JOICO - LUMISHINE
Lumishine Youthlock Permanent Creme Color
$7.99
Joico Lumishine Youthlock Permanent Creme Color
Experience the complete transformation of your hair with Joico Lumishine Youthlock Permanent Creme Color. This innovative formula, infused with collagen, acts as a fountain of youth for your locks, delivering rejuvenation and vitality with every application. Say goodbye to dull, lifeless hair and hello to vibrant, younger-looking strands.
Benefits & Features
Collagen-Infused Formula – Supports hair elasticity and strength for youthful, healthy-looking locks.
100% Gray Coverage – Say goodbye to stubborn grays with a formula that offers seamless, even color.
Vibrant, Long-Lasting Color – Formulated with Joico’s patented Argiplex™ Technology, ensuring fade-resistant, radiant hues.
Deep Conditioning & Shine – Leaves hair feeling silky-soft and nourished while boosting natural shine.
Low-Ammonia, Gentle Formula – Less harsh on hair, making it ideal for fragile or aging strands.
Professional Salon Results at Home – Whether you're a stylist or DIY enthusiast, you’ll achieve consistent, high-quality color.
What Makes It Stand Out?
Joico Lumishine Youthlock stands out from the competition with its revolutionary collagen-infused formula. While other hair color products may focus solely on color, Youthlock goes beyond by addressing multiple hair concerns simultaneously. Its unique blend of ingredients not only delivers vibrant color but also revitalizes hair, leaving it looking and feeling younger with each use.
Unleash Your Hair's Full Potential
If you're tired of dealing with dull, lifeless hair or struggling with grays, Joico Lumishine Youthlock is the solution you've been searching for. Our collagen-infused formula not only provides vibrant, long-lasting color but also revitalizes hair from within, addressing a variety of common hair concerns. With Youthlock, you can achieve the youthful, radiant hair you've always dreamed of.
Specifications
Type: Permanent Creme Hair Color
Key Ingredient: Collagen + Argiplex™ Technology
Gray Coverage: Up to 100%
Ammonia Content: Low
Application: Professional & At-Home Use
Size Options: Standard tube sizes (varies by shade)
Ideal For: Aging hair, gray coverage, shine enhancement
Color Chart: Click Here To Download
JOICO
Power Spray Fast-Dry Finishing Spray
from $5.99
Joico Power Spray Fast-Dry Finishing Spray
Joico Power Spray is a one-and-done finishing spray that keeps your style in place whole day with protection.
Joico Power Spray defies humidity and hold up to 72 hours.
Joico Power Spray provides thermal protection up to 232°C / 450°F.
Joico Power Spray shields hair against UV and pollution to keep hair away from damage.
Joico Power Spray features nourishing Moringa See Oil and co-polymer that give excellent hold without stickiness while boost shine and softness with a rich source of antioxidants.
Joico Power Spray delivers firm but flexible hold with brilliant shine.
Joico Power Spray is layerable for ultra-firm hold for styling with no limitation.
Key features
Strong, long-lasting hold
Humidity protection and hold up to 72-hours
No flakes
Thermal protection up to 450°F (232°C)
UVA/UVB protection
Protects against pollution*
Paraben-free
Free of SLS/SLES Sulfates**
How to use?
Spray onto dry styled hair from 8-10 inches
Layer for ultra hold
JOICO - DEFY DAMAGE
DEFY Damage Protective Shield Hair Protectant 100ml / 3.38oz
$29.99
Joico DEFY Damage Protective Shield Hair Protectant –
Essential daily leave-in conditioner providing powerful around-the-clock protection against thermal, UV, pollution.
Designed for damaged, fragile or colored hair. Strengthen hair up to 4x more resistant to breakage.
Resist color fade. Leave hair soft, smooth, healthy.
Directions
1. Apply to clean damp hair
2. Comb through
3. Style as usual
JOICO
K-Pak Hydrator Intense Treatment
$24.99
Joico K-Pak Hydrator Intense Treatment 250ml / 8.5oz
MOISTURIZING TREATMENT FOR OVERLY DRY, DAMAGED HAIR
Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst?
This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.
This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair.Instantly replenishes lost moisture to dry, damaged hair
Boosts shine
2X softer hair*
Seals the cuticle
Improves hair manageability and elasticity
*Than untreated damaged hair
Directions
Apply to damp hair and leave in for a full 5 minutes.
Rinse thoroughly.
This hardworking hydrator works great alone, but it can also be teamed up with the award-winning K-PAK Reconstructor for added strengthening and damage repair.
JOICO
Color Endurance Vibrant Shine Mist
from $7.99
$15.00
Joico Color Endurance Vibrant Shine Mist
Enhance Your Hair's Brilliance
100ml / 3.4oz
Revitalize your hair's color and shine with Joico Color Endurance Vibrant Shine Mist. This exceptional haircare product is designed to protect your locks from thermal styling damage while providing a moderate hold. Joico's innovative color sealant system, enriched with amino acids, sunscreens, and antioxidants, ensures your hair remains vibrant and beautiful.
Features and Benefits:
Advanced Protection: Say goodbye to worries about heat damage! Joico Color Endurance Vibrant Shine Mist shields your hair from thermal styling damage, ensuring it stays healthy and radiant.
Moderate Hold: Achieve the perfect hairstyle with ease. This mist provides a moderate hold, keeping your hair in place throughout the day without feeling stiff or heavy.
Color Sealant System: Joico's exclusive color sealant system is a game-changer. It's formulated with amino acids, sunscreens, and antioxidants, all working harmoniously to maintain your hair's color intensity and prevent fading.
Intense Shine: Experience hair that gleams with brilliance. Joico Shine Mist’s alcohol-free formula delivers intense shine without weighing your hair down, giving you a stunning, glossy finish.
Joico Color Endurance Vibrant Shine Mist is the secret to hair that radiates health and beauty. With its protective properties, moderate hold, and the power of Joico's color sealant system, your hair will look vibrant and shiny day after day. Say hello to luscious locks that steal the spotlight.
JOICO
Moisture Recovery Treatment Balm
from $29.99
Joico Moisture Recovery Treatment Balm
Replenish luster and nutrients to thick, coarse, dry hair.
Infuse vitamins and nourishments deep to the inner structure of hair to repair damage and increase strength.
Reduce 80% of breakage with intense moisture.
SmartRelease Technology inject lipids and Keratin to leave hair healthy, natural and smooth.
Directions
1. Apply to clean damp hair
2. Leave in for 3-5 minutes
3. Rinse thoroughly
JOICO
Vero K-Pak Color Toner
$7.99
Joico Vero K-Pak Color Permanent Creme Color Toner
The Joico Vero K-Pak Color Permanent Creme Color Toner is a professional-grade toner designed for stylists and color enthusiasts seeking long-lasting, vibrant results. Infused with Joico’s award-winning K-Pak Reconstructive Technology, this toner not only neutralizes unwanted tones but also strengthens and nourishes hair. Its Quadramine Complex helps restore hair’s integrity, leaving it smoother, shinier, and more resilient.
Perfect for correcting brassiness, achieving cool or warm tones, and enhancing overall color vibrancy, this toner is a must-have for maintaining flawless blonde, silver, or highlighted hair.
Benefits & Features
Professional-Grade Formula – Designed for stylists, delivering rich, fade-resistant color.
Strengthens & Reconstructs – Powered by K-Pak’s Quadramine Complex, it repairs and protects hair while toning.
Long-Lasting Color – Superior pigment retention ensures vibrant results that stay fresh for weeks.
Versatile Application – Ideal for cooling down brassiness, refining blonde tones, or enhancing ash, beige, and platinum hues.
Deep Conditioning Effect – Leaves hair silky-smooth, hydrated, and radiant after coloring.
What Makes It Stand Out?
Unlike other toners that can leave hair feeling dry or brittle, Joico Vero K-Pak Color Permanent Creme Color Toner is infused with reconstructive proteins that actively repair hair during the toning process. The low-ammonia formula minimizes damage while delivering exceptional color clarity and longevity.
Compared to standard toners, this formula ensures:
Even, consistent results without over-processing
Enhanced hair health with every use
A broader shade range for customized toning
Tired of Brassy Hair?
If you struggle with unwanted yellow, orange, or brassy tones after lightening or bleaching, the Joico Vero K-Pak Color Permanent Creme Color Toner is your perfect fix. It delivers precise, salon-quality results, whether you’re looking for a cool, icy blonde or a soft, natural beige.
Eliminates brassiness & enhances color depth
Restores hair’s strength & moisture balance
Reduces damage caused by lightening processes
Easy application for professional or at-home use
Specifications
Brand: Joico
Product Type: Permanent Creme Color Toner
Technology: K-Pak Quadramine Complex for hair reconstruction
Ammonia Level: Low-ammonia formula
Processing Time: Up to 20 minutes for optimal toning results
Recommended Developer: Use with Joico Vero K-Pak Color Developer for best results
Hair Types: Suitable for all lightened or pre-bleached hair types
Available Shades: Various toner shades for customized toning needs
Don’t settle for dull, brassy hair—achieve salon-quality blonde, silver, or platinum hues with the Joico Vero K-Pak Color Permanent Creme Color Toner. Whether you’re a professional stylist or just want to maintain flawless color at home, this toner delivers expert-level results with added hair-strengthening benefits.
JOICO
Power Whip Whipped Foam 300ml / 10.2oz
$23.99
Joico Power Whip Whipped Foam
Joico's Power Whip Whipped Foam is a concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity.
Joico Power Whip Whipped Foam is formulated with 8 amazing benefits:
Creates long-lasting volume and body
72-hour humidity protection
Boosts shine
Fights frizz and flyaways
Thermal protection up to 450 F (232 C)
Protects against pollution*
Paraben-free
Silicone-free
Directions
Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. Style as usual.
Ingredients
Water/Aqua/Eau, Hydrofluorocarbon 152A, Isobutane, VP/VA Copolymer, Polyquaternium-46, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Beeswax/Cera Alba/Cire D'abeille, Prunus Domestica Seed Oil, Thermus Thermophillus Ferment, Glycerin, Opal Powder, Polyquaternium-69, Polyquaternium-11, Ceteareth-6, Steareth-21, Ceteareth-25, Diazolidinyl Urea, Guar Hydroxypropyltrimonium Chloride, Stearyl Alcohol, Cocamidopropyl Betaine, Citric Acid, Butylene Glycol, Linalool, Citronellol, Limonene, Fragrance/Parfum.
300ml | 10.2 fl. oz.
JOICO
Color Endure Conditioner 1L / 33.8oz
$18.99
$28.00
Joico Color Endure Conditioner
Introducing the Joico Color Endure Conditioner, a cutting-edge solution specially crafted for maintaining and protecting the radiant beauty of color-treated hair. Say goodbye to fading colors and unwanted tonal changes with this innovative, nourishing conditioner.
The secret behind its remarkable effectiveness lies in the multi-spectrum defense complex, a powerful three-step defense system that works tirelessly to shield your precious hair color. Rest assured that your vibrant shades will be preserved and locked in, ensuring long-lasting color brilliance.
Operating at an ideal pH level of 4.5-5.5, this conditioner is perfectly balanced to work in harmony with your hair's natural chemistry. Infused with the exclusive QUADRAMINE COMPLEX, an exceptional blend of low molecular weight and size proteins (ranging from MWS 150-2500), it penetrates deeply from the cuticle to the cortex, providing comprehensive protection and reconstruction.
What sets this conditioner apart is its unique combination of 19 essential amino acids, which serve as the fundamental building blocks of hair. These amino acids adhere quickly and efficiently, reinforcing the hair structure from within, resulting in maximum protection and reconstruction.
With Joico Color Endure Conditioner, you can finally bid adieu to worries about color fading and tonal shifts. Embrace the brilliance of your color-treated hair, knowing that it's fortified and safeguarded by this advanced defense system. Treat your hair to the luxury it deserves and reveal your most vibrant, stunning self every day. Elevate your haircare routine with the Joico Color Endure Conditioner and experience the difference it can make for your cherished locks.
Features
Multi-spectrum defense complex
pH 4.5-5.5
Contains QUADRAMINE COMPLEX
Low molecule weight and size proteins (MWS 150-2500)
Balance of 19 essential amino acids
How to use?
Distribute a small amount to clean, damp hair. Leave in for 1 minute. Rinse.
JOICO - DEFY DAMAGE
Defy Damage Protective Conditioner
from $24.99
Defy Damage Protective Conditioner for Bond Strengthening & Color Longevity
Best Shampoo & Conditioner of HL Beauty Awards 2019. Nourishing hair and protecting against thermal, UV, environmental damage for dull and weakened hair. Detangle strands and replenish lost moisture, softness, resilience. Leave hair silky soft, shiny, healthy for long-lasting color locked in hair structure.
Directions
1. Apply to clean, damp hair
2. Leave in 2-3 minutes
3. Rinse thoroughly
JOICO - BLONDE LIFE
Blonde Life Brightening Conditioner
from $21.99
Joico Blonde Life Brightening Conditioner
Ultra-nourish and illuminate hair to preserve your light blonde hair color up to 8 weeks. Sulfate free formula with rich lather gives gentle cleanses. Arginine and Peptide complex reduce breakage and precisely repair hair inside out for silky softness. Natural oil and detoxifiers boost shine while removing chemicals that causes yellow tone and brassy hair.
Directions
Apply to wet hair
Lather
Rinse thoroughly
JOICO
Body Shake Texturizing Finisher 250ml / 7oz
$24.99
Joico Body Shake Texturizing Finisher
Joico's Body Shake Texturizing Finisher is a buildable spray that's never stiff or sticky. Delivering a plush finish and the freedom to touch and retouch.
Benefits
Instant lift, plush volume, and texture
Dries quickly and lasts all day
Ideal for fine to medium hair
Creates a great foundation for any updo
Stainless-steel ball technology ensures an ideal balance of powder and liquid
Thermal protection up to 450 F (232 C)
Humidity protection
UVA/UVB protection
Protects against pollution*
*Laboratory tested using pollution particles
Key Ingredients
Rice Starch: boasts a whisper-fine texture that allows this natural polymer to build "wow" volume, body, and fullness
High-Performance Copolymer: creates a crystal-clear, flexible finish and lightweight, natural hold - designed to stand up to humidity in any weather
Directions
Shake well and apply all over dry hair, using fingers to tousle and plump up strands.
Ingredients
Hydrofluorocarbon 152a, Alcohol Denat., Butane, Oryza Sativa (Rice) Extract, Acrylates/Octylacrylamide Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Benzophenone-4, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Magnesium Stearate, Tocopherol, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance/Parfum.
Actual bottle may differ.
JOICO
Blonde Life Lightening Powder – Up to 9+ Levels
$52.99
Joico Blonde Life Lightening Powder – Up to 9+ Levels of Lift Without Compromise
Powerful Lightening, Bond-Strengthening Formula for Brilliant Blonde Results
Joico Blonde Life Lightening Powder is a professional-grade lightener that delivers up to 9+ levels of fast-acting lift, all while protecting and strengthening the hair. Designed for both on- and off-scalp applications, this dust-free formula is ideal for stylists and serious DIY blondes looking for safe, powerful lightening without compromising hair integrity.
With its bond-building technology and ammonia-free formulation, it’s a game-changer for those who want bright, clean blondes without the breakage.
Benefits & Features
Lifts up to 9+ levels for clean, clear blonde results
On- or off-scalp versatility for all types of blonding services
Bond-building action strengthens hair while you lighten
Ammonia-free formula for gentler lightening
Dust-free powder mixes easily and cleanly with developer
Minimizes damage and maximizes shine
What Makes Joico Blonde Life Different?
Unlike traditional bleach that can fry hair or lead to brassiness, Joico Blonde Life Lightening Powder combines professional-strength lift with bond-building technology to protect the hair’s structure throughout the process. That means less breakage, less dryness, and brighter results—even on dark or previously colored hair.
Whether you're going for platinum, balayage, or babylights, Joico makes sure your blonde journey starts strong and stays strong.
Ready to Go Blonde Without the Damage?
Say goodbye to uneven lift, brittle ends, and brassy tones. This powder tackles the three biggest blonding concerns:
Uneven color lift – Achieves consistent, even brightness from roots to ends.
Breakage-prone hair – Strengthens strands as it lifts.
Slow results – Fast-acting formula saves you valuable processing time.
Perfect for stylists or at-home experts looking to take their blondes to the next level without taking a toll on hair health.
Specifications
Product Size: 454 g / 16 oz
Application: On- and off-scalp
Maximum Lift: Up to 9+ levels
Formulation: Ammonia-free, dust-free powder
Technology: Bond-building protection for stronger blondes
Mixing Ratio: Typically 1:1 or 1:2 with 10, 20, 30, or 40 volume developer (check instructions for specifics)
Processing Time: Up to 60 minutes (check hair every 5–10 minutes)
Whether you’re refreshing highlights or going full platinum, Joico Blonde Life Lightening Powder gives you powerful lift and healthier-looking hair in one easy step. Trusted by salon professionals across the globe, it’s the ultimate tool for vivid blonding with less damage and more shine.
Order now and take your blonde brilliance to the next level—because strong blondes lift smarter.
JOICO
Flip Turn #10+ Volumizing Finishing Spray
$24.99
Joico Flip Turn #10+ Volumizing Finishing Spray 300ml / 9oz
Lock your hairstyle for a full 72 hours with volume and shine. Perfect for all hair types, from curly to straight, fine to coarse. All-in-one hairspray gives you texture, volume, and ultimate hold. Spray from any angle, any direction with our specially designed nozzle. Quick dry formula shields humidity and thermal damage to hair up to 450F.
Directions
Shake well
Spray on dry hair from any direction, upside down, sideways, anywhere 360 degree
Flip head over and spray for the best result
Final fix for volume and layer
Note
The item cannot be shipped outside of the United States and Canada.
JOICO - BLONDE LIFE
Blonde Life Violet Shampoo
$22.99
Joico Blonde Life Violet Shampoo 300ml
Indulge in the luxurious care of Joico Blonde Life Violet Shampoo, a revolutionary formula designed to elevate your blonde hair game to dazzling heights. Say goodbye to brassy, yellow tones and hello to brilliantly bright blondes with every wash. Crafted with precision, this shampoo combines the power of gentle cleansing with tone-perfecting properties, ensuring your hair maintains its cool, vibrant hue.
Benefits & Features
Neutralizes Brassiness: Bid farewell to unwanted brassy tones as this shampoo works its magic to neutralize yellow hues, leaving your blonde locks looking fresh and vibrant.
Enhances Shine: Infused with nutrient-rich Tamanu and Monoi oils, this formula doesn't just cleanse; it nourishes and protects, imparting a radiant shine that will turn heads.
Strengthens and Softens: Experience the dual benefits of strength and softness as Joico Blonde Life Violet Shampoo fortifies fragile blonde hair, restoring its resilience and silkiness with every use.
Rich Lather: Enjoy a luxurious lathering experience that gently cleanses your hair, leaving it feeling clean, refreshed, and revitalized.
What Makes It Stand Out
Joico Blonde Life Violet Shampoo stands out with its unparalleled ability to deliver transformative results with every wash. Unlike ordinary shampoos, this powerhouse product doesn't just clean; it actively works to combat brassiness, enhance shine, and fortify hair, ensuring your blonde locks look their best, day in and day out.
Unveiling Your True Radiance
If you're tired of battling brassy tones and lackluster blonde hair, Joico Blonde Life Violet Shampoo is the solution you've been searching for. By incorporating this shampoo into your hair care routine, you can say goodbye to brassiness and hello to brilliantly bright blondes that exude confidence and style. With its nourishing formula and transformative properties, this shampoo will leave your hair looking and feeling its absolute best, empowering you to embrace your inner blonde bombshell with ease.
Specifications
Size: 300ml
Ideal for: All blonde hair types
Usage: Apply to clean, damp hair. Leave in for 1-3 minutes before rinsing. For optimal results, follow with Joico Blonde Life Violet Conditioner.
Elevate your blonde hair game to new heights with Joico Blonde Life Violet Shampoo. Say goodbye to brassiness and hello to brilliantly bright blondes with every wash. Order now and experience the transformative power of vibrant, healthy-looking hair!
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