JOICO
K-Pak Hydrator Intense Treatment
$24.99
Joico K-Pak Hydrator Intense Treatment 250ml / 8.5oz
MOISTURIZING TREATMENT FOR OVERLY DRY, DAMAGED HAIR
Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst?
This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.
This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair.Instantly replenishes lost moisture to dry, damaged hair
Boosts shine
2X softer hair*
Seals the cuticle
Improves hair manageability and elasticity
*Than untreated damaged hair
Directions
Apply to damp hair and leave in for a full 5 minutes.
Rinse thoroughly.
This hardworking hydrator works great alone, but it can also be teamed up with the award-winning K-PAK Reconstructor for added strengthening and damage repair.
JOICO - DEFY DAMAGE
DEFY Damage Protective Shield Hair Protectant 100ml / 3.38oz
$29.99
Joico DEFY Damage Protective Shield Hair Protectant –
Essential daily leave-in conditioner providing powerful around-the-clock protection against thermal, UV, pollution.
Designed for damaged, fragile or colored hair. Strengthen hair up to 4x more resistant to breakage.
Resist color fade. Leave hair soft, smooth, healthy.
Directions
1. Apply to clean damp hair
2. Comb through
3. Style as usual
JOICO
Vero K-Pak Color Toner
$7.99
Joico Vero K-Pak Color Permanent Creme Color Toner
The Joico Vero K-Pak Color Permanent Creme Color Toner is a professional-grade toner designed for stylists and color enthusiasts seeking long-lasting, vibrant results. Infused with Joico’s award-winning K-Pak Reconstructive Technology, this toner not only neutralizes unwanted tones but also strengthens and nourishes hair. Its Quadramine Complex helps restore hair’s integrity, leaving it smoother, shinier, and more resilient.
Perfect for correcting brassiness, achieving cool or warm tones, and enhancing overall color vibrancy, this toner is a must-have for maintaining flawless blonde, silver, or highlighted hair.
Benefits & Features
Professional-Grade Formula – Designed for stylists, delivering rich, fade-resistant color.
Strengthens & Reconstructs – Powered by K-Pak’s Quadramine Complex, it repairs and protects hair while toning.
Long-Lasting Color – Superior pigment retention ensures vibrant results that stay fresh for weeks.
Versatile Application – Ideal for cooling down brassiness, refining blonde tones, or enhancing ash, beige, and platinum hues.
Deep Conditioning Effect – Leaves hair silky-smooth, hydrated, and radiant after coloring.
What Makes It Stand Out?
Unlike other toners that can leave hair feeling dry or brittle, Joico Vero K-Pak Color Permanent Creme Color Toner is infused with reconstructive proteins that actively repair hair during the toning process. The low-ammonia formula minimizes damage while delivering exceptional color clarity and longevity.
Compared to standard toners, this formula ensures:
Even, consistent results without over-processing
Enhanced hair health with every use
A broader shade range for customized toning
Tired of Brassy Hair?
If you struggle with unwanted yellow, orange, or brassy tones after lightening or bleaching, the Joico Vero K-Pak Color Permanent Creme Color Toner is your perfect fix. It delivers precise, salon-quality results, whether you’re looking for a cool, icy blonde or a soft, natural beige.
Eliminates brassiness & enhances color depth
Restores hair’s strength & moisture balance
Reduces damage caused by lightening processes
Easy application for professional or at-home use
Specifications
Brand: Joico
Product Type: Permanent Creme Color Toner
Technology: K-Pak Quadramine Complex for hair reconstruction
Ammonia Level: Low-ammonia formula
Processing Time: Up to 20 minutes for optimal toning results
Recommended Developer: Use with Joico Vero K-Pak Color Developer for best results
Hair Types: Suitable for all lightened or pre-bleached hair types
Available Shades: Various toner shades for customized toning needs
Don’t settle for dull, brassy hair—achieve salon-quality blonde, silver, or platinum hues with the Joico Vero K-Pak Color Permanent Creme Color Toner. Whether you’re a professional stylist or just want to maintain flawless color at home, this toner delivers expert-level results with added hair-strengthening benefits.
JOICO
Color Endurance Vibrant Shine Mist
from $7.99
$15.00
Joico Color Endurance Vibrant Shine Mist
Enhance Your Hair's Brilliance
100ml / 3.4oz
Revitalize your hair's color and shine with Joico Color Endurance Vibrant Shine Mist. This exceptional haircare product is designed to protect your locks from thermal styling damage while providing a moderate hold. Joico's innovative color sealant system, enriched with amino acids, sunscreens, and antioxidants, ensures your hair remains vibrant and beautiful.
Features and Benefits:
Advanced Protection: Say goodbye to worries about heat damage! Joico Color Endurance Vibrant Shine Mist shields your hair from thermal styling damage, ensuring it stays healthy and radiant.
Moderate Hold: Achieve the perfect hairstyle with ease. This mist provides a moderate hold, keeping your hair in place throughout the day without feeling stiff or heavy.
Color Sealant System: Joico's exclusive color sealant system is a game-changer. It's formulated with amino acids, sunscreens, and antioxidants, all working harmoniously to maintain your hair's color intensity and prevent fading.
Intense Shine: Experience hair that gleams with brilliance. Joico Shine Mist’s alcohol-free formula delivers intense shine without weighing your hair down, giving you a stunning, glossy finish.
Joico Color Endurance Vibrant Shine Mist is the secret to hair that radiates health and beauty. With its protective properties, moderate hold, and the power of Joico's color sealant system, your hair will look vibrant and shiny day after day. Say hello to luscious locks that steal the spotlight.
JOICO
Moisture Recovery Treatment Balm
from $29.99
Joico Moisture Recovery Treatment Balm
Replenish luster and nutrients to thick, coarse, dry hair.
Infuse vitamins and nourishments deep to the inner structure of hair to repair damage and increase strength.
Reduce 80% of breakage with intense moisture.
SmartRelease Technology inject lipids and Keratin to leave hair healthy, natural and smooth.
Directions
1. Apply to clean damp hair
2. Leave in for 3-5 minutes
3. Rinse thoroughly
JOICO
Power Whip Whipped Foam 300ml / 10.2oz
$23.99
Joico Power Whip Whipped Foam
Joico's Power Whip Whipped Foam is a concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity.
Joico Power Whip Whipped Foam is formulated with 8 amazing benefits:
Creates long-lasting volume and body
72-hour humidity protection
Boosts shine
Fights frizz and flyaways
Thermal protection up to 450 F (232 C)
Protects against pollution*
Paraben-free
Silicone-free
Directions
Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. Style as usual.
Ingredients
Water/Aqua/Eau, Hydrofluorocarbon 152A, Isobutane, VP/VA Copolymer, Polyquaternium-46, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Beeswax/Cera Alba/Cire D'abeille, Prunus Domestica Seed Oil, Thermus Thermophillus Ferment, Glycerin, Opal Powder, Polyquaternium-69, Polyquaternium-11, Ceteareth-6, Steareth-21, Ceteareth-25, Diazolidinyl Urea, Guar Hydroxypropyltrimonium Chloride, Stearyl Alcohol, Cocamidopropyl Betaine, Citric Acid, Butylene Glycol, Linalool, Citronellol, Limonene, Fragrance/Parfum.
300ml | 10.2 fl. oz.
JOICO - DEFY DAMAGE
Defy Damage Protective Conditioner
from $24.99
Defy Damage Protective Conditioner for Bond Strengthening & Color Longevity
Best Shampoo & Conditioner of HL Beauty Awards 2019. Nourishing hair and protecting against thermal, UV, environmental damage for dull and weakened hair. Detangle strands and replenish lost moisture, softness, resilience. Leave hair silky soft, shiny, healthy for long-lasting color locked in hair structure.
Directions
1. Apply to clean, damp hair
2. Leave in 2-3 minutes
3. Rinse thoroughly
JOICO
Color Endure Conditioner 1L / 33.8oz
$18.99
$28.00
Joico Color Endure Conditioner
Introducing the Joico Color Endure Conditioner, a cutting-edge solution specially crafted for maintaining and protecting the radiant beauty of color-treated hair. Say goodbye to fading colors and unwanted tonal changes with this innovative, nourishing conditioner.
The secret behind its remarkable effectiveness lies in the multi-spectrum defense complex, a powerful three-step defense system that works tirelessly to shield your precious hair color. Rest assured that your vibrant shades will be preserved and locked in, ensuring long-lasting color brilliance.
Operating at an ideal pH level of 4.5-5.5, this conditioner is perfectly balanced to work in harmony with your hair's natural chemistry. Infused with the exclusive QUADRAMINE COMPLEX, an exceptional blend of low molecular weight and size proteins (ranging from MWS 150-2500), it penetrates deeply from the cuticle to the cortex, providing comprehensive protection and reconstruction.
What sets this conditioner apart is its unique combination of 19 essential amino acids, which serve as the fundamental building blocks of hair. These amino acids adhere quickly and efficiently, reinforcing the hair structure from within, resulting in maximum protection and reconstruction.
With Joico Color Endure Conditioner, you can finally bid adieu to worries about color fading and tonal shifts. Embrace the brilliance of your color-treated hair, knowing that it's fortified and safeguarded by this advanced defense system. Treat your hair to the luxury it deserves and reveal your most vibrant, stunning self every day. Elevate your haircare routine with the Joico Color Endure Conditioner and experience the difference it can make for your cherished locks.
Features
Multi-spectrum defense complex
pH 4.5-5.5
Contains QUADRAMINE COMPLEX
Low molecule weight and size proteins (MWS 150-2500)
Balance of 19 essential amino acids
How to use?
Distribute a small amount to clean, damp hair. Leave in for 1 minute. Rinse.
JOICO
Blonde Life Lightening Powder – Up to 9+ Levels
$52.99
Joico Blonde Life Lightening Powder – Up to 9+ Levels of Lift Without Compromise
Powerful Lightening, Bond-Strengthening Formula for Brilliant Blonde Results
Joico Blonde Life Lightening Powder is a professional-grade lightener that delivers up to 9+ levels of fast-acting lift, all while protecting and strengthening the hair. Designed for both on- and off-scalp applications, this dust-free formula is ideal for stylists and serious DIY blondes looking for safe, powerful lightening without compromising hair integrity.
With its bond-building technology and ammonia-free formulation, it’s a game-changer for those who want bright, clean blondes without the breakage.
Benefits & Features
Lifts up to 9+ levels for clean, clear blonde results
On- or off-scalp versatility for all types of blonding services
Bond-building action strengthens hair while you lighten
Ammonia-free formula for gentler lightening
Dust-free powder mixes easily and cleanly with developer
Minimizes damage and maximizes shine
What Makes Joico Blonde Life Different?
Unlike traditional bleach that can fry hair or lead to brassiness, Joico Blonde Life Lightening Powder combines professional-strength lift with bond-building technology to protect the hair’s structure throughout the process. That means less breakage, less dryness, and brighter results—even on dark or previously colored hair.
Whether you're going for platinum, balayage, or babylights, Joico makes sure your blonde journey starts strong and stays strong.
Ready to Go Blonde Without the Damage?
Say goodbye to uneven lift, brittle ends, and brassy tones. This powder tackles the three biggest blonding concerns:
Uneven color lift – Achieves consistent, even brightness from roots to ends.
Breakage-prone hair – Strengthens strands as it lifts.
Slow results – Fast-acting formula saves you valuable processing time.
Perfect for stylists or at-home experts looking to take their blondes to the next level without taking a toll on hair health.
Specifications
Product Size: 454 g / 16 oz
Application: On- and off-scalp
Maximum Lift: Up to 9+ levels
Formulation: Ammonia-free, dust-free powder
Technology: Bond-building protection for stronger blondes
Mixing Ratio: Typically 1:1 or 1:2 with 10, 20, 30, or 40 volume developer (check instructions for specifics)
Processing Time: Up to 60 minutes (check hair every 5–10 minutes)
Whether you’re refreshing highlights or going full platinum, Joico Blonde Life Lightening Powder gives you powerful lift and healthier-looking hair in one easy step. Trusted by salon professionals across the globe, it’s the ultimate tool for vivid blonding with less damage and more shine.
Order now and take your blonde brilliance to the next level—because strong blondes lift smarter.
JOICO
Vero K-Pak Color Intensifier/Corrector
$7.99
Joico Vero K-Pak Color Permanent Creme Color Intensifier/Corrector
The Joico Vero K-Pak Color Permanent Creme Color Intensifier/Corrector is a must-have for professional hairstylists and color enthusiasts who demand precision and perfection in hair color results. Designed to amplify, enhance, or neutralize hair tones, this high-performance color intensifier works seamlessly with Joico’s Vero K-Pak Permanent Hair Color to deliver rich, even, and long-lasting color results. Infused with Joico’s award-winning Quadramine Complex, this formula strengthens hair while depositing vibrant, true-to-tone color.
Whether you're correcting brassiness, intensifying reds, or neutralizing unwanted tones, this professional-grade creme color corrector ensures superior color longevity and shine. Ideal for salon use and expert home colorists, it enhances color vibrancy while maintaining hair integrity.
Benefits & Features
Color Correction & Intensification – Helps adjust and refine hair color with precise tone control.
Quadramine Complex Technology – Strengthens and protects hair during the coloring process.
Professional Salon Formula – Ensures high-quality, vibrant, and long-lasting color results.
Customizable Shades – Mix with Joico Vero K-Pak Permanent Creme Color to enhance reds, coppers, violets, and more.
Prevents Fading & Brassiness – Keeps color rich and true for extended wear.
Suitable for All Hair Types – Works on all textures and levels for perfect tone balancing.
What Makes It Stand Out?
The Joico Vero K-Pak Color Permanent Creme Color Intensifier/Corrector isn’t just another hair color additive—it’s a game-changer in professional hair coloring. Unlike generic intensifiers and correctors, this formula is powered by Joico’s Quadramine Complex, which rebuilds and protects hair structure while processing. This means no compromise between color vibrancy and hair health—you get brilliant, fade-resistant color with unparalleled hair strength and shine.
Additionally, Joico’s formula offers better pigment deposit, ensuring that your color remains true-to-tone and vibrant even after multiple washes. With a smooth, creamy consistency, it blends effortlessly into Joico Vero K-Pak Permanent Hair Color, allowing for precise customization of shades without dilution or inconsistency.
Fix It, Boost It, Love It
If you’re struggling with faded, brassy, or lackluster hair color, the Joico Vero K-Pak Color Permanent Creme Color Intensifier/Corrector is the solution you need. Here’s how it helps:
Eliminates brassiness – Perfect for neutralizing unwanted yellow and orange tones.
Enhances vibrancy – Boosts reds, coppers, and fashion colors for head-turning results.
Improves color longevity – Locks in pigment for longer-lasting color.
Strengthens hair while coloring – Prevents damage and maintains hair’s natural shine.
Provides professional-level customization – Tailor your perfect shade without compromise.
No more settling for hair color that fades too fast or doesn’t quite match your vision—this intensifier/corrector ensures salon-quality, picture-perfect results every time.
Specifications
Brand: Joico
Product Type: Hair Color Intensifier & Corrector
Formulation: Permanent Creme Color
Technology: Quadramine Complex
Ideal For: Color enhancement, neutralization, and correction
Usage: Mix with Joico Vero K-Pak Permanent Creme Color for optimal results
Professional or At-Home Use: Professional-grade but suitable for expert home users
JOICO
Body Shake Texturizing Finisher 250ml / 7oz
$24.99
Joico Body Shake Texturizing Finisher
Joico's Body Shake Texturizing Finisher is a buildable spray that's never stiff or sticky. Delivering a plush finish and the freedom to touch and retouch.
Benefits
Instant lift, plush volume, and texture
Dries quickly and lasts all day
Ideal for fine to medium hair
Creates a great foundation for any updo
Stainless-steel ball technology ensures an ideal balance of powder and liquid
Thermal protection up to 450 F (232 C)
Humidity protection
UVA/UVB protection
Protects against pollution*
*Laboratory tested using pollution particles
Key Ingredients
Rice Starch: boasts a whisper-fine texture that allows this natural polymer to build "wow" volume, body, and fullness
High-Performance Copolymer: creates a crystal-clear, flexible finish and lightweight, natural hold - designed to stand up to humidity in any weather
Directions
Shake well and apply all over dry hair, using fingers to tousle and plump up strands.
Ingredients
Hydrofluorocarbon 152a, Alcohol Denat., Butane, Oryza Sativa (Rice) Extract, Acrylates/Octylacrylamide Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Benzophenone-4, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Magnesium Stearate, Tocopherol, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance/Parfum.
Actual bottle may differ.
JOICO
20 Volume/6% Lumishine Creme Developer
$18.99
Joico 20 Volume/6% Lumishine Creme Developer
Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage when activated with Joico LumiShine permanent hair creme color. Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula. Specially formulated to compliment Joico LumiShine creme color.
Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
Reduces breakage
The result: gentle, glossy and gorgeous results.
With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.
LumiShine offers:
A common level system
An easy 1:1 mixing ratio
A full spectrum of intermixable shades
Ultimate client comfort
Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.
JOICO - BLONDE LIFE
Blonde Life Brightening Conditioner
from $21.99
Joico Blonde Life Brightening Conditioner
Ultra-nourish and illuminate hair to preserve your light blonde hair color up to 8 weeks. Sulfate free formula with rich lather gives gentle cleanses. Arginine and Peptide complex reduce breakage and precisely repair hair inside out for silky softness. Natural oil and detoxifiers boost shine while removing chemicals that causes yellow tone and brassy hair.
Directions
Apply to wet hair
Lather
Rinse thoroughly
JOICO
Flip Turn #10+ Volumizing Finishing Spray
$24.99
Joico Flip Turn #10+ Volumizing Finishing Spray 300ml / 9oz
Lock your hairstyle for a full 72 hours with volume and shine. Perfect for all hair types, from curly to straight, fine to coarse. All-in-one hairspray gives you texture, volume, and ultimate hold. Spray from any angle, any direction with our specially designed nozzle. Quick dry formula shields humidity and thermal damage to hair up to 450F.
Directions
Shake well
Spray on dry hair from any direction, upside down, sideways, anywhere 360 degree
Flip head over and spray for the best result
Final fix for volume and layer
Note
The item cannot be shipped outside of the United States and Canada.
JOICO
K-Pak Color Therapy Color-Protecting Conditioner
from $19.99
Joico K-Pak Color Therapy Color-Protecting Conditioner
If your hair color fades faster than your weekend energy, the Joico K-PAK Color Therapy Color-Protecting Conditioner is your new go-to fix. Designed for color-treated hair that's seen a few too many dye jobs, heat styling sessions, or just the chaos of life, this rich, luxurious conditioner does more than detangle—it heals, protects, and enhances.
Powered by SmartRelease™ Technology, this salon-quality formula delivers a slow-release dose of keratin, rosehip oil, and arginine to help strengthen, moisturize, and revive damaged, color-treated strands. Whether you’re rocking auburn reds or icy blondes, it’s made to lock in your shade and your shine.
Benefits & Features of Joico K-PAK Color Therapy Conditioner
Color Protection: Helps extend the life of your hair color and maintain vibrancy between salon visits.
Damage Repair: Rebuilds and strengthens damaged hair using keratin and bio-advanced peptides.
Shine Booster: Smooths the cuticle to reflect light, leaving hair shiny and manageable.
SmartRelease™ Technology: Gradually releases conditioning ingredients even after rinsing.
Professional Size: The 1L (33.8 oz) size is perfect for salons or serious haircare enthusiasts—fewer refills, more savings.
What Makes This Conditioner Stand Out from the Competition?
Unlike basic color-safe conditioners that just “coat” your hair, the Joico K-PAK Color Therapy Conditioner actually repairs it from the inside out. It’s infused with African Manketti and Argan oils to nourish and restore elasticity, giving your hair that bounce-back feel. And let’s not forget—it smells like luxury in a bottle.
Many conditioners claim to protect color. Joico proves it, with years of salon trust behind every drop.
How Will This Solve Your Haircare Problems?
If your color-treated hair feels brittle, looks dull, or fades too quickly, this conditioner steps in as your hair’s bodyguard. It helps:
Prevent color from washing out too soon
Minimize breakage from brushing or styling
Replenish moisture without weighing hair down
Restore softness and manageability
Perfect for homeowners looking to cut back on salon visits or business owners like spa operators and boutique salons who need a trusted backbar essential.
Joico K-PAK Color Therapy Conditioner Specifications
Product Name: Joico K-PAK Color Therapy Color-Protecting Conditioner
Size: 1 Liter / 33.8 oz
Hair Type: Color-treated, damaged, chemically processed
Key Ingredients: Keratin, SmartRelease™ Technology, Manketti Oil, Argan Oil
Free From: Parabens, harsh sulfates
Made For: Professional or at-home use
Usage: After shampooing, apply to damp hair. Leave in 1-2 minutes. Rinse thoroughly.
Ready to Protect Your Color and Your Confidence?
Don't let your color investment go down the drain—literally. Whether you're maintaining a bold balayage, rich brunette, or platinum perfection, the Joico K-PAK Color Therapy Conditioner is the solution that keeps your hair strong, shiny, and stunning.
Add it to your cart today and make your next wash day a win.
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