JOICO - LUMISHINE
Lumishine Demi-Permanent Liquid Color
$5.99
$14.00
Joico Lumishine Demi-Permanent Liquid Color 60ml
Joico Lumishine Demi-Permanent Liquid Color is a professional-grade hair color solution designed to deliver rich, vibrant, and healthy-looking results without the commitment of permanent dye. Powered by Joico’s breakthrough ArgiPlex™ Technology, this liquid formula not only deposits tone and shine but also repairs and conditions the hair with every use.
Perfect for toning, refreshing faded lengths, or blending gray hair, Joico Lumishine Demi-Permanent Liquid Color offers up to 2X the shine and nourishment your hair craves. Its gentle ammonia-free formula is ideal for all hair types, especially those seeking a glossy, damage-free refresh that fades beautifully over time.
Benefits & Features
2X the Shine: Achieve reflective, glass-like shine that enhances hair’s natural vibrancy.
Strengthens and Protects: Rebuilds hair from within thanks to Joico’s exclusive ArgiPlex™ Technology.
Versatile Application: Ideal for color refreshing, toning highlights, lowlights, and gray blending.
Long-Lasting Results: Gently fades over time without harsh lines or brassy undertones.
Zero Ammonia: Delivers deep color while remaining gentle on the scalp and strands.
What Makes It Stand Out?
Unlike traditional demi-permanent formulas that often prioritize pigment over hair health, Joico Lumishine is designed to do both. With ArgiPlex™ Technology, it replenishes lost arginine, seals the cuticle, and boosts hair’s resilience. The result? Not just color that looks good, but hair that feels good—healthier, shinier, and softer after every treatment.
Plus, the liquid formula allows for precise, drip-free application, making it a dream to use whether you’re a seasoned stylist or a salon-savvy homeowner looking to touch up color between appointments.
Got Dull, Faded Hair Color?
Brassiness creeping into your highlights? Want to blend away grays without looking like you’re trying too hard? Joico Lumishine Demi-Permanent Liquid Color gives you the control and confidence to refresh your look without damaging your strands or breaking the bank.
It’s perfect for maintaining tone between full color services, reviving dry ends, or experimenting with rich, dimensional hues—without the pressure of permanent dye. It’s like a smart upgrade to your usual color routine.
Specifications
Brand: Joico
Product Name: Lumishine Demi-Permanent Liquid Color
Size: 60ml / 2 fl. oz
Formulation: Liquid, Ammonia-Free
Technology: ArgiPlex™
Usage: Professional or at-home application
Recommended For:
Toning pre-lightened hair
Refreshing faded color
Gray blending (up to 70%)
Enhancing shine and manageability
Don’t let dull, lifeless hair drag down your day. With Joico Lumishine Demi-Permanent Liquid Color, you can refresh, tone, and strengthen your hair—all in one simple step. Whether you're a DIY haircare pro or running a busy salon or spa, this liquid color delivers professional-quality results without the stress.
Click “Add to Cart” now and experience the Joico shine difference for yourself. Your hair will thank you—and your mirror will too.
JOICO - VERO K-PAK COLOR
Demi-Permanent Instant Gloss Toner
$5.99
Joico Demi-Permanent Instant Gloss Toner
Salon-Quality Shine, Zero Commitment
Achieve flawless, salon-grade color and shine—without the long-term commitment—with Joico Demi-Permanent Instant Gloss Toner. This professional-grade toner is expertly designed to refresh color, correct brassiness, and add reflective brilliance in just one simple step. Whether you’re revitalizing faded color, perfecting your blonde, or toning highlights after a lightening service, this toner delivers instant, luminous results with minimal processing time.
Formulated with Joico’s advanced bond-building and gloss-enhancing technologies, this toner works gently yet effectively to seal the cuticle, neutralize unwanted tones, and leave hair soft, shiny, and vibrant. Ideal for both in-salon use and DIY color maintenance at home, it’s the go-to solution for hair color that looks expensive—but doesn’t require a full-color service.
Benefits & Features
Instant toning & gloss in one step – No extra developer or gloss overlay needed
Neutralizes brassiness – Perfect for blonde, silver, or lightened hair
Boosts shine & softness – Hair looks healthier with a mirror-like finish
Damage-free color correction – Ammonia-free formula is gentle on strands
Fast processing – Works in as little as 5 minutes
Versatile application – Great for all hair types and textures
Long-lasting results – Up to 10 washes of rich, vibrant tone
What Makes It Stand Out?
Bond-Building Technology – Strengthens hair from the inside out, reducing breakage
Arginine + Keratin Infusion – Reinforces weak strands and protects against future damage
Pre-blended shades – Designed by top colorists to match trending tones
No guesswork required – Simple instructions, even for first-time users
Ammonia-free & pH balanced – Gentle enough for regular use, even after bleach or highlights
Ready to Bring the Gloss Home?
If your blonde looks brassy, your balayage feels faded, or your hair color just seems dull, Joico Demi-Permanent Instant Gloss Toner is your shortcut to salon-fresh vibrancy—without a full recoloring. Instead of expensive salon visits or harmful DIY bleach kits, this toner offers a quick, safe fix that restores tone, shine, and confidence.
Specifications
Product Type: Demi-permanent gloss toner
Size: 2 oz / 60 ml
Formulation: Ammonia-free, pH balanced
Application Time: 5–20 minutes depending on desired tone intensity
Recommended Developer: Joico LumiShine 5 Volume Developer (1:1 ratio)
Hair Types: All (especially lightened, pre-bleached, or highlighted)
Finish: High-gloss, reflective shine
Shade Range: Icy Blonde, Pearl, Silver, Sand, Violet, and more
Lasts: Up to 10 shampoos depending on frequency and hair condition
Professional or DIY: Suitable for both
Skip the guesswork and go straight to flawless. Whether you're a salon pro restocking your essentials or a first-time toner tackling brass at home, Joico Demi-Permanent Instant Gloss Toner is the easy way to achieve shine, tone, and professional results—fast.
Add it to your cart today and discover how effortless gorgeous hair color can be. You might even catch your reflection and say, "Who’s that glossy-haired genius?" (Spoiler alert: it’s you.)
JOICO
Color Infused Brown Conditioner
$24.99
Joico Color Infuse Brown Conditioner 10.1 oz / 300 ml
Bring rich, dimensional brown tones back to life with Joico Color Infuse Brown Conditioner. Specially formulated for golden-brown and light brunette shades, this color-enhancing conditioner adds warmth, depth, and radiance to faded brown hues. Whether you're trying to preserve your salon color or boost natural tones, this nourishing conditioner refreshes brown hair with subtle golden pigment and shine-enhancing technology.
Powered by Joico's Bio-Advanced Peptide Complex™, it strengthens and protects your hair while reviving its brilliance—perfect for color-treated and natural brunettes alike.
Benefits & Features
Enhances Golden-Brown TonesAdds subtle warm pigment to revitalize faded or dull brown hair.
Protects Color LongevityHelps reduce fading and brassiness between salon visits.
Conditions & DetanglesLeaves hair feeling silky, smooth, and more manageable.
Strengthens HairBio-Advanced Peptide Complex™ helps repair and protect from future damage.
Great for Natural or Colored HairWorks beautifully on both color-treated and naturally warm-toned brunettes.
Why You’ll Love It
Unlike regular conditioners, Joico Color Infuse Brown does double-duty—it hydrates and tones. This is especially helpful for those with balayage, caramel highlights, or lightened brown hair looking to maintain richness and avoid dull, washed-out color. Plus, the lightweight formula ensures hair stays soft—not weighed down.
Directions
Apply to clean, damp hair after shampooing with Color Infuse Brown Shampoo.
Leave on for 1–3 minutes for subtle tone or up to 5 minutes for more intense results.
Rinse thoroughly.
Use 2–3 times per week to maintain color vibrancy.
Specifications
Brand: Joico
Product Name: Color Infuse Brown Conditioner
Size: 10.1 fl oz / 300 ml
Best For: Golden-brown, light brunette, caramel-toned hair
Color Care: Pigmented, toning conditioner
Free From: SLS/SLES sulfates
Technology: Bio-Advanced Peptide Complex™
Use With: Joico Color Infuse Brown Shampoo
Keep your golden-brown hair rich, shiny, and salon-fresh between visits with Joico Color Infuse Brown Conditioner—a color-toning essential for every brunette beauty.
Add to cart now and maintain that vibrant, multi-tonal brown glow!
JOICO - COLOR INTENSITY
Color Intensity Eraser
from $7.99
$29.99
Joico Color Intensity Eraser
Erase with ease.
Take away your custom color and get you ready for your next shade in less than 30 mins.
Leaving locks gleaming in healthy condition while erasing.
K-PAK® Keratin-enriched formula lifts direct dyes.
If you are a color-obsessed, don’t skip on this and always get you ready for the next transformation.
Directions
Mix 1:2 with Vero Glaze Developer
Apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
Rinse thoroughly until water is clear.
Shampoo and condition with K-PAK Color Therapy Shampoo & Conditioner
JOICO
K-PAK Reconstructing Conditioner
from $24.99
$29.00
Joico K-PAK Reconstructing Conditioner – Strengthen & Restore Damaged Hair
Product Description: Joico K-PAK Reconstructing Conditioner for Deep Repair and Protection
Joico K-PAK Reconstructing Conditioner is a professional-strength, deep-repair conditioner designed to restore, strengthen, and protect hair that’s been damaged by heat styling, coloring, or chemical treatments. Packed with Keratin, Guajava Fruit Extract, and SmartRelease Technology, this conditioner goes beyond surface softness to rebuild the inner structure of your hair.
Ideal for brittle, overprocessed, or weakened strands, it delivers intense hydration and noticeably improves hair texture with every use—without weighing it down.
Benefits of Using Joico K-PAK Reconstructing Conditioner
Rebuilds and strengthens damaged hair at the core
Improves elasticity and resilience to prevent breakage
Smooths the cuticle for frizz-free, soft results
Delivers moisture and shine without heaviness
Protects color-treated hair with gentle, sulfate-free hydration
Backed by Joico’s award-winning K-PAK formula loved by salons worldwide
What Makes Joico K-PAK Conditioner Different from Other Repair Products?
Not all repair conditioners are created equal. The Joico K-PAK Reconstructing Conditioner is part of a multi-award-winning hair rescue system trusted by stylists around the globe.
Powered by SmartRelease Technology, which continuously releases keratin, arginine, and rosehip oil to repair and protect
Infused with Guajava Fruit Extract rich in antioxidants for environmental defense
Clinically proven to reduce breakage and improve manageability
Ideal for use after color or chemical services to extend the life and health of your hair
How Joico K-PAK Reconstructing Conditioner Solves Hair Damage
If your hair feels rough, snaps easily, or looks dull despite conditioning—it’s time for a more targeted solution.
Joico K-PAK Conditioner repairs from the inside out by:
Reinforcing weak bonds caused by bleach, dye, or heat
Softening coarse or dry hair without greasy residue
Restoring moisture balance for healthier-looking hair from day one
Making detangling easier and reducing post-shower breakage
It’s not just cosmetic—this conditioner delivers structural recovery.
Joico K-PAK Reconstructing Conditioner Specifications & Ingredients
Product Name: Joico K-PAK Reconstructing Conditioner
Size Options: 250ml / 8.5 fl oz, 1L / 33.8 fl oz
Hair Type: Damaged, overprocessed, color-treated, or brittle hair
Key Ingredients: Keratin, SmartRelease Liposome, Guajava Fruit Extract, Evening Primrose Oil
Sulfate-Free: Yes
Paraben-Free: Yes
Color-Safe: Yes
pH Balanced: Yes
Made in USA
Say Goodbye to Weak, Damaged Hair – Try Joico K-PAK Conditioner Today
Repair starts now. Whether you’ve overdone it with heat styling or color services, Joico K-PAK Reconstructing Conditioner brings your hair back to life—stronger, smoother, and healthier than ever.
Add it to your cart today and give your hair the rebuilding boost it deserves.
Directions
Apply on clean, damp hair evenly
Leave in for 1 minute
Rinse thoroughly
JOICO - COLOR INTENSITY
Color Intensity Limelight
$6.99
$16.00
Joico Color Intensity Limelight
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades Red, Yellow and Orange plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO
K-PAK Reconstructing Shampoo
$19.99
Joico K-PAK Reconstructing Shampoo
Your knight in shining armor for distressed locks. A potent blend of Bio-Advanced Peptide and Quadramine complexes meticulously repairs and fortifies weakened strands. Crafted to combat thermal or chemical hair damage, it indulges your mane with Keratin Silicone complex and Vitamin E, quenching its thirst for nourishment and hydration. Embrace resilient, vibrant hair while reclaiming elasticity, strength, and luminosity.
The Enchantment of K-PAK Reconstructing Shampoo
A dynamic formula featuring Bio-Advanced Peptide and Quadramine complexes
Tailored to address thermal or chemical hair damage
Infused with Keratin Silicone complex and Vitamin E for deep restoration
Safeguards hair color integrity while enhancing resilience and shine
Unraveling the Uniqueness
Precision rejuvenation: Targets weakened strands with scientific precision
Versatility at its peak: Suitable for all hair types, regardless of damage source
Nourishing elixir: Enriched with Keratin Silicone complex and Vitamin E for profound hydration and revitalization
Guardian of vibrancy: Preserves hair color vibrancy while elevating strength and flexibility
Unlock the Mysteries
Bid farewell to hair woes as Joico K-PAK Reconstructing Shampoo comes to your rescue. Whether your locks are plagued by the rigors of styling tools or chemical treatments, this elixir promises a transformative experience. Say hello to lustrous, resilient tresses that exude vitality and radiance.
Specifications
Sizes: 300ml / 10.1Oz (Also Available in 1L)
Compatibility: Suitable for all hair types and conditions
Usage: Regular application recommended for optimal results
Eager to embark on your hair transformation journey? Acquire Joico K-PAK Reconstructing Shampoo today and witness the resurrection of your locks!
JOICO
Blonde Life Brightening Masque 30ml / 1oz
$2.99
$7.00
Joico Blonde Life Brightening Masque –
Instant hydrating treatment formulated for bleached, double-processed, high-lift blonde.
Softens and add shine to pale strands.
Neutralise trace minerals that lead to dullness, brassiness and yellowness.
Lightweight, non-greasy texture.
Enjoy salon-grade treatment at home.
More brilliant color, fewer salon visits.
Key Benefits
Neutralizes chlorine and removes trace minerals to detox hair
Instantly hydration and softness
Lightweight
Non-greasy
Directions
Apply a generous amount to damp, freshly cleansed hair
Leave on for 3-5 minutes
Rinse thoroughly
Use 1-2 times weekly
JOICO - COLOR INTENSITY
Color Intensity Pink
$12.95
Joico Color Intensity Pink
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO
Free Play Clay Lightener
$3.99
Joico Free Play Clay Lightener 28g / 1oz
If you're tired of dealing with messy lighteners that don't deliver the results you desire, Joico Free Play Clay Lightener is the solution you've been waiting for. Say goodbye to drips, flakes, and uneven lifts. With Joico, you'll achieve effortlessly beautiful balayage and freehand creations every time, leaving you with nourished, healthy hair you'll love to show off.
Benefits & Features
Experience the revolutionary Joico Free Play Clay Lightener, a wonder that transforms your hair coloring experience. Here's why it's a must-have:
Freehand and Balayage Masterpiece: Designed specifically for freehand and balayage techniques, this lightener elevates your creativity to new heights.
Mess-Free Application: Bid farewell to messy applications during open-air painting or processing with its no-drip formula.
Perfect Control: Achieve the perfect control and freedom you've been searching for, giving you the confidence to create stunning looks.
Up to 7 Levels of Lift: Enjoy up to 7 levels of lift without the hassle of foils, swelling, flaking, or bleeding.
Nourished, Healthy Hair: Keep your hair nourished and healthy while achieving the lift you desire.
What Makes It Stand Out
Unlike traditional lighteners, Joico Free Play Clay Lightener offers a superior experience with its no-drip formula, allowing for precise application and exceptional results. Its ability to lift up to 7 levels without the need for foils sets it apart, providing unparalleled convenience and efficiency for both professionals and DIY enthusiasts.
Specifications
Type: Clay Lightener
Weight: 28g / 1oz
Recommended Technique: Freehand or Balayage
Lift: Up to 7 levels
Application: Dry hair
Processing Time: Up to 60 minutes at room temperature
Rinse: Thoroughly after processing
Maintenance: Shampoo and condition regularly for best results
Directions
Mix 1:1 – 1:2 of one full packet with Veroxide
Apply to dry hair
Process up to 60 minutes at room temperature
Rinse thoroughly
Shampoo and condition
Ready to elevate your hair coloring game? Purchase Joico Free Play Clay Lightener now and unleash your creativity with confidence!
JOICO - COLOR INTENSITY
Color Intensity Love Aura Passion Berry
$12.95
Joico Color Intensity Love Aura Passion Berry
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO - COLOR INTENSITY
Color Intensity Indigo
$12.95
Joico Color Intensity Indigo
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO - COLOR INTENSITY
Color Intensity Pearl Pastel Silver Ice
$12.95
$16.99
Joico Color Intensity Pearl Pastel Silver Ice
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO - COLOR INTENSITY
Color Intensity Cobalt Blue
$12.95
Joico Color Intensity Cobalt Blue
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
JOICO - COLOR INTENSITY
Color Intensity Titanium
$12.95
Joico Color Intensity Titanium
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
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