Joico

Joico Lumishine DD Dimensional Deposit Demi-Permanent Crème Color The Joico Lumishine Demi-Permanent Creme Color (Dimensional Deposit) is the go-to solution for rich, vibrant hair color that lasts. Whether you're looking to refresh faded tones, add depth, or create a seamless transition between highlights and base color, this professional-grade hair color delivers. Formulated with Joico’s exclusive Argiplex Technology, it restores essential proteins and locks in moisture, leaving hair with unparalleled shine and smoothness. Perfect for hairstylists and salon professionals, the Lumishine Demi-Permanent Creme Color offers a gentle, ammonia-free formula that ensures even color distribution and minimizes hair damage. Expect a luxurious, long-lasting color payoff that enhances natural hues while adding luminous dimension. Benefits & Features No Ammonia, No Worries – A gentle, non-damaging formula for healthy, luscious hair. Advanced Argiplex Technology – Strengthens and protects hair while delivering vibrant color. Color That Lasts – Enjoy up to 30 washes of stunning, fade-resistant color. Brilliant Shine – Leaves hair looking healthier, shinier, and salon-fresh. Multi-Dimensional Depth – Enhances natural highlights for a rich, luxurious look. Versatile & Professional-Grade – Ideal for grey blending, toning, or color refreshes. Trusted by Stylists – Consistently delivers predictable, salon-quality results. What Sets It Apart from the Rest? Unlike many demi-permanent hair colors on the market, Joico Lumishine Demi-Permanent Creme Color is formulated with salon-grade ingredients that nourish and strengthen the hair while depositing vibrant color. Many competing brands contain ammonia or harsh chemicals that can dry out hair, but Joico’s unique Argiplex Technology reinforces hair structure while maintaining superior shine and silkiness. This results in healthier, shinier, and longer-lasting color—making it the top choice for stylists and individuals alike. Another key differentiator? Multi-dimensional deposit technology. Instead of flat, one-tone color, Joico Lumishine provides depth and richness, enhancing natural highlights and contours for a more natural and salon-fresh look. Say Goodbye to Dull, Faded Hair If you’re struggling with dull, faded, or uneven hair color, this demi-permanent creme color is your perfect solution. Here's how it helps: No Harsh Grow-Out Lines – Fades gradually and naturally for a flawless transition. Stronger, Healthier Hair – Packed with proteins to nourish and repair. Blends Greys Beautifully – Achieve natural-looking coverage without a heavy, artificial finish. Easy to Use – Perfect for both salon professionals and at-home touch-ups. Versatile Application – Great for root touch-ups, lowlights, color corrections, or glossing. Directions Prep Your Hair: Start with clean, towel-dried hair, ensuring it's free of product buildup. Mix It Up: In a non-metallic bowl, combine Joico Lumishine Demi-Permanent Creme Color with the recommended Joico Lumishine Developer in the specified ratio. Apply Like a Pro: Use a brush to evenly distribute the mixture from root to tip or focus on areas needing a refresh. Let It Work Its Magic: Leave the color on for 5-20 minutes, depending on desired intensity. Rinse & Condition: Wash thoroughly with lukewarm water and follow up with a color-safe conditioner. Style & Shine: Blow-dry, curl, or straighten to reveal vibrant, dimensional hair. Pro Tip: Always perform a strand test before full application to ensure the perfect shade. Specifications Brand: Joico Product Type: Demi-Permanent Creme Hair Color Technology: Argiplex Technology Formula: Ammonia-Free Color Longevity: Up to 30 washes Hair Benefits: Strengthening, Hydrating, Shine-Boosting Application Method: Brush-on creme formula for precise and even application Best For: Grey blending, toning, color refresh, or transitioning between shades Official Color Chart & Guide: Click here to download

Joico Color Infuse Red Conditioner Designed to revive red hair. Bump up intensity, shine, lasting power of your red hair. Long lasting result through 12 washes. Moisturize and protect vibrancy of red tones. Strengthen hair 2x to avoid breakage. Control static and frizz. Leave hair natural, smooth, protected. Directions Following Joico Color Infuse Red Shampoo, apply to clean damp hair Leave in for 1-3 minutes Rinse thoroughly

Joico K-PAK Professional Clarifying Shampoo - Deep Cleansing & Buildup Removal  Revitalize your hair with Joico K-PAK Professional Clarifying Shampoo, the ultimate deep-cleanse formula designed to remove impurities, chlorine, and stubborn buildup. Whether you're a swimmer, use a lot of styling products, or just need a fresh start for your hair, this clarifying shampoo restores purity without stripping moisture. Powered by SmartRelease Technology, it strengthens and protects your strands while keeping your hair looking fresh, healthy, and full of life. Key Features Deep Cleansing Formula – Effectively removes product buildup, chlorine, and mineral deposits. SmartRelease Technology – Infused with keratin, arginine, and rosehip oil to strengthen and repair hair. Gentle Yet Powerful – Cleanses thoroughly without over-drying or damaging hair. Ideal for Swimmers & Hard Water Users – Eliminates impurities caused by chlorine and minerals. Prepares Hair for Treatments – Creates a clean base for deep conditioning and color treatments. Salon-Quality Results – Trusted by professionals to restore hair’s natural vibrancy. Why You’ll Love It Joico’s K-PAK Clarifying Shampoo is the perfect reset button for your hair! It’s great for all hair types but especially beneficial for those exposed to hard water, frequent product use, or swimming pools. Unlike other clarifying shampoos, this one removes buildup without drying out your strands, making it an essential part of any healthy haircare routine. FAQs Is this shampoo safe for color-treated hair?Yes! While it deeply cleanses, it’s formulated to be gentle on color-treated hair when used as directed. How often should I use this shampoo?For best results, use once a week or as needed, especially if you frequently use styling products or swim in chlorinated water. Does it contain sulfates?Yes, as a clarifying shampoo, it includes sulfates to effectively remove buildup and impurities. If you need a sulfate-free option, consider Joico’s other product lines.

Joico Color Intensity Rose Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade. What is it? Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition. Directions NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes

Joico Color Balance Blue Conditioner  Eliminate brassy or Orange-y tones. Lighten up brown hair with vibrancy. Antioxidant-rich Green Tea extract + Peptide complex keep you brunette UV and color fading protected. Nourish your hair inside out and correct color with smooth and natural results. Reconstruct damaged hair from inner structure. Directions Following Joico Color Balance Blue Shampoo, apply to clean damp hair Comb through and leave in for 1 minutes Rinse thoroughly

Joico Heat Hero Glossing Thermal Protector  Size: 180ml / 5.1oz Introducing the Joico Heat Hero Glossing Thermal Protector, your ultimate defense against heat-styling damage. From the moment you spray it on, this incredible hair guardian springs into action, shielding each strand from the thermal assault caused by blow-dryers, flat irons, and other heat-styling tools. But that's not all. This innovative thermal protector does more than just protect your hair. It also imparts a healthy, glossy sheen to your locks, enhancing their appearance and radiance. Experience the transformative power of a brilliant shine that fortifies your strands and leaves your hair looking lustrous and vibrant. Say goodbye to hair-dulling pollutants*. The Joico Heat Hero Glossing Thermal Protector acts as a protective shield, helping to lock out damaging pollutants that can make your hair appear dull and lifeless. Enjoy the confidence of hair that looks and feels fresh, clean, and full of vitality. Don't let heat styling compromise the health and beauty of your hair. With the Joico Heat Hero Glossing Thermal Protector, you can style with confidence, knowing that your hair is protected from the damaging effects of high heat. Embrace the freedom to experiment with different hairstyles, without worrying about the potential damage to your precious strands. Benefits & Features Thermal Protection: The Joico Heat Hero Glossing Thermal Protector acts as a powerful shield, safeguarding each strand of hair from the damaging effects of heat-styling tools like blow-dryers and flat irons. Protect your hair from thermal assault and minimize the risk of heat-induced damage. Instant Action: Experience instant protection as soon as you spray on this hair guardian. It springs into action immediately, forming a barrier between your hair and the heat, ensuring that your hair remains safe and healthy during your styling routine. Healthy, Glossy Sheen: Not only does this thermal protector shield your hair, but it also imparts a healthy, glossy sheen to your locks. Enhance the natural radiance of your hair and enjoy a lustrous shine that adds an extra touch of beauty to your hairstyle. Fortifies Strands: The Joico Heat Hero Glossing Thermal Protector goes beyond protection. It fortifies your hair strands, helping to strengthen them and reduce the risk of breakage. Enjoy hair that feels more resilient and withstands the stresses of heat styling. Locks out Hair-Dulling Pollutants: Say goodbye to hair-dulling pollutants. This thermal protector acts as a protective shield, locking out harmful pollutants that can make your hair look dull and lifeless. Embrace vibrant, healthy-looking hair that is free from the damaging effects of external factors. Directions Spray on dry hair before using a hot tool. Reapply after styling to finish and add hold. Elevate your hair care routine with the Joico Heat Hero Glossing Thermal Protector. Protect your hair from thermal damage, enhance its natural shine, and fortify it against hair-dulling pollutants*. Experience the power of this exceptional product and enjoy hair that not only looks beautiful but is also healthier and more resilient. Say hello to a new level of heat-styling confidence with the Joico Heat Hero Glossing Thermal Protector.

Joico Color Intensity Red Color Butter Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered. Benefits & Features Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth. Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium. Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage. Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle. Beyond Imagination Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease. Your Color Oasis If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair. Specifications Size: 0.68 Oz Color Options: Blue, Green, Pink, Purple, Red, Titanium Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well. Duration: Color lasts for up to 10 washes. Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™. Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!

Joico JoiGel Firm Styling Gel 250ml / 8.5oz Crafted with precision, the Joico JoiGel Firm Styling Gel is your ultimate styling companion. Engineered to perfection, this gel offers more than just holding power. It's a statement, a commitment to style, and a shield against the elements for your hair. Benefits & Features Adds Structure and Hold: Say goodbye to unruly hair days. Joico JoiGel Firm Styling Gel provides a firm grip, keeping your desired style intact throughout the day. Locks in Hydration: Hydration is the key to healthy hair. With its advanced formula, this gel locks in moisture, keeping your locks nourished and vibrant. Boosts Shine: Shine bright like a diamond. Experience a lustrous finish that turns heads wherever you go. Thermal Protection: Shield your hair from the heat. Joico JoiGel Firm Styling Gel offers thermal protection, ensuring your style stays flawless even in high temperatures. Protects Against Pollution: Don't let environmental aggressors dull your shine. Laboratory tested using pollution particles, this gel forms a protective barrier, keeping your hair safe and radiant. Advanced Formulation: Our gel is meticulously crafted with cutting-edge technology to deliver superior performance. Long-Lasting Hold: Unlike other styling gels, Joico JoiGel Firm Styling Gel ensures your style stays put from dawn till dusk. Multi-Protective Benefits: From hydration to thermal protection, this gel offers a comprehensive solution for all your styling needs. Specifications Size: 250ml / 8.5oz Usage: Suitable for damp or dry hair Application: Apply a desired amount to hair, style as usual Ready to elevate your styling game? Purchase your Joico JoiGel Firm Styling Gel today and step into a world of limitless possibilities.

Joico Hi-Rise Hair Volume Booster 300g Revitalize your hair with Joico Hi-Rise Hair Volume Booster, a revolutionary formula designed to give your locks the lift they deserve. Crafted with precision and expertise, this volume booster is your ticket to hair that defies gravity and radiates brilliance. Benefits & Features Long-lasting Lift: Enjoy voluminous hair that lasts all day, adding a touch of glam to your everyday look. Enhanced Shine: Say goodbye to dull, lackluster hair as Joico Hi-Rise Hair Volume Booster infuses your strands with a radiant shine. Styling Control: Take charge of your hairstyle with ease, as this booster provides impeccable styling control for all hair types. Ideal for Fine Hair: Specifically formulated for fine hair, this product delivers the volume and fullness you've always dreamed of. Triamine Complex: Infused with Joico's Triamine Complex, consisting of exclusive blends of amino acids, your hair receives the nourishment it deserves. The Joico Advantage Unlike ordinary hair volume boosters, Joico Hi-Rise Hair Volume Booster boasts a Triamine Complex that sets it apart. This unique blend of amino acids targets the very structure of your hair, offering protection against thermal or mechanical styling damage while providing long-lasting volume and shine. Say Hello to Hair Perfection If you've been struggling with flat, lifeless hair, Joico Hi-Rise Hair Volume Booster is the solution you've been searching for. Whether you have fine hair craving extra volume or simply desire enhanced shine and styling control, this booster delivers results that speak for themselves. Elevate your hair game and embrace a newfound confidence with every strand. Specifications Size: 300g Alcohol-Free: Gentle on your hair, this formula is alcohol-free to ensure maximum nourishment without any harsh effects. Unleash the potential of your hair today with Joico Hi-Rise Hair Volume Booster. Elevate your style, amplify your confidence, and make every day a good hair day. Purchase now and experience the difference firsthand!

Joico Colorful Anti-Fade Shampoo For Color Longevity. A gentle cleanser that takes out what you DON'T need, and leaves behind everything you DO need! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color. Features & Benefits Free of SLS/SLES sulfates Provides UV protection for longer-lasting color Increases shine, manageability, and strength Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage Directions Apply to wet hair. Lather, and rinse.

Joico Defy Damage Pro 1 Series Bond-protecting Color Optimizer Spray Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.   Directions 1.     Shake vigorously before use 2.     Apply to dry hair section by section from ~15cm 3.     Use by short burst 4.     Comb through 5.     Color and/ or bleach as usual

Joico Moisture Recovery Moisturizing Shampoo for Thick/Coarse, Dry Hair When your hair is crying out for hydration, look no further than Joico Moisture Recovery Shampoo. Specially formulated for thick, coarse, and dry hair, this luxurious shampoo drenches each strand with intense moisture, leaving your locks feeling replenished and revitalized. Crafted with a rich blend of hydrating ingredients, Joico Moisture Recovery Shampoo gently cleanses your hair without stripping away essential moisture. Instead, it works to replenish lost hydration, restoring smoothness and elasticity to even the most parched strands. Benefits & Features Intensive Hydration: Joico Moisture Recovery Shampoo saturates extra thirsty hair with intensive moisture, quenching dryness and leaving your locks feeling silky smooth. Restores Smoothness & Elasticity: Say goodbye to rough, brittle hair. This shampoo helps to restore smoothness and elasticity, giving your hair a healthy bounce and shine. Gentle Cleansing: Unlike harsh shampoos that can strip away moisture, Joico's gentle formula cleanses your hair without leaving it feeling dry or damaged. The Hydration Hero Your Hair Deserves Joico Moisture Recovery Shampoo stands out from the competition thanks to its unique blend of hydrating ingredients and its ability to deliver intense moisture to thick, coarse, and dry hair. Unlike other shampoos that may leave your hair feeling stripped and parched, Joico's luxurious formula replenishes moisture, leaving your locks looking and feeling healthier than ever. Your Hair's Thirst, Satisfied If you're struggling with dry, coarse hair that's in desperate need of hydration, Joico Moisture Recovery Shampoo is the solution you've been searching for. Its rich, nourishing formula works to deeply hydrate your hair, leaving it feeling soft, smooth, and revitalized. Say goodbye to dryness and hello to beautiful, healthy-looking locks! Specifications Size: Available in 10.1 oz and 33.8 oz bottles Suitable for: Thick, coarse, and dry hair types Ingredients: Infused with hydrating agents to replenish moisture Usage: Apply to wet hair, lather, and rinse. For best results, follow with Joico Moisture Recovery Conditioner. Ready to give your hair the hydration it deserves? Purchase Joico Moisture Recovery Shampoo today and say hello to softer, smoother locks!

Joico Color Intensity Blue Color Butter Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered. Benefits & Features Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth. Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium. Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage. Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle. Beyond Imagination Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease. Your Color Oasis If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair. Specifications Size: 0.68 Oz Color Options: Blue, Green, Pink, Purple, Red, Titanium Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well. Duration: Color lasts for up to 10 washes. Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™. Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!

Joico Age Defy Vero K-Pak Permanent Crème Color 74ml Achieve vibrant, long-lasting color with Joico Vero K-Pak Permanent Crème Color - Age Defy—a revolutionary hair color system designed for superior gray coverage and artistic color creativity. Infused with Joico’s exclusive Quadramine® Complex, this advanced formula repairs and protects hair during the coloring process, ensuring rich, radiant hues with exceptional longevity. Ideal for professional stylists, the Joico Vero K-Pak Color Age Defy line provides intermixable, pure-tone shades that allow limitless customization while maintaining healthy-looking hair. Whether you’re covering resistant grays, creating bold, vivid tones, or enhancing natural shades, this low-ammonia permanent crème color guarantees stunning results with a silky-smooth finish. Benefits & Features Maximum Gray Coverage – Perfect for resistant gray hair, providing even, natural-looking coverage. Intermixable Shades – Customize colors for endless artistic possibilities. Quadramine® Complex Technology – Repairs and reconstructs hair while ensuring superior pigment penetration. Low-Ammonia Formula – Protects hair integrity while delivering vibrant, long-lasting results. Trans Cuticle Delivery System (TCD) – Ensures deep moisture retention and color longevity. Easy Mixing & Application – Wax-free crème base makes blending and removal hassle-free. What Makes It Stand Out? Unlike traditional hair dyes, Vero K-Pak Color - Age Defy goes beyond just depositing color. It’s infused with salon-quality, hair-repairing ingredients that protect and restore the hair’s natural strength while enhancing shine and vibrancy. Superior Gray Coverage – Unlike many other professional hair colors, Joico’s technology ensures grays are fully saturated and blended seamlessly. Moisture-Rich Formula – No more dry, brittle hair after coloring. The TCD system locks in hydration, keeping hair soft and manageable. True-to-Tone Results – Get precise and predictable color outcomes every time. Directions For best results, use the correct developer strength and processing time based on your desired outcome: Standard Mixing Ratio: Mix 1 part Vero K-Pak Color with 1 part Vero K-Pak Color Veroxide. Developer Guidelines: 5 Volume (1.5%) VeroGlaze: Usage: Deposit only. Processing Time: 5 to 20 minutes (without heat). 10 Volume (3%): Usage: Primarily for deposit, tone-on-tone; lifts ½ to 1 level depending on the chosen color. Processing Time: 25 to 35 minutes (without heat), with 35 minutes recommended for coppers and reds. 20 Volume (6%): Usage: Ideal for gray coverage; lifts 1 to 2 levels depending on the color chosen. Processing Time: 35 to 45 minutes (without heat), with 45 minutes recommended for coppers, reds, and resistant gray hair. 30 Volume (9%): Usage: Lifts 2 to 3 levels depending on the shade selected. Processing Time: 45 to 55 minutes (without heat). 40 Volume (12%): Usage: Lifts 3 to 4 levels depending on the color chosen. Processing Time: 55 to 65 minutes (without heat). Advanced Gray Coverage & Vibrant Shades If you're a professional stylist looking for a dependable, high-performance hair color that provides full gray coverage, long-lasting vibrancy, and hair-strengthening benefits, Joico Vero K-Pak Permanent Crème Color - Age Defy is your solution. Tired of color fading too quickly? – This advanced system locks in color molecules for extended longevity. Struggling with resistant grays? – Enjoy full, even coverage with enhanced color retention. Worried about hair damage? – The Quadramine® Complex restores and protects, leaving hair stronger and healthier after coloring. Specifications Product Type: Permanent Crème Hair Color Brand: Joico Technology: Quadramine® Complex, Trans Cuticle Delivery System (TCD) Ammonia Level: Low (1.4-1.9%) Processing Time: 35-65 minutes (depending on the developer volume) Mixing Ratio: 1:1 with Vero K-Pak Color Veroxide Volume Options: 5V, 10V, 20V, 30V, 40V for varying levels of lift and deposit Net Weight: 74ml / 2.5oz Professional Use Only: Must be used by licensed professionals Official Guide & Color Chart: Click here to download

Joico Defy Damage Protective Masque 150ml / 5.1oz Bond Strengthening & Color Longevity Deeply nourish hair while protecting hair from color fading, external damage, UV. Infuse lipid, Arginine, Keratin, Vitamins, minerals into hair structure. Boost shininess, softness, strength. See the result with the very first application. Precisely and proactively restore broken hair bonds and rebuild hair resistance. Directions Apply to clean, damp hair Leave in for 2-5 minutes Rinse thoroughly