Wella

Wella Welloxon Perfect Creme Developer 6%/20 Vol Size: 1L / 33.8oz Elevate your hair coloring experience with Wella Welloxon Perfect Creme Developer 6%/20 Vol 1L, the trusted choice of professionals worldwide. This innovative developer is meticulously formulated to deliver precise and vibrant color results, ensuring your clients receive the highest quality hair coloring service every time. Benefits & Features Unrivaled Color Accuracy: Wella Welloxon developers are expertly crafted to achieve the most accurate color, offering unparalleled precision in hair coloring. Long-Lasting Color: Formulated with a color-protecting barrier, this developer ensures a longer retention of color, keeping your hair vibrant and fresh. Versatile Application: From Pure Naturals to Vibrant Reds, this developer caters to a wide range of color needs, providing up to 100% coverage of grey/white hair and allowing for seamless lightening, darkening, or tonal changes. Hair Protection: Experience significantly less hair damage, color after color, thanks to the innovative ME+ technology, which replaces traditional oxidative permanent hair dye molecules, reducing the risk of developing new allergies while delivering uncompromised color performance. Easy Mixing & Application: The redesigned color crème ensures easier and faster mixing, precise application, and a pleasing fragrance, offering a delightful experience for both you and your clients. Designed for Sensitive Scalps: Clients report that the creamy consistency feels soothing on the scalp, providing a comfortable coloring experience. Unveil the Brilliance Wella Welloxon Perfect Creme Developer stands out for its commitment to excellence and innovation. With over three decades of recommendation by Cosmetic World since 1988, it has established itself as a trusted choice among professionals. Unlike conventional developers, Wella Welloxon Perfect combines advanced technology with a focus on hair health and color accuracy, setting a new standard in the industry. Solutions in a Bottle For homeowners and business owners, including salons, spas, and restaurants with patio areas, achieving the perfect hair color is essential. Wella Welloxon Perfect Creme Developer ensures precise and vibrant color results, allowing professionals to offer superior hair coloring services. Its innovative formulation not only delivers stunning color but also protects the hair from damage, providing clients with healthier and more vibrant-looking hair. Specifications Volume: 1 liter Developer Strength: 6% / 20 Vol Recommended Usage: For use with Wella Koleston Perfect permanent color range Frequently Asked Questions What is  Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent color range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12%, and 1.9% Welloxon Perfect Pastel for pastel toning. What's in Welloxon Perfect Creme Developer? ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.  What does Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens damage, colour after colour.

Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener 800g Transform your blonde hair with Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener. This exceptional powder lightener empowers you to achieve stunning results, whether you're looking for subtle highlights or a bold platinum look. Crafted for both on and off-scalp lightening, this dust-free and odorless formula ensures a comfortable and hassle-free experience. Benefits & Features Tri-Lightening Complex: Ensures effective and controlled lightening, providing up to 7 levels of lift. Anti-Yellow Molecules: Guarantees clear blonde results, free from unwanted brassiness. Versatile Application: Suitable for all lightening techniques and applications, offering flexibility and creativity. Moisture-Retaining Lipids: Nourishes and protects the hair during the lightening process, maintaining its health and integrity. Formulated Without Ammonia: Gentle on the scalp and hair, minimizing potential damage. Shining Above the Rest Wella Professionals Blondor Bleach stands out from the competition with its advanced Tri-Lightening Complex, which ensures precise and reliable lightening results. The inclusion of Anti-Yellow Molecules further distinguishes it, guaranteeing vibrant and clear blonde tones without any unwanted brassiness. Additionally, its dust-free and odorless formula, combined with a revolutionary easy-to-pour dispensing system, sets a new standard for convenience and comfort in lightening treatments. Your Solution to Blonde Ambition For those seeking professional-grade lightening results at home or in the salon, Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener offers the perfect solution. Whether you desire subtle highlights or dramatic platinum blonde, this versatile powder lightener delivers exceptional performance while maintaining the health and integrity of your hair. Say goodbye to brassiness and hello to radiant, clear blonde results with Blondor. Specifications Weight: 800g Color: Blue bleach Consistency: Creamy Scalp Compatibility: Suitable for both on and off-scalp lightening Packaging: Also available in 400g Experience the power of Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener today and unlock the full potential of your blonde hair. Whether you're a homeowner experimenting with DIY highlights or a salon professional striving for perfection, Blondor promises exceptional results every time. Elevate your blonde game and embrace a new dimension of lightening and highlighting techniques with Blondor. Available in 400 g Directions Please refer to the manufacturer's instructions on mixing ratios. Click Here For The Full Guide On How to Mix Wella Blondor Bleach Powder Like a Pro!Step 1 - Lightening Preparation Depending on the desired degree of lightening mix with Welloxon Perfect Pastel, 6%, 9%, 12% in a ratio of 1:1 up to 1:2 in a non-metallic Bowl. The lower the peroxide strength, the gentler the lightening process. If there is contact with scalp, do not use a peroxide strength higher than 6%. Application Apply the bleaching mixture evenly to dry hair. The development time depends on the condition of the hair and the desired result. Carefully check hair every 5-10 minutes during the process. The maximum total development time is 50 minutes. If adverse reaction occurs during treatment (e.g. itching, burning or rash or any unexpected reaction), stop and immediatley rinse with lukewarm water. If necessary, seek medical advice. Step 2 - After Treatment After development time is complete, rinse out thoroughly with warm water and shampoo.Apply Blondor Blonde Seal & Care after rinsing for increased shine and condition.

Wella Color Touch Emulsion 1.9%/6 Volume Developer 1L Wella Colour Touch Emulsion is outlined to be utilized with the Wella Colour Touch and relights ranges of semi-permanent colorants. It's a thick and rich, creamy water based formula which has an impressive mixing ability and gives heavenly performance as it sticks to the hair giving you mind boggling control with its non-trickle recipe which is impeccable for precise colouring techniques. It correspondingly layers hair giving you awesome even coverage whilst providing radiant looking colour. It provides you with safe colouring results and is Ammonia free. Wella Colour Touch Emulsion is available in 2 different strengths. 1.9% is great for use with most Wella Colour Touch Colours to enhance colour and condition. Perfect for use on recently permed, normal to fine hair. 4% is recommended for use on grey hair and works better to keep colour in longer when using the Vibrant Red Collection. Perfect for use on coarse hair. Wella Colour Touch Emulsion is to be used in a 1+2 parts ratio e.g.  30ml Colour Touch  + 60ml Crème lotion. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Welloxon Perfect Creme Developer 3%/10 Vol 1L Wella Welloxon developers are specifically formulated to achieve the most accurate colour, so you can offer the highest quality hair colouring service. Provides a color protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988. What is Wella Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent colour range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12% and 1.9% Welloxon Perfect Pastel for pastel toning.   What does Wella Welloxon Perfect Creme Developer do? The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix. Up to 100% coverage of grey/white hair. Simplicity of application and an absolutely reliable colour result; Lighten, Darken or change Tone. Vibrant Reds, for expressive long lasting vibrant red results. Special Mix for creative colour mixes, to intensify a shade or to correct a tone. Special Blondes for high lift results.  What does Wella Welloxon Perfect Creme Developer do for my colour? The new Wella Koleston Perfect, our purest expression of colour ever. Colour that is significantly more even, balanced and true to tone from root to tip. Even, pure colour clarity from root-to-tip. Colour that stays true to tone for longer. Increased shine that lasts longer.   What does Wella Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens damage, colour after colour. Significantly less hair damage, colour after colour. Our Best ever hair protection. Hair that looks noticeably healthier. Improved, conditioned hair feel. A silky feeling during rinsing.   What's in Wella Welloxon Perfect Creme Developer? ME+ is the superior colour technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.  After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire colour portfolio.   NO HABIT CHANGES, JUST IMPROVEMENTS Easier mixing: The redesigned colour crème is significantly easier and faster to mix, easier to rinse. More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place. Better fragrance: The improved fragrance creates a pleasing experience for you and your clients. Designed for Sensitive Scalps: Clients report the crème consistency feels good on scalp PURE EVEN COLOUR. PURE EVEN TECHNOLOGY. 1 / Metals are present in hair, coming from water and through our body. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals.  2 / Free radicals can attack and break the bonds responsible for the hair integrity, causing damage.  3 / Free radicals can also interfere with the colour formation. They distract couplers from meeting the right precursors, so wrong colour molecules can be formed and result in a shift in colour tones.  4 / PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the colouring process. Therefore giving you better control of the right colour formation from root to tip.  5 / Until today, the most used precursors in permanent hair colour are PPD/PTD, for rich colours that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair colour, while still creating rich colours that shine.

Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener 400g The Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener is a high-performance, salon-grade lightener trusted by colorists worldwide. Designed for controlled and even lift, this dust-free powder formula is ideal for achieving up to 7 levels of lift on both natural and previously colored hair. Whether you're performing a full head lightening, highlights, or balayage, this product delivers consistent, predictable results with minimal dust and maximum brilliance. Benefits & Features Up to 7 levels of lift: Strong yet gentle lightening that works across multiple hair types Dust-free formula: Minimizes airborne particles for a cleaner and safer mixing experience Multi-purpose application: Perfect for highlights, full head applications, or freehand techniques Controlled consistency: Easy to mix and apply with your choice of Wella Professionals developers Versatile toning base: Lifts to a clear, neutral blonde ideal for both warm and cool tones Smooth, creamy texture: Prevents flaking or clumping during application Trusted by professionals: A go-to product in salons for its reliability and outstanding finish What Makes It Stand Out? While many lighteners promise powerful lift, Wella Blondor delivers it with precision and control. Unlike traditional powder bleaches that can be dusty, unpredictable, or overly aggressive, this dust-free powder lightener is formulated with Tri-Lightening Complex and anti-yellow molecules to ensure a clean, luminous finish without the brassiness. Where others might sacrifice ease of use for performance, Blondor does both—making it a favorite for stylists working on everything from platinum transformations to subtle blonding. It’s a professional-grade tool that doesn’t feel intimidating in experienced hands. Powerful, Precise Blonding for Professional Results Whether you're a salon professional or a highly skilled stylist serving clients in a commercial setting like a boutique hotel, barbershop, or luxury spa, you need a lightener that works fast, consistently, and cleanly. This powder: Reduces processing surprises – thanks to its even lift and creamy texture Improves your work environment – with its dust-free, clean-air formulation Delivers flawless, salon-level blonde – even on previously colored hair Saves time – no patchy lift or reprocessing Builds your reputation – as someone who delivers high-impact blondes without damage or drama For business owners, it's a backbar staple. For stylists working in high-end environments, it’s an essential tool in your arsenal. Specifications Product Type: Dust-Free Powder Lightener Net Weight: 400g / 14.1 oz Brand: Wella Professionals Lift Level: Up to 7 levels Formulation: Dust-free powder Ideal For: Highlighting, balayage, full head lightening Recommended Developer: Wella Professionals Welloxon Perfect (6%, 9%, 12%) Packaging: Resealable plastic jar for clean storage Click Here To Learn How to Mix Wella Blondor Bleach Powder Like a Pro! Whether you're transforming roots or brightening ends, the Wella Professionals Blondor Multi Blonde Dust-Free Powder Lightener gives you the tools to create bold, brilliant blondes with confidence. Add it to your cart today and bring salon-quality lift into your workspace—minus the mess, stress, or guesswork.

Wella Color Touch Emulsion 4%/13 Volume Wella Colour Touch Emulsion is outlined to be utilized with the Wella Colour Touch and relights ranges of semi-permanent colorants. It's a thick and rich, creamy water based formula which has an impressive mixing ability and gives heavenly performance as it sticks to the hair giving you mind boggling control with its non-trickle recipe which is impeccable for precise colouring techniques. It correspondingly layers hair giving you awesome even coverage whilst providing radiant looking colour. It provides you with safe colouring results and is Ammonia free. Wella Colour Touch Emulsion is available in 2 different strengths. 1.9% is great for use with most Wella Colour Touch Colours to enhance colour and condition. Perfect for use on recently permed, normal to fine hair. 4% is recommended for use on grey hair and works better to keep colour in longer when using the Vibrant Red Collection. Perfect for use on coarse hair. Wella Colour Touch Emulsion is to be used in a 1+2 parts ratio e.g.  30ml Colour Touch  + 60ml Crème lotion. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Welloxon Perfect Creme Developer 9%/30 Vol 1L Wella Welloxon developers are specifically formulated to achieve the most accurate color, so you can offer the highest quality hair coloring service. Provides a color-protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988. What is Wella Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent color range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12%, and 1.9% Welloxon Perfect Pastel for pastel toning.   What does Wella Welloxon Perfect Creme Developer do? The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix. Up to 100% coverage of grey/white hair. Simplicity of application and a reliable color result; Lighten, Darken or change Tone. Vibrant Reds, for expressive long long-lasting vibrant red results. Special Mix for creative color mixes, to intensify a shade, or to correct a tone. Special Blondes for high lift results.  What does Wella Welloxon Perfect Creme Developer do for my color? The new Wella Koleston Perfect is our purest expression of color ever. Color that is significantly more even, balanced, and true to tone from root to tip. Even, pure colour clarity from root to tip. Colour that stays true to tone for longer. Increased shine that lasts longer.   What does Wella Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens the damage, color after color. Significantly less hair damage, color after color. Our Best ever hair protection. Hair that looks noticeably healthier. Improved, conditioned hair feel. A silky feeling during rinsing. What's in Wella Welloxon Perfect Creme Developer? ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.  After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire color portfolio.   NO HABIT CHANGES, JUST IMPROVEMENTS Easier mixing: The redesigned color crème is significantly easier and faster to mix, and easier to rinse. More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place. Better fragrance: The improved fragrance creates a pleasing experience for you and your clients. Designed for Sensitive Scalps: Clients report the crème consistency feels good on the scalp PURE EVEN COLOUR. PURE EVEN TECHNOLOGY. Metals are present in hair, coming from water and through our bodies. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals.  Free radicals can attack and break the bonds responsible for hair integrity, causing damage.  Free radicals can also interfere with color formation. They distract couplers from meeting the right precursors, so wrong color molecules can be formed and result in a shift in color tones.  PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the coloring process. Therefore giving you better control of the right colour formation from root to tip.  Until today, the most used precursors in permanent hair color are PPD/PTD, for rich colors that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair color, while still creating rich colors that shine.

Wella Color Charm Permanent Liquid Hair Color T14 Pale Ash Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long-lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Koleston Perfect 7/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Koleston Perfect 6/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Color Charm Permanent Liquid Hair Color Wella Color Charm Permanent Liquid Hair Color is a salon-trusted formula designed to deliver vibrant, long-lasting color with exceptional gray coverage. While often paired with a color-safe shampoo and conditioner routine for best results, this permanent liquid hair color works deep within the hair cortex to create rich, even tones from root to tip. Its advanced Liquifuse™ Technology allows the color to saturate every strand, ensuring consistent results and a smooth, luminous finish. Ideal for at-home users and professional hairstylists alike, Wella Color Charm offers predictable, reliable color results you can trust—every single time. Mix Wella Color Charm Permanent Liquid Hair Color with the recommended Wella Color Charm Developer (usually in a 1:2 ratio, unless otherwise specified). Benefits & Features Permanent liquid hair color for long-lasting results Up to 100% gray coverage Liquifuse™ Technology for even color distribution Vibrant, fade-resistant shades Mixes easily and applies smoothly Best results when used with a color-protecting shampoo and hair care routine What Makes It Stand Out? Wella Color Charm Permanent Liquid Hair Color stands apart thanks to its professional-grade formulation that delivers salon-quality color without the salon price tag. The liquid consistency penetrates quickly and evenly, reducing patchiness and uneven tones. When combined with a gentle, sulfate-free shampoo, the color stays fresh, glossy, and true for weeks. This is a go-to choice for colorists who demand precision and for beauty lovers who want dependable results at home. Who Is This Product For? Professional hairstylists and colorists At-home users seeking salon-quality permanent hair color Anyone looking to cover gray hair effectively Individuals who maintain their color with a quality shampoo and hair care system Beauty enthusiasts who value trusted, industry-leading brands Specifications Brand: Wella Product Type: Permanent Liquid Hair Color Coverage: Full gray coverage Consistency: Liquid Technology: Liquifuse™ Technology Use: Professional and at-home application Hair Care Tip: Maintain color longevity with a color-safe shampoo Directions Preparation: Always perform a patch test 48 hours before coloring. Wear gloves and protect clothing and surrounding surfaces. Mixing: In a non-metallic bowl or applicator bottle, mix Wella Color Charm Permanent Liquid Hair Color with the recommended Wella Color Charm Developer (usually in a 1:2 ratio, unless otherwise specified). Application: Apply the mixture evenly to dry, unwashed hair. Start at the roots and work through to the ends, ensuring full saturation. Processing Time: Leave color on for 30–45 minutes, depending on desired intensity and gray coverage. Rinsing: Rinse thoroughly with lukewarm water until water runs clear. Aftercare: Follow with a color-safe shampoo and conditioner to lock in moisture and extend color longevity. Upgrade your hair color routine with Wella Color Charm Permanent Liquid Hair Color and enjoy rich, professional results that last. Add it to your cart today and experience why Wella remains a top choice in the beauty industry.

Wella Welloxon Perfect Creme Developer 12%/40 Volume 1L Wella Welloxon developers are specifically formulated to achieve the most accurate color, so you can offer the highest quality hair coloring service. It provides a color-protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988. What is Wella Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent color range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12%, and 1.9% Welloxon Perfect Pastel for pastel toning.   What does Wella Welloxon Perfect Creme Developer do? The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix. Up to 100% coverage of grey/white hair. Simplicity of application and a reliable color result; Lighten, Darken or change Tone. Vibrant Reds, for expressive long-lasting vibrant red results. Special Mix for creative color mixes, to intensify a shade, or to correct a tone. Special Blondes for high lift results.  What does Wella Welloxon Perfect Creme Developer do for my color? The new Wella Koleston Perfect is our purest expression of colour ever. Color that is significantly more even, balanced, and true to tone from root to tip. Even, pure color clarity from root to tip. Color that stays true to tone for longer. Increased shine that lasts longer.   What does Wella Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens the damage, color after colour. Significantly less hair damage, color after colour. Our Best ever hair protection. Hair that looks noticeably healthier. Improved, conditioned hair feel. A silky feeling during rinsing. What's in Wella Welloxon Perfect Creme Developer? ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.  After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire color portfolio.   NO HABIT CHANGES, JUST IMPROVEMENTS Easier mixing: The redesigned color crème is significantly easier and faster to mix, and easier to rinse. More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place. Better fragrance: The improved fragrance creates a pleasing experience for you and your clients. Designed for Sensitive Scalps: Clients report the crème consistency feels good on the scalp PURE EVEN COLOUR. PURE EVEN TECHNOLOGY. Metals are present in hair, coming from water and through our bodies. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals.  Free radicals can attack and break the bonds responsible for hair integrity, causing damage.  Free radicals can also interfere with color formation. They distract couplers from meeting the right precursors, so wrong color molecules can be formed and result in a shift in color tones.  PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the coloring process. Therefore giving you better control of the right color formation from root to tip.  Until today, the most used precursors in permanent hair color are PPD/PTD, for rich colors that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair color, while still creating rich colors that shine.