JOICO - VERO K-PAK COLOR
Color Intensity Semi-Permanent Hair Color
from $6.99
$13.00
Joico Color Intensity Semi-Permanent Hair Color
Vibrant Shampoo-Friendly Color That Lasts
Turn every wash day into a salon-worthy moment with Joico Color Intensity Semi-Permanent Hair Color. This richly pigmented, easy-to-use formula delivers bold, expressive hues that stay vibrant—even with regular shampooing. Whether you’re after jewel tones, pastels, or vivid fashion shades, Joico’s award-winning dye lets you play with color while keeping your hair healthy, shiny, and strong.
Formulated with Joico’s signature Quadramine Complex and Bio-Advanced Peptide Complex, this semi-permanent color doesn’t just look good—it cares for your hair during the coloring process. It conditions while depositing color, leaving your hair soft, lustrous, and ready for styling.
Benefits & Features
Intense, long-lasting pigments that stay bright through multiple shampoos
Pre-mixed shades—no developer required
Can be used straight from the tube or mixed to create custom colors
Smooth, conditioning formula for enhanced softness and shine
Works on pre-lightened hair for maximum color impact
Fade-resistant results with a gentle wash-out over time
Ideal for creative techniques such as ombré, balayage fashion color, highlights, and full-head bold color
What Makes It Stand Out?
Joico’s Color Intensity line is known for exceptional vibrancy and impressive longevity, outperforming many other semi-permanent brands. Its deeply conditioning base helps maintain hair integrity even after multiple shampoo cycles—something stylists and color enthusiasts truly appreciate. The customizable formula also makes it a favorite in salons for artistic color work.
Who Is the Product For?
Beauty lovers who want bold, expressive hair color without long-term commitment
Professional hairstylists looking for a reliable, highly pigmented semi-permanent range
Anyone who enjoys changing their look frequently
Clients with pre-lightened or naturally light hair who want maximum vibrancy
Those seeking a conditioning color treatment rather than damage-heavy dyes
Specifications
Type: Semi-Permanent Hair Color
Format: Cream
Application: Direct dye (no developer needed)
Longevity: Typically lasts 10–20 shampoos depending on care routine
Ideal for: Pre-lightened hair (level 7+ for most vivid shades)
Size: 4 oz (most commonly)
JOICO
Defy Damage Detox Shampoo
$24.99
Joico Defy Damage Detox Shampoo – Detoxifying Shampoo for Healthier, Stronger Hair
Give your hair a fresh start with Joico Defy Damage Detox Shampoo — a powerful yet gentle clarifying shampoo that removes daily buildup, hard water minerals, and chlorine while preserving your hair’s natural strength and shine.
Benefits & Features
Deep Detox Action: Eliminates metals, trace minerals, and chlorine that dull hair and weaken color.
SmartRelease™ Technology: Continuously releases strengthening ingredients to protect hair from future damage.
Color-Safe Formula: Gently purifies without stripping hair color or moisture.
Restores Shine & Softness: Leaves hair feeling clean, silky, and manageable after every wash.
Ideal Pre-Treatment Shampoo: Perfect for use before chemical services or deep conditioning treatments.
What Makes It Stand Out?
Joico Defy Damage Detox Shampoo isn’t your average clarifier — it’s a professional-grade detox shampoo designed to combat environmental and chemical stressors. Most clarifying shampoos can leave hair feeling rough and dry, but Joico’s formula is enriched with bond-strengthening and protective ingredients that maintain your hair’s integrity while deeply cleansing.
Whether you swim regularly, use well water, or style your hair frequently, this shampoo ensures your strands stay healthy, vibrant, and damage-free.
Who Is This Shampoo For?
Those who experience product buildup or dullness from styling products.
Swimmers and individuals exposed to chlorinated or hard water.
Anyone who colors, bleaches, or chemically treats their hair.
Perfect for all hair types, especially those prone to dryness or damage.
Specifications
Brand: Joico
Product Name: Defy Damage Detox Shampoo
Size: 300 mL / 10.1 fl. oz.
Hair Type: All hair types
Key Ingredients: SmartRelease™ Technology, antioxidants, protective lipids
Free From: Sulfates (SLS/SLES), parabens
Give Your Hair the Clean Slate It Deserves
Bring your hair back to life with Joico Defy Damage Detox Shampoo. Whether it’s your weekly refresh or pre-color ritual, this detox shampoo is your go-to for resilient, radiant hair.
Order now from Cosmetic World and experience the Joico difference today!
JOICO - COLOR INTENSITY
Color Intensity Eraser
from $7.99
$29.99
Joico Color Intensity Eraser
Erase with ease.
Take away your custom color and get you ready for your next shade in less than 30 mins.
Leaving locks gleaming in healthy condition while erasing.
K-PAK® Keratin-enriched formula lifts direct dyes.
If you are a color-obsessed, don’t skip on this and always get you ready for the next transformation.
Directions
Mix 1:2 with Vero Glaze Developer
Apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
Rinse thoroughly until water is clear.
Shampoo and condition with K-PAK Color Therapy Shampoo & Conditioner
JOICO
K-PAK Reconstructing Conditioner
from $24.99
$29.00
Joico K-PAK Reconstructing Conditioner – Strengthen & Restore Damaged Hair
Product Description: Joico K-PAK Reconstructing Conditioner for Deep Repair and Protection
Joico K-PAK Reconstructing Conditioner is a professional-strength, deep-repair conditioner designed to restore, strengthen, and protect hair that’s been damaged by heat styling, coloring, or chemical treatments. Packed with Keratin, Guajava Fruit Extract, and SmartRelease Technology, this conditioner goes beyond surface softness to rebuild the inner structure of your hair.
Ideal for brittle, overprocessed, or weakened strands, it delivers intense hydration and noticeably improves hair texture with every use—without weighing it down.
Benefits of Using Joico K-PAK Reconstructing Conditioner
Rebuilds and strengthens damaged hair at the core
Improves elasticity and resilience to prevent breakage
Smooths the cuticle for frizz-free, soft results
Delivers moisture and shine without heaviness
Protects color-treated hair with gentle, sulfate-free hydration
Backed by Joico’s award-winning K-PAK formula loved by salons worldwide
What Makes Joico K-PAK Conditioner Different from Other Repair Products?
Not all repair conditioners are created equal. The Joico K-PAK Reconstructing Conditioner is part of a multi-award-winning hair rescue system trusted by stylists around the globe.
Powered by SmartRelease Technology, which continuously releases keratin, arginine, and rosehip oil to repair and protect
Infused with Guajava Fruit Extract rich in antioxidants for environmental defense
Clinically proven to reduce breakage and improve manageability
Ideal for use after color or chemical services to extend the life and health of your hair
How Joico K-PAK Reconstructing Conditioner Solves Hair Damage
If your hair feels rough, snaps easily, or looks dull despite conditioning—it’s time for a more targeted solution.
Joico K-PAK Conditioner repairs from the inside out by:
Reinforcing weak bonds caused by bleach, dye, or heat
Softening coarse or dry hair without greasy residue
Restoring moisture balance for healthier-looking hair from day one
Making detangling easier and reducing post-shower breakage
It’s not just cosmetic—this conditioner delivers structural recovery.
Joico K-PAK Reconstructing Conditioner Specifications & Ingredients
Product Name: Joico K-PAK Reconstructing Conditioner
Size Options: 250ml / 8.5 fl oz, 1L / 33.8 fl oz
Hair Type: Damaged, overprocessed, color-treated, or brittle hair
Key Ingredients: Keratin, SmartRelease Liposome, Guajava Fruit Extract, Evening Primrose Oil
Sulfate-Free: Yes
Paraben-Free: Yes
Color-Safe: Yes
pH Balanced: Yes
Made in USA
Say Goodbye to Weak, Damaged Hair – Try Joico K-PAK Conditioner Today
Repair starts now. Whether you’ve overdone it with heat styling or color services, Joico K-PAK Reconstructing Conditioner brings your hair back to life—stronger, smoother, and healthier than ever.
Add it to your cart today and give your hair the rebuilding boost it deserves.
Directions
Apply on clean, damp hair evenly
Leave in for 1 minute
Rinse thoroughly
JOICO
Blonde Life Brightening Masque 30ml / 1oz
$2.99
$7.00
Joico Blonde Life Brightening Masque –
Instant hydrating treatment formulated for bleached, double-processed, high-lift blonde.
Softens and add shine to pale strands.
Neutralise trace minerals that lead to dullness, brassiness and yellowness.
Lightweight, non-greasy texture.
Enjoy salon-grade treatment at home.
More brilliant color, fewer salon visits.
Key Benefits
Neutralizes chlorine and removes trace minerals to detox hair
Instantly hydration and softness
Lightweight
Non-greasy
Directions
Apply a generous amount to damp, freshly cleansed hair
Leave on for 3-5 minutes
Rinse thoroughly
Use 1-2 times weekly
JOICO
K-PAK Deep-Penetrating Reconstructor Treatment
from $24.99
$34.99
Joico K-PAK Reconstructor Deep Penetrating Treatment5-minute treatment with smart Keratin technology and powerful amino acid.
Rebuild and strengthen weakened strands.
Precisely target stressed hair structure and transform damaged hair back to healthy, smooth, shiny hair.
Peptide complex with natural lipid replenish and protect hair from future damage.
Keep your color vibrant while restoring hair structure.
Award winning intensive protein reconstructor.
Directions
Apply to damp hair
Leave in for 5 minutes
Rinse thoroughly
JOICO - COLOR INTENSITY
Color Intensity Limelight
$6.99
$16.00
Joico Color Intensity Limelight
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades Red, Yellow and Orange plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO
Free Play Clay Lightener
$3.99
Joico Free Play Clay Lightener 28g / 1oz
If you're tired of dealing with messy lighteners that don't deliver the results you desire, Joico Free Play Clay Lightener is the solution you've been waiting for. Say goodbye to drips, flakes, and uneven lifts. With Joico, you'll achieve effortlessly beautiful balayage and freehand creations every time, leaving you with nourished, healthy hair you'll love to show off.
Benefits & Features
Experience the revolutionary Joico Free Play Clay Lightener, a wonder that transforms your hair coloring experience. Here's why it's a must-have:
Freehand and Balayage Masterpiece: Designed specifically for freehand and balayage techniques, this lightener elevates your creativity to new heights.
Mess-Free Application: Bid farewell to messy applications during open-air painting or processing with its no-drip formula.
Perfect Control: Achieve the perfect control and freedom you've been searching for, giving you the confidence to create stunning looks.
Up to 7 Levels of Lift: Enjoy up to 7 levels of lift without the hassle of foils, swelling, flaking, or bleeding.
Nourished, Healthy Hair: Keep your hair nourished and healthy while achieving the lift you desire.
What Makes It Stand Out
Unlike traditional lighteners, Joico Free Play Clay Lightener offers a superior experience with its no-drip formula, allowing for precise application and exceptional results. Its ability to lift up to 7 levels without the need for foils sets it apart, providing unparalleled convenience and efficiency for both professionals and DIY enthusiasts.
Specifications
Type: Clay Lightener
Weight: 28g / 1oz
Recommended Technique: Freehand or Balayage
Lift: Up to 7 levels
Application: Dry hair
Processing Time: Up to 60 minutes at room temperature
Rinse: Thoroughly after processing
Maintenance: Shampoo and condition regularly for best results
Directions
Mix 1:1 – 1:2 of one full packet with Veroxide
Apply to dry hair
Process up to 60 minutes at room temperature
Rinse thoroughly
Shampoo and condition
Ready to elevate your hair coloring game? Purchase Joico Free Play Clay Lightener now and unleash your creativity with confidence!
JOICO
K-PAK Reconstructing Shampoo
$19.99
Joico K-PAK Reconstructing Shampoo
Your knight in shining armor for distressed locks. A potent blend of Bio-Advanced Peptide and Quadramine complexes meticulously repairs and fortifies weakened strands. Crafted to combat thermal or chemical hair damage, it indulges your mane with Keratin Silicone complex and Vitamin E, quenching its thirst for nourishment and hydration. Embrace resilient, vibrant hair while reclaiming elasticity, strength, and luminosity.
The Enchantment of K-PAK Reconstructing Shampoo
A dynamic formula featuring Bio-Advanced Peptide and Quadramine complexes
Tailored to address thermal or chemical hair damage
Infused with Keratin Silicone complex and Vitamin E for deep restoration
Safeguards hair color integrity while enhancing resilience and shine
Unraveling the Uniqueness
Precision rejuvenation: Targets weakened strands with scientific precision
Versatility at its peak: Suitable for all hair types, regardless of damage source
Nourishing elixir: Enriched with Keratin Silicone complex and Vitamin E for profound hydration and revitalization
Guardian of vibrancy: Preserves hair color vibrancy while elevating strength and flexibility
Unlock the Mysteries
Bid farewell to hair woes as Joico K-PAK Reconstructing Shampoo comes to your rescue. Whether your locks are plagued by the rigors of styling tools or chemical treatments, this elixir promises a transformative experience. Say hello to lustrous, resilient tresses that exude vitality and radiance.
Specifications
Sizes: 300ml / 10.1Oz (Also Available in 1L)
Compatibility: Suitable for all hair types and conditions
Usage: Regular application recommended for optimal results
Eager to embark on your hair transformation journey? Acquire Joico K-PAK Reconstructing Shampoo today and witness the resurrection of your locks!
JOICO - COLOR INTENSITY
Color Intensity Aqua Flow
$6.99
$17.00
Joico Color Intensity Aqua Flow
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades Red, Yellow and Orange plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
JOICO
Blonde Life Brilliant Tone Violet Smoothing Foam 200ml / 6.7oz
$13.99
$24.99
Joico Blonde Life Brilliant Tone Violet Smoothing Foam –
Instantly tones blonde hair. Eliminate brassiness and maintain bright cool blonde hair.
Boost hair bounciness with natural, lightweight feel.
Ultra-hydrating complex fight frizz and keep every strand moisturized. Leave hair smooth, lustrous, healthy with vibrant blondness like never before.
Directions
1. Shake well before use
2. Dispense small amount into hands
3. Apply to clean damp hair evenly
4. Style as usual
JOICO - LUMISHINE
Lumishine Permanent Creme Color
$7.99
Joico Lumishine Permanent Creme Color 74ml/2.5 oz
Transform your hair color experience with Joico Lumishine Permanent Creme Color—a salon-quality formula powered by ArgiPlex Technology to deliver rich, long-lasting color with up to two times the shine of untreated hair. Whether you're a professional stylist looking for consistent results or a DIY hair color enthusiast wanting flawless, fade-resistant color at home, Lumishine is the solution you’ve been searching for.
With its advanced conditioning complex, Joico Lumishine deposits vibrant color and nourishes and strengthens each strand, reducing breakage and leaving hair feeling silky, soft, and healthy.
Benefits & Features
Superior Shine & Radiance – Enjoy up to 2X the shine compared to untreated, damaged hair.
Fade-Resistant, Long-Lasting Color – Stays vibrant for up to 30 shampoos.
Stronger, Healthier Hair – Infused with ArgiPlex Technology for 100% replenished and restrengthened strands.
Deep Conditioning Formula – Locks in moisture, softness, and luminous shine.
Easy-to-Use Application – Designed for both professionals and at-home users.
Versatile Shade Range – Choose from a full spectrum of pre-blended, intermixable shades.
Pleasant Fragrance – A calming blend of bergamot, iris, and sandalwood makes coloring a more enjoyable experience.
What Makes It Stand Out?
Not all hair colors are created equal. Joico Lumishine Permanent Creme Color goes beyond just adding pigment—it’s a game-changer in hair health and vibrancy.
ArgiPlex Technology is the secret weapon, combining Arginine, patented conditioning ingredients, and protective lipids to restore strength, reduce breakage, and extend color longevity. Unlike traditional permanent hair color that can weaken and dry out hair, Joico Lumishine infuses each strand with deep moisture and a reflective, glass-like shine. It’s salon-tested and stylist-approved, ensuring predictable, consistent results with every use.
Say Goodbye to Hair Color Disasters
Tired of dull, lifeless color that fades too fast? Lumishine locks in intense, long-lasting vibrancy.
Struggling with hair breakage and dryness after coloring? This formula strengthens and hydrates your hair as it colors, so you never have to compromise health for beauty.
Want a simple, easy-to-apply formula? Whether you’re a pro or just getting started with at-home coloring, Lumishine’s creamy, no-drip consistency makes application effortless.
Need a hair color that smells good? Say goodbye to harsh, chemical odors. Lumishine is pleasantly scented with notes of bergamot, iris, and sandalwood.
Directions
Prep: Wear gloves. Mix Joico Lumishine Permanent Creme Color with Joico Lumishine Developer (1:1 ratio).
Apply:
Full color: Apply from roots to ends.
Root touch-up: Focus on new growth, then blend.
Process: Leave on for 35–45 minutes.
Rinse & Style: Rinse with lukewarm water until clear. Shampoo and condition with Joico K-PAK Color Therapy. Style and enjoy vibrant, healthy hair!
Specifications
Product Type: Permanent Creme Hair Color
Technology: ArgiPlex Technology for enhanced shine and strength
Shine Enhancement: Up to 2X more shine than untreated, damaged hair
Longevity: Up to 30 washes without fading
Application: Professional-use and DIY-friendly
Fragrance: Bergamot, iris, and sandalwood for a fresh, salon-like experience
Available Shades: Full spectrum of intermixable, pre-blended colors
Official Color Chart & Guide: Click here to download
If you’re serious about healthy, vibrant, long-lasting hair color, Joico Lumishine Permanent Creme Color is the solution. Whether you're refreshing your look or switching up your shade, this innovative formula delivers salon-quality results—without the damage.
JOICO
Color Balance Purple Conditioner
from $9.99
$19.99
Joico Color Balance Purple Conditioner
Say goodbye to brassy, yellow tones and hello to the luminous beauty of salon-fresh color with Joico Color Balance Purple Conditioner. Designed specifically for blonde and gray hair, this sulfate-free conditioner neutralizes unwanted warmth while enhancing your hair’s natural radiance. Infused with Joico's exclusive Peptide Complex, it nourishes each strand, helping repair damage and maintain up to 89% color vibrancy for an impressive eight weeks.
Available in two convenient sizes (300ml and 1000ml), Joico Color Balance Purple Conditioner is your go-to solution for smooth, moisturized, and brilliantly toned hair.
Benefits & Features
Neutralizes Brassy Tones: Keep your blonde and gray hair free from unwanted yellow or orange hues.
Peptide Complex Technology: Repairs damage while enhancing hair health.
Long-Lasting Color Protection: Locks in up to 89% of your color for up to eight weeks.
Hydrating Formula: Leaves your hair soft, smooth, and moisturized.
Sulfate-Free: Gentle on hair and safe for regular use.
What Makes It Stand Out?
Joico Color Balance Purple Conditioner goes beyond just toning your hair. Unlike other products, it combines advanced technology with a gentle, sulfate-free formula to nourish and protect your hair while delivering salon-quality results. The unique Peptide Complex not only preserves your hair color but also strengthens and revitalizes each strand, ensuring your hair looks and feels its best.
Reclaim Your Salon-Fresh Hair Color Today!
Whether you're battling brassiness or struggling with dull, lifeless hair, Joico Color Balance Purple Conditioner has you covered. This powerful yet gentle formula transforms your hair into a vibrant, healthy-looking masterpiece. Tired of frequent salon visits? Save time and money by keeping your blonde or gray hair bright and beautiful right at home.
Specifications
Sizes Available: 300ml and 1000ml
Sulfate-Free: Yes
Directions:
Apply to clean, damp hair.
Leave in for 1–3 minutes (adjust time based on toning needs).
Rinse thoroughly.
Use 2–3 times per week for best results.
Hair Types: Suitable for blonde and gray hair
Experience the difference with Joico Color Balance Purple Conditioner and keep your blonde and gray hair vibrant, smooth, and beautifully toned.
JOICO
Professional Hair Cutting Cape
$12.99
Joico Cutting Cape
Elastic adjustable neck collar.
Thick durable fabric.
Dust, water, hair repellent.
JOICO - LUMISHINE
Lumishine Demi-Permanent Liquid Color
$5.99
$14.00
Joico Lumishine Demi-Permanent Liquid Color 60ml
Joico Lumishine Demi-Permanent Liquid Color is a professional-grade hair color solution designed to deliver rich, vibrant, and healthy-looking results without the commitment of permanent dye. Powered by Joico’s breakthrough ArgiPlex™ Technology, this liquid formula not only deposits tone and shine but also repairs and conditions the hair with every use.
Perfect for toning, refreshing faded lengths, or blending gray hair, Joico Lumishine Demi-Permanent Liquid Color offers up to 2X the shine and nourishment your hair craves. Its gentle ammonia-free formula is ideal for all hair types, especially those seeking a glossy, damage-free refresh that fades beautifully over time.
Benefits & Features
2X the Shine: Achieve reflective, glass-like shine that enhances hair’s natural vibrancy.
Strengthens and Protects: Rebuilds hair from within thanks to Joico’s exclusive ArgiPlex™ Technology.
Versatile Application: Ideal for color refreshing, toning highlights, lowlights, and gray blending.
Long-Lasting Results: Gently fades over time without harsh lines or brassy undertones.
Zero Ammonia: Delivers deep color while remaining gentle on the scalp and strands.
What Makes It Stand Out?
Unlike traditional demi-permanent formulas that often prioritize pigment over hair health, Joico Lumishine is designed to do both. With ArgiPlex™ Technology, it replenishes lost arginine, seals the cuticle, and boosts hair’s resilience. The result? Not just color that looks good, but hair that feels good—healthier, shinier, and softer after every treatment.
Plus, the liquid formula allows for precise, drip-free application, making it a dream to use whether you’re a seasoned stylist or a salon-savvy homeowner looking to touch up color between appointments.
Got Dull, Faded Hair Color?
Brassiness creeping into your highlights? Want to blend away grays without looking like you’re trying too hard? Joico Lumishine Demi-Permanent Liquid Color gives you the control and confidence to refresh your look without damaging your strands or breaking the bank.
It’s perfect for maintaining tone between full color services, reviving dry ends, or experimenting with rich, dimensional hues—without the pressure of permanent dye. It’s like a smart upgrade to your usual color routine.
Specifications
Brand: Joico
Product Name: Lumishine Demi-Permanent Liquid Color
Size: 60ml / 2 fl. oz
Formulation: Liquid, Ammonia-Free
Technology: ArgiPlex™
Usage: Professional or at-home application
Recommended For:
Toning pre-lightened hair
Refreshing faded color
Gray blending (up to 70%)
Enhancing shine and manageability
Don’t let dull, lifeless hair drag down your day. With Joico Lumishine Demi-Permanent Liquid Color, you can refresh, tone, and strengthen your hair—all in one simple step. Whether you're a DIY haircare pro or running a busy salon or spa, this liquid color delivers professional-quality results without the stress.
Click “Add to Cart” now and experience the Joico shine difference for yourself. Your hair will thank you—and your mirror will too.
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