Redken
Since its inception in the 1960s, Redken has led the charge in professional hair care innovation, driven by the fusion of pH science and protein technology. With a strong focus on the latest runway trends, this brand delivers cutting-edge products, techniques, and salon services to fashion-conscious individuals and hairstyling professionals. Their extensive range encompasses top-notch shampoos, conditioners, and styling treatments, meticulously designed to cater to a spectrum of hair concerns and needs. Redken's commitment to innovation and rich heritage has firmly established it as a trusted name among those seeking beautiful, healthy hair. Earning accolades from the fashion and beauty press, Redken stands tall as a regular winner of prestigious beauty awards worldwide.
REDKEN
Extra-Wide Colour / Tint brush
$10.99
Redken extra-wide colour application brush. Made for use with all Redken haircolour products.
REDKEN - CHROMATICS
Chromatics 7Gb/7.31 Ultra rich
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 3NW/3.03
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics Beyond Cover 7Gb/7.31 Gold/Beige
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 1Ab/1.1 Ash/Blue
$17.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Rewind 06 Pliable Styling Paste 5oz
$29.99
Redken Rewind 06 Pliable Texturizing Hair Styling Paste
Add reworkable definition and shape with the Redken Rewind 06 Pliable Texturizing Hair Styling Paste. Lightweight and versatile, the advanced fiber network creates a strong hold ‘web of support’ that adds structure while staying moist, allowing for effortless and instant restyling and flexibility without weighing hair down or leaving product build up. Ideal for creating tousled and twisted textures.
Check out the new packaging here
Directions
Rub in hands and apply through damp or dry hair to shape, mold or twist the style you want. Use with your customized hair styling regiment.
REDKEN - CHROMATICS
Chromatics 5Br/5.56 Ultra Rich
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 6Ag/6.17
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 6Bc/6.54 Ultra Rich
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Shot Phase Volume 500ml
$24.99
$49.99
Redken Chemistry Shot Phase Volume is an intensive, repairing treatment for fine, flat hair. Formulated with Filloxane, it thickens hair, adding extra volume. This professional repairing treatment adds body and volume to your hair. Proteins and active ingredients hydrate and nourish hair, leaving it strong and supple and sealing the cuticles.
TechnologyProteins and active ingredients hydrate and nourish hair, leaving it strong and supple and sealing the cuticles.
DirectionsStep 1: Wash your hair with your favourite shampoo; apply 30 ml of Volume Shot Phase to towel-dried hair. Leave on hair for about 10 minutes. Do not rinse. Step 2: Apply to hair your favourite Shot Phix and rinse. Apply then the conditioner to your hair.
REDKEN
Wind Blown 05 dry finishing hairspray 1.9oz
$8.99
$14.00
Redken Wind Blown 05 dry finishing hairspray 1.9oz
Volumizing & texturizing dry finishing hairspray designed to hold a full windswept effect.
Benefits
This mild control volumizing & texturizing dry hairspray creates airy texture, weightless volume and flexible fullness to hold a full windswept effect. This hairspray is perfect for giving hair just the right amount of texture.
Mild control hairspray
Airy, windswept texture
Weightless volume and fullness
Flexible soft-matte finish
Directions
Shake well, mist on dry, styled hair to hold an airy and windswept effect.
REDKEN - COVER FUSION
Cover Fusion 8NA
$19.99
Redken Cover Fusion 8NA Natural Ash
Redken Color Fusion is a modern, permanent color conditioning cream that delivers healthy looking, multi-dimensional haircolor. Advanced performance color cream with Colorbond technology.
Benefits
100% oxidative dyes
Healthy-looking, multi-dimensional results
Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques
Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.
Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.
Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN - CHROMATICS
Chromatics 8Cc/8.44
$16.99
What is Redken Chromatics?
Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology.
What It Does
Delivers lasting vibrancy and reflective color results, while revitalizing hair.
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
**Leaves hair 2X smoother than before coloring.
Directions
• Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair
• The alpha-numeric labeling allows for easy, predictable formulation and results
• Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application
• Apply color generously using fine 1/4" diagonal partings
• Cross-check application
• Process at room temperature for 35 minutes
Active Ingredients
• ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional color• Protein Extract Technology: The proteins Proline and Threoline fortify the hair strand
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
REDKEN
Blonde Idol Shampoo 33.8oz
$39.99
Redken Blonde Idol Shampoo
A caring, pH balanced, sulfate-free shampoo for natural and color treated blonde color treated hair that gently cleanses and softens with light moisture. Redken's exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen* hair and boosts shine without compromising color so blonde hair looks bright, soft and beautiful.
Features:
Sulfate-free, pH balanced formula
Gently cleanses and softens with lightweight moisture
Does not comprise haircolor
REDKEN
Triple Take 32 Extreme High-hold Hairspray 255g / 9oz
$24.99
Redken Triple Take 32 Extreme High-hold Hairspray
EXCLUSIVE REDKEN TRI-DIFFUSION ACTUATOR VOLUMIZING SPARY
Extreme high-hold hairspray without the crunch. Volumizing spray with long-lasting lift and body. 24-hour control and humidity resistance.
The highest hold hairspray with volumizing spray that gives hair long lasting body while protecting from frizz and giving hair humidity protection
WHY WOULD YOU LOVE TRIPLE TAKE 32?
Highest hold hairspray with no crunch
Gives hair volume and long lasting lift
Super-fine fast-drying mist
24-hour hair control and anti-humidity protection
Irresistible fragrance with jasmine, orange blossom and sandalwood.
HOW TO USE?
Hold 8-12 inches away and mist on dry hair.
Layer for added hold.
REDKEN - COVER FUSION
Cover Fusion 6NA
$19.99
Redken Cover Fusion 6NA
Redken Color Fusion is a modern, permanent color conditioning cream that delivers healthy looking, multi-dimensional haircolor. Advanced performance color cream with Colorbond technology.
Benefits
100% oxidative dyes
Healthy-looking, multi-dimensional results
Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques
Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.
Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.
Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Let customers speak for us
Amazing hair care!
Great way to try the line with these very deluxe size products!
Made my hair actually manageable instead of flat and harder to style!
Love the oil, really good quality.
Thank You!
Love the ease of finding new beauty and hair products. Fast shipping and great quality!
Subtle but stunning
Worked wonders on over-processed hair. Left a lovely subtle shade a massive amounts of shine to dull overdone hair.
Marci
Shades EQ 08N Mojave
Good product, excellent service
What more can one say? Schwarzkopf and Cosmetic World make an excellent partnership. Product is good, price is right, delivery and service are excellent.
Customer service
I had trouble doing an online order. When I called the customer service was amazing and helped me with my order.
Linda S.
Spray on hair color thickener
Kms
Am happy with the product and receiving it by mail. Thanks.
Lorna B.
Dry Wax 130g
Amazing
Probably the best creative colour I’ve ever used. First wash didn’t fade colour at all! Really nice mint colour, would highly recommend!!!
Love It
So glad I found Schwarzkopf Bonacure Peptide at such a great price. Works so well
Best lightener on the market
Best of the best, it lifts everything even with a lower developer, and doesn’t fry the hair.
Great shampoo for blond bleached hair
I have used this shampoo after bleaching my hair, it makes the hair so smooth and silky ,im definitely buying the bigger size and it’s conditioner.
This removes brass
This toner is like no other , it removes brass and yellowish tones from lightened hair , amazing results.
Amazing product
This product made a difference from the first use , it smells amazing and gives a glow to the hair, i will be restocking since its a must have for blond hair.
Great product
I used this instead of 20 volume to lift my brown hair , it did it without causing any damage … it’s amazing for the blond me toner too .
Amazing product!!
I love this stuff! It’s just so so expensive, this is the best price that I found anywhere! It is truly an amazing product though. Well worth the money!
Mischelle S.
Cloud Air Light Volumizing Mousse 107ml / 3.6oz
Good price
Good price fast shipping
The Origin Story: Fusion of Science and Fashion
Redken's roots trace back to the '60s when Paula Kent founded the brand, marrying the principles of science and fashion. Inspired by the dynamism of New York City, Redken swiftly gained recognition for pioneering hair care techniques and the use of advanced ingredients, leading to the creation of groundbreaking products that reshaped the industry.
Crafting Efficacy: Targeted Hair Care Solutions
A standout feature of Redken's offerings lies in its meticulously crafted shampoo line, each formula engineered to effectively address specific hair concerns. For instance, the Frizz Dismiss shampoo stands out for its ability to combat frizz and humidity, leaving hair smooth, manageable, and free from frizz. Complementing these shampoos are a range of conditioners that provide essential hydration and strength. Whether it's the intense moisture of the All Soft Conditioner or the repair focus of the Acidic Bonding Concentrate Conditioner, Redken's range caters comprehensively to diverse hair needs.
Beyond Basics: A Diverse Portfolio
Redken's commitment extends far beyond shampoos and conditioners, encompassing a wide array of styling products, color treatments, and comprehensive haircare systems. Among these, the Shades EQ stands out as a professional hair color line offering vibrant, enduring results while ensuring the well-being of the hair, boasting a diverse range of shades and formulas.
The company stands at the forefront of marrying scientific research with style, ensuring that their products nourish, protect, and fortify hair from within. Their product line offers an array of benefits, from nourishment and damage repair to frizz control and color protection, resulting in enhanced softness, strength, resilience, and overall hair health.
The Redken Promise: Unlocking Hair Potential with Confidence and Style
In essence, Redken's legacy intertwines science and style, delivering premium hair care solutions trusted globally. Their commitment to ongoing research and unwavering quality empowers individuals to embrace their unique style while ensuring optimal hair health. Choosing Redken means unlocking your hair's potential confidently and stylishly!