Joico

Joico Power Whip Whipped Foam Joico's Power Whip Whipped Foam is a concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. Joico Power Whip Whipped Foam is formulated with 8 amazing benefits: Creates long-lasting volume and body 72-hour humidity protection Boosts shine Fights frizz and flyaways Thermal protection up to 450 F (232 C) Protects against pollution* Paraben-free Silicone-free Directions Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. Style as usual. Ingredients Water/Aqua/Eau, Hydrofluorocarbon 152A, Isobutane, VP/VA Copolymer, Polyquaternium-46, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Beeswax/Cera Alba/Cire D'abeille, Prunus Domestica Seed Oil, Thermus Thermophillus Ferment, Glycerin, Opal Powder, Polyquaternium-69, Polyquaternium-11, Ceteareth-6, Steareth-21, Ceteareth-25, Diazolidinyl Urea, Guar Hydroxypropyltrimonium Chloride, Stearyl Alcohol, Cocamidopropyl Betaine, Citric Acid, Butylene Glycol, Linalool, Citronellol, Limonene, Fragrance/Parfum. 300ml | 10.2 fl. oz.

Joico Moisture Recovery Treatment Balm   Replenish luster and nutrients to thick, coarse, dry hair. Infuse vitamins and nourishments deep to the inner structure of hair to repair damage and increase strength. Reduce 80% of breakage with intense moisture. SmartRelease Technology inject lipids and Keratin to leave hair healthy, natural and smooth.   Directions 1.     Apply to clean damp hair  2.     Leave in for 3-5 minutes  3.     Rinse thoroughly 

Joico Vero K-Pak Color Permanent Creme Color Toner The Joico Vero K-Pak Color Permanent Creme Color Toner is a professional-grade toner designed for stylists and color enthusiasts seeking long-lasting, vibrant results. Infused with Joico’s award-winning K-Pak Reconstructive Technology, this toner not only neutralizes unwanted tones but also strengthens and nourishes hair. Its Quadramine Complex helps restore hair’s integrity, leaving it smoother, shinier, and more resilient. Perfect for correcting brassiness, achieving cool or warm tones, and enhancing overall color vibrancy, this toner is a must-have for maintaining flawless blonde, silver, or highlighted hair. Benefits & Features Professional-Grade Formula – Designed for stylists, delivering rich, fade-resistant color. Strengthens & Reconstructs – Powered by K-Pak’s Quadramine Complex, it repairs and protects hair while toning. Long-Lasting Color – Superior pigment retention ensures vibrant results that stay fresh for weeks. Versatile Application – Ideal for cooling down brassiness, refining blonde tones, or enhancing ash, beige, and platinum hues. Deep Conditioning Effect – Leaves hair silky-smooth, hydrated, and radiant after coloring. What Makes It Stand Out? Unlike other toners that can leave hair feeling dry or brittle, Joico Vero K-Pak Color Permanent Creme Color Toner is infused with reconstructive proteins that actively repair hair during the toning process. The low-ammonia formula minimizes damage while delivering exceptional color clarity and longevity. Compared to standard toners, this formula ensures: Even, consistent results without over-processing Enhanced hair health with every use A broader shade range for customized toning Tired of Brassy Hair? If you struggle with unwanted yellow, orange, or brassy tones after lightening or bleaching, the Joico Vero K-Pak Color Permanent Creme Color Toner is your perfect fix. It delivers precise, salon-quality results, whether you’re looking for a cool, icy blonde or a soft, natural beige. Eliminates brassiness & enhances color depth Restores hair’s strength & moisture balance Reduces damage caused by lightening processes Easy application for professional or at-home use Specifications Brand: Joico Product Type: Permanent Creme Color Toner Technology: K-Pak Quadramine Complex for hair reconstruction Ammonia Level: Low-ammonia formula Processing Time: Up to 20 minutes for optimal toning results Recommended Developer: Use with Joico Vero K-Pak Color Developer for best results Hair Types: Suitable for all lightened or pre-bleached hair types Available Shades: Various toner shades for customized toning needs Don’t settle for dull, brassy hair—achieve salon-quality blonde, silver, or platinum hues with the Joico Vero K-Pak Color Permanent Creme Color Toner. Whether you’re a professional stylist or just want to maintain flawless color at home, this toner delivers expert-level results with added hair-strengthening benefits.

Joico Color Endurance Vibrant Shine Mist Enhance Your Hair's Brilliance 100ml / 3.4oz Revitalize your hair's color and shine with Joico Color Endurance Vibrant Shine Mist. This exceptional haircare product is designed to protect your locks from thermal styling damage while providing a moderate hold. Joico's innovative color sealant system, enriched with amino acids, sunscreens, and antioxidants, ensures your hair remains vibrant and beautiful. Features and Benefits: Advanced Protection: Say goodbye to worries about heat damage! Joico Color Endurance Vibrant Shine Mist shields your hair from thermal styling damage, ensuring it stays healthy and radiant. Moderate Hold: Achieve the perfect hairstyle with ease. This mist provides a moderate hold, keeping your hair in place throughout the day without feeling stiff or heavy. Color Sealant System: Joico's exclusive color sealant system is a game-changer. It's formulated with amino acids, sunscreens, and antioxidants, all working harmoniously to maintain your hair's color intensity and prevent fading. Intense Shine: Experience hair that gleams with brilliance. Joico Shine Mist’s alcohol-free formula delivers intense shine without weighing your hair down, giving you a stunning, glossy finish. Joico Color Endurance Vibrant Shine Mist is the secret to hair that radiates health and beauty. With its protective properties, moderate hold, and the power of Joico's color sealant system, your hair will look vibrant and shiny day after day. Say hello to luscious locks that steal the spotlight.

Joico Defy Damage Protective Conditioner – Bond-Strengthening Conditioner for Repair, Protection & Color Longevity Joico Defy Damage Protective Conditioner, a professional bond-building conditioner designed to repair damage while maintaining vibrant, long-lasting color. This daily-use formula delivers deep hydration and helps rebuild hair strength from within, while protecting against heat styling, UV exposure, and environmental stress. Powered by Joico’s SmartRelease Technology, it continuously delivers a blend of rosehip oil, arginine, and keratin to repair, strengthen, and defend hair against future damage. The result is smoother, stronger, and healthier-looking hair with improved resilience and shine. Repair. Protect. Preserve your color. Benefits & Features of Joico Defy Damage Conditioner Bond-Strengthening Formula: Helps rebuild hair structure and improve resilience Reduces Breakage: Helps minimize damage and improve hair strength over time Color Protection: Helps maintain over 90% color vibrancy after multiple washes Deep Hydration: Replenishes moisture for soft, smooth hair Detangles Instantly: Improves manageability and reduces friction Multi-Protection Defense: Shields against heat, UV, pollution, and chemical damage Because healthy hair starts with protection and repair. What Makes Joico Defy Damage Conditioner Stand Out? The Joico Defy Damage Protective Conditioner stands out for its advanced SmartRelease Technology, which acts like a time-release system to continuously repair and protect hair throughout the day. Unlike standard conditioners, it not only hydrates but also targets internal hair bonds, helping strengthen strands and reduce breakage by up to 80% while improving overall hair health. Its blend of protective lipids and antioxidants also helps defend against daily stressors like heat styling and pollution, making it ideal for modern haircare routines. The result is stronger, shinier, and more resilient hair with long-lasting color vibrancy. Who Is Joico Defy Damage Conditioner For? This professional conditioner is ideal for: Color-treated hair needing protection and longevity Damaged or chemically processed hair Hair exposed to heat styling or environmental stress Dry, dull, or brittle hair types Anyone looking for daily repair and strengthening care If your hair needs strength, protection, and color preservation, this conditioner delivers all three. Specifications Brand: Joico Product Name: Defy Damage Protective Conditioner Product Type: Bond-Strengthening Conditioner Hair Type: All hair types, especially damaged or color-treated hair Key Ingredients: Rosehip oil, arginine, keratin, protective lipids Technology: SmartRelease Technology Primary Benefits: Repair, strengthening, hydration, color protection Finish: Soft, smooth, and shiny Available Sizes: 250ml / 8.5 fl oz 1000ml / 33.8 fl oz Application:Apply to clean, damp hair focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly. Strengthen & Protect Your Hair Daily For stronger, healthier hair with long-lasting color vibrancy, choose Joico Defy Damage Protective Conditioner.

Joico Demi-Permanent Instant Gloss Toner Salon-Quality Shine, Zero Commitment Achieve flawless, salon-grade color and shine—without the long-term commitment—with Joico Demi-Permanent Instant Gloss Toner. This professional-grade toner is expertly designed to refresh color, correct brassiness, and add reflective brilliance in just one simple step. Whether you’re revitalizing faded color, perfecting your blonde, or toning highlights after a lightening service, this toner delivers instant, luminous results with minimal processing time. Formulated with Joico’s advanced bond-building and gloss-enhancing technologies, this toner works gently yet effectively to seal the cuticle, neutralize unwanted tones, and leave hair soft, shiny, and vibrant. Ideal for both in-salon use and DIY color maintenance at home, it’s the go-to solution for hair color that looks expensive—but doesn’t require a full-color service. Benefits & Features Instant toning & gloss in one step – No extra developer or gloss overlay needed Neutralizes brassiness – Perfect for blonde, silver, or lightened hair Boosts shine & softness – Hair looks healthier with a mirror-like finish Damage-free color correction – Ammonia-free formula is gentle on strands Fast processing – Works in as little as 5 minutes Versatile application – Great for all hair types and textures Long-lasting results – Up to 10 washes of rich, vibrant tone What Makes It Stand Out? Bond-Building Technology – Strengthens hair from the inside out, reducing breakage Arginine + Keratin Infusion – Reinforces weak strands and protects against future damage Pre-blended shades – Designed by top colorists to match trending tones No guesswork required – Simple instructions, even for first-time users Ammonia-free & pH balanced – Gentle enough for regular use, even after bleach or highlights Ready to Bring the Gloss Home? If your blonde looks brassy, your balayage feels faded, or your hair color just seems dull, Joico Demi-Permanent Instant Gloss Toner is your shortcut to salon-fresh vibrancy—without a full recoloring. Instead of expensive salon visits or harmful DIY bleach kits, this toner offers a quick, safe fix that restores tone, shine, and confidence. Specifications Product Type: Demi-permanent gloss toner Size: 2 oz / 60 ml Formulation: Ammonia-free, pH balanced Application Time: 5–20 minutes depending on desired tone intensity Recommended Developer: Joico LumiShine 5 Volume Developer (1:1 ratio) Hair Types: All (especially lightened, pre-bleached, or highlighted) Finish: High-gloss, reflective shine Shade Range: Icy Blonde, Pearl, Silver, Sand, Violet, and more Lasts: Up to 10 shampoos depending on frequency and hair condition Professional or DIY: Suitable for both Skip the guesswork and go straight to flawless. Whether you're a salon pro restocking your essentials or a first-time toner tackling brass at home, Joico Demi-Permanent Instant Gloss Toner is the easy way to achieve shine, tone, and professional results—fast. Add it to your cart today and discover how effortless gorgeous hair color can be. You might even catch your reflection and say, "Who’s that glossy-haired genius?" (Spoiler alert: it’s you.)

Joico K-Pak Color Therapy Color-Protecting Conditioner If your hair color fades faster than your weekend energy, the Joico K-PAK Color Therapy Color-Protecting Conditioner is your new go-to fix. Designed for color-treated hair that's seen a few too many dye jobs, heat styling sessions, or just the chaos of life, this rich, luxurious conditioner does more than detangle—it heals, protects, and enhances. Powered by SmartRelease™ Technology, this salon-quality formula delivers a slow-release dose of keratin, rosehip oil, and arginine to help strengthen, moisturize, and revive damaged, color-treated strands. Whether you’re rocking auburn reds or icy blondes, it’s made to lock in your shade and your shine. Benefits & Features of Joico K-PAK Color Therapy Conditioner Color Protection: Helps extend the life of your hair color and maintain vibrancy between salon visits. Damage Repair: Rebuilds and strengthens damaged hair using keratin and bio-advanced peptides. Shine Booster: Smooths the cuticle to reflect light, leaving hair shiny and manageable. SmartRelease™ Technology: Gradually releases conditioning ingredients even after rinsing. Professional Size: The 1L (33.8 oz) size is perfect for salons or serious haircare enthusiasts—fewer refills, more savings. What Makes This Conditioner Stand Out from the Competition? Unlike basic color-safe conditioners that just “coat” your hair, the Joico K-PAK Color Therapy Conditioner actually repairs it from the inside out. It’s infused with African Manketti and Argan oils to nourish and restore elasticity, giving your hair that bounce-back feel. And let’s not forget—it smells like luxury in a bottle. Many conditioners claim to protect color. Joico proves it, with years of salon trust behind every drop. How Will This Solve Your Haircare Problems? If your color-treated hair feels brittle, looks dull, or fades too quickly, this conditioner steps in as your hair’s bodyguard. It helps: Prevent color from washing out too soon Minimize breakage from brushing or styling Replenish moisture without weighing hair down Restore softness and manageability Perfect for homeowners looking to cut back on salon visits or business owners like spa operators and boutique salons who need a trusted backbar essential. Joico K-PAK Color Therapy Conditioner Specifications Product Name: Joico K-PAK Color Therapy Color-Protecting Conditioner Size: 1 Liter / 33.8 oz Hair Type: Color-treated, damaged, chemically processed Key Ingredients: Keratin, SmartRelease™ Technology, Manketti Oil, Argan Oil Free From: Parabens, harsh sulfates Made For: Professional or at-home use Usage: After shampooing, apply to damp hair. Leave in 1-2 minutes. Rinse thoroughly. Ready to Protect Your Color and Your Confidence? Don't let your color investment go down the drain—literally. Whether you're maintaining a bold balayage, rich brunette, or platinum perfection, the Joico K-PAK Color Therapy Conditioner is the solution that keeps your hair strong, shiny, and stunning. Add it to your cart today and make your next wash day a win.

Joico Color Endure Conditioner Introducing the Joico Color Endure Conditioner, a cutting-edge solution specially crafted for maintaining and protecting the radiant beauty of color-treated hair. Say goodbye to fading colors and unwanted tonal changes with this innovative, nourishing conditioner. The secret behind its remarkable effectiveness lies in the multi-spectrum defense complex, a powerful three-step defense system that works tirelessly to shield your precious hair color. Rest assured that your vibrant shades will be preserved and locked in, ensuring long-lasting color brilliance. Operating at an ideal pH level of 4.5-5.5, this conditioner is perfectly balanced to work in harmony with your hair's natural chemistry. Infused with the exclusive QUADRAMINE COMPLEX, an exceptional blend of low molecular weight and size proteins (ranging from MWS 150-2500), it penetrates deeply from the cuticle to the cortex, providing comprehensive protection and reconstruction. What sets this conditioner apart is its unique combination of 19 essential amino acids, which serve as the fundamental building blocks of hair. These amino acids adhere quickly and efficiently, reinforcing the hair structure from within, resulting in maximum protection and reconstruction. With Joico Color Endure Conditioner, you can finally bid adieu to worries about color fading and tonal shifts. Embrace the brilliance of your color-treated hair, knowing that it's fortified and safeguarded by this advanced defense system. Treat your hair to the luxury it deserves and reveal your most vibrant, stunning self every day. Elevate your haircare routine with the Joico Color Endure Conditioner and experience the difference it can make for your cherished locks. Features Multi-spectrum defense complex pH 4.5-5.5 Contains QUADRAMINE COMPLEX Low molecule weight and size proteins (MWS 150-2500) Balance of 19 essential amino acids How to use? Distribute a small amount to clean, damp hair. Leave in for 1 minute. Rinse.

Joico Blonde Life Brightening Conditioner Ultra-nourish and illuminate hair to preserve your light blonde hair color up to 8 weeks. Sulfate free formula with rich lather gives gentle cleanses. Arginine and Peptide complex reduce breakage and precisely repair hair inside out for silky softness. Natural oil and detoxifiers boost shine while removing chemicals that causes yellow tone and brassy hair. Directions Apply to wet hair Lather Rinse thoroughly

Joico Blonde Life Violet Shampoo 300ml Indulge in the luxurious care of Joico Blonde Life Violet Shampoo, a revolutionary formula designed to elevate your blonde hair game to dazzling heights. Say goodbye to brassy, yellow tones and hello to brilliantly bright blondes with every wash. Crafted with precision, this shampoo combines the power of gentle cleansing with tone-perfecting properties, ensuring your hair maintains its cool, vibrant hue. Benefits & Features Neutralizes Brassiness: Bid farewell to unwanted brassy tones as this shampoo works its magic to neutralize yellow hues, leaving your blonde locks looking fresh and vibrant. Enhances Shine: Infused with nutrient-rich Tamanu and Monoi oils, this formula doesn't just cleanse; it nourishes and protects, imparting a radiant shine that will turn heads. Strengthens and Softens: Experience the dual benefits of strength and softness as Joico Blonde Life Violet Shampoo fortifies fragile blonde hair, restoring its resilience and silkiness with every use. Rich Lather: Enjoy a luxurious lathering experience that gently cleanses your hair, leaving it feeling clean, refreshed, and revitalized. What Makes It Stand Out Joico Blonde Life Violet Shampoo stands out with its unparalleled ability to deliver transformative results with every wash. Unlike ordinary shampoos, this powerhouse product doesn't just clean; it actively works to combat brassiness, enhance shine, and fortify hair, ensuring your blonde locks look their best, day in and day out. Unveiling Your True Radiance If you're tired of battling brassy tones and lackluster blonde hair, Joico Blonde Life Violet Shampoo is the solution you've been searching for. By incorporating this shampoo into your hair care routine, you can say goodbye to brassiness and hello to brilliantly bright blondes that exude confidence and style. With its nourishing formula and transformative properties, this shampoo will leave your hair looking and feeling its absolute best, empowering you to embrace your inner blonde bombshell with ease. Specifications Size: 300ml Ideal for: All blonde hair types Usage: Apply to clean, damp hair. Leave in for 1-3 minutes before rinsing. For optimal results, follow with Joico Blonde Life Violet Conditioner. Elevate your blonde hair game to new heights with Joico Blonde Life Violet Shampoo. Say goodbye to brassiness and hello to brilliantly bright blondes with every wash. Order now and experience the transformative power of vibrant, healthy-looking hair!

Joico Body Shake Texturizing Finisher - 250ml / 7 oz Joico's Body Shake Texturizing Finisher is a buildable spray that's never stiff or sticky. Delivering a plush finish and the freedom to touch and retouch. Benefits Instant lift, plush volume, and texture Dries quickly and lasts all day Ideal for fine to medium hair Creates a great foundation for any updo Stainless-steel ball technology ensures an ideal balance of powder and liquid Thermal protection up to 450 F (232 C) Humidity protection UVA/UVB protection Protects against pollution* *Laboratory tested using pollution particles Key Ingredients Rice Starch: boasts a whisper-fine texture that allows this natural polymer to build "wow" volume, body, and fullness High-Performance Copolymer: creates a crystal-clear, flexible finish and lightweight, natural hold - designed to stand up to humidity in any weather Directions Shake well and apply all over dry hair, using fingers to tousle and plump up strands. Ingredients Hydrofluorocarbon 152a, Alcohol Denat., Butane, Oryza Sativa (Rice) Extract, Acrylates/Octylacrylamide Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Benzophenone-4, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Magnesium Stearate, Tocopherol, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance/Parfum. Actual bottle may differ.

Joico Vero K-Pak Color 30 Vol (9%) Veroxide -  Gentle creme developer formulated with Squalane. Helps maintain the integrity of the hair structure during the haircolor process. Mixes quickly and easily and compatible with all VeroColor shades, Toners, High Lifts and VeroLight. pH-controlled formula that activates the exclusive K-PAK technology in VERO K-PAK COLOR formulas. Delivers the deep moisture color-treated locks crave which nourishes and repairs each and every strand during processing. Key Features Moisturizing Squalene to protect the integrity of the hair structure during processing Stabilized formula mixes quickly and easily Compatible with VeroLight, VeroBlue, Vero K-PAK Crème Lightener, and all Vero K-PAK Color shades, toners and high-lifts Choosing the right volume 20 VOLUME 6%: Primarily for gray coverage. 1 to 2 levels of lift depending on chosen color 35 - 45 minutes 30 VOLUME 9%: 2 to 3 levels of lift depending on chosen color 45 - 55 minutes

Joico Flip Turn #10+ Volumizing Finishing Spray 300ml / 9oz Lock your hairstyle for a full 72 hours with volume and shine. Perfect for all hair types, from curly to straight, fine to coarse. All-in-one hairspray gives you texture, volume, and ultimate hold. Spray from any angle, any direction with our specially designed nozzle. Quick dry formula shields humidity and thermal damage to hair up to 450F. Directions Shake well Spray on dry hair from any direction, upside down, sideways, anywhere 360 degree Flip head over and spray for the best result Final fix for volume and layer Note The item cannot be shipped outside of the United States and Canada.

Joico Vero K-Pak Color 20 Vol (6%) Veroxide -  Gentle creme developer formulated with Squalane. Helps maintain the integrity of the hair structure during the haircolor process. Mixes quickly and easily and compatible with all VeroColor shades, Toners, High Lifts and VeroLight. pH-controlled formula that activates the exclusive K-PAK technology in VERO K-PAK COLOR formulas. Delivers the deep moisture color-treated locks crave which nourishes and repairs each and every strand during processing. Key Features Moisturizing Squalene to protect the integrity of the hair structure during processing Stabilized formula mixes quickly and easily Compatible with VeroLight, VeroBlue, Vero K-PAK Crème Lightener, and all Vero K-PAK Color shades, toners and high-lifts Choosing the right volume 20 VOLUME 6%: Primarily for gray coverage. 1 to 2 levels of lift depending on chosen color 35 - 45 minutes 30 VOLUME 9%: 2 to 3 levels of lift depending on chosen color 45 - 55 minutes

Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil gives a blast of crystal-clear shine and softness to your blondes. Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil instantly rejuvenate your blondes in just a single application, even on the lightest hair. Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil leaves your hair nourished, protected and glowing. Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil works a double shift—sealing in moisture, leaving frizz behind. KEY FEATURES Makes blonde hair appear brighter than ever Shine is magnified for extraordinary illumination Won't stain even the palest shades of blonde Smoothing ingredients fight frizz Hair feels instantly silky and soft to the touch Exotic oils hydrate hair with nourishing moisture Provides 87% less combing breakage on clean, damaged hair HOW TO USE? Apply 1-2 pumps to dry or damp hair Work through and style as usual NET WEIGHT: 100ml / 3.4oz

Joico JoiMist Medium Protective Finishing Spray – Flexible Hold with Brilliant Shine Lock in your style with confidence using the Joico JoiMist Medium Protective Finishing Spray — the ultimate finishing touch for smooth, long-lasting hairstyles. This professional-grade hairspray offers just the right amount of hold, shine, and protection, keeping your hair effortlessly beautiful from morning meetings to evening outings. Benefits & Features Medium, Flexible Hold – Keeps styles in place while allowing natural movement. Humidity Protection – Shields your hair from frizz and flyaways, even in damp conditions. Adds Healthy Shine – Gives your hair a luminous, polished finish without stiffness. Heat & UV Protection – Guards against daily environmental damage and color fading. Fast-Drying & Brushable – Sets quickly and can be easily brushed out without residue or flaking. What Makes It Stand Out? The Joico JoiMist Medium Finishing Spray isn’t your average hairspray — it’s powered by Bio-Advanced Peptide Complex™, Joico’s exclusive hair-repairing technology that strengthens and protects every strand from root to tip. Unlike heavy sprays that stiffen or dull your look, JoiMist Medium delivers touchable hold with a silky finish, allowing you to restyle or refresh your look anytime. Perfect for achieving that natural, "effortlessly put-together" style with salon-quality performance. Who Is the Product For? Anyone who wants flexible, lasting hold without the crunch. Ideal for all hair types — from fine to thick. Perfect for hairstylists looking for a reliable, versatile finishing spray. Great for daily styling or setting waves, curls, and updos. Those seeking a lightweight, brushable hairspray with professional results. Specifications Brand: Joico Product: JoiMist Medium Protective Finishing Spray Category: Hair Styling & Finishing Hold Level: Medium (Level 6) Key Technology: Bio-Advanced Peptide Complex™ Finish: Natural shine, flexible hold Hair Type: All hair types Formula: Fast-drying, humidity-resistant, UV-protective Style That Lasts Without the Stiffness Achieve soft, manageable styles that stay in place and shine all day. The Joico JoiMist Medium Protective Finishing Spray delivers flexible control, brilliant shine, and protection — everything your hair deserves. Shop now at Cosmetic World and give your hairstyle the perfect finishing touch — strong, sleek, and full of life.