JOICO

Joico Beach Shake Texturizing Finisher  Create a satin finish with waves for medium to thick hair without drying salts or stickiness. Natural oil & Beeswax finish a modern beach wave look without sandy strands. Infuse moisture and provide plush separation keeping your hair hydrated and long-lasting style. Directions 1.     Shake well before use 2.     Spray on dry styled hair 3.     Use in short burst

Joico Blonde Life Brightening Masque – Instant hydrating treatment formulated for bleached, double-processed, high-lift blonde. Softens and add shine to pale strands. Neutralise trace minerals that lead to dullness, brassiness and yellowness. Lightweight, non-greasy texture. Enjoy salon-grade treatment at home. More brilliant color, fewer salon visits.   Key Benefits Neutralizes chlorine and removes trace minerals to detox hair Instantly hydration and softness Lightweight Non-greasy Directions Apply a generous amount to damp, freshly cleansed hair Leave on for 3-5 minutes Rinse thoroughly Use 1-2 times weekly

Joico Blonde Life Brilliant Tone Violet Smoothing Foam – Instantly tones blonde hair. Eliminate brassiness and maintain bright cool blonde hair. Boost hair bounciness with natural, lightweight feel. Ultra-hydrating complex fight frizz and keep every strand moisturized. Leave hair smooth, lustrous, healthy with vibrant blondness like never before.   Directions 1.     Shake well before use 2.     Dispense small amount into hands 3.     Apply to clean damp hair evenly 4.     Style as usual  

Joico Blonde Life Creme Lightener on-off scalp 240g/8.5oz Joico Blonde Life Lightening Powderis perfect for highlights, on-scalp lightening, for extreme lifting and quick lift.- Up to 9+ levels of fast-acting lift- The quickest* way to brighten and lighten hair!- Blondes that look healthier and feel nourished PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

 Joico Blonde Life On/ Off Scalp Lightening Powder  Ultra high lift formula kicks up your hair up to 9+ level in a record short time. Powerful conditioning formula reduce breakage, look healthier & feel nourished. No more hassles of additives. Keep your blonde bright and on-tone for up to 8 weeks. Use with or without foil. Safe, handy, fast lightener you have been looking for. Benefits Up to 9+ levels of fast-acting lift Proven to keep blondes bright and on-tone for up to 8 weeks Healthy-looking results without additives Blondes that look healthier & feel nourished Strengthens hair, reducing breakage by over 54%*** in just one treatment Arginine: Instantly replenishes, strengthening lightened strands to help reduce breakage. Natural lipid & Flora Extract: Nourishes and protects each strand, working from the inside out to replace essential moisture and help preserve hairs softness and elasticity. Tamanu Oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia helps protect hair and bump up shine. Directions On-scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) Off-scalp: Mix (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Developer Process on dry hair up to 60 minutes without heat Check frequently for desired result Rinse thoroughly and Shampoo & Condition with Blonde Life Brightening Shampoo & Conditioner Size: 42.5g/1.5 oz satchet

Joico Blonde Life On/ Off Scalp Lightening Powder – Ultra high lift formula kicks up your hair up to 9+ level in a record short time. Powerful conditioning formula reduce breakage, look healthier & feel nourished. No more hassles of additives. Keep your blonde bright and on-tone for up to 8 weeks. Use with or without foil. Safe, handy, fast lightener you have been looking for.   Key Benefits ·         Up to 9+ levels of fast-acting lift ·         Proven to keep blondes bright and on-tone for up to 8 weeks ·         Healthy-looking results without additives ·         Blondes that look healthier & feel nourished ·         Strengthens hair, reducing breakage by over 54%*** in just one treatment ·         Arginine: Instantly replenishes, strengthening lightened strands to help reduce breakage. ·         Natural lipid & Flora Extract: Nourishes and protects each strand, working from the inside out to replace essential moisture and help preserve hairs softness and elasticity. ·         Tamanu Oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia helps protect hair and bump up shine. Directions 1.     On-scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) Off-scalp: Mix (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Developer 2.     Process on dry hair up to 60 minutes without heat 3.     Check frequently for desired result 4.     Rinse thoroughly and 5.     Shampoo & Condition with Blonde Life Brightening Shampoo & Conditioner   Available in larger size (907g / 32oz)  

Joico Color Intensity Blue Color Butter Color Intensity Color Butter...brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology including restorative Arginine, and powerful Bio-Advanced Peptide Complex™ to strengthen and repair hair. Color Butter is designed to fuse fun and fashion with serious care. Benefits Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz free and amazingly responsive to styling. As for color? The sky's the limit: Extend the life of your client's investment shade for up to 10 shampoos with our unique rainbow pigments: GREEN, BLUE, TITANIUM, PURPLE, RED, and PINK give you the freedom to touch up dipped tips or even create whimsical pinwheels in a flash! The possibilities are endless. Color Butter offers a rich-yet-weightless treatment that gives you the pop of a temporary color with intense conditioning benefits. Directions Color Butter can be creatively intermixed for endless shade and intensity options. There are three different ways to create your own custom shades: Intermix each shade for strong, bold and artistic customized shades. Intermix any shade or customized formula with your favorite Conditioner like K-PAK® Color Therapy™ or Moisture Recovery to dilute or lighten the intensity a shade. Deepen your Color Butter shades by repeating an application 2-3 times. Apply your first application, process, and rinse the hair. Repeat this process 2-3 times to deepen your color butter result. Active Ingredients KUKUI NUT OIL: A prized moisturizer from the Hawaiian Kukui Nut (or Candlenut) tree. Rich with essential fatty acids, vitamins, and antioxidants, this powerful oil moisturizes dry hair while improving elasticity and shine. SHEA BUTTER: A powerful moisturizer widely used in skincare, Shea Butter is produced from the Shea-Karite tree nut, which is native to the tropics of East and West Africa. Provides extraordinary moisturization and helps to restore elasticity and shine. DIRECT DEPOSIT DYES: The same true pigments found in our best-selling Color Intensity Semi-Permanent Crème Colors. These vibrant dyes recharge faded hues and rev up dynamic color for up to 10 shampoos. OUR EXCLUSIVE BIO-ADVANCED PEPTIDE COMPLEX: Target damaged areas of hair from the cuticle to the cortex, repairing damage, increasing strength, making the hair less prone to damage. ARGININE: Depleted from the hair during the pre-lightening process, Arginine is the amino acid most responsible for hair’s ability to stretch rather than break. Here's why we include this highly functional amino acid in our Color Butter Formula. Helps shield and protect fragile hair's protein and lipids rendering it stronger and more responsive. Strengthens hair, replenishing Arginine lost during the Prelightening process.

Joico Body Luxe Shampoo Introducing Joico Body Luxe Shampoo, the ultimate solution for fine and limp hair! Infused with a nourishing Oat Protein Complex, this luxurious shampoo deeply moisturizes and detangles your hair while adding volume without weighing it down. With a perfectly balanced pH of 4.5-5.5, this shampoo is gentle yet effective in transforming your fine hair to look and feel thicker, and better respond to styling. Say goodbye to flat and lifeless hair and hello to gorgeous, voluminous locks that retain their shape longer with Joico Body Luxe Shampoo. Perfect for daily use, this premium shampoo is formulated to provide long-lasting results and leave your hair feeling silky-smooth and full of body. Try it today and experience the difference for yourself! Features Premium quality ingredients: Joico Body Luxe Shampoo contains a nourishing Oat Protein Complex that helps to thicken fine hair without adding weight. Moisturizing and detangling: The luxurious formula deeply moisturizes and detangles hair, leaving it silky-smooth and manageable. Volumizing: By adding volume to fine hair, Joico Body Luxe Shampoo helps to create a fuller, more voluminous look. pH-balanced: With a pH of 4.5-5.5, this shampoo is gentle yet effective, ensuring that it won't strip hair of its natural oils or cause irritation to the scalp. Long-lasting results: Joico Body Luxe Shampoo is formulated to provide long-lasting results, so your hair will look and feel thicker and fuller even after multiple washes. Suitable for daily use: This shampoo is safe and gentle enough for daily use, making it an easy and convenient addition to your hair care routine. How to use? Apply a small amount of Joico Body Luxe Conditioner to clean, damp hair. Leave in for 1 minute. Rinse.

Joico Body Shake Texturizing Finisher  Joico's Body Shake Texturizing Finisher is a buildable spray that's never stiff or sticky. Delivering a plush finish and the freedom to touch and retouch. Benefits Instant lift, plush volume, and texture Dries quickly and lasts all day Ideal for fine to medium hair Creates a great foundation for any updo Stainless-steel ball technology ensures an ideal balance of powder and liquid Thermal protection up to 450 F (232 C) Humidity protection UVA/UVB protection Protects against pollution* *Laboratory tested using pollution particles Key Ingredients Rice Starch: boasts a whisper-fine texture that allows this natural polymer to build "wow" volume, body, and fullness High-Performance Copolymer: creates a crystal-clear, flexible finish and lightweight, natural hold - designed to stand up to humidity in any weather Directions Shake well and apply all over dry hair, using fingers to tousle and plump up strands. Ingredients Hydrofluorocarbon 152a, Alcohol Denat., Butane, Oryza Sativa (Rice) Extract, Acrylates/Octylacrylamide Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Benzophenone-4, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Magnesium Stearate, Tocopherol, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance/Parfum. Actual bottle may differ.

Joico Color Balance Blue Conditioner  Eliminate brassy or Orange-y tones. Lighten up brown hair with vibrancy. Antioxidant-rich Green Tea extract + Peptide complex keep you brunette UV and color fading protected. Nourish your hair inside out and correct color with smooth and natural results. Reconstruct damaged hair from inner structure. Directions Following Joico Color Balance Blue Shampoo, apply to clean damp hair Comb through and leave in for 1 minutes Rinse thoroughly

Joico Color Balance Blue Shampoo Eliminate brassy and orange tone on hair. Illuminate brown hair to natural salon true color. Fight fade and repair damaged hair with Peptide complex. Keep 89% of color for up to 8 weeks while smoothening, moisturizing and lightening. Directions Apply to wet hair Lather Leave in for 1-3 minutes Rinse thoroughly Followed by Color Balance Blue Conditioner

Joico Color Balance Purple Conditioner Eliminate brassy and yellow tone on blonde or gray hair. Illuminate blonde and gray hair to natural salon true color. Fight fade and repair damaged hair with Peptide complex. Keep 89% of color for up to 8 weeks while smoothening, moisturizing and lightening. Is Joico color balance purple conditioner sulfate free?  Yes, as a conditioner it is Sulphate free.   Directions  1.     Apply to clean damp hair 2.     Leave in for 1-3 minutes 3.     Rinse thoroughly 4.     Use 2-3 times weekly