Joico

Joico Defy Damage Pro Series Intro Kit The Bond Protecting & Color Perfecting treatment kit. With easy two steps, protect and strengthen hair bonds every time you chemical-treat your hair. No color adjustment. No color compromised. No extra time needed. Step 1 instantly shields your hair from chemical service damage, improve color deposit, provide greater lift when lightening with the Ultra-dry Bond Protector. Step 2 strengthens and rehydrates treated hair for damage resistant, healthy-looking, color retaining hair in just one use with the Intense Treatment. Joico Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.  Just spray and go—no messy, complicated mixing or measuring! Higher concentration of SmartRelease Technology Net weight: 57ml / 1.34oz Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit. Regenerates bonds & strengthens hair Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology Net weight: 50ml / 1.7oz Directions All coloring & lightening treatment  Shake Pro Series 1 vigorously before use Spray on dry hair before chemical service in short busrt Start from the back of the head, 3-6 inches away from hair Cover the whole head and re-apply if needed on severely damaged hair Comb through and perform your coloring or lightening After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair Leave in for 5 minutes Rinse well Perming Smoothing & Keratin treatment / Perming Shampoo with Defy Damage Protective Shampoo Shake Pro Series 1 vigorously before use Spray on damp hair before chemical service in short busrt Start from the back of the head, 3-6 inches away from hair Cover the whole head and re-apply if needed on severely damaged hair Comb through and perform your treatments / perm After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair Leave in for 5 minutes Rinse well

Joico Lumishine Permanent Creme Color 74ml/2.5 oz Transform your hair color experience with Joico Lumishine Permanent Creme Color—a salon-quality formula powered by ArgiPlex Technology to deliver rich, long-lasting color with up to two times the shine of untreated hair. Whether you're a professional stylist looking for consistent results or a DIY hair color enthusiast wanting flawless, fade-resistant color at home, Lumishine is the solution you’ve been searching for. With its advanced conditioning complex, Joico Lumishine deposits vibrant color and nourishes and strengthens each strand, reducing breakage and leaving hair feeling silky, soft, and healthy. Benefits & Features Superior Shine & Radiance – Enjoy up to 2X the shine compared to untreated, damaged hair. Fade-Resistant, Long-Lasting Color – Stays vibrant for up to 30 shampoos. Stronger, Healthier Hair – Infused with ArgiPlex Technology for 100% replenished and restrengthened strands. Deep Conditioning Formula – Locks in moisture, softness, and luminous shine. Easy-to-Use Application – Designed for both professionals and at-home users. Versatile Shade Range – Choose from a full spectrum of pre-blended, intermixable shades. Pleasant Fragrance – A calming blend of bergamot, iris, and sandalwood makes coloring a more enjoyable experience. What Makes It Stand Out? Not all hair colors are created equal. Joico Lumishine Permanent Creme Color goes beyond just adding pigment—it’s a game-changer in hair health and vibrancy. ArgiPlex Technology is the secret weapon, combining Arginine, patented conditioning ingredients, and protective lipids to restore strength, reduce breakage, and extend color longevity.  Unlike traditional permanent hair color that can weaken and dry out hair, Joico Lumishine infuses each strand with deep moisture and a reflective, glass-like shine. It’s salon-tested and stylist-approved, ensuring predictable, consistent results with every use. Say Goodbye to Hair Color Disasters Tired of dull, lifeless color that fades too fast? Lumishine locks in intense, long-lasting vibrancy. Struggling with hair breakage and dryness after coloring? This formula strengthens and hydrates your hair as it colors, so you never have to compromise health for beauty. Want a simple, easy-to-apply formula? Whether you’re a pro or just getting started with at-home coloring, Lumishine’s creamy, no-drip consistency makes application effortless. Need a hair color that smells good? Say goodbye to harsh, chemical odors. Lumishine is pleasantly scented with notes of bergamot, iris, and sandalwood. Directions Prep: Wear gloves. Mix Joico Lumishine Permanent Creme Color with Joico Lumishine Developer (1:1 ratio). Apply: Full color: Apply from roots to ends. Root touch-up: Focus on new growth, then blend. Process: Leave on for 35–45 minutes. Rinse & Style: Rinse with lukewarm water until clear. Shampoo and condition with Joico K-PAK Color Therapy. Style and enjoy vibrant, healthy hair! Specifications Product Type: Permanent Creme Hair Color Technology: ArgiPlex Technology for enhanced shine and strength Shine Enhancement: Up to 2X more shine than untreated, damaged hair Longevity: Up to 30 washes without fading Application: Professional-use and DIY-friendly Fragrance: Bergamot, iris, and sandalwood for a fresh, salon-like experience Available Shades: Full spectrum of intermixable, pre-blended colors Official Color Chart & Guide: Click here to download If you’re serious about healthy, vibrant, long-lasting hair color, Joico Lumishine Permanent Creme Color is the solution. Whether you're refreshing your look or switching up your shade, this innovative formula delivers salon-quality results—without the damage.

Joico JoiMist Frim Finishing Spray Joico JoiMist Frim Finishing Spray locks in your styles with ultimate level of hold, keeping it put to stand up to humidity and pollution. Joico JoiMist Frim Finishing Spray effectively controls flyaways and frizz with round the clock holding power. Joico JoiMist Frim Finishing Spray holds your style under the threat of humidity, pollution and UV. Joico JoiMist Frim Finishing Spray is an excellent paraben-free and sulfate free hairspray that never compromise your hair health for style. Net weight: 300ml / 9.1oz

Joico K-PAK H.K.P Liquid Protein Chemical Perfector 350ml / 11.8oz Liquid reconstructive protein spray for fine, weakened, fragile hair before perm and color. Reduce breakage, color loss due to chemical and thermal damage. Restore vitality, strength, shine, elasticity for smoother, healthier inside out. Equalize porosity for uniform hair color and perm penetration. Directions (Perm pre-treatment) Spray on hair before wave lotion and/ or neutralizing Perm as usual Directions (Pre-color) Spray on hair before applying color or pulling color through on damaged ends Color as usual

Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit. Directions 1.     Apply to clean, damp hair 2.     Leave in for 5 minutes 3.     Rinse thoroughly 4.     Use once a week for best result  

Joico Color Infuse Red Conditioner Designed to revive red hair. Bump up intensity, shine, lasting power of your red hair. Long lasting result through 12 washes. Moisturize and protect vibrancy of red tones. Strengthen hair 2x to avoid breakage. Control static and frizz. Leave hair natural, smooth, protected. Directions Following Joico Color Infuse Red Shampoo, apply to clean damp hair Leave in for 1-3 minutes Rinse thoroughly

Joico Color Intensity Titanium Color Butter Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered. Benefits & Features Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth. Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium. Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage. Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle. Beyond Imagination Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease. Your Color Oasis If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair. Specifications Size: 0.68 Oz Color Options: Blue, Green, Pink, Purple, Red, Titanium Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well. Duration: Color lasts for up to 10 washes. Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™. Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!

Joico Humidy Blocker  Joico's Humidity Blocker Finishing Spray is a serious humidity-buster that deposits an invisible shield over your fresh blowout. This light hold, protective finishing spray forms a durable shield to lock out humidity for long lasting frizz elimination. An undetectable protective barrier creates a buffer around each strand of hair, safeguarding it from the kinking effects of humidity and moisture. Features and Benefits A groundbreaking fusion of essential lipids UVA/UVB filters and antioxidants to protect hair by shielding against ozonic and free radical damage. Technologically superior combination of lightweight polyurethane resins to deliver maximum Long-lasting flexibility to any style. An exclusive blend of low molecular weight and size proteins (MWS 150-2500) that adheres quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex.

Joico Lumishine DD Dimensional Deposit Demi-Permanent Crème Color The Joico Lumishine Demi-Permanent Creme Color (Dimensional Deposit) is the go-to solution for rich, vibrant hair color that lasts. Whether you're looking to refresh faded tones, add depth, or create a seamless transition between highlights and base color, this professional-grade hair color delivers. Formulated with Joico’s exclusive Argiplex Technology, it restores essential proteins and locks in moisture, leaving hair with unparalleled shine and smoothness. Perfect for hairstylists and salon professionals, the Lumishine Demi-Permanent Creme Color offers a gentle, ammonia-free formula that ensures even color distribution and minimizes hair damage. Expect a luxurious, long-lasting color payoff that enhances natural hues while adding luminous dimension. Benefits & Features No Ammonia, No Worries – A gentle, non-damaging formula for healthy, luscious hair. Advanced Argiplex Technology – Strengthens and protects hair while delivering vibrant color. Color That Lasts – Enjoy up to 30 washes of stunning, fade-resistant color. Brilliant Shine – Leaves hair looking healthier, shinier, and salon-fresh. Multi-Dimensional Depth – Enhances natural highlights for a rich, luxurious look. Versatile & Professional-Grade – Ideal for grey blending, toning, or color refreshes. Trusted by Stylists – Consistently delivers predictable, salon-quality results. What Sets It Apart from the Rest? Unlike many demi-permanent hair colors on the market, Joico Lumishine Demi-Permanent Creme Color is formulated with salon-grade ingredients that nourish and strengthen the hair while depositing vibrant color. Many competing brands contain ammonia or harsh chemicals that can dry out hair, but Joico’s unique Argiplex Technology reinforces hair structure while maintaining superior shine and silkiness. This results in healthier, shinier, and longer-lasting color—making it the top choice for stylists and individuals alike. Another key differentiator? Multi-dimensional deposit technology. Instead of flat, one-tone color, Joico Lumishine provides depth and richness, enhancing natural highlights and contours for a more natural and salon-fresh look. Say Goodbye to Dull, Faded Hair If you’re struggling with dull, faded, or uneven hair color, this demi-permanent creme color is your perfect solution. Here's how it helps: No Harsh Grow-Out Lines – Fades gradually and naturally for a flawless transition. Stronger, Healthier Hair – Packed with proteins to nourish and repair. Blends Greys Beautifully – Achieve natural-looking coverage without a heavy, artificial finish. Easy to Use – Perfect for both salon professionals and at-home touch-ups. Versatile Application – Great for root touch-ups, lowlights, color corrections, or glossing. Directions Prep Your Hair: Start with clean, towel-dried hair, ensuring it's free of product buildup. Mix It Up: In a non-metallic bowl, combine Joico Lumishine Demi-Permanent Creme Color with the recommended Joico Lumishine Developer in the specified ratio. Apply Like a Pro: Use a brush to evenly distribute the mixture from root to tip or focus on areas needing a refresh. Let It Work Its Magic: Leave the color on for 5-20 minutes, depending on desired intensity. Rinse & Condition: Wash thoroughly with lukewarm water and follow up with a color-safe conditioner. Style & Shine: Blow-dry, curl, or straighten to reveal vibrant, dimensional hair. Pro Tip: Always perform a strand test before full application to ensure the perfect shade. Specifications Brand: Joico Product Type: Demi-Permanent Creme Hair Color Technology: Argiplex Technology Formula: Ammonia-Free Color Longevity: Up to 30 washes Hair Benefits: Strengthening, Hydrating, Shine-Boosting Application Method: Brush-on creme formula for precise and even application Best For: Grey blending, toning, color refresh, or transitioning between shades Official Color Chart & Guide: Click here to download

Joico Ice Spiker Water Resistant Styling Glue Fierce hold, 5 out of 5 levels. Defy gravity, humidity, externalities. Create any shapes and styles as you want. Spikes, twists, extreme styles hold extremely firm until washed out. Set no boundaries for your creativity in hairstyling. Style all imaginative styles like a pro. Directions 1.     Apply on damp or dry hair 2.     Push, place, twist, style any ways as desired

Joico Joi Whip Firm Hold Design Foam 300ml Joico JoiWhip is a firm hold, alcohol-free designing foam for all hair types. This rich, creamy foam won’t leave hair weighed down or greasy.Enriched with Kukui Nut oil, a prized moisturizer from the Hawaiian Kukui Nut that is rich with essential fatty acids, vitamins, and antioxidants, moisturizing dry hair while improving elasticity and shine.  Evening primrose oil, rich in essential fatty acids, nourishes hair and adds dramatic shine. Protectants combat the sun's damaging rays. UV protectants condition and protect against daily environmental stress.This extremely concentrated, firm holding foam will build incredible volume and body, plus condition, add shine and protect your hair from the environment.  Features & Benefits Firm hold For all hair types Adds shine and protects hair Builds volume and body Enriched with Kukui Nut oil Hold level 7 (Firm Hold) Directions Shake well Hold can upside down Distribute evenly to damp hair Style 300ml | 10.2 fl. oz.

Joico Body Luxe Root Lift Volumizing foam Medium-hold, alcohol-free volumising foam designed for lift at the scalp. Targeted root-applicator nozzle makes it easy to boost volume at the scalp area for added style support. Joico Body Luxe Root Lift Volumizing Foam has been created for those desiring increased styling responsiveness with firm-holding root support. This targeted foam adds lift and volume to your fine, lifeless hair that lasts throughout the day. Hold Level: 3. Directions Joico Body Luxe Root Lift Volumizing Foam works best when: - Applied directly to damp roots by working with several partings over the head - Combed through the length of the hair for added control - Blow-dried with round brush or volumising blow-dry technique.

Joico Color Infuse Red Shampoo Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo, and brings color-stripping to a screeching halt. Net weight: 300ml / 10.1oz KEY FEATURES Instantly refreshes red tones and enhances red highlights Boosts color vibrancy and shine Helps repair and protect hair Conditions and detangles hair Directions Apply to wet hair and allow the shampoo to absorb for 3-5 minutes Rinse Repeat the process two or three times per week, alternating with your regular shampoo Follow with Color Infuse Red Conditioner for best results

Joico Hold #1 Ironclad Thermal Protectant Spray – Protect your hair from thermal damage while styling. Deep-sea antioxidant mix protect hair strands up to 450F. Keratins shield every hair strand and fight frizz for 3 days. Keep your style with light hold with anti-static formula.   Directions 1.     Shake well 2.     Spray on dry hair from ~30 cm 3.     Style as usual 4.     Final spray on styled hair for hold

Joico K-Pak Liquid Reconstructor For Fine & Damaged Hair 300ml / 10.1oz Joico K-Pak Liquid Constructor is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology which this leave-in treatment starts repairing and strengthening stressed strands on contact. This leave-in conditioner spray is everything you love about our award-winning in a lightweight formula that’s just right for those with fine, fragile hair. Many intensive treatments come on strong…and heavy; Liquid Reconstructor manages to work wonders with a super-light, spray-on formula that won’t weigh fine, fragile strands down. Convenient leave-in, spray-on version of our award-winning K-PAK Reconstructor* that shortens your daily hair care routine. Joico exclusive SmartRelease technology delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. In short, this constructor helps rebuild and improve the structure of fine, weakened hair with instant result. 65% less breakage** Lightweight formula Amino Acids & Keratin formula For fine and weakened hair Fine mist spray Leave-in to improve the structure of fine, damaged hair *Stylist’s Choice Award winner in 2001-2015, 2017**Against combing breakage on damaged hair vs. a non-conditioning shampoo Directions Apply to clean, damp hair. Spray on hair, concentrating on ends or other highly damaged areas. Comb through and style as usual

Joico JoiFull Volumizing Shampoo – Designed for plush & long-lasting fullness. Boost body & detangle fine, limp hair. Bamboo extract + Protein + Lotus Flower instantly smoothen while adding airy volume to hair. Strengthen & thicken hair for stronger, elastic, healthy appearance. Keep style for 24 hours with humidity protection. Fight frizz while leaving hair weightlessly touchable.   Directions 1.     Apply to wet hair. 2.     Lather 3.     Rinse thoroughly 4.     Followed by Joico JoiFull Volumizing Conditioner.