Shiseido Fino Premium Touch Hair Mask 230g

Deep Repair Treatment for Dry & Damaged Hair

Give dry, damaged and over-processed hair some serious attention with Shiseido Fino Premium Touch Hair Mask, a popular Japanese deep-conditioning hair treatment designed to leave hair feeling softer, smoother and more manageable.

Ideal for hair stressed by coloring, bleaching, heat styling, dryness and everyday environmental exposure, this rich rinse-out treatment helps replenish moisture while smoothing the hair surface for a sleek, glossy finish. Use it after your favourite shampoo for damaged hair when your regular conditioner simply isn't cutting it.

The conditioning formula includes ingredients such as royal jelly extract, squalane, glutamic acid, PCA and trehalose, alongside smoothing conditioning agents. Together, they help improve softness, moisture retention, shine and manageability.

Benefits & Features

• Deep conditioning care: Helps replenish moisture in hair that feels dry, rough or brittle.

• Designed for damaged hair: An excellent addition to a hair care routine for chemically treated, bleached, coloured or heat-styled hair.

• Silky, smooth finish: Conditioning ingredients help smooth the hair surface for softer-feeling strands.

• Beautiful shine: Squalane and smoothing ingredients help give dull-looking hair a glossy, polished appearance.

• Improved manageability: Helps make dry, tangled hair feel smoother and easier to handle.

• Color-treated hair care: A useful treatment to pair with a gentle shampoo and conditioner routine for colour-treated hair.

• Intensive treatment in one tub: The concentrated mask gives your weekly hair care routine an easy salon-inspired upgrade.

• Made in Japan: A Japanese hair treatment from the Fino hair care line.

What Makes It Stand Out?

The Fino Premium Touch Hair Mask goes beyond the feel of an everyday conditioner by delivering intensive conditioning to hair that needs extra attention.

Its formula combines moisture-supporting and conditioning ingredients including royal jelly extract, trehalose, PCA, squalane and glutamic acid. The formula also contains conditioning silicones such as dimethicone/amodimethicone that contribute to its signature smooth, silky finish.

The result? Hair that feels noticeably softer, smoother and easier to manage, with the glossy appearance that has helped make the Shiseido Fino hair mask a sought-after Japanese hair care treatment.

For anyone whose hair has been through one too many colour appointments or enthusiastic encounters with a flat iron, this mask deserves a spot next to the shampoo bottle.

Who Is It For?

Shiseido Fino Premium Touch Hair Mask is especially suited to:

• Dry or dehydrated hair

• Damaged and brittle-feeling hair

• Bleached or highlighted hair

• Color-treated hair

• Permed or chemically processed hair

• Hair frequently exposed to blow dryers, curling irons or straighteners

• Dull, rough or difficult-to-manage hair

• Anyone looking for a Japanese deep-conditioning hair mask

• Beauty enthusiasts and hairstylists looking to add an intensive treatment to a shampoo and hair care routine

Although suitable across different hair types, its rich conditioning properties make it particularly appealing for dry, damaged and chemically treated hair.

Directions

After shampooing, gently squeeze or towel away excess water from your hair. Apply an appropriate amount of Fino Premium Touch Hair Mask, concentrating primarily on the mid-lengths and ends.

Massage the treatment evenly through the hair, leave it on for approximately 5–10 minutes, then rinse thoroughly.

Use approximately 1–3 times per week, adjusting frequency according to your hair type and level of dryness or damage.

Hair care tip: Pair it with a moisturizing or repairing shampoo for a complete dry and damaged hair care routine.

Specifications

Brand: Shiseido / Fino
Product: Fino Premium Touch Hair Mask
Product Type: Deep Conditioning Hair Treatment / Rinse-Out Hair Mask
Size: 230g
Hair Type: All hair types, especially dry and damaged hair
Key Concerns: Dryness, damage, rough texture, dullness and manageability
Notable Ingredients: Royal Jelly Extract, Squalane, PCA, Trehalose and Glutamic Acid
Texture: Rich cream treatment
Origin: Japan
Recommended Use: Approximately 1–3 times weekly, depending on hair needs

Ingredient formulations and packaging can change. Always refer to the product packaging for the most current ingredient list and usage instructions.

Bring Damaged Hair Back to Its Silky Side

Upgrade your ordinary shampoo and conditioner routine with the intensive care of Shiseido Fino Premium Touch Hair Mask. Whether you're dealing with dryness, color damage, bleaching or regular heat styling, this Japanese hair mask makes it easy to give stressed-out strands some much-needed conditioning care.