JOICO
Blonde Life On/ Off Scalp Lightening Powder
$34.99
$49.99
Joico Blonde Life On/ Off Scalp Lightening Powder 454g / 16oz
Ultra high lift formula kicks up your hair up to 9+ level in a record short time.
Powerful conditioning formula reduce breakage, look healthier & feel nourished. No more hassles of additives.
Keep your blonde bright and on-tone for up to 8 weeks.
Use with or without foil. Safe, handy, fast lightener you have been looking for.
Benefits & Features
Up to 9+ levels of fast-acting lift
Proven to keep blondes bright and on-tone for up to 8 weeks
Healthy-looking results without additives
Blondes that look healthier & feel nourished
Strengthens hair, reducing breakage by over 54%*** in just one treatment
Arginine: Instantly replenishes, strengthening lightened strands to help reduce breakage.
Natural lipid & Flora Extract: Nourishes and protects each strand, working from the inside out to replace essential moisture and help preserve hairs softness and elasticity.
Tamanu Oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia helps protect hair and bump up shine.
Directions
On-scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%)
Off-scalp: Mix (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Developer
Process on dry hair up to 60 minutes without heat
Check frequently for desired result
Rinse thoroughly and
Shampoo & Condition with Blonde Life Brightening Shampoo & Conditioner
Available in larger size (907g / 32oz)
JOICO
Blue Color Butter Color Intensity
$2.99
$5.99
Joico Color Intensity Blue Color Butter
Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered.
Benefits & Features
Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth.
Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium.
Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage.
Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle.
Beyond Imagination
Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease.
Your Color Oasis
If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair.
Specifications
Size: 0.68 Oz
Color Options: Blue, Green, Pink, Purple, Red, Titanium
Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well.
Duration: Color lasts for up to 10 washes.
Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™.
Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!
JOICO
Body Luxe Root Lift Volumizing foam 300ml
$22.99
Joico Body Luxe Root Lift Volumizing foam
Medium-hold, alcohol-free volumising foam designed for lift at the scalp. Targeted root-applicator nozzle makes it easy to boost volume at the scalp area for added style support. Joico Body Luxe Root Lift Volumizing Foam has been created for those desiring increased styling responsiveness with firm-holding root support. This targeted foam adds lift and volume to your fine, lifeless hair that lasts throughout the day.
Hold Level: 3.
Directions
Joico Body Luxe Root Lift Volumizing Foam works best when:
- Applied directly to damp roots by working with several partings over the head
- Combed through the length of the hair for added control - Blow-dried with round brush or volumising blow-dry technique.
JOICO
Body Luxe Shampoo
$24.99
Joico Body Luxe Shampoo
1L / 33.8oz
Introducing Joico Body Luxe Shampoo, the ultimate solution for fine and limp hair! Infused with a nourishing Oat Protein Complex, this luxurious shampoo deeply moisturizes and detangles your hair while adding volume without weighing it down. With a perfectly balanced pH of 4.5-5.5, this shampoo is gentle yet effective in transforming your fine hair to look and feel thicker, and better respond to styling.
Say goodbye to flat and lifeless hair and hello to gorgeous, voluminous locks that retain their shape longer with Joico Body Luxe Shampoo. Perfect for daily use, this premium shampoo is formulated to provide long-lasting results and leave your hair feeling silky-smooth and full of body. Try it today and experience the difference for yourself!
Features
Premium quality ingredients: Joico Body Luxe Shampoo contains a nourishing Oat Protein Complex that helps to thicken fine hair without adding weight.
Moisturizing and detangling: The luxurious formula deeply moisturizes and detangles hair, leaving it silky-smooth and manageable.
Volumizing: By adding volume to fine hair, Joico Body Luxe Shampoo helps to create a fuller, more voluminous look.
pH-balanced: With a pH of 4.5-5.5, this shampoo is gentle yet effective, ensuring that it won't strip hair of its natural oils or cause irritation to the scalp.
Long-lasting results: Joico Body Luxe Shampoo is formulated to provide long-lasting results, so your hair will look and feel thicker and fuller even after multiple washes.
Suitable for daily use: This shampoo is safe and gentle enough for daily use, making it an easy and convenient addition to your hair care routine.
JOICO
Body Luxe Volumizing Elixir Cream 200ml / 6.8oz
$19.99
Joico Body Luxe Volumizing Elixir Cream –
Maximize the density of fine and normal hair. Boost volume for bouncy and full-body style.
Detangle hair while moisturizing inside out. Add natural shininess to style.
Thermal and UV protection for long-lasting style. Control frizz and leave smooth, soft, volumized hair.
Directions
1. Apply to damp hair
2. Comb through
3. Blow dry to maximize body
4. Style as usual
JOICO
Body Shake Texturizing Finisher 250ml / 7oz
$24.99
Joico Body Shake Texturizing Finisher
Joico's Body Shake Texturizing Finisher is a buildable spray that's never stiff or sticky. Delivering a plush finish and the freedom to touch and retouch.
Benefits
Instant lift, plush volume, and texture
Dries quickly and lasts all day
Ideal for fine to medium hair
Creates a great foundation for any updo
Stainless-steel ball technology ensures an ideal balance of powder and liquid
Thermal protection up to 450 F (232 C)
Humidity protection
UVA/UVB protection
Protects against pollution*
*Laboratory tested using pollution particles
Key Ingredients
Rice Starch: boasts a whisper-fine texture that allows this natural polymer to build "wow" volume, body, and fullness
High-Performance Copolymer: creates a crystal-clear, flexible finish and lightweight, natural hold - designed to stand up to humidity in any weather
Directions
Shake well and apply all over dry hair, using fingers to tousle and plump up strands.
Ingredients
Hydrofluorocarbon 152a, Alcohol Denat., Butane, Oryza Sativa (Rice) Extract, Acrylates/Octylacrylamide Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Benzophenone-4, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Magnesium Stearate, Tocopherol, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance/Parfum.
Actual bottle may differ.
JOICO
Color Balance Blue Conditioner
from $14.99
$39.99
Joico Color Balance Blue Conditioner
Eliminate brassy or Orange-y tones. Lighten up brown hair with vibrancy.
Antioxidant-rich Green Tea extract + Peptide complex keep you brunette UV and color fading protected.
Nourish your hair inside out and correct color with smooth and natural results.
Reconstruct damaged hair from inner structure.
Directions
Following Joico Color Balance Blue Shampoo, apply to clean damp hair
Comb through and leave in for 1 minutes
Rinse thoroughly
JOICO
Color Balance Blue Shampoo
from $19.99
Joico Color Balance Blue Shampoo
Eliminate brassy and orange tone on hair. Illuminate brown hair to natural salon true color. Fight fade and repair damaged hair with Peptide complex. Keep 89% of color for up to 8 weeks while smoothening, moisturizing and lightening.
Directions
Apply to wet hair
Lather
Leave in for 1-3 minutes
Rinse thoroughly
Followed by Color Balance Blue Conditioner
JOICO
Color Balance Purple Conditioner
from $9.99
$19.99
Joico Color Balance Purple Conditioner
Say goodbye to brassy, yellow tones and hello to the luminous beauty of salon-fresh color with Joico Color Balance Purple Conditioner. Designed specifically for blonde and gray hair, this sulfate-free conditioner neutralizes unwanted warmth while enhancing your hair’s natural radiance. Infused with Joico's exclusive Peptide Complex, it nourishes each strand, helping repair damage and maintain up to 89% color vibrancy for an impressive eight weeks.
Available in two convenient sizes (300ml and 1000ml), Joico Color Balance Purple Conditioner is your go-to solution for smooth, moisturized, and brilliantly toned hair.
Benefits & Features
Neutralizes Brassy Tones: Keep your blonde and gray hair free from unwanted yellow or orange hues.
Peptide Complex Technology: Repairs damage while enhancing hair health.
Long-Lasting Color Protection: Locks in up to 89% of your color for up to eight weeks.
Hydrating Formula: Leaves your hair soft, smooth, and moisturized.
Sulfate-Free: Gentle on hair and safe for regular use.
What Makes It Stand Out?
Joico Color Balance Purple Conditioner goes beyond just toning your hair. Unlike other products, it combines advanced technology with a gentle, sulfate-free formula to nourish and protect your hair while delivering salon-quality results. The unique Peptide Complex not only preserves your hair color but also strengthens and revitalizes each strand, ensuring your hair looks and feels its best.
Reclaim Your Salon-Fresh Hair Color Today!
Whether you're battling brassiness or struggling with dull, lifeless hair, Joico Color Balance Purple Conditioner has you covered. This powerful yet gentle formula transforms your hair into a vibrant, healthy-looking masterpiece. Tired of frequent salon visits? Save time and money by keeping your blonde or gray hair bright and beautiful right at home.
Specifications
Sizes Available: 300ml and 1000ml
Sulfate-Free: Yes
Directions:
Apply to clean, damp hair.
Leave in for 1–3 minutes (adjust time based on toning needs).
Rinse thoroughly.
Use 2–3 times per week for best results.
Hair Types: Suitable for blonde and gray hair
Experience the difference with Joico Color Balance Purple Conditioner and keep your blonde and gray hair vibrant, smooth, and beautifully toned.
JOICO
Color Balance Purple Gift Set
$29.99
Save 10% & a FREE gift!
Joico Color Balance Purple Gift Set –
The ultimate hair care set that keeps your blonde hair cool.
Purple shampoo and condionter designed to instantly neutralize unwanted brassiness and yellowness.
Keep your blonde cool for up to 12 washes.
Leaves hair vibrant, healthy and protected.
2x strong hair with suppleness and shine.
Fewer salon visit, Fewer brassiness, More cool blonde.
Set Content
1. Joico Color Balance Purple Shampoo 300ml / 10.1oz
Gentle lather shampoo instantly neutralizes unwanted yellow tones. Keep your cool blonde vibrant, healthy and protected.
Immediate cooling results, plus round-the-clock healthy hair protection
Instantly neutralizes unwanted yellow and warm tones in blonde hair
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair*
Controls static
Paraben-free
Directions
Apply to wet hair
Lather
Leave in 1-3 minutes
Rinse
Use 2-3 times a week, alternating with your daily shampoo
Follow by Color Balance Purple Conditioner
2. Joico Color Balance Purple Conditioner 300ml / 10.1oz
Illuminate blonde and gray hair to natural salon true color. Keep 89% of color for up to 8 weeks while smoothening, moisturizing and lightening.
Eliminate unwanted yellow and warm tones
Strengthen damaged hair
Fight fading
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair*
Controls static
Paraben-free
Directions
Following Color Balance Purple Shampoo, apply to clean damp hair
Leave in 1-3 minutes
Rinse
Use 2-3 times a week, alternating with your daily conditioner
3. Joico Power Spray Finishing Spray 50ml / 1.5oz
Fast dry finishing spray that protects and hold your style. Thermal, UV, humidity protection for up to 72 hours. Shield against pollutions. Flake-less formula.
Pocket size, easy to carry anytime, anywhere
Fast drying
Thermal, UVA, UVB, humidity, pollution protection
Hold up to 72 hours
No flake
Paraben-free
Free of SLS/SLES Sulfates
Directions
Spray onto styled dry hair
Layer for ultra firm hold
JOICO
Color Balance Purple Shampoo
from $19.99
$49.99
Joico Color Balance Purple Shampoo
Gentle lather shampoo instantly neutralize unwanted yellow tones.
Keep your cool blonde vibrant, healthy and protected.
Long-lasting results for 12 washes.
2x strong hair with suppleness and shine.
Fewer salon visit, Fewer brassiness, More cool blonde.
Features & Benefits
Immediate cooling results, plus round-the-clock healthy hair protection
Instantly neutralizes unwanted yellow and warm tones in blonde hair
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair*
Controls static
Paraben-free
Directions
Apply to wet hair
Lather
Leave in 1-3 minutes
Rinse
Use 2-3 times a week, alternating with your daily shampoo
Follow with Color Balance Purple Conditioner for best results
JOICO
Color Endurance Vibrant Shine Mist
from $7.99
$15.00
Joico Color Endurance Vibrant Shine Mist
Enhance Your Hair's Brilliance
100ml / 3.4oz
Revitalize your hair's color and shine with Joico Color Endurance Vibrant Shine Mist. This exceptional haircare product is designed to protect your locks from thermal styling damage while providing a moderate hold. Joico's innovative color sealant system, enriched with amino acids, sunscreens, and antioxidants, ensures your hair remains vibrant and beautiful.
Features and Benefits:
Advanced Protection: Say goodbye to worries about heat damage! Joico Color Endurance Vibrant Shine Mist shields your hair from thermal styling damage, ensuring it stays healthy and radiant.
Moderate Hold: Achieve the perfect hairstyle with ease. This mist provides a moderate hold, keeping your hair in place throughout the day without feeling stiff or heavy.
Color Sealant System: Joico's exclusive color sealant system is a game-changer. It's formulated with amino acids, sunscreens, and antioxidants, all working harmoniously to maintain your hair's color intensity and prevent fading.
Intense Shine: Experience hair that gleams with brilliance. Joico Shine Mist’s alcohol-free formula delivers intense shine without weighing your hair down, giving you a stunning, glossy finish.
Joico Color Endurance Vibrant Shine Mist is the secret to hair that radiates health and beauty. With its protective properties, moderate hold, and the power of Joico's color sealant system, your hair will look vibrant and shiny day after day. Say hello to luscious locks that steal the spotlight.
JOICO
Color Endure Conditioner 1L / 33.8oz
$18.99
$28.00
Joico Color Endure Conditioner
Introducing the Joico Color Endure Conditioner, a cutting-edge solution specially crafted for maintaining and protecting the radiant beauty of color-treated hair. Say goodbye to fading colors and unwanted tonal changes with this innovative, nourishing conditioner.
The secret behind its remarkable effectiveness lies in the multi-spectrum defense complex, a powerful three-step defense system that works tirelessly to shield your precious hair color. Rest assured that your vibrant shades will be preserved and locked in, ensuring long-lasting color brilliance.
Operating at an ideal pH level of 4.5-5.5, this conditioner is perfectly balanced to work in harmony with your hair's natural chemistry. Infused with the exclusive QUADRAMINE COMPLEX, an exceptional blend of low molecular weight and size proteins (ranging from MWS 150-2500), it penetrates deeply from the cuticle to the cortex, providing comprehensive protection and reconstruction.
What sets this conditioner apart is its unique combination of 19 essential amino acids, which serve as the fundamental building blocks of hair. These amino acids adhere quickly and efficiently, reinforcing the hair structure from within, resulting in maximum protection and reconstruction.
With Joico Color Endure Conditioner, you can finally bid adieu to worries about color fading and tonal shifts. Embrace the brilliance of your color-treated hair, knowing that it's fortified and safeguarded by this advanced defense system. Treat your hair to the luxury it deserves and reveal your most vibrant, stunning self every day. Elevate your haircare routine with the Joico Color Endure Conditioner and experience the difference it can make for your cherished locks.
Features
Multi-spectrum defense complex
pH 4.5-5.5
Contains QUADRAMINE COMPLEX
Low molecule weight and size proteins (MWS 150-2500)
Balance of 19 essential amino acids
How to use?
Distribute a small amount to clean, damp hair. Leave in for 1 minute. Rinse.
JOICO
Color Endure Conditioner Sulphate-Free
$19.99
$40.00
Joico Color Endure Conditioner Sulphate-Free
The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.
Hair Type & Condition
For those with color-treated hair looking to preserve the integrity of both shade and depth.
Features & Benefits
Softens and protects your coif
Locking in the moisture that helps maintain true hue and vibrancy
Directions
Apply to freshly-washed hair; leave on for a full minute; then rinse and style as usual.
JOICO
Color Endure Violet Conditioner
from $14.99
Joico Color Endure Violet Conditioner –
Designed to tone blonde or gray hair. Bump up intensity, shine, lasting power of your violet hair. Long lasting result through 12 washes. Moisturize and detangle color-treated & dry hair. Strengthen hair 2x to avoid breakage. Control static and frizz. Leave hair natural, smooth, protected.
Directions
1. Following Joico Color Endure Violet Shampoo, apply to clean damp hair
2. Leave in for 1-3 minutes
3. Rinse thoroughly
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