JOICO
Body Luxe Shampoo
$24.99
Joico Body Luxe Shampoo
1L / 33.8oz
Introducing Joico Body Luxe Shampoo, the ultimate solution for fine and limp hair! Infused with a nourishing Oat Protein Complex, this luxurious shampoo deeply moisturizes and detangles your hair while adding volume without weighing it down. With a perfectly balanced pH of 4.5-5.5, this shampoo is gentle yet effective in transforming your fine hair to look and feel thicker, and better respond to styling.
Say goodbye to flat and lifeless hair and hello to gorgeous, voluminous locks that retain their shape longer with Joico Body Luxe Shampoo. Perfect for daily use, this premium shampoo is formulated to provide long-lasting results and leave your hair feeling silky-smooth and full of body. Try it today and experience the difference for yourself!
Features
Premium quality ingredients: Joico Body Luxe Shampoo contains a nourishing Oat Protein Complex that helps to thicken fine hair without adding weight.
Moisturizing and detangling: The luxurious formula deeply moisturizes and detangles hair, leaving it silky-smooth and manageable.
Volumizing: By adding volume to fine hair, Joico Body Luxe Shampoo helps to create a fuller, more voluminous look.
pH-balanced: With a pH of 4.5-5.5, this shampoo is gentle yet effective, ensuring that it won't strip hair of its natural oils or cause irritation to the scalp.
Long-lasting results: Joico Body Luxe Shampoo is formulated to provide long-lasting results, so your hair will look and feel thicker and fuller even after multiple washes.
Suitable for daily use: This shampoo is safe and gentle enough for daily use, making it an easy and convenient addition to your hair care routine.
JOICO
Beach Shake Texturizing Finisher
$21.99
Joico Beach Shake Texturizing Finisher – Effortless, Touchable Beach Hair in a Bottle
Create the Perfect Beachy Texture with Joico Beach Shake
Joico Beach Shake Texturizing Finisher is your shortcut to effortlessly tousled, sexy, windswept waves—without ever stepping foot on the sand. Designed for medium to thick hair, this innovative dry-finishing spray combines coconut oil, sunflower seed oil, and beeswax to deliver touchable texture, shine, and separation.
Unlike gritty sea salt sprays that leave your hair dry or crunchy, Joico Beach Shake Spray gives you that sultry undone look with a healthy, hydrated finish.
Benefits of Joico Beach Shake Finishing Spray
Instant beach texture without stiffness or residue
Touchable hold that looks lived-in, not frozen in place
Boosts shine with nourishing oils for a silky finish
Adds volume and separation to thick or layered styles
Humidity-resistant—perfect for summer styling or frizz control
Why Joico Beach Shake Stands Out
When it comes to achieving the perfect undone look, Joico Beach Shake Texturizer goes where most sprays can’t. No salt, no stickiness—just runway-worthy movement and moisture in one.
Salt-free formula for hydration and control
Enriched with natural oils like coconut and sunflower
Ideal for heat-styled waves or second-day hair
Salon-quality performance trusted by professionals worldwide
Who Should Use Joico Beach Shake?
This finishing spray is perfect for:
Medium to thick hair that needs definition without extra weight
Anyone wanting soft, sexy waves with a polished, hydrated finish
Second-day hairstyles that need a refresh or extra body
Clients avoiding drying sea salt sprays or matte finishes
It’s also a secret weapon for stylists who want to sculpt modern texture in layered cuts, shaggy bobs, or voluminous curls.
Joico Beach Shake Product Details
Size: 5.1 oz aerosol spray
Hair Type: Medium to thick textures; not ideal for fine hair
Key Ingredients: Coconut oil, sunflower seed oil, beeswax
How to Use: Shake well. Spray lightly on dry, styled hair. Tousle with fingers. For added texture, layer as desired.
Free From: Salt, parabens, sulfates. Color-safe. Cruelty-free.
📷 [Insert infographic image: “How to Use Joico Beach Shake in 3 Steps”]
Add Beach Vibes to Your Everyday Hair
No time for a beach day? No problem. Joico Beach Shake Texturizing Finisher gives your hair that easy, breezy vacation texture—without the sand, sunburn, or salt damage.
Order now from Greenlight Heating for fast U.S. shipping and feel the beach in your hair—any day of the week.
It’s like a seaside breeze... bottled.
Directions
1. Shake well before use
2.Spray on dry styled hair
3.Use in short burst
JOICO
Vero K-PAK Fragrance-Free Crème Lightener 300g / 10.5oz
$24.99
Joico Vero K-PAK Fragrance-Free Crème Lightener –
Ultra emollient lightener kicks away dryness and dullness for protected blondes.
Lipid rich Shea Butter & natural complex deliver healthy looking result with luster.
Fragrance free formula gives you a pleasant coloring experience. Fast acting up to 8 levels of on-and off-scalp lift.
Key Benefits
· Fragrance-free formula
· Fast-acting for 8 levels of on-and off-scalp lift
· Contains Quadramine Complex to deliver maximum reconstruction during the lifting process
· Contains shea butter to protect and soothe the hair
· Contains moisturizing
Directions
1. On-scalp: Mix 1:1 up to 20 Volume (6%) Developer
Off-scalp: Mix 1:1 up to 40 Volume (12%) Developer
2. Process on dry hair up to 60 minutes
3. Check frequently for desired result
4. Rinse thoroughly and shampoo
JOICO
Lumishine Lumi 10 Permanent Creme Color 7N
$7.99
Joico Lumishine Lumi 10 Permanent Creme Color 7N Natural Medium Blonde
Introducing Joico Lumishine Lumi 10 Permanent Creme Color, your solution to achieving vibrant, long-lasting hair color in just 10 minutes. With our Quick Coverage System™, you can now provide your clients with 100% gray coverage while enhancing shine, making every minute count in your busy salon schedule.
Benefits & Features
Quick Coverage System™: Delivers 100% gray coverage in just 10 minutes, perfect for time-sensitive salon appointments.
Enhanced Shine: Achieve up to 2X the shine compared to untreated damaged hair, leaving hair looking radiant and luminous.
Long-Lasting Color: Our deeply pigmented shades offer long-lasting colors that stays vibrant wash after wash.
Supercharged Conditioning Polymers: Nourish and protect color-treated hair for up to 30 shampoos*, leaving strands soft and manageable.
What Makes It Stand Out from the Competition?
Joico Lumishine Lumi 10 stands out with its innovative Quick Coverage System™, providing efficient gray coverage in just 10 minutes. Unlike traditional permanent colors, Lumi 10 offers reduced processing time without compromising on results, making it ideal for busy salons and last-minute appointments. Additionally, its supercharged conditioning polymers ensure hair remains healthy and vibrant, setting it apart from other quick color options.
How Will This Solve Your Problem?
For salon professionals seeking a fast and efficient hair color solution, Joico Lumishine Lumi 10 is the answer. By reducing processing time to just 10 minutes, it allows stylists to accommodate more clients throughout the day without sacrificing quality. Whether it's a last-minute walk-in or a scheduled appointment, Lumi 10 ensures predictable results and client satisfaction, ultimately saving time and boosting productivity.
Specifications
Product Type: Permanent Creme Color
Processing Time: 10 minutes
Gray Coverage: 100%
Shine Enhancement: Up to 2X the shine
Conditioning: Supercharged conditioning polymers for nourishment and protection
Ready to streamline your salon services with Joico Lumishine Lumi 10? Purchase now and experience vibrant, long-lasting color in just 10 minutes!
JOICO
K-PAK Color Therapy Dry Oil Spray 212ml / 6oz
$24.99
Joico K-PAK Color Therapy Dry Oil Spray for Weightless Shine & Color Protection –
Protect color while smoothening hair strands. Add lightweight shininess without compromising volume and fullness of hairstyle. Perfect for all hair types, texture or color. Prevent frizz by replenishing lost lipid in hair. Seal outer layer creating a protective shield against color-fade and moisture loss.
Directions
1. Spray on styled hair from ~25cm
2. Use in short burst
3. Repeat for additional shine and nourishment anytime if desired
JOICO
Color Endure Violet Conditioner
from $14.99
Joico Color Endure Violet Conditioner –
Designed to tone blonde or gray hair. Bump up intensity, shine, lasting power of your violet hair. Long lasting result through 12 washes. Moisturize and detangle color-treated & dry hair. Strengthen hair 2x to avoid breakage. Control static and frizz. Leave hair natural, smooth, protected.
Directions
1. Following Joico Color Endure Violet Shampoo, apply to clean damp hair
2. Leave in for 1-3 minutes
3. Rinse thoroughly
JOICO
K-PAK Deep-Penetrating Reconstructor Treatment
$59.99
$89.99
Joico K-PAK Reconstructor Deep Penetrating Treatment5-minute treatment with smart Keratin technology and powerful amino acid.
Rebuild and strengthen weakened strands.
Precisely target stressed hair structure and transform damaged hair back to healthy, smooth, shiny hair.
Peptide complex with natural lipid replenish and protect hair from future damage.
Keep your color vibrant while restoring hair structure.
Award winning intensive protein reconstructor.
Directions
Apply to damp hair
Leave in for 5 minutes
Rinse thoroughly
JOICO
In A Flash 7-Second Bond Builder
$34.99
Joico Defy Damage In A Flash 7-Second Bond Builder
Size: 6.76oz / 200ml
The Joico Defy Damage In a Flash 7-Second Bond Builder is your solution for repairing and strengthening damaged hair in just seven seconds. Powered by advanced bond-building technology, this treatment works to rebuild broken bonds and prevent future damage from heat, chemical treatments, and environmental stressors. Ideal for those seeking stronger, healthier hair, it provides instant results and long-term protection, making it an essential part of any hair care routine.
Features:
7-Second Bond Repair: Delivers instant bond rebuilding to strengthen damaged hair in just seven seconds.
Bond-Building Technology: Targets weakened hair bonds, restoring hair strength and elasticity.
Heat & Chemical Damage Defense: Protects hair from damage caused by heat styling tools and chemical treatments.
Lightweight Formula: Doesn’t weigh hair down, making it suitable for daily use on all hair types.
Salon-Quality Results: Get professional-grade bond repair and hair strengthening from the comfort of your home.
Why You Should Buy:
Quick & Easy Repair: In just seven seconds, this powerful bond builder repairs and protects your hair, making it perfect for those with a busy lifestyle.
Suitable for All Hair Types: Whether your hair is fine, thick, curly, or straight, this formula adapts to your hair’s needs, leaving it healthier and more resilient.
Long-Term Protection: Regular use strengthens hair and helps defend against future damage, keeping your locks looking and feeling their best.
Versatile Hair Care Solution: Works well alongside other Joico Defy Damage products, enhancing your overall hair care routine.
Lifestyle Integration:
Incorporate Joico Defy Damage In a Flash into your daily routine for instant bond repair that fits into even the busiest schedules. With just a quick 7-second application, you’ll experience stronger, healthier hair that’s protected from future damage, allowing you to style with confidence.
JOICO
Lumishine Lumi 10 Permanent Creme Color 6N
$7.99
Joico Lumishine Lumi 10 Permanent Creme Color 6N Natural Dark Blonde
Introducing Joico Lumishine Lumi 10 Permanent Creme Color, your solution to achieving vibrant, long-lasting hair color in just 10 minutes. With our Quick Coverage System™, you can now provide your clients with 100% gray coverage while enhancing shine, making every minute count in your busy salon schedule.
Benefits & Features
Quick Coverage System™: Delivers 100% gray coverage in just 10 minutes, perfect for time-sensitive salon appointments.
Enhanced Shine: Achieve up to 2X the shine compared to untreated damaged hair, leaving hair looking radiant and luminous.
Long-Lasting Color: Our deeply pigmented shades offer long-lasting colors that stays vibrant wash after wash.
Supercharged Conditioning Polymers: Nourish and protect color-treated hair for up to 30 shampoos*, leaving strands soft and manageable.
What Makes It Stand Out from the Competition?
Joico Lumishine Lumi 10 stands out with its innovative Quick Coverage System™, providing efficient gray coverage in just 10 minutes. Unlike traditional permanent colors, Lumi 10 offers reduced processing time without compromising on results, making it ideal for busy salons and last-minute appointments. Additionally, its supercharged conditioning polymers ensure hair remains healthy and vibrant, setting it apart from other quick color options.
How Will This Solve Your Problem?
For salon professionals seeking a fast and efficient hair color solution, Joico Lumishine Lumi 10 is the answer. By reducing processing time to just 10 minutes, it allows stylists to accommodate more clients throughout the day without sacrificing quality. Whether it's a last-minute walk-in or a scheduled appointment, Lumi 10 ensures predictable results and client satisfaction, ultimately saving time and boosting productivity.
Specifications
Product Type: Permanent Creme Color
Processing Time: 10 minutes
Gray Coverage: 100%
Shine Enhancement: Up to 2X the shine
Conditioning: Supercharged conditioning polymers for nourishment and protection
Ready to streamline your salon services with Joico Lumishine Lumi 10? Purchase now and experience vibrant, long-lasting color in just 10 minutes!
JOICO
JOISHAPE 300ml
$12.99
$15.99
Joico JoiShape Shaping And Finishing Spray -04- 9.1 oz
Sometimes you’re looking for a little something lighter. Like a hairspray that doesn’t leave you with helmet head; allows for a bit of swing and shaping; and makes it perfectly okay to take a brush to your freshly-spritzed locks without worrying that you’ve just undone all your work. Kind of like our famous JoiShape Finishing Spray. In fact, exactly like our JoiShape Finishing Spray.
Perfect choice for: Fine hair is the ideal candidate for this medium-hold product. But so is any ‘do that might want to double-down on hairspray without worrying about build-up or touchability.
The inside secret: Our exclusive Bio-Advanced Peptide Complex and UV protectants give this formula the ability to fight back against humidity, sun, and extreme thermal styling tools.
Directions
Hold the can 8-10 inches from hair and give a light spritz. Or spritz twice – no worries allowed.
Ingredients
Alcohol Denat., Dimethyl Ether, Butane, Propane, Acrylates/Octylacrylamide Copolymer, Aminomethyl Propanol, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Phenyl Trimethicone, Triethyl Citrate, PPG-5-Ceteth-20, Benzophenone-4, Fragrance/Parfum.
JOICO
Texture Boost Hold #2 Dry Spray Wax 125ml / 4oz
$29.99
Joico Texture Boost Hold #2 Dry Spray Wax
Finishing spray wax for carefree, mouldable, long-lasting style. Natural texture keeping you hair soft and shiny with Beeswax. Clean and effortless finish with Keratins providing the protection your hair needs.
Directions
1. Spray on hair from 30cm
2. Finish your style and texture as desire
3. Retouch anytime if needed
JOICO
Rise Up
$19.99
Joico Rise Up
This long-lasting, innovative styler elevates flat hair with a single, breezy “puff” of volume. The lightweight, fine-mist “lifting” powder delivers long-lasting hold and pollution protection, in a super-easy-to-use application that never leaves behind traces of visible residue. You’ll get a super-fine, flexible boost, with grip, density, shine, and softness.
Features & Benefits
Easy, targeted, mess-free application
Long-lasting, flexible hold
Protects hair from pollutants*
laboratory tested using pollution particles.
Directions
Apply directly at the roots and/or throughout hair for instant volume and light texture.
JOICO
5 Volume / 1.5% Lumishine Creme Developer
$18.99
Joico Lumishine 5 Volume (1.5%) Crème Developer – Professional Low-Lift Formula for Gentle Hair Color Processing
The Joico Lumishine 5 Volume (1.5%) Crème Developer is the perfect choice for stylists and colorists seeking controlled deposit with minimal lift. This low-volume developer is specially formulated to work seamlessly with the Joico Lumishine color line, delivering consistent, predictable results while preserving hair integrity.
Powered by ArgiPlex™ Technology, this developer helps replenish hair’s natural Arginine—keeping strands strong, shiny, and deeply conditioned during every color service. Whether you're toning, glazing, or working with fragile hair, this is your go-to developer for superior softness and color longevity.
Benefits & Features of Joico Lumishine 5 Volume Developer
Low 1.5% peroxide strength – ideal for toning, glossing, and depositing without lightening
Creamy, easy-to-mix consistency for effortless application
Enriched with ArgiPlex™ Technology to restore strength and boost shine
Provides uniform color results and helps reduce fading
Formulated to minimize damage and dryness, even on processed hair
Designed for use with all Joico Lumishine demi-permanent and permanent colors
What Makes It Stand Out from Other Developers?
Unlike generic low-volume developers, Joico Lumishine 5 Volume isn’t just about gentle lift—it’s engineered for total hair health. The built-in ArgiPlex™ bond-building system helps reinforce weak strands during color application, leaving hair touchably soft and visibly radiant. That means healthier color today—and healthier hair tomorrow.
How Will This Solve Your Salon’s Needs?
Tired of toners over-lifting or glosses fading too fast? Joico’s 5 Volume Developer offers:
Predictable results for glossing and color refreshing
A gentle option for sensitive or overprocessed hair
Better hair feel post-color, helping you build long-term client trust
For salon professionals who demand performance without compromise, this is a backbar essential.
Product Specifications
Volume: 16 oz / 473 mL
Peroxide Level: 1.5% (5 Volume)
Texture: Cream developer
For Use With: Joico Lumishine Permanent and Demi-Permanent Hair Color
Technology: ArgiPlex™ Technology
Application: Apply with color according to Joico's recommended mixing ratios
Ready to Elevate Your Color Game?
Whether you're toning blondes, refreshing brunettes, or adding a subtle gloss, the Joico Lumishine 5 Volume Crème Developer delivers controlled color with luxurious results. Stock up now and give your clients the healthy shine they’ll love coming back for.
Shop now—because beautiful color starts with the right developer.
JOICO
Curl Confidence Defining Creme 177ml / 6oz
$19.99
Joico Curl Confidence Defining Creme
Transform your curls with Joico Curl Confidence Defining Crème, the ultimate solution to banish stiff and crunchy locks. This frizz-busting styling wizard will revolutionize your hair routine, delivering softness, shine, hydration, and bounce to your curls and waves. Get ready to experience a whole new level of flexible, vibrant, and manageable hair.
Joico Curl Confidence Defining Crème features a unique blend of ingredients that work together to create stunning results. This includes a vegan form of protein, derived from pea and vegetable proteins. This vegan protein infusion provides your hair with the nourishment it needs, helping to strengthen and fortify each strand.
In addition, this defining crème is enriched with Moringa Seed Oil, a natural ingredient that is a rich source of antioxidants, Vitamins A and E, and Silica. These powerful components are essential for creating healthy, strong, and damage-resistant hair. They also help to boost shine and enhance the overall softness of your curls.
Say goodbye to dull and lifeless curls and hello to vibrant, bouncy locks. Joico Curl Confidence Defining Crème is your go-to product for achieving beautiful, frizz-free curls with a flexible and natural feel. Embrace the confidence of having soft, shiny, and hydrated hair that turns heads wherever you go.
Experience the transformative power of Joico Curl Confidence Defining Crème and unlock the true potential of your curls. Elevate your hair game with this frizz-busting styling wizard and enjoy the benefits of stunning, defined curls that are full of life and vitality.
Features
Frizz-Busting Styling: Joico Curl Confidence Defining Crème is specifically designed to combat frizz and tame unruly curls, providing you with smooth and defined hair.
Softness and Shine: This defining crème delivers a touchable softness and radiant shine to your curls, enhancing their overall appearance and making them look healthier and more vibrant.
Hydration and Moisture: Joico Curl Confidence Defining Crème deeply hydrates your hair, providing essential moisture that helps to prevent dryness and promote overall hair health.
Bounce and Flexibility: With Joico Curl Confidence Defining Crème, you can achieve bouncy and flexible curls that move naturally and effortlessly, adding dynamic energy to your hairstyle.
Vegan Protein and Antioxidant-Rich Ingredients: The crème contains a vegan form of protein derived from pea and vegetable proteins, providing nourishment and strength to your hair. Additionally, it features Moringa Seed Oil, which is rich in antioxidants, Vitamins A and E, and Silica, all of which contribute to creating healthy, strong, and damage-resistant hair.
How to use?
Apply to damp hair. Air-dry or blow-dry with a diffuser.
JOICO
Hydrator - Intense Treatment for Dry, Damaged Hair
$39.99
$59.99
Joico K-PAK Professional Hydrator - Intense Treatment for Dry, Damaged Hair
Give your hair the ultimate hydration boost with Joico K-PAK Professional Hydrator, an intense moisture treatment designed to restore softness, shine, and manageability to dry, damaged hair. Whether your hair is chemically treated, overprocessed, or naturally dry, this deep-conditioning formula replenishes essential moisture while repairing and strengthening hair fibers. Infused with Joico’s SmartRelease Technology, this salon-quality hydrator nourishes hair from the inside out, leaving it smooth, silky, and frizz-free.
Features & Benefits
Deep Hydration & Moisture Lock – Intensely nourishes dry, brittle hair.
Repairs & Strengthens – Infused with keratin, arginine, and rosehip oil for maximum repair.
Restores Shine & Softness – Leaves hair looking radiant, silky, and smooth.
Reduces Frizz & Tangles – Enhances manageability for easy styling.
Ideal for Dry, Damaged, & Chemically Treated Hair – Perfect for hair in need of moisture and repair.
Salon-Quality Formula – Professional-grade treatment trusted by hairstylists.
Why You’ll Love It
Joico K-PAK Hydrator is the perfect solution for hair that needs extra moisture and care. Designed for intensive hydration, it penetrates deep into the hair shaft to repair damage and restore lost nutrients. If you struggle with dryness, breakage, or frizz, this ultra-conditioning formula will leave your hair healthier, softer, and more manageable after just one use!
FAQs
Is this treatment safe for color-treated hair?Yes! It’s specifically designed to hydrate and repair color-treated and chemically processed hair without stripping color.
How often should I use this hydrator?Use once a week for deep hydration or more frequently if your hair is extremely dry.
Can I use this with other Joico K-PAK products?Absolutely! Pair it with Joico K-PAK Clarifying Shampoo and Joico K-PAK Reconstructor for a complete hair repair and hydration system.
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