JOICO - BLONDE LIFE
Blonde Life Violet Shampoo
$22.99
Joico Blonde Life Violet Shampoo 300ml
Indulge in the luxurious care of Joico Blonde Life Violet Shampoo, a revolutionary formula designed to elevate your blonde hair game to dazzling heights. Say goodbye to brassy, yellow tones and hello to brilliantly bright blondes with every wash. Crafted with precision, this shampoo combines the power of gentle cleansing with tone-perfecting properties, ensuring your hair maintains its cool, vibrant hue.
Benefits & Features
Neutralizes Brassiness: Bid farewell to unwanted brassy tones as this shampoo works its magic to neutralize yellow hues, leaving your blonde locks looking fresh and vibrant.
Enhances Shine: Infused with nutrient-rich Tamanu and Monoi oils, this formula doesn't just cleanse; it nourishes and protects, imparting a radiant shine that will turn heads.
Strengthens and Softens: Experience the dual benefits of strength and softness as Joico Blonde Life Violet Shampoo fortifies fragile blonde hair, restoring its resilience and silkiness with every use.
Rich Lather: Enjoy a luxurious lathering experience that gently cleanses your hair, leaving it feeling clean, refreshed, and revitalized.
What Makes It Stand Out
Joico Blonde Life Violet Shampoo stands out with its unparalleled ability to deliver transformative results with every wash. Unlike ordinary shampoos, this powerhouse product doesn't just clean; it actively works to combat brassiness, enhance shine, and fortify hair, ensuring your blonde locks look their best, day in and day out.
Unveiling Your True Radiance
If you're tired of battling brassy tones and lackluster blonde hair, Joico Blonde Life Violet Shampoo is the solution you've been searching for. By incorporating this shampoo into your hair care routine, you can say goodbye to brassiness and hello to brilliantly bright blondes that exude confidence and style. With its nourishing formula and transformative properties, this shampoo will leave your hair looking and feeling its absolute best, empowering you to embrace your inner blonde bombshell with ease.
Specifications
Size: 300ml
Ideal for: All blonde hair types
Usage: Apply to clean, damp hair. Leave in for 1-3 minutes before rinsing. For optimal results, follow with Joico Blonde Life Violet Conditioner.
Elevate your blonde hair game to new heights with Joico Blonde Life Violet Shampoo. Say goodbye to brassiness and hello to brilliantly bright blondes with every wash. Order now and experience the transformative power of vibrant, healthy-looking hair!
JOICO - VERO K-PAK COLOR
Vero K-Pak 30 Volume 9% Veroxide
$21.99
Joico Vero K-Pak Color 30 Vol (9%) Veroxide -
Gentle creme developer formulated with Squalane.
Helps maintain the integrity of the hair structure during the haircolor process.
Mixes quickly and easily and compatible with all VeroColor shades, Toners, High Lifts and VeroLight.
pH-controlled formula that activates the exclusive K-PAK technology in VERO K-PAK COLOR formulas.
Delivers the deep moisture color-treated locks crave which nourishes and repairs each and every strand during processing.
Key Features
Moisturizing Squalene to protect the integrity of the hair structure during processing
Stabilized formula mixes quickly and easily
Compatible with VeroLight, VeroBlue, Vero K-PAK Crème Lightener, and all Vero K-PAK Color shades, toners and high-lifts
Choosing the right volume
20 VOLUME 6%: Primarily for gray coverage. 1 to 2 levels of lift depending on chosen color 35 - 45 minutes
30 VOLUME 9%: 2 to 3 levels of lift depending on chosen color 45 - 55 minutes
JOICO
JoiFull Volumizing Conditioner
from $19.99
Joico JoiFull Volumizing Conditioner
Designed for plush & long-lasting fullness. Boost body & detangle fine, limp hair.
Bamboo extract + Protein + Lotus Flower instantly smoothen while adding airy volume to hair.
Strengthen & thicken hair for stronger, elastic, healthy appearance. Keep style for 24 hours with humidity protection.
Fight frizz while leaving hair weightlessly touchable.
Directions
1. Following Joico JoiFull Volumizing Shampoo. Apply to clean damp hair.
2. Leave in for 1-2 minutes
3. Rinse thoroughly
JOICO
Joimist Medium Protective Finishing Spray
$22.99
Joico JoiMist Medium Styling and Finishing Spray
The blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes a brush at touch-up time.Hold Level: 6Size: 300 mlHair Type & Condition: For all hair types, all climates - but those who fight frizz on a daily basis will swoon.Features & Benefits
Flexible, touchable hair with all-day support
Directions
Spray liberally, holding can 8-10 inches from your hair and watch it all fall perfectly into place. Want a firmer grip on things? Feel free to take another pass - this gem can be layered for extra holding power.
JOICO - BLONDE LIFE
Blonde Life Brilliant Glow Brightening Oil 100ml / 3.4oz
$24.99
Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil
Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil gives a blast of crystal-clear shine and softness to your blondes.
Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil instantly rejuvenate your blondes in just a single application, even on the lightest hair.
Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil leaves your hair nourished, protected and glowing.
Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil works a double shift—sealing in moisture, leaving frizz behind.
KEY FEATURES
Makes blonde hair appear brighter than ever
Shine is magnified for extraordinary illumination
Won't stain even the palest shades of blonde
Smoothing ingredients fight frizz
Hair feels instantly silky and soft to the touch
Exotic oils hydrate hair with nourishing moisture
Provides 87% less combing breakage on clean, damaged hair
HOW TO USE?
Apply 1-2 pumps to dry or damp hair
Work through and style as usual
NET WEIGHT: 100ml / 3.4oz
JOICO
Blonde Life Brightening Masque 150ml / 5.1oz
$24.99
Joico Blond Life Brightening Masque 150ml / 5.1oz
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Benefits
Instantly hydrates bleached, double-processed, or high-lifted blonde hair
Adds softness and shine
Keeps hair polished and bright
Neutralizes chlorine and removes trace minerals to detox hair
JOICO - VERO K-PAK COLOR
Demi-Permanent Instant Gloss Toner
$5.99
Joico Demi-Permanent Instant Gloss Toner
Salon-Quality Shine, Zero Commitment
Achieve flawless, salon-grade color and shine—without the long-term commitment—with Joico Demi-Permanent Instant Gloss Toner. This professional-grade toner is expertly designed to refresh color, correct brassiness, and add reflective brilliance in just one simple step. Whether you’re revitalizing faded color, perfecting your blonde, or toning highlights after a lightening service, this toner delivers instant, luminous results with minimal processing time.
Formulated with Joico’s advanced bond-building and gloss-enhancing technologies, this toner works gently yet effectively to seal the cuticle, neutralize unwanted tones, and leave hair soft, shiny, and vibrant. Ideal for both in-salon use and DIY color maintenance at home, it’s the go-to solution for hair color that looks expensive—but doesn’t require a full-color service.
Benefits & Features
Instant toning & gloss in one step – No extra developer or gloss overlay needed
Neutralizes brassiness – Perfect for blonde, silver, or lightened hair
Boosts shine & softness – Hair looks healthier with a mirror-like finish
Damage-free color correction – Ammonia-free formula is gentle on strands
Fast processing – Works in as little as 5 minutes
Versatile application – Great for all hair types and textures
Long-lasting results – Up to 10 washes of rich, vibrant tone
What Makes It Stand Out?
Bond-Building Technology – Strengthens hair from the inside out, reducing breakage
Arginine + Keratin Infusion – Reinforces weak strands and protects against future damage
Pre-blended shades – Designed by top colorists to match trending tones
No guesswork required – Simple instructions, even for first-time users
Ammonia-free & pH balanced – Gentle enough for regular use, even after bleach or highlights
Ready to Bring the Gloss Home?
If your blonde looks brassy, your balayage feels faded, or your hair color just seems dull, Joico Demi-Permanent Instant Gloss Toner is your shortcut to salon-fresh vibrancy—without a full recoloring. Instead of expensive salon visits or harmful DIY bleach kits, this toner offers a quick, safe fix that restores tone, shine, and confidence.
Specifications
Product Type: Demi-permanent gloss toner
Size: 2 oz / 60 ml
Formulation: Ammonia-free, pH balanced
Application Time: 5–20 minutes depending on desired tone intensity
Recommended Developer: Joico LumiShine 5 Volume Developer (1:1 ratio)
Hair Types: All (especially lightened, pre-bleached, or highlighted)
Finish: High-gloss, reflective shine
Shade Range: Icy Blonde, Pearl, Silver, Sand, Violet, and more
Lasts: Up to 10 shampoos depending on frequency and hair condition
Professional or DIY: Suitable for both
Skip the guesswork and go straight to flawless. Whether you're a salon pro restocking your essentials or a first-time toner tackling brass at home, Joico Demi-Permanent Instant Gloss Toner is the easy way to achieve shine, tone, and professional results—fast.
Add it to your cart today and discover how effortless gorgeous hair color can be. You might even catch your reflection and say, "Who’s that glossy-haired genius?" (Spoiler alert: it’s you.)
JOICO - BLONDE LIFE
Blonde Life Violet Conditioner
$21.99
Joico Blonde Life Violet Conditioner 250ml
Refresh your blonde hair with the Joico Blonde Life Violet Conditioner. Specially formulated to nourish and neutralize in a single application, this conditioner is your go-to solution for maintaining cold-tone blond locks. Say goodbye to unwanted yellow and copper tones while enjoying the benefits of brightness, hydration, and protection.
Benefits & Features
Instant Neutralization: Neutralizes copper tones instantly to keep your bright cold blonds looking fresh.
Brilliant Brightness: Helps maintain healthy-looking hair by providing brilliant brightness.
Nourishment & Protection: Nourishes and protects fragile blond hair, keeping it vibrant and resilient.
Disentangling Power: Provides incredible disentangling power, making hair more manageable and easier to style.
Balancing Formula: Our unique formula strikes the perfect balance between nourishment and neutralization, giving you the best of both worlds.
Powerful Ingredients: Enriched with Monoi Oil, Tamanu Oil, Arginine, and Light Violet Dye, our conditioner delivers exceptional results that set it apart from others in the market.
SmartRelease Technology: Our innovative SmartRelease Technology continuously releases essential nutrients to repair, reinforce, and protect your hair, ensuring long-lasting benefits.
Unveil Brilliance
If you're struggling with maintaining your blonde hair's vibrancy and battling unwanted yellow or copper tones, Joico Blonde Life Violet Conditioner is the solution you've been searching for. Its powerful formula not only neutralizes unwanted tones but also nourishes and protects your hair, leaving it looking healthy, vibrant, and salon-fresh.
Specifications
Usage: Apply on wet hair, previously washed with Joico Blonde Life Violet Shampoo. Leave on for 1 to 3 minutes and then rinse. Use 2 to 3 times a week.
Active Ingredients:
Monoi Oil: Fights frizz, stimulates shine, and protects hair from environmental damage.
Tamanu Oil: Rich in omega-6 and -9, deeply hydrates, adds shine, and eliminates hair breakage.
Arginine: Essential amino acid that protects and reconstructs hair from the inside out.
Light Violet Dye: Provides ultimate equilibrium, refreshes platinum blond hair with one use.
SmartRelease Technology: Continuous delivery of musk rose oil, arginine, and keratin to repair, reinforce, and protect hair.
Ready to elevate your blonde haircare routine? Purchase Joico Blonde Life Violet Conditioner today and experience the difference it makes in keeping your blond locks vibrant and beautiful!
JOICO
Define & Seal Curl Defining Gelee
$17.99
Joico Curls Like Us Define & Seal Curl Defining Gelée – Perfectly Shaped, Long-Lasting Curls
Size: 250ml / 8.5oz
Transform your curls with Joico's Curls Like Us Define & Seal Curl Defining Gelée! This unique gelée enhances your natural curls with impeccable definition while locking in moisture and shine. Lightweight yet strong, it provides a touchable hold that keeps your curls in place all day long. Say goodbye to frizz and hello to smooth, bouncy curls that turn heads.
Key Features
Ultimate Curl Definition: Shapes and enhances your curls for a refined, salon-quality look.
Frizz-Free Finish: Tames flyaways and smoothens curls for all-day sleekness.
Lightweight Hold: Delivers flexible, long-lasting hold without stiffness or crunch.
Shiny, Hydrated Hair: Infuses your curls with moisture and a radiant, healthy shine.
Perfect for All Curl Types: Works beautifully on wavy, curly, and coily hair textures.
Why You'll Love It
Provides a polished, professional finish to your curls.
Keeps your hair looking fresh, smooth, and manageable in any weather.
Easy to use with a mess-free, squeezable tube for on-the-go styling.
Perfect for enhancing your natural curl pattern or adding definition to styled curls.
Lifestyle Integration
Whether you’re preparing for a busy day or glamming up for a special event, Joico Curls Like Us Define & Seal Curl Defining Gelée is your go-to product for perfectly styled curls. Use it as part of your everyday routine or as a finishing touch for big occasions. It’s the versatile styling essential you’ve been waiting for!
JOICO
30 Volume/9% Lumishine Creme Developer
$18.99
Joico 30 Volume/9% Lumishine Creme Developer
Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage when activated with Joico LumiShine permanent hair creme color. Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula. Specially formulated to compliment Joico LumiShine creme color.
Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
Reduces breakage
The result: gentle, glossy and gorgeous results.
With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.
LumiShine offers:
A common level system
An easy 1:1 mixing ratio
A full spectrum of intermixable shades
Ultimate client comfort
Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.
JOICO
Hydrate & Define Curl Creme Styler
$18.99
Joico Curls Like Us Hydrate & Define Curl Crème Styler – Perfect for Bouncy, Hydrated Curls
Say hello to beautifully defined, hydrated curls with Joico's Curls Like Us Hydrate & Define Curl Crème Styler! Designed for curly-haired enthusiasts, this crème styler enhances your natural curls, delivering moisture, bounce, and definition in every strand. Lightweight yet powerful, this product keeps frizz at bay, giving you salon-quality results at home. Perfect for all curl types!
Key Features
Hydration Boost: Locks in moisture for soft, healthy-looking curls.
Defines & Shapes: Enhances natural curl patterns with a smooth, frizz-free finish.
Lightweight Formula: Won't weigh down your hair, ensuring natural movement and bounce.
Anti-Frizz Protection: Keeps curls sleek and manageable, even in humid conditions.
All-Day Hold: Long-lasting definition without the crunch or stickiness.
Suitable for All Curl Types: Works wonderfully on wavy, curly, and coily hair.
Why You'll Love It
Get gorgeous, touchable curls with minimal effort.
Adds a professional finish to your hair routine, whether air-dried or styled.
Infused with nourishing ingredients for healthy, damage-free hair.
Easy-to-use pump design ensures mess-free application.
Lifestyle Integration
Whether you're styling for a casual day out, a special occasion, or simply embracing your natural beauty, Joico's Curls Like Us Curl Crème is your secret weapon for flawless curls. Pair it with your favorite diffuser or leave it to air-dry for a quick and effortless look. Perfect for busy mornings or touch-ups on the go!
JOICO
K-PAK Reconstructing Shampoo 1L
$46.99
Joico K-PAK Reconstructing Shampoo 1L
Your knight in shining armor for distressed locks. A potent blend of Bio-Advanced Peptide and Quadramine complexes meticulously repairs and fortifies weakened strands. Crafted to combat thermal or chemical hair damage, it indulges your mane with Keratin Silicone complex and Vitamin E, quenching its thirst for nourishment and hydration. Embrace resilient, vibrant hair while reclaiming elasticity, strength, and luminosity.
The Enchantment of K-PAK Reconstructing Shampoo
A dynamic formula featuring Bio-Advanced Peptide and Quadramine complexes
Tailored to address thermal or chemical hair damage
Infused with Keratin Silicone complex and Vitamin E for deep restoration
Safeguards hair color integrity while enhancing resilience and shine
Unraveling the Uniqueness
Precision rejuvenation: Targets weakened strands with scientific precision
Versatility at its peak: Suitable for all hair types, regardless of damage source
Nourishing elixir: Enriched with Keratin Silicone complex and Vitamin E for profound hydration and revitalization
Guardian of vibrancy: Preserves hair color vibrancy while elevating strength and flexibility
Unlock the Mysteries
Bid farewell to hair woes as Joico K-PAK Reconstructing Shampoo comes to your rescue. Whether your locks are plagued by the rigors of styling tools or chemical treatments, this elixir promises a transformative experience. Say hello to lustrous, resilient tresses that exude vitality and radiance.
Specifications
Sizes: 1000ml/33.8Oz (Also Available in 300ml)
Compatibility: Suitable for all hair types and conditions
Usage: Regular application recommended for optimal results
Eager to embark on your hair transformation journey? Acquire Joico K-PAK Reconstructing Shampoo today and witness the resurrection of your locks!
JOICO
Joico Lite Instant Detangler And Conditioner
$19.99
Joico Lite Instant Detangler And Conditioner (Home Refill Size)
1L/33.8 oz
Elevate your hair care routine with Joico Lite Instant Detangler and Conditioner. This remarkable formula, designed for those who demand the very best, offers a 60-second solution to transform your locks into a masterpiece of shine, control, and manageability.
Features and Benefits
Instant Detangling: Say goodbye to knots and tangles. In just 60 seconds, experience hair that's smooth, manageable, and ready to conquer the day.
Enhanced Sheen: Watch as your hair comes alive with a luminous shine that catches every eye. Joico Lite imparts a radiant glow that's bound to leave a lasting impression.
Control and Manageability: Take charge of your locks with newfound control and manageability. Style with ease and confidence, knowing your hair will hold its shape.
Ultra Violet Protectors: Shield your hair from the damaging effects of UV rays. Joico Lite is equipped with powerful UV protectors to keep your strands safe and vibrant.
Body and Volume: Experience a newfound sense of fullness and volume. Joico Lite adds body to your locks, leaving them looking and feeling voluminous and lively.
Static Flyaway Prevention: Bid farewell to unwanted static and flyaways. Joico Lite provides a protective barrier, keeping your hair sleek and polished.
Formulated for Brilliance
Infused with the power of Hydrolyzed Human Hair Keratin Protein (HHKP) and Catonic Triamine Complex, Joico Lite mirrors the 19 amino acids found in human hair keratin protein. This meticulous formulation ensures that your hair receives the care and attention it deserves.
Directions for Use
After shampooing, apply a generous amount of Joico Lite to your hair.
Allow it to work its magic for 60 seconds.
Rinse thoroughly and prepare to be amazed.
Your hair, but better. Act now and let your locks radiate brilliance!
JOICO
Smooth & Bounce Curl Hydrating Foam
$19.99
Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam – Lightweight, Hydrating Curl Perfection
Size: 200ml / 6.7oz
Achieve effortless curls with Joico's Curls Like Us Smooth & Bounce Curl Hydrating Foam. This innovative foam formula hydrates and defines curls, leaving them soft, bouncy, and touchable. Perfect for curly-haired individuals who crave a lightweight styling solution that delivers moisture, frizz control, and long-lasting curl support.
Key Features
Weightless Hydration: Infuses your curls with moisture without weighing them down.
Enhanced Curl Definition: Shapes and refines your natural curls for a smooth, bouncy finish.
Frizz Control: Keeps flyaways and frizz in check for a polished look.
Soft, Touchable Texture: Delivers curls that look and feel natural, not stiff or crunchy.
Versatile Styling: Ideal for both air-drying and blow-drying with a diffuser.
Suitable for All Curl Types: Great for wavy, curly, and coily textures.
Why You'll Love It
Lightweight formula makes it perfect for daily styling without buildup.
Keeps curls manageable and healthy-looking all day.
Adds a layer of hydration for smoother, more defined curls.
Ideal for on-the-go touch-ups with its easy-to-use pump design.
Lifestyle Integration
Simplify your curl routine with Joico's Smooth & Bounce Curl Hydrating Foam! Whether you’re heading to work, out with friends, or enjoying a relaxing day at home, this foam ensures your curls look flawless and feel fantastic. Use it as a quick styling solution or layer it with other Joico curl products for enhanced results.
JOICO
Humidity Blocker
$24.99
Joico Humidy Blocker
Size: 180ml / 5.5oz
Joico's Humidity Blocker Finishing Spray is a serious humidity-buster that deposits an invisible shield over your fresh blowout.
This light hold, protective finishing spray forms a durable shield to lock out humidity for long lasting frizz elimination. An undetectable protective barrier creates a buffer around each strand of hair, safeguarding it from the kinking effects of humidity and moisture.
Features and Benefits
A groundbreaking fusion of essential lipids
UVA/UVB filters and antioxidants to protect hair by shielding against ozonic and free radical damage.
Technologically superior combination of lightweight polyurethane resins to deliver maximum
Long-lasting flexibility to any style.
An exclusive blend of low molecular weight and size proteins (MWS 150-2500) that adheres quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex.
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