L'Oreal Professionnel

L'Oreal Dia Color 9.82/9MV Very Light Blonde Mocha Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L’Oréal Professionnel Tecni.Art Fix Paste – Strong Hold Styling Paste Define Your Look with L’Oréal Tecni.Art Fix Paste Looking for the perfect styling product to sculpt, define, and control your hair all day long? The L’Oréal Professionnel Tecni.Art Fix Paste delivers strong hold, flexible texture, and a natural-looking matte finish — all without stiffness or residue. Ideal for creative styles that demand lasting definition, this styling paste is a salon essential for professionals and beauty enthusiasts alike. Benefits & Features Strong, long-lasting hold: Keeps your hairstyle locked in place all day. Matte finish: Gives hair a natural, non-greasy texture. Reworkable formula: Easy to reshape and restyle without losing control. No residue or flakes: Leaves hair clean, smooth, and manageable. Suitable for all hair types: Perfect for short, medium, or layered styles. What Makes It Stand Out? The Tecni.Art Fix Paste stands out with its professional-grade formulation that offers precision control and textured flexibility. Unlike heavy gels or waxes, this paste allows you to mold and redefine your style throughout the day while maintaining a strong hold. Its dry-matte texture adds body and separation — ideal for that effortless, tousled look or sleek definition. Who Is It For? This styling paste is perfect for: Hairstylists who need reliable, reworkable texture for clients. Individuals who love a structured yet natural hairstyle. Anyone seeking strong hold without the crunchy or shiny finish of gel. Whether you’re going for a casual tousle, a polished quiff, or a defined crop, this paste delivers the finish you want with professional control. Specifications Brand: L’Oréal Professionnel Line: Tecni.Art Product Type: Styling Paste Hold Level: Strong Finish: Matte Size: 75ml / 2.5 fl. oz. Usage: Apply a small amount on dry or damp hair, work through with fingers, and style as desired. Get Your Perfect Style Today Take control of your look with L’Oréal Professionnel Tecni.Art Fix Paste — your go-to for long-lasting hold and creative freedom. Shop now at Cosmetic World and elevate your styling routine with salon-quality performance at home.

L'Oreal Silver Conditioner – New Package but Same Great Formula! Designed to show the beauty of your grey, white or light blonde hair. Violet & Blue formulated conditioner for softness and shine. Neutralizing with magnesium and anti-yellow agents. Remove unwanted brassiness. Brightening your silvery hair while nourishing your hair fibre. L’Oreal No. 1 silver color toning range.   Key Benefits Neutralises brassiness Enhances colour shine Softness and shine Remove unwanted yellow undertones Soft, smooth, shiny Lightweight conditioner Neutralize with magnesium Infuse blue and violet pigments Directions Following Silver Shampoo Apply to damp hair evenly Rinse thoroughly

L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum – High-Shine Leave-In Serum for Colour-Treated Hair (50ml / 1.6 fl oz) Elevate the brilliance of colour-treated hair with L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum, a leave-in finishing serum designed to deliver glass-like shine while helping maintain the vibrancy and multidimensional appearance of hair colour. Part of the professional Vitamino Color Spectrum range, this concentrated serum helps smooth the hair fibre and create a sleek, polished surface that beautifully reflects light. The result is intensely glossy, smooth-looking hair with enhanced colour radiance. The formula is powered by 5% Alpha-Silane, an innovative ingredient that creates a protective layer on the hair fibre when activated by heat. Designed for use before heat styling, the serum helps provide long-lasting smoothness, humidity resistance, and high-impact shine. Smooth. Protect. Illuminate. Benefits & Features of L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum Glass-Like Shine: Delivers an intensely glossy, light-reflective finish to colour-treated hair. 5% Alpha-Silane: Innovative technology helps create a protective layer on the hair fibre when activated by heat. Long-Lasting Results: Helps maintain smoothness and brilliant shine through multiple washes. Colour Radiance: Helps enhance the appearance of colour for a vibrant, multidimensional finish. Anti-Frizz Care: Helps smooth frizz and unruly texture for a sleeker appearance. Humidity Protection: Helps maintain a smoother finish when hair is exposed to humid conditions. Smooths the Hair Fibre: Creates a more polished surface for improved light reflection and shine. Heat-Activated Formula: Designed to work with heat styling for optimal smoothing and glass-shine results. Leave-In Treatment: No rinsing is required after application. Ideal for Colour-Treated Hair: Specifically designed to complement professional colour-maintenance routines. Professional Finishing Care: Adds a polished, salon-inspired finish to your styling routine. Because exceptional hair colour deserves exceptional shine. What Makes L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum Stand Out? L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum is designed to enhance one of the key dimensions of beautiful hair colour: shine. At the heart of the formula is 5% Alpha-Silane, a technology that forms a protective layer around the hair fibre when activated by heat. This helps create a smoother surface and an intensely reflective, glass-like finish while supporting lasting control against frizz and humidity. The serum complements the wider Vitamino Color Spectrum routine, which focuses on maintaining the different dimensions of colour-treated hair, including shine, saturation, contrast, tone, and brightness. By smoothing the hair's surface and increasing its reflective appearance, the Glass Shine Serum helps colour look more vibrant and multidimensional. Who Is L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum For? This professional leave-in serum is ideal for: Colour-treated hair Highlighted and balayage hair Hair lacking shine Dull-looking colour Frizz-prone hair Hair affected by humidity Rough or unruly strands Sleek and polished hairstyles Blow-drying and heat-styling routines Anyone wanting an intense glass-like shine Professional salon and at-home colour-maintenance routines Whether your hair is subtly coloured or dramatically transformed, Vitamino Color Spectrum Glass Shine Serum helps showcase your colour with a smoother, more reflective finish. Key Technology 5% Alpha-Silane: A heat-activated technology that helps create a protective layer around the hair fibre, supporting smoothness, humidity resistance, and long-lasting glass-like shine. Specifications Brand: L'Oréal Professionnel Collection: Vitamino Color Spectrum Product Name: Glass Shine Serum Product Type: Heat-Activated Leave-In Shine Serum Size: 50ml / 1.6 fl oz Key Technology: 5% Alpha-Silane Hair Type: Colour-treated hair Hair Concerns: Dullness, frizz, humidity, roughness & loss of colour radiance Finish: Glass-like, high-shine finish Primary Benefits: Shine enhancement, smoothing, frizz control, humidity protection & colour radiance Application: Clean, towel-dried hair Rinse: Leave-in / no rinse Activation: Heat activated Suitable For: Professional & at-home use How to Use After cleansing and conditioning, divide clean, towel-dried hair into sections. Apply L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum evenly throughout the lengths and ends. Use enough product to ensure even distribution according to the length and density of the hair. Do not rinse. Blow-dry the hair completely to activate the formula, then use a flat iron if desired to further enhance the smooth, glass-like finish. For optimal results, use as part of the complete L'Oréal Professionnel Vitamino Color Spectrum haircare routine. Transform Colour with Glass-Like Shine Give colour-treated hair a brilliantly polished finish with L'Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum. Powered by 5% Alpha-Silane, this heat-activated 50ml / 1.6 fl oz serum helps deliver intense glass-like shine while smoothing frizz, protecting against humidity, and enhancing the multidimensional radiance of your hair colour.

L'Oreal Dia Color 8.43/8CG Light Blonde Copper Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Scalp Advanced Intense Soother Treatment 200ml / 6.7oz Revitalize your scalp and hair with the ultimate solution to dryness, itchiness, and sensitivity. Introducing L'Oreal Scalp Advanced Intense Soother Treatment, the perfect remedy for a comfortable, nourished scalp and luscious locks. Benefits & Features Immediate Relief: Experience intense relief from scalp discomfort after just one use. Nourishing Formula: Enriched with ultra-potent actives like Niacinamide, it nourishes your hair, leaving it soft, hydrated, and healthy-looking. Soothing Power: Say goodbye to itchiness and dryness as this treatment soothes your scalp, leaving it fresh and rejuvenated. Tailored for Your Needs: Specifically designed for those with dry, itchy, and sensitive scalp conditions. Highly Effective: Witness a remarkable +83% soothing effect on your scalp and a +96% increase in hair hydration and nourishment after just one application. Embrace the Difference L'Oreal Scalp Advanced Intense Soother Treatment stands out due to its: Unique Formula: Formulated with potent ingredients like Niacinamide, providing unmatched soothing and nourishing properties. Dermatologist Approved: Developed in collaboration with scalp pro experts and dermatologists, ensuring efficacy and safety. Refreshing Fragrance: Enjoy a soothing composition with a refreshing fragrance, enveloping you in a clean and caring experience. Free from Harsh Chemicals: Silicone, sulfate, and alcohol-free for gentle care. Your Solution Awaits If you've been struggling with a dry, itchy, or sensitive scalp, L'Oreal Scalp Advanced Intense Soother Treatment is your solution. It provides immediate relief and long-term nourishment, leaving your scalp comfortable and your hair revitalized. Specifications Size: 200ml / 6.7oz Ingredients: Includes Glycerin, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, and Niacinamide. Directions: Apply evenly on wet scalp and hair after shampooing, massage gently, leave on for 3-5 minutes, and rinse thoroughly. Ready to experience the difference? Try L'Oreal Scalp Advanced Intense Soother Treatment today and say hello to a happier, healthier scalp and hair!

L'Oreal Dia Color 8.31/8GB Light Blonde Gold Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 6.12 Dark Blonde Blue Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 6.23/6VG Dark Blonde Violet Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 6.60/6RRR Intense Dark Blonde Red Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

Curl Expression Anti-buildup Cleansing Jelly Shampoo L'Oreal Curl Expression Cleansing Jelly Shampoo is the clarifying shampoo designed to cleanse curls and coils. Formulated with precision, this shampoo boasts a unique jelly-like texture, gently eliminating daily accumulated impurities and buildups while providing essential moisture to your hair and scalp. Benefits & Features Eliminates Impurities and Buildup: Say goodbye to residue and buildup that weigh down your curls, leaving them fresh and revitalized. Deeply Moisturizes Coils: Infused with highly concentrated plant-based Glycerin, Urea H, and Hibiscus seed, this shampoo deeply hydrates your curls, keeping them soft and manageable. Quick-Foaming Lightweight Texture: Enjoy the luxurious lather that cleanses your hair without weighing it down, making your washing routine a breeze. Free from Harsh Ingredients: Paraben-free, sulfate-free, silicone-free, and alcohol-free formula ensures gentle yet effective cleansing without stripping your hair of its natural oils. Perfect for Coil Hairstyles: Whether you have loose or tight curls, this shampoo is your go-to solution for maintaining healthy, beautiful curls. What Sets It Apart L'Oreal Curl Expression Cleansing Jelly Shampoo stands out with its carefully crafted formula and innovative design. Unlike conventional shampoos, this jelly formula penetrates deeply into the hair mass, effectively reaching the scalp for thorough cleansing and hydration. Additionally, its addictive fragrance leaves a lasting impression, making every wash a luxurious experience. Ready To Unleash The Full Potential Of Your Curls? If you've been struggling with dull, weighed-down curls or coils, L'Oreal Curl Expression Cleansing Jelly Shampoo is your solution. Its clarifying properties eliminate impurities and buildup, while the hydrating ingredients nourish your hair from root to tip. Say hello to vibrant, bouncy curls with every wash. Specifications Size: Available in 500ml (16.9oz) and 1500ml (50.7oz) options to suit your needs. Ingredients: Highly concentrated with plant-based Glycerin, Urea H, and Hibiscus seed for optimal hydration and nourishment. Texture: Jelly-like consistency for easy application and thorough cleansing. Fragrance: A delightful blend of star Jasmine, Orchid, Freesia, and cedarwoods for a refreshing and indulgent scent experience. Try L'Oreal Curl Expression Cleansing Jelly Shampoo today and experience the difference firsthand!

L’Oréal Professionnel Tecni.Art Savage Panache – Extreme Volume & Matte Texture for Bold Styles - 250ml /8.4 fl. oz. Unleash Wild Volume with L’Oréal Tecni.Art Savage Panache When flat, lifeless hair isn’t an option, L’Oréal Professionnel Tecni.Art Savage Panache steps in. This professional strong-hold powder spray delivers instant root lift, grip, and a matte finish, giving you the power to create wild volume, tousled texture, and editorial-inspired looks. From big, glamorous blowouts to effortlessly messy updos, Savage Panache is the ultimate styling weapon for maximum impact. Benefits of L’Oréal Tecni.Art Savage Panache Extreme Volume: Creates full-bodied lift from roots to ends. Matte Finish: Adds texture without shine for a modern, undone look. Strong Hold: Keeps styles in place without stiffness or flakes. Buildable Grip: Perfect for prepping updos or textured braids. Lightweight Feel: Won’t weigh hair down or leave visible residue. What Makes Savage Panache Stand Out? Unlike traditional hairsprays or dry shampoos, Savage Panache combines the power of a texturizing powder with the convenience of a spray, making it easy to achieve dramatic volume in seconds. Its micro-propelled distribution ensures even application and effortless lift—ideal for both backstage professionals and at-home stylists. The matte texture gives a fashion-forward finish that works equally well for casual day looks and high-impact evening styles. How It Solves Styling Challenges If you often struggle with: Hair that falls flat minutes after styling Slippery hair that’s hard to pin or braid Lacking grip and texture for updos Wanting a lived-in, voluminous look without shine …then L’Oréal Tecni.Art Savage Panache is your instant fix. It gives hair just the right amount of grit and hold for styling that lasts. Product Specifications Product Name: L’Oréal Professionnel Tecni.Art Savage Panache Size: 250ml / 8.4 oz Hold Level: 4/6 – Strong hold Finish: Matte, textured Texture Type: Dry powder spray Usage: Shake well before use. Spray onto dry hair at the roots for lift, or through mid-lengths and ends for texture. Fragrance: Clean, professional salon scent Country of Origin: France Big Volume. Bold Texture. Zero Compromise. When your style demands maximum lift and staying power, L’Oréal Tecni.Art Savage Panache delivers. Perfect for statement looks, photo shoots, events, or everyday glamour. Add it to your styling arsenal today and make every day a big hair day. Directions Overall diffusion for a wild messy effect. Directional diffusion on roots for bouffants and backcombs.HAIRSTYLEMessy and texturized mane, thick and secured braids and updos, 60’s XXL hairstyles.

Dia Color 8.23/8VG Light Blonde Violet Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 7.32 Blonde Gold Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending