JOICO - LUMISHINE
Lumishine Demi-Permanent Liquid Color
$5.99
$14.00
Joico Lumishine Demi-Permanent Liquid Color 60ml
Joico Lumishine Demi-Permanent Liquid Color is a professional-grade hair color solution designed to deliver rich, vibrant, and healthy-looking results without the commitment of permanent dye. Powered by Joico’s breakthrough ArgiPlex™ Technology, this liquid formula not only deposits tone and shine but also repairs and conditions the hair with every use.
Perfect for toning, refreshing faded lengths, or blending gray hair, Joico Lumishine Demi-Permanent Liquid Color offers up to 2X the shine and nourishment your hair craves. Its gentle ammonia-free formula is ideal for all hair types, especially those seeking a glossy, damage-free refresh that fades beautifully over time.
Benefits & Features
2X the Shine: Achieve reflective, glass-like shine that enhances hair’s natural vibrancy.
Strengthens and Protects: Rebuilds hair from within thanks to Joico’s exclusive ArgiPlex™ Technology.
Versatile Application: Ideal for color refreshing, toning highlights, lowlights, and gray blending.
Long-Lasting Results: Gently fades over time without harsh lines or brassy undertones.
Zero Ammonia: Delivers deep color while remaining gentle on the scalp and strands.
What Makes It Stand Out?
Unlike traditional demi-permanent formulas that often prioritize pigment over hair health, Joico Lumishine is designed to do both. With ArgiPlex™ Technology, it replenishes lost arginine, seals the cuticle, and boosts hair’s resilience. The result? Not just color that looks good, but hair that feels good—healthier, shinier, and softer after every treatment.
Plus, the liquid formula allows for precise, drip-free application, making it a dream to use whether you’re a seasoned stylist or a salon-savvy homeowner looking to touch up color between appointments.
Got Dull, Faded Hair Color?
Brassiness creeping into your highlights? Want to blend away grays without looking like you’re trying too hard? Joico Lumishine Demi-Permanent Liquid Color gives you the control and confidence to refresh your look without damaging your strands or breaking the bank.
It’s perfect for maintaining tone between full color services, reviving dry ends, or experimenting with rich, dimensional hues—without the pressure of permanent dye. It’s like a smart upgrade to your usual color routine.
Specifications
Brand: Joico
Product Name: Lumishine Demi-Permanent Liquid Color
Size: 60ml / 2 fl. oz
Formulation: Liquid, Ammonia-Free
Technology: ArgiPlex™
Usage: Professional or at-home application
Recommended For:
Toning pre-lightened hair
Refreshing faded color
Gray blending (up to 70%)
Enhancing shine and manageability
Don’t let dull, lifeless hair drag down your day. With Joico Lumishine Demi-Permanent Liquid Color, you can refresh, tone, and strengthen your hair—all in one simple step. Whether you're a DIY haircare pro or running a busy salon or spa, this liquid color delivers professional-quality results without the stress.
Click “Add to Cart” now and experience the Joico shine difference for yourself. Your hair will thank you—and your mirror will too.
JOICO
JOI WHIP Firm Hold Design Foam 10.2oz
$24.99
Joico Joi Whip Firm Hold Design Foam 300ml
Joico JoiWhip is a firm hold, alcohol-free designing foam for all hair types. This rich, creamy foam won’t leave hair weighed down or greasy.Enriched with Kukui Nut oil, a prized moisturizer from the Hawaiian Kukui Nut that is rich with essential fatty acids, vitamins, and antioxidants, moisturizing dry hair while improving elasticity and shine. Evening primrose oil, rich in essential fatty acids, nourishes hair and adds dramatic shine. Protectants combat the sun's damaging rays. UV protectants condition and protect against daily environmental stress.This extremely concentrated, firm holding foam will build incredible volume and body, plus condition, add shine and protect your hair from the environment.
Featrures- Firm hold- For all hair types- Adds shine and protects hair- Builds volume and body- Enriched with Kukui Nut oil - Hold level 7 (Firm Hold)
Directions- Shake well- Hold can upside down- Distribute evenly to damp hair- Style
300ml | 10.2 fl. oz.
JOICO
Moisturizer Intensive Moisture Treatment Conditioner 300ml / 10.1oz
$6.99
$16.00
Joico Moisturizer Intensive Moisture Treatment Conditioner
Extra conditioning that creates a protective barrier retaining moisture and nutrients within dry and damaged hair.
Maximize hair’s moisture balance. Strengthen brittle, weakened, fragile hair while adding natural luster.
Restore chemically damaged hair to manageable and malleable hair. Leave hair healthy, smooth, protected.
Directions
1. Apply on clean damp hair
2. Leave in for 5 minutes
3. Rinse thoroughly
JOICO
Luster Lock Instant Shine & Repair Treatment
from $24.99
$49.99
Joico K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment
Unlock the secret to vibrant, healthy-looking hair with Joico K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment. This luxurious treatment works wonders on color-treated hair, delivering an instant boost of shine and strength in just one use. Designed for those who love their color and want to keep it looking fresh and vibrant, this treatment deeply repairs damaged hair, sealing in color and moisture while providing long-lasting luster.
Features & Benefits
Advanced Repair Technology: Infused with a powerful blend of QuadraBond Peptide Complex, it repairs and protects the hair shaft, reducing breakage and split ends.
Color-Safe Formula: Specifically formulated to preserve color vibrancy, making it ideal for all hair types, especially color-treated hair.
Instant Shine: Delivers an immediate boost of shine and smoothness, leaving hair looking and feeling salon-fresh.
Deep Conditioning: Penetrates deep into the hair to replenish moisture and repair damage from within, resulting in soft, silky strands.
Easy Application: Comes in a convenient pump bottle for mess-free, easy application.
Why You Should Buy
Joico K-Pak Color Therapy Luster Lock is the ultimate solution for anyone looking to maintain the brilliance and health of their color-treated hair. With its advanced repair technology and color-protecting properties, this treatment not only enhances your hair’s natural shine but also strengthens and protects it from future damage. Whether you’re dealing with dry, brittle hair or just want to keep your color looking fresh, this treatment is your go-to for salon-worthy results at home.
JOICO
Dream Blowout Thermal Protection Creme 200ml
$21.99
Joico Dream Blowout Thermal Protection Crème 200ml / 6.7oz.
Joico Dream Blowout Thermal Protection Crème is a blow-drying solution that shields hair from thermal damage, protects against humidity, and fights frizz.
Joico Dream Blowout Thermal Protection Crème is formulated with these 6 amazing benefits:
Provides heat protection up to 450°F (232°C)
Reduces breakage by over 75%*
Controls frizz and static
Up to 50% faster drying time
Long-lasting results, with protection against humidity
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
Key Ingredients
Manketti Nut Oil is packed with Vitamins E and A and linoleic acid. It helps to lock in moisture and provide strength, softness, and shine.
Safflower Seed Oil is a rich source of Vitamin E, antioxidants, and essential fatty acids that help protect, nourish, and hydrate hair.
Arginine is a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Directions
Apply evenly through clean, damp hair and blow-dry.
Ingredients
Water/Aqua/Eau, Dimethicone, Cetearyl Alcohol, Crambe Abyssinica Seed Oil Phytosterol Esters, Carthamus Tinctorius (Safflower) Seed Oil, Schinziophyton Rautanenii Kernel Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Arginine Hcl, Phosphatidylcholine, Behentrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Glyceryl Laurate, Citric Acid, Phenoxyethanol, Glyceryl Stearate Se, Isopropyl Alcohol, Lauryl Glucoside, Sodium Gluconate, Hydroxycitronellal, Linalool, Fragrance/Parfum.
Actual bottle may differ.
JOICO
Moisture Recovery Moisturizing Conditioner
from $18.99
Joico Moisture Recovery Moisturizing Conditioner for Thick/Coarse, Dry Hair
Revive your hair with the Joico Moisture Recovery Moisturizing Conditioner, specially formulated to rescue thick, coarse, and dry locks. In just a minute, this intensely-hydrating conditioner works its magic, breathing life back into tired, fried, and frizzy tresses, reducing breakage by an impressive 55%.
This nourishing conditioner saturates extra thirsty strands with intensive moisture, sealing it in for long-lasting replenishment and a healthy-looking shine that lasts all day.
Benefits & Features
Intense Hydration: Specially designed for thick, coarse, and dry hair, this conditioner deeply nourishes from root to tip, providing much-needed hydration.
Reduced Breakage: With regular use, experience up to 55% less breakage, resulting in stronger, healthier hair.
Softness & Shine: Adds softness, smoothness, and a radiant shine to even the driest of hair, making it more manageable and vibrant.
24-Hour Moisture Replenishment: Enjoy continuous hydration for a full day, keeping your hair looking and feeling its best around the clock.
Easy Detangling: Say goodbye to knots and tangles as this conditioner effortlessly detangles dry hair, making styling a breeze.
What Makes It Stand Out
Unlike other conditioners, Joico Moisture Recovery is specifically formulated to cater to the unique needs of thick, coarse, and dry hair. Its advanced formula penetrates deep into the hair shaft, delivering unparalleled hydration and nourishment, resulting in visibly healthier and more vibrant hair with every use.
Rejuvenate Your Locks
If you struggle with dry, unruly hair that lacks moisture and vitality, Joico Moisture Recovery Conditioner is your ultimate solution. Its ultra-hydrating formula works wonders in replenishing moisture, reducing breakage, and restoring your hair's natural softness and shine. Say hello to luscious, manageable hair that's ready to take on the day with confidence.
Specifications
Size: Available in two convenient sizes:
250 ml / 8.5 oz
1L / 33.8 oz
Ready to transform your hair? Try Joico Moisture Recovery Moisturizing Conditioner today and experience the difference for yourself!
JOICO
K-PAK Color Therapy Luster Lock Glossing Oil for color protection & shine 63ml / 2.13oz
$23.99
Joico K-PAK Color Therapy Luster Lock Glossing Oil for color protection & shine
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.
With every glorious drop of this African Manketti and Argan oil-infused “glow-getter”, you’ll actually help strengthen strands, boost color vibrancy, tame frizz, and gloss over dullness—without weighing fine hair down, or leaving thick strands feeling under-nourished.
Doubles your color vibrancy
Preserves over 85% of hair color
150% more shine
2X stronger hair
Protects hair against pollutants
Instant softness and smoothness
Directions
Apply 1-2 pumps to dry or damp hair.
Style as usual.
JOICO
Hydra Splash Hydrating Shampoo
from $19.99
Joico Hydra Splash Hydrating Shampoo
The Joico Hydra Splash Hydrating Shampoo is your go-to solution for achieving clean, hydrated, and healthy-looking hair. Formulated to address the needs of fine to medium-dry hair, this luxurious shampoo swiftly cleanses away residue without stripping away essential natural moisture, leaving your locks feeling soft, revitalized, and full of life.
Benefits & Features
Thorough Cleansing: The luxurious lather effectively washes away residue, providing a deep cleanse without compromising the natural moisture balance of your hair.
Hydration Boost: Designed to quench the thirst of fine to medium-dry hair, this shampoo delivers a tall drink of hydration, ensuring your hair stays moisturized without falling flat.
Leaves Hair Soft & Healthy: Experience hair that looks and feels brilliantly clean, soft, and healthy with every wash.
Indulge Your Locks
Advanced Formula: Unlike conventional shampoos that may strip away moisture, the Hydra Splash Hydrating Shampoo is formulated with advanced technology to cleanse effectively while retaining the natural moisture balance of your hair.
Tailored for Specific Hair Types: Specifically designed for fine to medium dry hair, this shampoo addresses the unique hydration needs of different hair textures, ensuring optimal results.
Luxurious Experience: Indulge in the rich lather and refreshing scent of this hydrating shampoo, elevating your hair care routine to a luxurious experience.
Unlock Your Hair's Potential
If you've been struggling with dry, lackluster hair, the Joico Hydra Splash Hydrating Shampoo is the solution you've been searching for. By effectively cleansing away impurities while maintaining essential moisture, this shampoo revitalizes your hair, leaving it soft, hydrated, and full of life. Say goodbye to dull, thirsty locks and hello to radiant, healthy-looking hair.
Specifications
Size Options: Available in two convenient sizes: 300ml / 10.1oz and 1L / 33.8oz.
Usage Instructions: Apply to wet hair, lather, and rinse well. For best results, follow with the Hydra Splash Hydrating Conditioner.
Ready to give your hair the hydration it deserves? Purchase the Joico Hydra Splash Hydrating Shampoo today and experience the difference it can make in your hair care routine. Transform dry, lackluster locks into soft, healthy-looking hair that shines with vitality.
JOICO
K-PAK Color Therapy Luster Lock Multi-Perfector Shine & Protect Spray 200ml / 6.7oz
$24.99
Joico K-PAK Color Therapy Luster Lock Multi-Perfector Shine & Protect Spray –
Essential daily leave-in spray instantly protect hair from damage and fading. Leave hair shinier, stronger, softer after just one use.
Unique damage control formula with exotic oil rehydrate hair to protect vibrant hair color with natural healthy look.
Shield UV, thermal and pollution. Maintain 90% of red tone after multiple washes.
Reduce breakage due to grooming, thermal or chemical. Gentle on hair and perfect for daily use.
Directions
1. Shake well before use
2. Apply to clean damp hair
3. Comb through
4. Style as usual
JOICO
Hydra Splash Hydrating Conditioner
from $19.99
Joico Hydra Splash Hydrating Conditioner for Fine/Medium Dry Hair
Transform your hair care routine with Joico Hydra Splash Hydrating Conditioner. Specially formulated for fine to medium dry hair, this conditioner delivers optimal hydration without weighing down your locks. Say goodbye to tangles and hello to silky-smooth, moisturized hair with every use.
Benefits & Features
Superior Detangling: Effortlessly detangles even the most delicate strands, leaving your hair manageable and knot-free.
Intense Hydration: Infuses your hair with essential moisture, revitalizing dry, thirsty locks.
Lightweight Formula: Enjoy weightless hydration that won't leave your hair feeling heavy or greasy.
Softening Properties: Leaves your hair feeling irresistibly soft and touchably smooth.
Elasticity Replenishment: Restores elasticity to your hair, promoting healthier, more resilient strands.
The Hydra Splash Difference
Joico Hydra Splash Hydrating Conditioner stands out from the competition thanks to its unique blend of lightweight hydration and superior detangling properties. Unlike other conditioners, it delivers the perfect balance of moisture without weighing down fine or medium hair. Plus, its ability to replenish elasticity sets it apart, leaving your hair looking and feeling its best with every use.
Dive Into Luxury
If you struggle with dry, tangled hair, Joico Hydra Splash Hydrating Conditioner is the solution you've been searching for. Its advanced formula hydrates and detangles, leaving your hair soft, smooth, and manageable. Whether you're dealing with fine or medium hair, this conditioner will transform your locks, giving you the confidence to flaunt your beautiful, healthy hair every day.
Specifications
Size Options: Available in two convenient sizes: 250ml / 8.5oz and 1L / 33.8oz.
Hair Type: Suitable for fine to medium dry hair.
Application: Apply to clean, damp hair after shampooing with Hydra Splash Hydrating Shampoo. Leave in for 1-2 minutes, then rinse thoroughly.
Elevate your hair care routine with Joico Hydra Splash Hydrating Conditioner today. Say goodbye to dry, tangled hair and hello to beautifully hydrated locks. Order now and experience the difference for yourself!
JOICO
JoiFull Volumizing Shampoo 300ml / 10.1oz
$19.99
Joico JoiFull Volumizing Shampoo –
Designed for plush & long-lasting fullness. Boost body & detangle fine, limp hair. Bamboo extract + Protein + Lotus Flower instantly smoothen while adding airy volume to hair. Strengthen & thicken hair for stronger, elastic, healthy appearance. Keep style for 24 hours with humidity protection. Fight frizz while leaving hair weightlessly touchable.
Directions
1. Apply to wet hair.
2. Lather
3. Rinse thoroughly
4. Followed by Joico JoiFull Volumizing Conditioner.
JOICO
Colorful Anti-Fade Conditioner
from $19.99
Joico Colorful Anti-Fade Conditioner
JOICO Blonde Life Violet Conditioner nourishes and neutralizes in one application. The color-balancing formula gives blonde hair everything it needs - shine, hydration and protection, while sending brass packing.
Features
Color vibrancy lasts up to 8 weeks
Free of SLS/SLES sulfates
Provides UV protection for longer-lasting color
Increases shine, manageability & strength
Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo
How to use?
Apply to clean, damp hair. Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
JOICO
Green Color Butter Color Intensity
$2.99
$5.99
Joico Color Intensity Green Color Butter
Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered.
Benefits & Features
Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth.
Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium.
Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage.
Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle.
Beyond Imagination
Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease.
Your Color Oasis
If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair.
Specifications
Size: 0.68 Oz
Color Options: Blue, Green, Pink, Purple, Red, Titanium
Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well.
Duration: Color lasts for up to 10 washes.
Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™.
Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!
JOICO
K-Pak Color Therapy Color-Protecting Shampoo
from $19.99
Joico K-Pak Color Therapy Color-Protecting Shampoo
JOICO - DEFY DAMAGE
Defy Damage Protective Shampoo
from $24.99
Joico Defy Damage Protective Shampoo
The shampoo built for bond strengthening & color longevity.
Gentle daily cleanser that lifts dirt, impurities and buildup without roughing up hair cuticles or stripping your vibrant colors.
Leaves hair a shiny, clean smooth strand with excellent resilient and health.
How to use?
Apply to wet hair
Lather
Rinse well
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