Wella

Wella Color Touch 5/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Koleston Perfect 12/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:2 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Welloxon Perfect Creme Developer 12%/40 Volume 1L Wella Welloxon developers are specifically formulated to achieve the most accurate color, so you can offer the highest quality hair coloring service. It provides a color-protecting barrier on the hair fiber, resulting in a longer retention of color. Cosmetic World has recommended Wella Welloxon since 1988. What is Wella Welloxon Perfect Creme Developer Wella Koleston Perfect is a permanent color range used with Wella Welloxon Perfect developers NEW 4%, 6%, 9%, 12%, and 1.9% Welloxon Perfect Pastel for pastel toning.   What does Wella Welloxon Perfect Creme Developer do? The range; Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Special Blondes & Special Mix. Up to 100% coverage of grey/white hair. Simplicity of application and a reliable color result; Lighten, Darken or change Tone. Vibrant Reds, for expressive long-lasting vibrant red results. Special Mix for creative color mixes, to intensify a shade, or to correct a tone. Special Blondes for high lift results.  What does Wella Welloxon Perfect Creme Developer do for my color? The new Wella Koleston Perfect is our purest expression of colour ever. Color that is significantly more even, balanced, and true to tone from root to tip. Even, pure color clarity from root to tip. Color that stays true to tone for longer. Increased shine that lasts longer.   What does Wella Welloxon Perfect Creme Developer do for my hair? The new Wella Koleston Perfect, significantly lessens the damage, color after colour. Significantly less hair damage, color after colour. Our Best ever hair protection. Hair that looks noticeably healthier. Improved, conditioned hair feel. A silky feeling during rinsing. What's in Wella Welloxon Perfect Creme Developer? ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.  After 125 years of PPD/PTD, Wella Professionals is the first to be replacing  PPD/PTD with ME+ and eventually across our entire color portfolio.   NO HABIT CHANGES, JUST IMPROVEMENTS Easier mixing: The redesigned color crème is significantly easier and faster to mix, and easier to rinse. More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place. Better fragrance: The improved fragrance creates a pleasing experience for you and your clients. Designed for Sensitive Scalps: Clients report the crème consistency feels good on the scalp PURE EVEN COLOUR. PURE EVEN TECHNOLOGY. Metals are present in hair, coming from water and through our bodies. They are more concentrated in the porous hair ends. Metals are not harmful, but when hydrogen peroxide meets with them they form free radicals.  Free radicals can attack and break the bonds responsible for hair integrity, causing damage.  Free radicals can also interfere with color formation. They distract couplers from meeting the right precursors, so wrong color molecules can be formed and result in a shift in color tones.  PURE BALANCE TECHNOLOGY deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during the coloring process. Therefore giving you better control of the right color formation from root to tip.  Until today, the most used precursors in permanent hair color are PPD/PTD, for rich colors that perfectly cover grey/white hair. We have created a new precursor, ME+, and formulated Koleston Perfect without PPD and PTD, reducing the risk of developing new allergies to hair color, while still creating rich colors that shine.

Wella Color Touch 6/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Koleston Perfect 9/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Koleston Perfect 4/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Color Charm Permanent Liquid Hair Color T11  Lightest Beige Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of permanent liquid hair color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Touch 9/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is It For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Professionals Color Tube Key Get the most of useable color product out of the tube. Useful everyday tool for professional colorist. Metal design durable and washable. Avoid waste and squeeze every drop. Accurately get the correct ounce of color.

Wella Invigo Nutri-Enrich Deep Nourishing Shampoo All that styling usually damages your hair, making it look dull and clumsy. But thanks to INVIGO Nutri-Enrich line of products, reviving the hair has become easy. The Nutri-Enrich-Blend infused formula provides moisturization and nourishment to the hair. Cleansing your hair with Wella Invigo Nutri-Enrich Shampoo revitalizes it, giving it the much-needed life and body. The hair cleanser offers hair recharging moments at the virtue of home with its high-performance components working to nourish and soften your hair. Hair Care Formula on the Go The deep nourishing shampoo is a product of advanced technology mixed with natural products. The hair care formula invigorates your hair and recharges you with new acupoint activation. Formulated using the brand’s proprietary Nutri-Enrich-Blend, the nourishing hair cleanser contains Oleic Acid and Panthenol, components that provide nourishment to the hair fibre and moisturize the locks. The hydrating formula for hair is rich in Vitamin-E which protects the hair from stress. Goji Berry Formula for Lively Hair INVIGO deep nourishing shampoo is infused with Goji Berry extract which is appreciated for its vitamins, minerals, and peptides. The enriched hair cleanser is a complete package for your dull and clumsy hair. The hair nourishing shampoo gently removes the dirt and frizz while the active components nourish the fiber. The result is bouncy and lightweight hair that shines and is smooth to touch. The deep nourishing cleanser is just what you require to revive your dry hair and make it appear livelier. Infused with Goji Berry Instantly moisturises dry or stressed hair Helps to protect against further damage Available in 250ml or 1L Directions Wet your hair and apply a small portion of the product on your hair. Gently work the lather and rinse. Repeat the process if necessary. Follow up with Wella INVIGO Nutri-enrich Conditioner.

Wella Color Touch 8/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is It For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Fusion Intense Repair Mask Wella Fusion Intense Repair Mask provides hair protection against breakage especially for damaged hair. Wella Fusion Intense Repair Mask protects hair against future mechanical damage and breakage that may occur during combing. Wella Fusion Intense Repair Mask is formulated with silk amino acids leaves hair feeling cared and helps to increase resilience against breakage. DESGINED FOR Mechanical and thermal influences e.g. combing, blow-drying, heat tools Chemical treatments e.g. lightening, coloring Environmental influences e.g. weathering, UV damage Benefits & Features Silksteel Fusion Program, a fusion of silk amino acids and micronized lipids Penetrates down to the cortex and instantly recovers hair fiber at micro and macro levels Prevents future hair breakage Renew hair Smoothens Improve elasticity Resilient against breakage. Directions Apply Wella Intense Repair Mask to damp hair Leave on for 5 minutes Rinse thoroughly

Wella Invigo Nutri-Enrich with Goji Berry Deep Nourishing Mask Wella Professionals brings to you the Nutri Enrich Mask to make your hair look as good as you do. As the name suggests, this hair masque is fortified with the goodness of many natural ingredients that offer your hair with maximum nourishment, hydration, and moisturisation. Dry and lifeless hair is difficult to manage and style, thus this mask helps to tame those dry tresses with care and nourishment to make your hair breathe life again. Many professional hair experts recommend using this Wella Hair Mask that helps the hair gain its natural texture and strength. Wella Hair Mask Promises Improved Hair Health Your hair care routine must include a hair moisturisation therapy once a week or twice a week that could help your hair to gain its natural strength and texture. Wella Professional Mask with its ultra-nourishing formula instantly nourishes the stressed hair for improved health. The Invigo Nutri Rich range of hair products are infused with Nutri-Enrich Blend complex that assures deep moisture locking inside each hair follicle, making the hair look revitalized, vibrant and quenched with moisture.  Replenish your Hair with a Natural Moisturisation Therapy Nutri Enrich Conditioning Mask is specific deep care for dry and fragile hair infused with many natural ingredients like oleic acid, vitamin E, Panthenol, and Goji berry. All these ingredients collectively form a complex that works on the mechanism of providing deep hydration to the strands and protects the hair from stress. Ingredients like Goji berry adds an irresistible fragrance and offers a potent dose of vitamins, minerals, and peptide that your hair needs.

Wella Color Charm Permanent Liquid Hair Color T10  Pale Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Touch 10/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.