L'OREAL - DIA COLOR
Dia Color 9/9N Very Light Blonde
$15.99
L'Oreal Dia Color 9/9N Very Light Blonde
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL
Hair Touch Up Brown Root Concealer
$23.99
L'Oreal Professionnel Hair Touch-Up Brown Root Concealer 57g
In need of a quick fix before your next salon appointment? Look no further than the L'Oreal Professionnel HAIR Touch Up Brown Root Concealer. This temporary root touch-up spray offers a seamless blend of professional pigments that effortlessly conceal those pesky roots.
Benefits & Features
Professional-Grade Results: Backed by L'Oreal's expertise in hair care, this root concealer delivers professional-grade results in the comfort of your own home.
Quick & Easy Application: With its convenient spray application, achieving flawless coverage has never been easier. Simply spray, blend, and go – it's that simple!
Long-Lasting Formula: Unlike other root touch-up products that may fade quickly, this concealer boasts a long-lasting formula that keeps your color looking vibrant until your next wash.
Natural-Looking Results: Say goodbye to harsh lines and unnatural tones. This root concealer seamlessly blends with your existing hair color, ensuring a natural-looking finish every time.
Effortless Root Coverage: Whether you're dealing with regrowth or gray hairs, this root concealer provides instant coverage, allowing you to maintain a polished appearance between salon visits.
Confidence Boost: Say hello to a confidence-boosting color that lasts. With this root touch-up spray, you can step out with confidence, knowing that your hair looks flawless from root to tip.
Time & Money Savings: Skip the frequent salon trips and costly color treatments. With this root concealer, you can stretch the time between appointments, saving both time and money in the process.
Specifications
Color: Brown
Type: Temporary Root Touch-Up Spray
Fade: Fades in 1 shampoo
Coverage: Sweat-proof and water-resistant
Suitability: All hair types
Size: 57g
Ready to say goodbye to visible roots and hello to flawless color? Add the L'Oreal Professionnel HAIR Touch Up Brown Root Concealer to your cart today and experience the confidence-boosting benefits for yourself!
L'OREAL - X-TENSO
X-tenso Sensitised Hair Smoothing Cream 250ml / 8.45oz
$69.99
L'Oreal X-tenso Moisturist Smoothing Cream
Sensitised Hair –
Hair relaxer for rebellious, frizzy or curly hair.
Softening waxes & active moisturizing ingredients revitalize hair inside out.
Leaves hair smooth, supple and shiny up to 60 days.
Hydrates and nourishes the hair for durable smoothing.
Reduces the volume of the hair for easier manage and styling.
Key Benefits
· For curly, wavy and frizzy hair
· Results up to 60 days
· Hydrates and nourishes the hair
· Reduces the volume of the hair
· Provides suppleness and shine
· Straighter smooth ‘natural looking’ finish
Directions
1. Shampoo and towel dry hair before application
2. Divide hair into 4 sections
3. Place into a non-metallic bowl
4. Apply based on hair type
5. Leave on in room temperature for 15 minutes
6. Smooth hair during process time
7. Do not exceed process time
Virgin hair application
1. Begin from the nape of the neck
2. Apply with tint brush section by section
3. Stop 0.5 cm from scalp
4. Avoid pulling the hair while application
Retouch
1. Only apply onto re-growth
2. Stop 0.5 cm from scalp
3. Avoid pulling the hair while application
L'OREAL - DIA COLOR
Dia Color 7.1 Blonde Blue
$15.99
L'Oreal Dia Color 7.1 Blonde Blue
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL
Steampod Professional Smoothing Treatment
$39.99
L'Oreal Steampod Professional Smoothing Treatment
concentrate enriched with Alpha-silane to protect hair from heat and extreme humidity conditions. This patented L'Oréal Professionnel concentrate is formulated without water and enriched with Alpha-silane, an active care ingredient protecting against heat and extreme humidity conditions. Activated by heat and amplified by steam, Alpha-silane creates a protective layer around the hair fiber that resists up to 5 shampoos*.
3-in-1 benefits for hair that is:
• Instantly smoother and more disciplined.
• Instantly shinier. Hair is softer and nourished up to 5 shampoos*.
• Durably protected against extreme humidity conditions (up to 80% humidity in the air).
72H anti-frizz effect* for longer-lasting hairstyles. Protection 230°C (450°F)*. Hair is easy to detangle, with less broken hair, and styling is 3x faster**. Compatible with all straighteners. For best results, use with SteamPod.
L'OREAL PROFESSIONNEL
Curl Expression Curls Reviver Spray
$34.99
$40.00
L’Oréal Curl Expression Curls Reviver Spray – Instantly Refresh Curls and Coils Without Wash Day
Wake Up Your Curls with L’Oréal Curl Expression Curls Reviver Spray
No time for a full wash day? No problem. The L’Oréal Curl Expression Curls Reviver Spray is your curl-refreshing essential that re-activates and hydrates curls in seconds. Whether you're refreshing second-day styles, reviving flattened curls, or smoothing frizz, this lightweight mist brings life and bounce back to your natural texture without buildup or re-wetting.
Benefits of the L’Oréal Curl Expression Curls Reviver Spray
Instant Curl Revival: Re-activates curl definition and bounce between wash days
Frizz Control for 24 Hours: Smooths flyaways and fights humidity
Hydrates Without Heaviness: Lightweight mist replenishes moisture and softness
Adds Shine: Boosts natural luster without oiliness
Multi-Purpose Styling: Perfect for reshaping styles, refreshing twist-outs, or prepping for updos
What Makes This Curl Expression Reviver Spray Unique?
Formulated with 3% Glycerin, Urea H, and Hibiscus Seed Extract, this curl refresher delivers professional-level care in an ultra-light mist. Unlike traditional water sprays or gels that can dry out or overload the hair, this formula revives without disrupting your style—and without leaving flakes, crunch, or residue.
The spray delivers a fine, even mist to ensure maximum curl revival with minimal product. It’s your go-to for quick morning routines, gym touch-ups, or mid-day moisture boosts.
Solves Real-Life Curl Concerns
If you often deal with:
Flat, shapeless curls after sleeping
Frizz buildup from humidity
Time crunches between full wash days
Needing a gentle restyle without starting over
Then L’Oréal Curl Expression Curls Reviver Spray is your low-effort, high-impact solution. It works on dry or slightly damp hair to instantly reshape, soften, and revive curls or coils without dragging them down.
L’Oréal Curl Expression Curls Reviver Spray Specifications
Product Name: L’Oréal Professionnel Curl Expression Curls Reviver Spray
Size: 190 ml / 6.4 oz
Hair Type: Curly, very curly, and coily
Usage: Shake well. Mist evenly on dry or damp hair. Scrunch or reshape with hands. Let air dry or diffuse.
Key Ingredients: Glycerin (3%), Urea H, Hibiscus Seed Extract
Free From: Sulfates, parabens, silicones
Fragrance: Botanical floral with jasmine, orchid, and a marine breeze finish
Country of Origin: France
Refresh Without Rewashing
Bring your curls back to life without a drop of shampoo. The L’Oréal Curl Expression Curls Reviver Spray is your anytime fix for frizz, flatness, and dryness—no sink or rinse required.
Add it to your styling routine today, and enjoy fresh, defined curls every day of the week.
How to use?
Spray every morning after pillow friction
Can be used before dry-cutting to restore the pattern
Leave in and style as usual
Pro tips
For bouncy curls and coils, apply progressively with a scrunching motion, 20 centimeters away from hair.
L'OREAL PROFESSIONNEL
Purete Anti-Dandruff Shampoo
$14.99
$20.00
L'Oreal Homme Purete Anti-Dandruff Shampoo 250ml/8.45 oz.
L'Oreal Homme Purete Anti-Dandruff Shampoo is effective from the first application. Purete works to reduce and help prevent the reappearance of visible flakes whilst maintaining scalp balance.
Active IngredientsMagnesium and Zinc Pyrithione- A combination of a magnesium derivative and the anti-dandruff active ingredient zinc pyrithione.
L'OREAL - DIA COLOR
Dia Color 6.3/6G Dark Blonde Gold
$15.99
L'Oreal Dia Color 6.3/6G Dark Blonde Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR
Dia Color 7.13/7BG Blonde Blue Gold
$15.99
L'Oreal Dia Color 7.13/7BG Blonde Blue Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR
Dia Color 5.18/5BM Light Brown Blue Mocha
$15.99
L'Oreal Dia Color 5.18/5BM Light Brown Blue Mocha
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL
Tecni.Art Siren Waves
$28.99
L’Oréal Professionnel Tecni.Art Siren Waves 150ml
Define, Smooth, and Shine Your Waves
Bring out your inner siren with L’Oréal Professionnel Tecni.Art Siren Waves. This professional styling cream is designed to define, smooth, and add shine to naturally wavy or curly hair, while also creating soft, touchable waves in straight hair with the help of a curling iron or wand.
Lightweight yet nourishing, it delivers long-lasting definition without stiffness, keeping your waves full of movement and life.
Benefits & Features
Enhances Natural Waves: Defines and shapes curls or waves without crunch.
Adds Long-Lasting Hold: Keeps your style fresh and bouncy all day.
Smooths Frizz: Tames flyaways for a polished, silky finish.
Adds Shine: Gives hair a luminous, healthy look.
Lightweight Texture: Creamy consistency that won’t weigh hair down.
What Makes Siren Waves Stand Out?
Unlike heavy creams that can leave waves limp, Siren Waves has a micro-emulsion formula that wraps each strand with a smooth, weightless film. It offers professional styling performance while keeping the hair touchable and flexible.
It’s versatile enough to work on natural texture or heat-styled waves, making it a must-have in both salon kits and home routines.
Bring Out the Siren in Your Style
If you often struggle with:
Waves losing definition after a few hours
Frizz making your style look messy
Curl creams that are too heavy or greasy
…then L’Oréal Tecni.Art Siren Waves is your solution. It locks in shape, enhances shine, and smooths frizz without sacrificing softness.
Specifications
Product Name: L’Oréal Professionnel Tecni.Art Siren Waves
Size: 150ml / 5 fl oz
Hold Level: 2/6 – Light, flexible hold
Finish: Smooth, shiny, defined
Texture: Creamy, lightweight styling cream
Usage:
Apply to damp hair before blow-drying with a diffuser to define natural waves.
Use on dry hair before curling for polished, long-lasting waves.
Fragrance: Fresh, salon-clean scent
Country of Origin: Spain
Whether your waves are natural or styled, L’Oréal Tecni.Art Siren Waves gives them lasting definition, smoothness, and shine—without any stiffness.
Add it to your styling routine today, and enjoy waves that look effortlessly polished from morning to night.
L'OREAL PROFESSIONNEL
Scalp Advanced Anti-Discomfort Shampoo
from $49.99
$70.00
L'Oreal Scalp Advanced Anti-Discomfort Shampoo
Revitalize your hair care routine with L'Oreal Scalp Advanced Anti-Discomfort Shampoo, meticulously crafted to address scalp sensitivity while rejuvenating your locks. This lightweight gel formula delicately purifies your scalp, offering a soothing and calming sensation, and ensuring your hair receives the care it deserves.
Benefits & Features
Immediate Relief: Provides instant relief from itching, burning, and tingling sensations, restoring comfort to your scalp.
Hydration and Nourishment: Enriched with Niacinamide and Sorbitol, this shampoo boosts hydration by up to 49%, leaving your hair soft, radiant, and hydrated.
Professional Reset: Scientifically proven efficacy in resetting deregulated scalps, offering a fresh start for your hair care journey.
Free from Harmful Ingredients: Formulated without colorants, silicones, or alcohol, ensuring a gentle yet effective cleansing experience.
Soothing Fragrance: Enjoy a calming fragrance that envelops your senses, leaving you feeling refreshed and pampered.
What Sets It Apart
L'Oreal Scalp Advanced Anti-Discomfort Shampoo stands out with its advanced formula designed to tackle scalp sensitivity and hair hydration effectively. Unlike traditional shampoos, it combines the power of Niacinamide and Sorbitol to provide immediate relief while nourishing your hair from root to tip. Additionally, its dermatologically approved formula ensures safety and efficacy, setting it apart as a trusted choice for discerning customers.
The Promise of Relief
If you've been struggling with scalp discomfort or dry, lackluster hair, L'Oreal Scalp Advanced Anti-Discomfort Shampoo offers a comprehensive solution. By targeting the root cause of scalp issues and delivering intense hydration, it not only soothes irritation but also revitalizes your hair, leaving it soft, shiny, and full of life. Say goodbye to scalp discomfort and hello to a refreshed, revitalized mane.
Specifications
Ingredients: Niacinamide, Sorbitol
Scent: Soothing fragrance
Size: 500ml / 16.9oz
Usage: Apply evenly on wet scalp and hair, lather gently, and rinse thoroughly
Safety: Dermatologist approved
Ready to experience the soothing sensation and revitalizing benefits of L'Oreal Scalp Advanced Anti-Discomfort Shampoo? Add it to your cart now and treat your scalp and hair to the care they deserve. Say hello to comfort and radiance today!
L'OREAL PROFESSIONNEL
Vitamino Color Acidic Shine Sealing Lotion 400ml / 13.5oz
$54.99
L'Oreal Vitamino Color Acidic Shine Sealing Lotion
New Package but Same Great Formula!
Rinse-out lotion treatment for all types of colored hair.
Seals your cuticle to protect your color from fading.
Strength your hair fibre for optimal protection.
Reduce your frequency of salon visits for hair coloring and touch up.
Transforms into milky care deeply nourish your hair.
Extend your color vibrancy for up to 8 weeks.
Instant care with short processing time.
Key Benefits
· pH 4.5 lock your color and rebalance your hair
· Protect color fading for 8 weeks
· 6x more natural shininess
· Resveratrol: Protect hair fibre from free radicals that deteriorate hair color
· Milky care infuse nourishment deep into hair fibre
Directions
1. Following Vitamino Color Shampoo
2. Apply to clean damp hair evenly
3. Twist and work through your lengths to emulsify
4. Rinse immediately and thoroughly
5. Follow with Vitamino Color 10-in-1 Leave-in Treatment Milk
L'OREAL PROFESSIONNEL
Tecni.Art Constructor Thermo-Active Spray
$25.99
$34.99
L'Oréal Professionnel Tecni.Art Constructor 150ml / 5.1oz
L'Oréal Professionnel Tecni.Art Constructor is a heat setting spray that protects hair from hot tools and assists in setting curls and waves. Formulated with high-quality ingredients that help keep your style in place for days, this setting spray leaves hair soft, shiny and protected. For ultimate protection, spray this product on dry hair before applying heat and watch curls and waves last extra-long. This heat protectant is ideal for all hair types.
Benefits & Features
Protects hair from heat
Ensure long lasting hair styles
Formulated with high-quality ingredients
Leaves hair soft, shiny and protected
Directions
Spray liberally on towel-dried hair without weighing it down
Blow-dry or style with a hot tool to set any shape
Note
The item cannot be shipped outside of the United States and Canada.
L'OREAL - DIA COLOR
Dia Color Clear
$15.99
L'Oreal Dia Color Clear
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
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