L'Oreal Professionnel

L'Oreal Dia Color 8.34/8GC Light Blonde Gold Copper Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L’Oréal Professionnel Tecni.Art Fix Paste – Strong Hold Styling Paste Define Your Look with L’Oréal Tecni.Art Fix Paste Looking for the perfect styling product to sculpt, define, and control your hair all day long? The L’Oréal Professionnel Tecni.Art Fix Paste delivers strong hold, flexible texture, and a natural-looking matte finish — all without stiffness or residue. Ideal for creative styles that demand lasting definition, this styling paste is a salon essential for professionals and beauty enthusiasts alike. Benefits & Features Strong, long-lasting hold: Keeps your hairstyle locked in place all day. Matte finish: Gives hair a natural, non-greasy texture. Reworkable formula: Easy to reshape and restyle without losing control. No residue or flakes: Leaves hair clean, smooth, and manageable. Suitable for all hair types: Perfect for short, medium, or layered styles. What Makes It Stand Out? The Tecni.Art Fix Paste stands out with its professional-grade formulation that offers precision control and textured flexibility. Unlike heavy gels or waxes, this paste allows you to mold and redefine your style throughout the day while maintaining a strong hold. Its dry-matte texture adds body and separation — ideal for that effortless, tousled look or sleek definition. Who Is It For? This styling paste is perfect for: Hairstylists who need reliable, reworkable texture for clients. Individuals who love a structured yet natural hairstyle. Anyone seeking strong hold without the crunchy or shiny finish of gel. Whether you’re going for a casual tousle, a polished quiff, or a defined crop, this paste delivers the finish you want with professional control. Specifications Brand: L’Oréal Professionnel Line: Tecni.Art Product Type: Styling Paste Hold Level: Strong Finish: Matte Size: 75ml / 2.5 fl. oz. Usage: Apply a small amount on dry or damp hair, work through with fingers, and style as desired. Get Your Perfect Style Today Take control of your look with L’Oréal Professionnel Tecni.Art Fix Paste — your go-to for long-lasting hold and creative freedom. Shop now at Cosmetic World and elevate your styling routine with salon-quality performance at home.

L'Oreal Dia Color 8.43/8CG Light Blonde Copper Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Scalp Advanced Intense Soother Treatment 200ml / 6.7oz Revitalize your scalp and hair with the ultimate solution to dryness, itchiness, and sensitivity. Introducing L'Oreal Scalp Advanced Intense Soother Treatment, the perfect remedy for a comfortable, nourished scalp and luscious locks. Benefits & Features Immediate Relief: Experience intense relief from scalp discomfort after just one use. Nourishing Formula: Enriched with ultra-potent actives like Niacinamide, it nourishes your hair, leaving it soft, hydrated, and healthy-looking. Soothing Power: Say goodbye to itchiness and dryness as this treatment soothes your scalp, leaving it fresh and rejuvenated. Tailored for Your Needs: Specifically designed for those with dry, itchy, and sensitive scalp conditions. Highly Effective: Witness a remarkable +83% soothing effect on your scalp and a +96% increase in hair hydration and nourishment after just one application. Embrace the Difference L'Oreal Scalp Advanced Intense Soother Treatment stands out due to its: Unique Formula: Formulated with potent ingredients like Niacinamide, providing unmatched soothing and nourishing properties. Dermatologist Approved: Developed in collaboration with scalp pro experts and dermatologists, ensuring efficacy and safety. Refreshing Fragrance: Enjoy a soothing composition with a refreshing fragrance, enveloping you in a clean and caring experience. Free from Harsh Chemicals: Silicone, sulfate, and alcohol-free for gentle care. Your Solution Awaits If you've been struggling with a dry, itchy, or sensitive scalp, L'Oreal Scalp Advanced Intense Soother Treatment is your solution. It provides immediate relief and long-term nourishment, leaving your scalp comfortable and your hair revitalized. Specifications Size: 200ml / 6.7oz Ingredients: Includes Glycerin, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, and Niacinamide. Directions: Apply evenly on wet scalp and hair after shampooing, massage gently, leave on for 3-5 minutes, and rinse thoroughly. Ready to experience the difference? Try L'Oreal Scalp Advanced Intense Soother Treatment today and say hello to a happier, healthier scalp and hair!

L'Oréal Professionnel Blow-Dry Fluidifier 10-in-1 Cream Experience salon-quality blowouts at home with the L'Oréal Professionnel Blow-Dry Fluidifier. This innovative leave-in cream treatment is designed with a thermo-reactive agent, providing a 10-in-1 multi-benefit formula that caters to all your blow-drying needs. Features: Heat Protection: Protects hair from heat damage up to 230°C (450°F). Anti-Frizz: Controls frizz and smooths hair even in high humidity. Shape Control: Helps maintain your desired hairstyle, providing shape memory. Blow-Dry Facilitation: Makes blow-drying easier and more effective. Shine Enhancement: Adds a natural, healthy shine to your hair. Long-Lasting Results: Keeps your hair styled and manageable for up to 4 days. Formula Reactivation: Allows for reshaping with heat tools at 150°C (300°F) minimum. Moisture Retention: Ensures hair stays hydrated and healthy. Non-Greasy: Lightweight formula that doesn’t weigh hair down. Suitable for All Hair Types: Ideal for normal to sensitized hair. Why You Should Buy: Comprehensive Care: Provides ten essential benefits in one product, simplifying your hair care routine. Durability: Maintains your blowout for days, reducing the need for frequent restyling. Professional Quality: Trusted by professionals, ensuring high-quality results every time.

L'Oreal Dia Color 8.31/8GB Light Blonde Gold Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 6.23 / 6VG Dark Blonde Violet Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L’Oréal Professionnel Tecni.Art Savage Panache – Extreme Volume & Matte Texture for Bold Styles Unleash Wild Volume with L’Oréal Tecni.Art Savage Panache When flat, lifeless hair isn’t an option, L’Oréal Professionnel Tecni.Art Savage Panache steps in. This professional strong-hold powder spray delivers instant root lift, grip, and a matte finish, giving you the power to create wild volume, tousled texture, and editorial-inspired looks. From big, glamorous blowouts to effortlessly messy updos, Savage Panache is the ultimate styling weapon for maximum impact. Benefits of L’Oréal Tecni.Art Savage Panache Extreme Volume: Creates full-bodied lift from roots to ends. Matte Finish: Adds texture without shine for a modern, undone look. Strong Hold: Keeps styles in place without stiffness or flakes. Buildable Grip: Perfect for prepping updos or textured braids. Lightweight Feel: Won’t weigh hair down or leave visible residue. What Makes Savage Panache Stand Out? Unlike traditional hairsprays or dry shampoos, Savage Panache combines the power of a texturizing powder with the convenience of a spray, making it easy to achieve dramatic volume in seconds. Its micro-propelled distribution ensures even application and effortless lift—ideal for both backstage professionals and at-home stylists. The matte texture gives a fashion-forward finish that works equally well for casual day looks and high-impact evening styles. How It Solves Styling Challenges If you often struggle with: Hair that falls flat minutes after styling Slippery hair that’s hard to pin or braid Lacking grip and texture for updos Wanting a lived-in, voluminous look without shine …then L’Oréal Tecni.Art Savage Panache is your instant fix. It gives hair just the right amount of grit and hold for styling that lasts. Product Specifications Product Name: L’Oréal Professionnel Tecni.Art Savage Panache Size: 250ml / 8.4 oz Hold Level: 4/6 – Strong hold Finish: Matte, textured Texture Type: Dry powder spray Usage: Shake well before use. Spray onto dry hair at the roots for lift, or through mid-lengths and ends for texture. Fragrance: Clean, professional salon scent Country of Origin: France Big Volume. Bold Texture. Zero Compromise. When your style demands maximum lift and staying power, L’Oréal Tecni.Art Savage Panache delivers. Perfect for statement looks, photo shoots, events, or everyday glamour. Add it to your styling arsenal today and make every day a big hair day. Directions Overall diffusion for a wild messy effect. Directional diffusion on roots for bouffants and backcombs.HAIRSTYLEMessy and texturized mane, thick and secured braids and updos, 60’s XXL hairstyles.

Curl Expression Anti-buildup Cleansing Jelly Shampoo L'Oreal Curl Expression Cleansing Jelly Shampoo is the clarifying shampoo designed to cleanse curls and coils. Formulated with precision, this shampoo boasts a unique jelly-like texture, gently eliminating daily accumulated impurities and buildups while providing essential moisture to your hair and scalp. Benefits & Features Eliminates Impurities and Buildup: Say goodbye to residue and buildup that weigh down your curls, leaving them fresh and revitalized. Deeply Moisturizes Coils: Infused with highly concentrated plant-based Glycerin, Urea H, and Hibiscus seed, this shampoo deeply hydrates your curls, keeping them soft and manageable. Quick-Foaming Lightweight Texture: Enjoy the luxurious lather that cleanses your hair without weighing it down, making your washing routine a breeze. Free from Harsh Ingredients: Paraben-free, sulfate-free, silicone-free, and alcohol-free formula ensures gentle yet effective cleansing without stripping your hair of its natural oils. Perfect for Coil Hairstyles: Whether you have loose or tight curls, this shampoo is your go-to solution for maintaining healthy, beautiful curls. What Sets It Apart L'Oreal Curl Expression Cleansing Jelly Shampoo stands out with its carefully crafted formula and innovative design. Unlike conventional shampoos, this jelly formula penetrates deeply into the hair mass, effectively reaching the scalp for thorough cleansing and hydration. Additionally, its addictive fragrance leaves a lasting impression, making every wash a luxurious experience. Ready To Unleash The Full Potential Of Your Curls? If you've been struggling with dull, weighed-down curls or coils, L'Oreal Curl Expression Cleansing Jelly Shampoo is your solution. Its clarifying properties eliminate impurities and buildup, while the hydrating ingredients nourish your hair from root to tip. Say hello to vibrant, bouncy curls with every wash. Specifications Size: Available in 500ml (16.9oz) and 1500ml (50.7oz) options to suit your needs. Ingredients: Highly concentrated with plant-based Glycerin, Urea H, and Hibiscus seed for optimal hydration and nourishment. Texture: Jelly-like consistency for easy application and thorough cleansing. Fragrance: A delightful blend of star Jasmine, Orchid, Freesia, and cedarwoods for a refreshing and indulgent scent experience. Try L'Oreal Curl Expression Cleansing Jelly Shampoo today and experience the difference firsthand!

L’Oréal Professionnel Absolut Repair Molecular Oil Professional Repair & Shine Shampoo Alternative Care Experience next-level hair repair with L’Oréal Professionnel Absolut Repair Molecular Oil, a professional bi-phase treatment designed to work hand-in-hand with your shampoo routine. While not a shampoo itself, this lightweight molecular oil is the perfect post-shampoo companion, helping to repair up to 2 years of hair damage at a molecular level. Powered by Peptides Bonder + 5 Amino Acids, it penetrates deep into the hair fiber to restore strength, smoothness, and intense shine—without weighing hair down. Whether you’re using a salon-grade repair shampoo, a daily moisturizing shampoo, or a color-safe shampoo, this oil elevates your haircare routine to professional standards. Benefits & Features Repairs up to 2 years of hair damage Infused with Peptides Bonder + 5 Amino Acids for deep fiber repair 3-day anti-frizz control and up to 100 hours of shine Lightweight, non-greasy bi-phase oil formula Enhances results when used after any repair shampoo or professional shampoo Leaves hair softer, smoother, and visibly healthier What Makes It Stand Out? Unlike traditional hair oils that simply coat the hair, Absolut Repair Molecular Oil works at a molecular level. It complements your shampoo by rebuilding the internal structure of damaged hair, not just masking the problem. The professional-grade formula delivers salon results at home—something your average shampoo-and-conditioner combo just can’t achieve alone. Who Is This Product For? Anyone using a repair shampoo for damaged or over-processed hair Clients with color-treated, bleached, or chemically-treated hair Hairstylists looking for a professional finishing oil post-shampoo Anyone battling frizz, dullness, or breakage Perfect for all hair types needing intensive repair and shine Specifications Brand: L’Oréal Professionnel Range: Serie Expert Absolut Repair Molecular Product Type: Professional Bi-Phase Hair Oil Size: 90 ml / 3.04 fl oz Key Ingredients: Peptides Bonder, 5 Amino Acids Use: After shampoo on damp or dry hair Hair Type: Damaged, dry, color-treated hair Ready to Upgrade Your Shampoo Routine? Pair your favorite repair shampoo with L’Oréal Professionnel Absolut Repair Molecular Oil and give your hair the professional care it deserves. Add it to your cart today and turn every wash day into a salon-quality experience.

L'Oreal Dia Color 6.60/6RRR Intense Dark Blonde Red Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L’Oréal Vitamino Color Spectrum Professional Mask When your hair color needs serious rescue, reach for the L’Oréal Professionnel Vitamino Color Spectrum Mask. This rich, creamy professional hair mask is packed with ferulic acid and citric acid to lock in color vibrancy while restoring softness, strength, and shine. Designed to reinforce all five color dimensions—saturation, contrast, tone, brightness, and shine—it revives tired, dull hair in just a few minutes. Benefits & Features Revives color intensity and restores shine Deeply hydrates and strengthens processed hair Smooths cuticles to reduce frizz and dullness Improves color tone and contrast Leaves hair soft, manageable, and noticeably radiant Why Choose This Over a Regular Conditioner? Conditioners smooth — but this mask transforms. The high-concentration formula penetrates deep into the hair fiber to correct damage and extend color life, making it ideal for post-color treatments, weekly self-care routines, or when your strands just need a reboot. How It Solves Real Hair Problems Color fading too fast? This mask protects pigment at the molecular level. Hair feeling dry or brittle? It replenishes moisture and elasticity. Losing shine? Citric acid smooths cuticles for light-reflecting gloss. It’s like giving your hair a spa day—without the spa bill. Specifications and Directions Hair Type: Color-treated, dry, or damaged Texture: Thick, buttery cream Usage: After shampooing, apply to towel-dried hair. Leave on 3–5 minutes (or longer for deeper conditioning). Rinse thoroughly. Key Ingredients: Ferulic Acid, Citric Acid Best For: Weekly use or anytime your color needs extra love Ready to Bring Your Color Back to Life? When your shampoo and conditioner aren't cutting it, let the Vitamino Color Spectrum Mask do the heavy lifting. Add this ultra-nourishing treatment to your haircare routine and enjoy soft, shiny, salon-fresh color—every day of the week.

Dia Color 8.23/8VG Light Blonde Violet Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 6.12 Dark Blonde Blue Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

L'Oreal Dia Color 5.71 / 5GrB Light Brown Green Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending