L'OREAL - DIA COLOR
Dia Color 1/1N Black
$15.99
L'Oreal Dia Color 1/1N Black
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL
Chroma Creme Purple Dyes Shampoo
from $34.99
L'Oreal Chroma Creme Purple Dyes Shampoo
L'Oreal Chroma Creme Purple Dyes Shampoo, formerly known as L'Oreal Blondifier Cool Shampoo, is your go-to solution for maintaining vibrant, cool-toned blonde hair. This specially formulated purple shampoo neutralizes unwanted yellow tones in highlighted or blonde hair, ensuring your hair stays as fresh as the day you left the salon. Enriched with natural acai berry extracts and polyphenols, it gently cleanses the hair fiber while smoothing and nourishing damaged hair, leaving you with a shiny, revitalized look.
Benefits & Features
Anti-Yellowing: Neutralizes yellowness for highlighted or blonde hair, keeping your blonde bright and cool.
Gentle Cleanse: Gently cleanses the hair fiber without stripping it of essential moisture.
Enhanced Shine: Sublimates shine in blonde hair, making it look more radiant and healthy.
Deep Moisturization: Provides deep hydration to smooth and repair damaged hair.
Natural Ingredients: Enriched with acai berry extracts and polyphenols to nourish and enrich the hair fiber.
What Makes It Stand Out
L'Oreal Chroma Creme Purple Dyes Shampoo stands out due to its unique blend of natural ingredients and advanced formula. Unlike other purple shampoos, it not only neutralizes yellow tones but also deeply nourishes and smooths the hair, thanks to the natural acai berry extracts and polyphenols. This dual-action formula ensures that your hair not only looks great but feels great too.
Your Solution for Bright, Cool Blonde Hair
Say goodbye to dull, yellow-toned blonde hair with the L'Oreal Chroma Creme Purple Dyes Shampoo. If you've been struggling to maintain that fresh-from-the-salon look, this shampoo is your answer. It revives cool blondes and kicks out yellow dullness, keeping your hair vibrant and salon-fresh between visits. Plus, the gentle yet effective formula means you can use it weekly without worrying about damaging your hair.
Specifications
Product Name: L'Oreal Chroma Creme Purple Dyes Shampoo
Former Name: L'Oreal Blondifier Cool Shampoo
Key Ingredients: Natural Acai Berry Extracts, Polyphenols
Usage: Weekly
Application: Apply to wet hair, massage and lather, rinse thoroughly, follow with Blondifier Conditioner & Mask
Directions
Apply to wet hair.
Massage and lather.
Rinse thoroughly.
Follow with Blondifier Conditioner & Mask
Use weekly for best results.
Don't let yellow tones ruin your blonde – grab your L'Oreal Chroma Creme Purple Dyes Shampoo today and keep your hair looking its best! Order now and experience the difference.
L'OREAL PROFESSIONNEL
Liss Unlimited Primrose Oil Smoother Serum
$32.99
L'Oreal Liss Unlimited Primrose Oil Smoother Serum 125ml / 4.2oz
L'Oréal Professionnel Série Expert Liss Unlimited Primrose Oil is a perfect way to begin or finish up a styling for straight hair types. Formulated with high-quality ingredients, including evening Primrose oil and omega-6 fatty acids, this nourishing hair oil prevents frizz and flyaways and forms a humidity shield around hair. The replenishing formula helps to maintain hair natural moisture and nourish hair to promote strength and growth. After use of this smoothing hair oil, hair is smoother, silkier and healthier looking. Features & Benefits
Smoothing hair oil for straight hair types
Prevents frizz, flyaways and protects from humidity
Adds moisture to hair
Hair is silkier and smoother after use
Directions
Warm-up a few pumps of L'Oréal Professionnel Série Expert Liss Unlimited Primrose Oil
Then apply evenly all over towel-dried hair and brush and blow-dry as usual
Alternatively, apply to dry hair to form an anti-frizz shield when necessary
Ingredients
Cyclopentasiloxane, Alcohol Denat, Dimethiconol, C12-15 Alkyl Benzoate, Oenothera Biennis Oil/Evening Primose Oil, Hexyl Cinnamal, Butylphenyl Methylpropional, Benzyl Alcohol, Aleurites Moluccana Nut Oil/ Aleurites Moluccana Seed Oil, Citronellol, Limonene, Alpha-Isomethyl Ionone, Linalool, Parfum/ Fragrance. C160539/2
Bottle list may differ
L'OREAL PROFESSIONNEL
Hair Touch Up Dark Brown/Black Root Concealer
$23.99
L'Oreal Professionnel Hair Touch-Up Dark Brown/Black Root Root Concealer 57g
In need of a quick fix before your next salon appointment? Look no further than the L'Oreal Professionnel HAIR Touch Up Dark Brown/Black Root Root Concealer. This temporary root touch-up spray offers a seamless blend of professional pigments that effortlessly conceal those pesky roots.
Benefits & Features
Professional-Grade Results: Backed by L'Oreal's expertise in hair care, this root concealer delivers professional-grade results in the comfort of your own home.
Quick & Easy Application: With its convenient spray application, achieving flawless coverage has never been easier. Simply spray, blend, and go – it's that simple!
Long-Lasting Formula: Unlike other root touch-up products that may fade quickly, this concealer boasts a long-lasting formula that keeps your color looking vibrant until your next wash.
Natural-Looking Results: Say goodbye to harsh lines and unnatural tones. This root concealer seamlessly blends with your existing hair color, ensuring a natural-looking finish every time.
Effortless Root Coverage: Whether you're dealing with regrowth or gray hairs, this root concealer provides instant coverage, allowing you to maintain a polished appearance between salon visits.
Confidence Boost: Say hello to a confidence-boosting color that lasts. With this root touch-up spray, you can step out with confidence, knowing that your hair looks flawless from root to tip.
Time & Money Savings: Skip the frequent salon trips and costly color treatments. With this root concealer, you can stretch the time between appointments, saving both time and money in the process.
Specifications
Color: Dark Brown/Black Root
Type: Temporary Root Touch-Up Spray
Fade: Fades in 1 shampoo
Coverage: Sweat-proof and water-resistant
Suitability: All hair types
Size: 57g
Ready to say goodbye to visible roots and hello to flawless color? Add the L'Oreal Professionnel HAIR Touch Up Dark Brown/Black Root Root Concealer to your cart today and experience the confidence-boosting benefits for yourself!
L'OREAL PROFESSIONNEL
Absolut Repair Molecular Professional Shampoo
from $34.99
L'Oréal Professionnel Absolut Repair Molecular Professional Shampoo
Rebuild Hair from the Inside Out
When your hair is damaged at the molecular level, surface repair just won’t cut it. L’Oréal Professionnel Absolut Repair Molecular Professional Shampoo is scientifically formulated to go deeper—reconstructing broken peptide bonds and restoring strength, elasticity, and shine from within. This isn’t just a cleanser—it’s molecular hair therapy in a bottle, designed for hair that’s been weakened by bleach, color, heat, or chemical services.
Benefits & Features
Repairs Hair at the Molecular Level: Penetrates the hair fiber to rebuild internal structure and restore strength.
Deep Yet Gentle Cleansing: Removes impurities without stripping essential moisture.
Boosts Softness and Shine: Hair looks and feels dramatically smoother and glossier after each wash.
Ideal for Damaged Hair: Especially beneficial for bleached, colored, or chemically processed strands.
Professional Performance at Home: The same formula trusted by top stylists around the world.
What Separates It from Regular Repair Shampoos?
While traditional repair shampoos coat the surface, Absolut Repair Molecular Shampoo goes further. It’s powered by Peptides + 5 Amino Acids, which penetrate deep into the hair’s cortex, repairing the structure from the inside out.
The formula is sulfate-free, making it safe for color-treated and fragile hair. It’s also part of a complete Absolut Repair Molecular system, designed to work synergistically with the leave-in and rinse-off treatments for next-level results.
Rebuild Your Hair’s Foundation with Every Wash
Hair weakened by frequent coloring or bleaching
Breakage, split ends, or excessive dryness
Lack of elasticity and movement
Dull, brittle hair that’s lost its bounce
L'Oréal Professionnel Absolut Repair Molecular Shampoo helps restore what salon treatments take away, giving you renewed strength, resilience, and softness with every use.
Specifications
Product Name: L'Oréal Professionnel Absolut Repair Molecular Professional Shampoo
Size Options: 10.1 oz (300 ml), 16.9 oz (500 ml), 50.7 oz (1500ml)
Hair Type: Very damaged, weakened, over-processed
Usage: Apply to wet hair, massage gently, rinse thoroughly. Repeat if needed. Follow with matching rinse-off and leave-in treatments for best results.
Key Ingredients: Peptides, 5 Essential Amino Acids
Free From: Sulfates, parabens
Fragrance: Clean, light floral with a professional salon finish
Made In: France
Hair damage doesn't have to be permanent. With L'Oréal Professionnel Absolut Repair Molecular Shampoo, you're not just cleansing—you're reconstructing. It's time to bring back the strength, movement, and vitality your hair once had.
Add it to your routine today and experience molecular-level hair repair with every wash.
L'OREAL PROFESSIONNEL
Blondifier Gloss Shampoo
from $27.99
L'Oreal Blondifier Gloss Shampoo
New Package but SAME great formula!
Resurface and illuminate blonde hair.
Gently cleanse the hair fiber while smoothing damaged hair.
Nourish formula with natural acai berry extracts & polyphenols for smoothing, replenishing and enriching hair fibre.
Enhance multi-dimensional luster and radiance of blonde.
Perfect for highlighted or blonde hair.
Key Benefits
Gentle cleanse
Sublimate shine in blonde hair
Deeply moisturizing
Smooth hair
Enriched with berry extract & polyphenols
Directions
Apply to wet hair
Massage and lather
Rinse thoroughly
Followed with Blondifier Conditioner & Mask
L'OREAL PROFESSIONNEL
Serie Expert Pump 1500ml
$8.99
LÓreal Professionnel Serie Expert pump for 1500ml bottles.
L'OREAL PROFESSIONNEL
Curl Expression 10-in-1 Cream-in-Mousse
$39.99
$45.00
L'Oréal Curl Expression 10-in-1 Cream-in-Mousse 235g / 8.2oz – Lightweight Styling with Powerful Curl Care
One Product. Ten Benefits. Meet the L'Oréal Curl Expression 10-in-1 Cream-in-Mousse
Say goodbye to cluttered curl routines and hello to multitasking magic. The L’Oréal Curl Expression 10-in-1 Cream-in-Mousse combines the nourishing care of a cream with the styling control of a mousse, giving curly, coily, and very curly hair 10 essential benefits in one easy step. It’s the perfect all-in-one prep, protect, and style solution for busy curl lovers who want results without the fuss.
10 Benefits of L'Oréal Curl Expression Cream-in-Mousse
Deep Hydration without weighing curls down
Heat Protection up to 230°C / 450°F
Frizz Control for up to 48 hours
Curl Definition with a soft, flexible finish
Smoothes Hair Fiber for touchable softness
Adds Shine without greasiness
Strengthens Hair against breakage
Prepares Hair for Styling – perfect primer
Improves Manageability
Color-Safe & Curl-Friendly Formula
Why L’Oréal Curl Expression 10-in-1 Cream-in-Mousse is a Game-Changer
Traditional mousses can dry curls out. Styling creams often weigh them down. This curl innovation from L’Oréal Professionnel delivers the best of both worlds: ultra-light foam enriched with Glycerin, Urea H, and Hibiscus Seed Extract to deliver lasting moisture and control—without crunch, stiffness, or build-up.
The texture feels rich and airy in the hand, and it disappears into curls, delivering definition and softness in seconds. It’s the ideal prep product before diffusing, stretching, or air drying.
Perfect for Solving Everyday Curl Struggles
If you're tired of:
Curls going frizzy or limp by mid-day
Needing multiple products to style, protect, and moisturize
Not finding a mousse that hydrates and holds
Then the Curl Expression 10-in-1 Cream-in-Mousse is your must-have. It simplifies your styling steps while delivering salon-level results that feel and look natural.
Product Specifications
Product Name: L’Oréal Professionnel Curl Expression 10-in-1 Cream-in-Mousse
Hair Types: Curly, very curly, and coily hair
Size: 250 ml / 8.4 oz
Texture: Lightweight whipped mousse infused with hydrating cream
Key Ingredients: Glycerin, Urea H, Hibiscus Seed Extract
Free From: Parabens, sulfates, mineral oil
Fragrance: Fresh floral notes with orchid, jasmine, and marine breeze
Heat Protection: Up to 230°C / 450°F
Usage: Apply to towel-dried hair from roots to ends. Do not rinse. Style as desired.
Style Smarter with 10 Benefits in One Bottle
Why juggle multiple products when you can style, protect, and define all in one step? L’Oréal Curl Expression 10-in-1 Cream-in-Mousse is the all-in-one styling solution curly hair has been waiting for.
Add it to your cart today, and give your curls everything they need in one clean, pro-level product.
How to use?
Apply to damp hair starting from ends to lengths with a scrunching motion
Follow with the drying accelerator spray for quicker drying.
Pro tips
On curls, apply on towel-dried hair during wash & go technique or after the long lasting intensive moisturizer cream.
On coils, apply after the lasting intensive moisturizer cream.
L'OREAL PROFESSIONNEL
Chroma Creme Blue Dyes Shampoo
from $34.99
L'Oreal Chroma Creme Blue Dyes Shampoo
Color correct and care like a pro with professional tailored dyes to neutralize unwanted warm tones, in L’Oreal’s most caring formula, Serie Expert Chroma Creme.
Blue shampoo neutralizing orange tones on light to medium brown hair.
Gently cleanse the hair fiber while smoothing damaged hair.
Nourish formula with natural acai berry extracts & polyphenols for smoothing, replenishing and enriching hair fibre.
Co-Emulsion Technology, with 10x smaller caring agents targeting the most damaged & porous areas, hair is evenly toned and nourished.
Kicks out orange undertones to keep your light brunette true-to-tone and vibrant.
Weekly use to keep hair vibrancy until your next salon visit.
Key Benefits
Anti-orange for light brown hair
Gentle cleanse taking care of all sensitive types of hair and scalp
Sublimate shine in light brunette
Deeply moisturizing
Smooth hair
Enriched with berry extract & polyphenols
Directions
With a glove, apply to wet hair
Massage and lather
Comb through for even neutralisation
Rinse thoroughly
Use weekly
L'OREAL PROFESSIONNEL
Serie Expert Pro Keratin Liss Unlimited Masque
from $39.99
L'Oréal Professionnel Serie Expert Liss Unlimited Masque
L'Oréal Professionnel Serie Expert Liss Unlimited Masque is a rich keratin formula that purifies scalp and hair. Formulated with high-quality ingredients, this nourishing hair mask adheres and attracts hair cuticles together. The mask acts as a veil and smoothes hair’s surface for healthy, shiny locks. Suitable for all hair types, this L’Oreal hair mask maintains hydration and improves the strength and structure of hair, while preventing frizz and flyaways. Benefits- Rich keratin formula that purifies scalp and hair- Smooths hair surface - Hydrates hair and improves strength - Prevents frizz and flyawaysDirections- Apply the masque to damp towel-dried hair from roots to ends- Leave on for 5 minutes, then rinse thoroughly
Available in 8.5 oz or 16.9 oz.
L'OREAL PROFESSIONNEL
Biotin Inforcer Mask
from $41.99
L'Oreal Biotin Inforcer Mask
Revitalize your hair with the new L'Oreal Inforcer Mask. Crafted with a powerful anti-breakage formula, this mask is designed to fortify fragile hair, leaving it resilient and radiant after just one use.
Benefits & Features
Instant Breakage Reduction: Infused with Vitamin B6 and Biotin, this mask works instantly to reduce breakage, promoting stronger, healthier hair.
Reinforced Protection: Continued use of the Inforcer Mask reinforces hair fibers, providing enhanced protection against damage and breakage.
Improved Manageability: Experience smoother, shinier, and stronger hair with improved detangling and manageability.
Intense Nourishment: The lightweight formula deeply nourishes and hydrates hair without weighing it down, delivering visible results with just one use per week.
Cruelty-Free: Rest assured, this product is cruelty-free and has undergone no animal testing.
What Sets It Apart
The L'Oreal Inforcer Mask stands out with its potent blend of Vitamin B6 and Biotin, specifically formulated to target fragile hair and combat breakage. Unlike other masks, it offers visible results with minimal usage, providing an efficient solution for those seeking stronger, healthier hair.
How It Solves Your Hair Woes
For individuals struggling with weak and damaged hair, the L'Oreal Inforcer Mask offers a transformative solution. By strengthening hair fibers, improving manageability, and providing essential nourishment, this mask addresses the root cause of breakage, leaving hair revitalized and resilient.
Specifications
Size: 250ml/500ml
Ingredients: Enriched with Vitamin B6 and Biotin
Usage: Apply evenly to damp, towel-dried hair from mid-lengths to ends. Leave on for 5 minutes, then rinse thoroughly. Use once a week following Inforcer Shampoo for optimal results.
Ready to transform your hair? Purchase the L'Oreal Inforcer Mask today and say hello to stronger, healthier locks!
L'OREAL PROFESSIONNEL
Purete Anti-Dandruff Shampoo
$14.99
$20.00
L'Oreal Homme Purete Anti-Dandruff Shampoo 250ml/8.45 oz.
L'Oreal Homme Purete Anti-Dandruff Shampoo is effective from the first application. Purete works to reduce and help prevent the reappearance of visible flakes whilst maintaining scalp balance.
Active IngredientsMagnesium and Zinc Pyrithione- A combination of a magnesium derivative and the anti-dandruff active ingredient zinc pyrithione.
L'OREAL PROFESSIONNEL
Hair Touch Up Brown Root Concealer
$23.99
L'Oreal Professionnel Hair Touch-Up Brown Root Concealer 57g
In need of a quick fix before your next salon appointment? Look no further than the L'Oreal Professionnel HAIR Touch Up Brown Root Concealer. This temporary root touch-up spray offers a seamless blend of professional pigments that effortlessly conceal those pesky roots.
Benefits & Features
Professional-Grade Results: Backed by L'Oreal's expertise in hair care, this root concealer delivers professional-grade results in the comfort of your own home.
Quick & Easy Application: With its convenient spray application, achieving flawless coverage has never been easier. Simply spray, blend, and go – it's that simple!
Long-Lasting Formula: Unlike other root touch-up products that may fade quickly, this concealer boasts a long-lasting formula that keeps your color looking vibrant until your next wash.
Natural-Looking Results: Say goodbye to harsh lines and unnatural tones. This root concealer seamlessly blends with your existing hair color, ensuring a natural-looking finish every time.
Effortless Root Coverage: Whether you're dealing with regrowth or gray hairs, this root concealer provides instant coverage, allowing you to maintain a polished appearance between salon visits.
Confidence Boost: Say hello to a confidence-boosting color that lasts. With this root touch-up spray, you can step out with confidence, knowing that your hair looks flawless from root to tip.
Time & Money Savings: Skip the frequent salon trips and costly color treatments. With this root concealer, you can stretch the time between appointments, saving both time and money in the process.
Specifications
Color: Brown
Type: Temporary Root Touch-Up Spray
Fade: Fades in 1 shampoo
Coverage: Sweat-proof and water-resistant
Suitability: All hair types
Size: 57g
Ready to say goodbye to visible roots and hello to flawless color? Add the L'Oreal Professionnel HAIR Touch Up Brown Root Concealer to your cart today and experience the confidence-boosting benefits for yourself!
L'OREAL - X-TENSO
X-tenso Sensitised Hair Smoothing Cream 250ml / 8.45oz
$69.99
L'Oreal X-tenso Moisturist Smoothing Cream
Sensitised Hair –
Hair relaxer for rebellious, frizzy or curly hair.
Softening waxes & active moisturizing ingredients revitalize hair inside out.
Leaves hair smooth, supple and shiny up to 60 days.
Hydrates and nourishes the hair for durable smoothing.
Reduces the volume of the hair for easier manage and styling.
Key Benefits
· For curly, wavy and frizzy hair
· Results up to 60 days
· Hydrates and nourishes the hair
· Reduces the volume of the hair
· Provides suppleness and shine
· Straighter smooth ‘natural looking’ finish
Directions
1. Shampoo and towel dry hair before application
2. Divide hair into 4 sections
3. Place into a non-metallic bowl
4. Apply based on hair type
5. Leave on in room temperature for 15 minutes
6. Smooth hair during process time
7. Do not exceed process time
Virgin hair application
1. Begin from the nape of the neck
2. Apply with tint brush section by section
3. Stop 0.5 cm from scalp
4. Avoid pulling the hair while application
Retouch
1. Only apply onto re-growth
2. Stop 0.5 cm from scalp
3. Avoid pulling the hair while application
L'OREAL - DIA COLOR
Dia Color 4.15/4BRv Brown Blue Red-Violet
$15.99
L'Oreal Dia Color 4.15/4BRv Brown Blue Red-Violet
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
Let customers speak for us
What customers think about the store
The store offers a wide selection of high-quality hair and beauty products. Customers appreciate the competitive prices, fast shipping, and excellent customer service. The store stands out for its efficiency in processing orders and delivering products promptl...
AI-generated from customer reviews.
Color Hair Product Shipping