L'OREAL PROFESSIONNEL
PRO_classics color Shampoo 50.7oz
$34.99
$50.00
L'Oréal Professionnel Pro Classics Post-Color Shampoo is a shampoo designed for cleansing hair post-coloring or staining. On the day of the service, this shampoo cleans hair without altering the result of the color. This professional shampoo from L’Oreal protects hair and actually enhances and brightens the hair color while preventing fading and dull tint. Benefits
Great for cleansing post-coloring service
Will not alter result of color
Enhances and brightens hair color
Professional shampoo specially designed for maximum perforance of hair coloring service
Directions
Distribute on wet hair, emulsify
Rinse thoroughly
L'OREAL - DIA COLOR
Dia Color 7.1 Blonde Blue
$15.99
L'Oreal Dia Color 7.1 Blonde Blue
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR
Dia Color 5.8/5M Light Brown Mocha
$15.99
L'Oreal Dia Color 5.8/5M Light Brown Mocha
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR
Dia Color Clear
$15.99
L'Oreal Dia Color Clear
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR
Dia Color 7.8/7M Blonde Mocha
$15.99
L'Oreal Dia Color 7.8/7M Blonde Mocha
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL
Tecni.Art Siren Waves
$28.99
L’Oréal Professionnel Tecni.Art Siren Waves 150ml
Define, Smooth, and Shine Your Waves
Bring out your inner siren with L’Oréal Professionnel Tecni.Art Siren Waves. This professional styling cream is designed to define, smooth, and add shine to naturally wavy or curly hair, while also creating soft, touchable waves in straight hair with the help of a curling iron or wand.
Lightweight yet nourishing, it delivers long-lasting definition without stiffness, keeping your waves full of movement and life.
Benefits & Features
Enhances Natural Waves: Defines and shapes curls or waves without crunch.
Adds Long-Lasting Hold: Keeps your style fresh and bouncy all day.
Smooths Frizz: Tames flyaways for a polished, silky finish.
Adds Shine: Gives hair a luminous, healthy look.
Lightweight Texture: Creamy consistency that won’t weigh hair down.
What Makes Siren Waves Stand Out?
Unlike heavy creams that can leave waves limp, Siren Waves has a micro-emulsion formula that wraps each strand with a smooth, weightless film. It offers professional styling performance while keeping the hair touchable and flexible.
It’s versatile enough to work on natural texture or heat-styled waves, making it a must-have in both salon kits and home routines.
Bring Out the Siren in Your Style
If you often struggle with:
Waves losing definition after a few hours
Frizz making your style look messy
Curl creams that are too heavy or greasy
…then L’Oréal Tecni.Art Siren Waves is your solution. It locks in shape, enhances shine, and smooths frizz without sacrificing softness.
Specifications
Product Name: L’Oréal Professionnel Tecni.Art Siren Waves
Size: 150ml / 5 fl oz
Hold Level: 2/6 – Light, flexible hold
Finish: Smooth, shiny, defined
Texture: Creamy, lightweight styling cream
Usage:
Apply to damp hair before blow-drying with a diffuser to define natural waves.
Use on dry hair before curling for polished, long-lasting waves.
Fragrance: Fresh, salon-clean scent
Country of Origin: Spain
Whether your waves are natural or styled, L’Oréal Tecni.Art Siren Waves gives them lasting definition, smoothness, and shine—without any stiffness.
Add it to your styling routine today, and enjoy waves that look effortlessly polished from morning to night.
L'OREAL - X-TENSO
X-tenso Natural Hair Smoothing Cream
$69.99
L'Oreal X-tenso Moisturist Smoothing Cream 250ml / 8.45oz
Natural Hair –
Hair relaxer for rebellious, frizzy or curly hair.
Softening waxes & active moisturizing ingredients revitalize hair inside out.
Leaves hair smooth, supple and shiny up to 60 days.
Hydrates and nourishes the hair for durable smoothing.
Reduces the volume of the hair for easier manage and styling.
Benefits & Features
For curly, wavy and frizzy hair
Results up to 60 days
Hydrates and nourishes the hair
Reduces the volume of the hair
Provides suppleness and shine
Straighter smooth ‘natural looking’ finish
Directions
Shampoo and towel dry hair before application
Divide hair into 4 sections
Place into a non-metallic bowl
Apply based on hair type
Leave on in room temperature for 15 minutes
Smooth hair during the process time
Do not exceed the process time
Virgin hair application
Begin from the nape of the neck
Apply with tint brush section by section
Stop 0.5 cm from scalp
Avoid pulling the hair while applying
Retouch
Only apply to regrowth
Stop 0.5 cm from the scalp
Avoid pulling the hair while applying
L'OREAL PROFESSIONNEL
Tecni.Art Air Fix Extra-Strong Fixing Spray
$29.99
L'Oréal Professionnel Tecni.Art Air Fix Extra-Strong Fixing Spray 400ml / 13.5oz
L'Oréal Professionnel Tecni.Art Air Fix Hairspray is an extra-strong instant fixing spray. A unique technology offering super-strong hold that is easy to restyle and brush out, this hairspray also has UV filters for ultimate hair protection. In addition to the stronghold, this L'Oreal hairspray dries quickly and leaves a glossy finish on the hair. With no residue left over, this hairspray leaves hair soft, shiny, and wonderfully smooth.
Features & Benefits
Extra-strong hairspray
Easy to brush out and re-style
UV filters offer protection to hair
Dries quickly with no residue
Directions
Wash and style the hair as usual
Spray on the hair at a distance of 35 cm
Tip: for extra volume spray on the roots of the hair
Note
The item cannot be shipped outside of the United States and Canada.
L'OREAL PROFESSIONNEL
Silver Conditioner 200ml / 6.7oz
$34.99
L'Oreal Silver Conditioner –
New Package but Same Great Formula!
Designed to show the beauty of your grey, white or light blonde hair.
Violet & Blue formulated conditioner for softness and shine.
Neutralizing with magnesium and anti-yellow agents.
Remove unwanted brassiness.
Brightening your silvery hair while nourishing your hair fibre.
L’Oreal No. 1 silver color toning range.
Key Benefits
Neutralises brassiness
Enhances colour shine
Softness and shine
Remove unwanted yellow undertones
Soft, smooth, shiny
Lightweight conditioner
Neutralize with magnesium
Infuse blue and violet pigments
Directions
Following Silver Shampoo
Apply to damp hair evenly
Rinse thoroughly
L'OREAL PROFESSIONNEL
Pro Longer Conditioner
from $31.99
$48.99
L’Oréal Professionnel Serie Expert Pro Longer Conditioner – Thicker, Fuller, Healthier Lengths
Strengthen and Densify Long Hair with L’Oréal Pro Longer Conditioner
Long hair is beautiful—but it’s also prone to thinning ends, breakage, and loss of fullness over time. The L’Oréal Professionnel Serie Expert Pro Longer Conditioner is specially formulated to renew lengths, reduce split ends, and thicken the hair fiber, so your long hair looks and feels healthier from root to tip.
Powered by the Filler-A100 + Amino Acid technology, it delivers targeted care that strengthens, smooths, and adds body without weighing hair down.
Benefits of L’Oréal Pro Longer Conditioner
Thicker, Fuller Lengths: Filler-A100 technology helps densify hair fiber.
Split End Reduction: Visibly minimizes split ends for a polished look.
Smooth, Silky Finish: Detangles instantly for easy combing.
Lightweight Care: Hydrates without leaving hair heavy or greasy.
Stronger Hair: Reinforces strands to help prevent future breakage.
Why Pro Longer Conditioner Stands Out
Unlike regular conditioners that only hydrate, Pro Longer Conditioner delivers structural repair. The exclusive Filler-A100 molecule penetrates deep into the fiber core to thicken each strand, while amino acids strengthen the hair from within. The result? Longer, stronger, fuller-looking hair that you’ll love showing off.
Ideal For:
Long hair with thinning or fragile ends
Anyone wanting to maintain healthy length without frequent trims
All hair types—from straight to wavy to curly
Product Specifications
Product Name: L’Oréal Professionnel Serie Expert Pro Longer Conditioner
Size: 200ml / 6.7 fl oz, 500 ml / 16.9 oz and 750ml / 25.4 fl oz
Hair Type: Long hair with thinning ends
Key Ingredients: Filler-A100, Amino Acid
Free From: Parabens, heavy silicones
Fragrance: Fresh floral with a clean, salon-inspired finish
Usage: Apply evenly to shampooed, towel-dried hair. Leave for 2–3 minutes, then rinse thoroughly.
Country of Origin: France
Longer Hair, Stronger Ends, More Confidence
Say goodbye to thinning ends and hello to healthier lengths with L’Oréal Pro Longer Conditioner. Designed for long hair lovers who want to keep every inch looking full, smooth, and vibrant.
Add it to your hair care routine today and enjoy the confidence of stronger, more beautiful hair.
Directions
1. Following Pro Longer Concentrate Treatment & Shampoo
2. Apply to clean damp hair
3. Massage and comb through
4. Leave in for 2-3 minutes
5. Rinse thoroughly
6. Followed with Pro Longer Mask
Available in other sizes
· 500ml / 16.9oz
· 750ml / 25.4oz
· 1000ml / 34oz
L'OREAL PROFESSIONNEL
Tecni.Art Infinium 4 Hairspray
$34.99
L'Oréal Professionnel Tecni.Art Infinium 4 Hairspray
Size: 289g / 10.2oz
L'Oréal Professionnel Tecni.Art Infinium 4 Hairspray offers strong hold with a natural finish, perfect for securing intricate hairstyles that need extra staying power. Whether you're creating elegant updos, sleek looks, or voluminous waves, this hairspray ensures your style stays in place all day. Its fast-drying formula provides a firm hold without leaving hair sticky or stiff, making it a favorite among professional stylists and at-home users alike.
Key Features:
Strong Hold: Delivers powerful hold to maintain even the most elaborate hairstyles.
Natural Look: Provides control while keeping hair soft, smooth, and touchable.
Anti-Humidity Protection: Shields hair from frizz and flyaways, even in high-humidity environments.
Non-Sticky Formula: Dries quickly without leaving a sticky residue, ensuring your hair stays clean and light.
Shine Finish: Leaves hair with a natural shine, enhancing the overall appearance of your style.
Professional-Grade Quality: Trusted by stylists for creating flawless, long-lasting hairstyles for any occasion.
Why You Should Buy:
The L'Oréal Tecni.Art Infinium 4 Hairspray is the ideal choice for anyone seeking a reliable, strong hold for their hair. Whether you're getting ready for a big event or need a product that keeps your everyday style in place, this hairspray delivers lasting performance. It combines firm control with a natural, lightweight finish, ensuring your hair looks great while remaining soft to the touch.
L'OREAL PROFESSIONNEL
Curl Expression Rich Intensive Moisturizer Mask
from $35.99
L'Oréal Curl Expression Rich Intensive Moisturizer Mask – Deep Nourishment for Curly, Very Curly, and Coily Hair
Restore & Replenish with L'Oréal Curl Expression Rich Intensive Moisturizer Mask
Dry, stressed curls? Meet your hair’s new best friend. The L’Oréal Curl Expression Rich Intensive Moisturizer Mask is a luxurious deep treatment designed to hydrate, detangle, and restore strength to even the driest curls and coils. With ultra-rich emollients and curl-respecting actives, this weekly treatment delivers professional salon results in just minutes.
Key Benefits of the L'Oréal Curl Expression Rich Intensive Moisturizer Mask
Intense Hydration: Infuses moisture deep into the hair shaft to restore softness and elasticity.
Targets Very Dry or Damaged Curls: Ideal for curls that need more than just a conditioner.
Reduces Breakage: Strengthens weak strands and helps protect against future damage.
Defines & Softens: Enhances curl pattern while leaving hair smooth and touchable.
Detangles Effortlessly: Melts through knots and tangles for easy, painless combing.
What Makes This Curl Expression Mask Different?
Formulated by the curl experts at L’Oréal Professionnel, this mask features Glycerin, Urea H, and Hibiscus Seed Extract—a powerful trio of moisturizing and fortifying ingredients that go beyond surface-level care.
It’s rich, creamy, and thick, offering deep nourishment without weighing down your curl pattern. Perfect as a weekly rescue treatment or post-color service recovery, this mask is sulfate-free, silicone-free, and loaded with the kind of moisture curly hair craves.
And let’s not forget the fragrance—a refined floral scent with notes of jasmine, orchid, and marine breeze that make every mask session feel like self-care.
How It Solves Common Curl Concerns
If you're struggling with:
Dry, brittle hair that snaps easily
Frizz that doesn’t go away with leave-in conditioner
Coils that feel rough, undefined, or dull
Then L’Oréal Curl Expression Rich Intensive Moisturizer Mask is your weekly miracle. It delivers what over-washed, over-styled, or under-hydrated curls need: rich moisture, repair, and revival.
L'Oréal Curl Expression Mask Specifications and Information
Product Name: L’Oréal Professionnel Curl Expression Rich Intensive Moisturizer Mask
Hair Type: Curly, very curly, and coily hair (especially dry or damaged)
Size: 8.5 oz / 250 ml
Key Ingredients: 2.5% Glycerin, Urea H, Hibiscus Seed Extract
Free From: Sulfates, silicones, parabens
Fragrance: Sophisticated floral blend with jasmine, orchid, and marine notes
Usage: Use once or twice per week. Apply generously to clean, damp hair. Leave on for 5–10 minutes. Rinse thoroughly.
Country of Origin: France
Best Paired With: Curl Expression Cream Shampoo & Leave-In Moisturizer
Deep Nourishment Your Curls Will Thank You For
Think of L’Oréal Curl Expression Rich Intensive Moisturizer Mask as your curl rehab in a jar—luxurious, effective, and built for real curl needs.
Add it to your weekly routine today, and treat your curls to the rich hydration they deserve, from root to tip.
How to use?
After shampoo with Curl Exclusive Jelly Shampoo, apply to towel-dried hair
Leave on for 10 minutes
Rinse thoroughly
Pro tips
For a luxurious feel on hair and tamed curls and coils, use this mask as it beautifully coats curls with extra shine.
Perfect for unruly curls.
L'OREAL - DIA COLOR
Dia Color 6.34/6GC Dark Blonde Gold Copper
$15.99
L'Oreal Dia Color 6.34/6GC Dark Blonde Gold Copper
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL
Blondifier Mask 250ml / 8.4oz
$24.99
$34.99
Clearance Sale!
$34.99 à $29.99 only
While stock last!
L'Oreal Blondifier Mask
Resurface and illuminate blonde hair.
Nourish formula with natural acai berry extracts & polyphenols for smoothing, replenishing and enriching hair fibre.
Enhance multi-dimensional luster and radiance of blonde.
Perfect for highlighted or blonde hair.
Key Benefits
· Replenishing hair mask
· Sublimate shine in blonde hair
· Deeply moisturizing
· Smooth hair
· Enriched with berry extract & polyphenols
Directions
1. Following Blondifier Cool / Gloss Shampoo & Blondifier Conditioner
2. Apply to clean damp hair
3. Leave in for 3-5 minutes
4. Rinse thoroughly
5. Use weekly
Available in larger size (500ml / 16.9oz)
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