for optimal results
Eager to embark on your hair transformation journey? Acquire Joico K-PAK Reconstructing Shampoo today and witness the resurrection of your locks!
JOICO - DEFY DAMAGE
Defy Damage Pro Series Intro Kit
$24.99
$50.00
Joico Defy Damage Pro Series Intro Kit
The Bond Protecting & Color Perfecting treatment kit.
With easy two steps, protect and strengthen hair bonds every time you chemical-treat your hair.
No color adjustment. No color compromised. No extra time needed.
Step 1 instantly shields your hair from chemical service damage, improve color deposit, provide greater lift when lightening with the Ultra-dry Bond Protector.
Step 2 strengthens and rehydrates treated hair for damage resistant, healthy-looking, color retaining hair in just one use with the Intense Treatment.
Joico Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray
Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.
Just spray and go—no messy, complicated mixing or measuring!
Higher concentration of SmartRelease Technology
Net weight: 57ml / 1.34oz
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment
Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit.
Regenerates bonds & strengthens hair
Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology
Net weight: 50ml / 1.7oz
How to use?
All coloring & lightening treatment
Shake Pro Series 1 vigorously before use
Spray on dry hair before chemical service in short busrt
Start from the back of the head, 3-6 inches away from hair
Cover the whole head and re-apply if needed on severely damaged hair
Comb through and perform your coloring or lightening
After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair
Leave in for 5 minutes
Rinse well
Perming Smoothing & Keratin treatment / Perming
Shampoo with Defy Damage Protective Shampoo
Shake Pro Series 1 vigorously before use
Spray on damp hair before chemical service in short busrt
Start from the back of the head, 3-6 inches away from hair
Cover the whole head and re-apply if needed on severely damaged hair
Comb through and perform your treatments / perm
After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair
Leave in for 5 minutes
Rinse well
JOICO - COLOR INTENSITY
Color Intensity Limelight
$6.99
$16.00
Joico Color Intensity Limelight
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades Red, Yellow and Orange plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO - COLOR INTENSITY
Color Intensity Red
$12.95
Joico Color Intensity Red
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO
Blonde Life Brightening Masque 30ml / 1oz
$2.99
$7.00
Joico Blonde Life Brightening Masque –
Instant hydrating treatment formulated for bleached, double-processed, high-lift blonde.
Softens and add shine to pale strands.
Neutralise trace minerals that lead to dullness, brassiness and yellowness.
Lightweight, non-greasy texture.
Enjoy salon-grade treatment at home.
More brilliant color, fewer salon visits.
Key Benefits
Neutralizes chlorine and removes trace minerals to detox hair
Instantly hydration and softness
Lightweight
Non-greasy
Directions
Apply a generous amount to damp, freshly cleansed hair
Leave on for 3-5 minutes
Rinse thoroughly
Use 1-2 times weekly
JOICO - COLOR INTENSITY
Color Intensity Pink
$12.95
Joico Color Intensity Pink
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO
Free Play Clay Lightener
$3.99
Joico Free Play Clay Lightener 28g / 1oz
If you're tired of dealing with messy lighteners that don't deliver the results you desire, Joico Free Play Clay Lightener is the solution you've been waiting for. Say goodbye to drips, flakes, and uneven lifts. With Joico, you'll achieve effortlessly beautiful balayage and freehand creations every time, leaving you with nourished, healthy hair you'll love to show off.
Benefits & Features
Experience the revolutionary Joico Free Play Clay Lightener, a wonder that transforms your hair coloring experience. Here's why it's a must-have:
Freehand and Balayage Masterpiece: Designed specifically for freehand and balayage techniques, this lightener elevates your creativity to new heights.
Mess-Free Application: Bid farewell to messy applications during open-air painting or processing with its no-drip formula.
Perfect Control: Achieve the perfect control and freedom you've been searching for, giving you the confidence to create stunning looks.
Up to 7 Levels of Lift: Enjoy up to 7 levels of lift without the hassle of foils, swelling, flaking, or bleeding.
Nourished, Healthy Hair: Keep your hair nourished and healthy while achieving the lift you desire.
What Makes It Stand Out
Unlike traditional lighteners, Joico Free Play Clay Lightener offers a superior experience with its no-drip formula, allowing for precise application and exceptional results. Its ability to lift up to 7 levels without the need for foils sets it apart, providing unparalleled convenience and efficiency for both professionals and DIY enthusiasts.
Specifications
Type: Clay Lightener
Weight: 28g / 1oz
Recommended Technique: Freehand or Balayage
Lift: Up to 7 levels
Application: Dry hair
Processing Time: Up to 60 minutes at room temperature
Rinse: Thoroughly after processing
Maintenance: Shampoo and condition regularly for best results
Directions
Mix 1:1 – 1:2 of one full packet with Veroxide
Apply to dry hair
Process up to 60 minutes at room temperature
Rinse thoroughly
Shampoo and condition
Ready to elevate your hair coloring game? Purchase Joico Free Play Clay Lightener now and unleash your creativity with confidence!
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