L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3580 reviewsI love this serum. Makes my hair feel great and look great. One of the best products I have for volume.
First time trying the hairspray and so far love it.
Took a bit for the spray nozzle to work but great product.Love the company
Great for volume and hold the only us was the spray does not stop once I let go of the nozzle.
Love this product. Tried it this morning and does what it says. Great volume to my hair. Will buy again.
My hair styler recommended this hair dye and I’m glad I tried it. White hair coverage is perfect.
Product is very nice and Excellent customer service! I lost my shipment in Canada post.. but they replaced the order without any issues
I used to use the OG version but it was too heavy for my fine, thin hair. Tried this one on a whim and I was amazed with how much it helped my hair! It feels so soft and is very lightweight!
I have long hair and use a LOT of conditioner. This stuff is great for long curly or wavy hair. Smells SOOOOO good too!
Always add this to my dark blonde formula to counter brassiness
Used Herbatint 5N hair color that caused reddish undertones, and after one shampoo with the L'Oreal Choma Green, followed by the L'Oreal Metal Detox conditioner, this considerably tamed the red undertones to a browish color. Very happy with the results. Highly recommend.
Great service will buy again from this site 👍
Great service!
My first exposure to this product was at my salon but they dropped it, but I love how smooth, soft and silky it makes my hair (hubby noticed too) Highly recommend it, and delivery was so super Fast! It amazed me. You are my Go To for products now
This hairspray does what it says: it won’t cause yellowing, it gives volume and hold. That’s all I’m looking for, it just works.
What customers think about the store
Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable ... Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable delivery. Some concerns about expired products and shipping costs, but overall positive feedback on product quality and convenience.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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