Joico Color Balance Purple Shampoo –
Gentle lather shampoo instantly neutralize unwanted yellow tones.
Keep your cool blonde vibrant, healthy and protected.
Long-lasting results for 12 washes.
2x strong hair with suppleness and shine.
Fewer salon visit, Fewer brassiness, More cool blonde.
- Immediate cooling results, plus round-the-clock healthy hair protection
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Apply to wet hair
- Leave in 1-3 minutes
- Use 2-3 times a week, alternating with your daily shampoo
- Follow with Color Balance Purple Conditioner for best results