Wella
Top-notch professional hair products from Wella.
Wella - Color Charm
20 Volume Creme Developer
$14.99
Wella Color Charm 20 Volume Clear Developer – Reliable Hair Color Developer
Product Description
Wella Color Charm 20 Volume Clear Developer is a versatile, professional-quality developer designed to activate permanent hair color and lightening services with consistent, dependable results. Offering moderate lift, this 20 volume developer is ideal for covering gray, lifting natural hair color, and achieving even, long-lasting color results.
While it’s not a shampoo, this developer fits seamlessly into a complete hair color and shampoo care routine, helping ensure color looks vibrant and healthy when followed with a nourishing, color-safe shampoo.
Benefits & Features
20 volume strength for moderate lift and gray coverage
Clear formula allows precise color mixing and predictable results
Smooth consistency for easy application and even saturation
Ideal for permanent hair color and lightening services
Helps achieve vibrant, long-lasting color results
Suitable for professional salons and experienced at-home users
What Makes Wella Color Charm 20 Volume Developer Stand Out?
The clear developer formula ensures accurate color blending and reliable processing, making it a favorite among hairstylists. It delivers controlled lift without excessive damage and works beautifully when paired with proper aftercare, including a high-quality shampoo designed for color-treated hair.
Who Is This Product For?
Professional hairstylists and salon colorists
Beauty enthusiasts comfortable with permanent hair color
Anyone seeking reliable gray coverage or moderate lift
Ideal for use with a color-safe shampoo for ongoing hair care
Users looking for consistent, salon-quality color results
Specifications
Brand: Wella
Product Name: Color Charm 20 Volume Clear Developer
Strength: 20 Volume
Formula: Clear liquid developer
Use: Permanent hair color activation and lightening
Professional Use: Yes
Sizes: Available in various retail and professional sizes
Get dependable, professional hair coloring results with Wella Color Charm 20 Volume Clear Developer. Add it to your cart today and enjoy salon-quality performance from the comfort of your home.
32 fl. oz. (946 ml)
Wella
Color Tango 30 Volume Developer
$1.99
Wella Color Tango 30 Volume Developer Extra Lift 59ml
Wella Color Tango 30 Volume Developer with thick masque consistency that stays in place for no dripping.
Directions
Do not use metal bowl/stirrer for mixing. Do not use if hair has previously been colored with metal or henna dyes. Remove all metal objects from hair before coloring and keep them away during coloring. Use mixture immediately. Always discard any unused mixture.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
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Wella
INVIGO Nutri-Enrich Deep Nourishing Conditioner
from $15.99
$40.99
Wella Invigo Nutri-Enrich Conditioner
Deep Nourishing Conditioner for Dry & Stressed Hair
Revive dry, tired hair with WELLA INVIGO Nutri-Enrich Conditioner, a professional nourishing conditioner designed to instantly smooth, soften, and replenish moisture. Formulated for dry or stressed hair, this rich yet lightweight conditioner helps restore hair’s natural vitality while improving manageability and shine.
Infused with Nutri-Enrich Complex, including goji berry, oleic acid, panthenol, and vitamin E, this conditioner delivers deep nourishment without weighing hair down. Whether hair is dry from environmental stress, frequent styling, or chemical services, Wella Invigo Nutri-Enrich Conditioner leaves it feeling silky, healthy, and noticeably more resilient after every use.
Benefits & Features
Deep Nourishment: Replenishes moisture in dry and stressed hair
Instant Smoothness: Helps detangle and soften hair for easy styling
Lightweight Formula: Nourishes without heaviness or buildup
Improves Manageability: Leaves hair smoother and easier to control
Adds Natural Shine: Enhances hair’s healthy, glossy appearance
Professional Salon Formula: Trusted by hairstylists worldwide
This conditioner feeds hair what it’s been missing—without overdoing it.
What Makes It Stand Out?
What sets WELLA INVIGO Nutri-Enrich Conditioner apart is its ability to deeply nourish hair while keeping it light and bouncy. The Nutri-Enrich Complex works on multiple levels, helping protect hair from future dryness while restoring softness and strength from the inside out.
Unlike heavier conditioners that can weigh hair down, this formula strikes the perfect balance between moisture and movement. The result is hair that feels healthy, looks polished, and behaves itself—most days, anyway.
Key Ingredients
Oleic Acid
Panthenol
Vitamin E
Goji Berry
Directions
Apply to clean, damp hair and distribute evenly. Rinse thoroughly.
Who Is It For?
This nourishing conditioner is ideal for:
Dry, stressed, or depleted hair
Hair exposed to heat styling or chemical treatments
Salon clients looking for professional-quality care at home
Beauty enthusiasts who want soft, manageable hair every day
If your hair feels rough, dull, or thirsty, this conditioner is your solution.
Specifications
Brand: Wella Professionals
Collection: Invigo Nutri-Enrich
Product Type: Nourishing Conditioner
Key Ingredients: Nutri-Enrich Complex, Goji Berry, Vitamin E, Panthenol
Hair Type: Dry and stressed hair
Use: Professional salon & at-home care
Application: Apply to clean, damp hair, leave on briefly, then rinse thoroughly
Give Your Hair the Nourishment It Craves
Healthy-looking hair starts with the right conditioner. WELLA INVIGO Nutri-Enrich Conditioner delivers professional nourishment, softness, and shine—without weighing hair down.
Wella - Illumina Color
Illumina Color 7/81 Medium Blonde/Pearl Ash
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
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Wella - Oil Reflections
Oil Reflections Luminous Reboost Mask
from $19.99
$28.99
Wella Oil Reflections Luminous Reboot Mask
Wella Professionals Oil Reflections Mask nourishes and shine-enhances your hair, restoring smooth, luscious locks from root to tip. The weekly treatment provides individual strands with long-lasting moisture and hydration thanks to its ingredients, such as Camellia Oil and White Tea Extract. It strengthens, restructures, and restores the hair without adding fat.
A moisturizing mask that nourishes and replenishes hair, the Luminous Reboost Mask is created for all hair types. The formula contains white tea extract for essential conditioning. White tea extract and camellia seed oil hydrate the hair fiber and reduce frizz using deep conditioning cream. The Oil Reflection Mask is specifically designed for damaged and dry hair that has been over-styled. Conditioning hair masks nourish the hair, giving it the structure and life it desperately needs. It makes hair luminous and smooth by protecting it from natural lipid degeneration.
The Oil Reflections hair mask leaves your tresses shiny and smooth. You can use this product easily and save money on hair salons. With this nourishing hair formula, your hair will be three times shinier and softer, and you will also notice an added luminosity. It has a fruity scent that makes your hair smell great and rejuvenates your hair from root to tip.
Features & Benefits
Moisturizing and luminescent mask
This product works on all hair types
Extracts of White Tea and Camellia Oil
There are 150ml and 500ml sizes available
Provides deep nourishment and conditioning without weighing hair down
Hydrates and nourishes hair
Softer, smoother, shinier, & easier to manage hair
Directions
Weekly use is recommended. After towel drying, apply. Wait five to ten minutes before washing off. Rinse well after massaging in.
Wella - Blondor
Blondor Permanent Liquid Toner - Brass Kicker /86
$11.99
Wella Blondor Permanent Liquid Toner – Brass Kicker /86
Wella Blondor Permanent Liquid Toner Brass Kicker /86 is a concentrated additive designed to intensify toning power and eliminate even the most persistent brassy tones. Used alongside Blondor toners, it strengthens neutralization, helping you achieve crisp, cool blondes with enhanced clarity.Ideal for pre-lightened hair that tends to pull warm, this kicker allows for tailored toning and exceptional customization—giving stylists full creative control over final color results.
Benefits & Features
Extra-strong neutralization for stubborn brass, orange, and yellow tones
Enhances the cooling effect of any Blondor toner
Creates clean, crisp blonde outcomes with improved clarity
Liquid formula blends smoothly into any Blondor Toner mix
Perfect after lightening services to refine warmth
Helps achieve cooler blondes with fewer corrective steps
Works beautifully with blonde-care shampoos to maintain results
What Makes It Stand Out?
Concentrated booster specifically engineered for maximum brass-fighting power
Allows stylists to customize toning intensity with precision
Ideal for clients with naturally warm undertones or difficult-to-neutralize hair
Long-lasting, salon-quality results that maintain brightness
Part of Wella’s world-renowned Blondor professional blonding system
Who Is the Product For?
This toning booster is ideal for:
Stylists working with brassy, warm, or unevenly lifted blonde hair
Clients who love ultra-cool, icy, silver, or ash-toned blondes
Anyone wanting to eliminate persistent yellow or orange tones
Those who regularly use purple or blue shampoos but need deeper neutralization
High-lift blonding services, balayage refinements, and corrective color
Specifications
Brand: Wella Blondor
Type: Permanent Liquid Toner Additive
Shade: Brass Kicker /86
Usage: Mix with Blondor toners to intensify cool-toning power
Texture: Liquid for precise blending
Processing Time: Typically 10–20 minutes when combined with toner
Best Paired With: Any Blondor toning shade + color-safe toning shampoos
Ready to Kick Brass to the Curb?
Create the clean, cool, beautifully refined blondes your clients want.Shop Wella Blondor Permanent Liquid Toner Brass Kicker /86 today at Cosmetic World and take control over even the trickiest warm undertones.
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Wella
Oil Reflections Luminous Smoothing Oil
from $9.99
$17.99
Wella Oil Reflections Luminous Smoothing Oil
Revive the health of your hair and enhance your colour with Wella Professionals Oil Reflections Luminous Smoothing Oil. Smooth into your hair and beam from ear to ear about the beauty of your hair! Wella Oil Reflections Luminous Smoothing Oil contains macadamia and avocado oils that can smooth all hair types. Perfect for taming flyaways and frizzy hair, this oil provides a shiny finish.
Benefits of Wella Oil Reflections Luminous Smoothing Oil
Lightweight texture
Creates a glossy effect
Key Ingredients of Wella Oil Reflections Luminous Smoothing Oil
White Tea Extract
Macadamia Seed Oil
Avocado Oil
How to use Wella Professionals Oil Reflections Luminous Smoothing Oil
Apply small amount to wet or dry hair.
To condition hair with Wella Professionals Oil Reflections Luminous Smoothing Oil
Apply a few drops of oil onto damp hair for an instant lightweight smoothening effect.
To style with Wella Professionals Oil Reflections Luminous Smoothing Oil
Apply a few drops of oil to wet hair before you blow-dry for additional protection.
To finish with Wella Professionals Oil Reflections Luminous Smoothing Oil
Apply after styling onto dry hair for extra shine and to intensify colour reflection.
Ingredients of Wella Oil Reflections Luminous Smoothing Oil
Cyclopentasiloxane, Dimethiconol, Alcohol Denat., Parfum, Tocopheryl Acetate, Hexyl Cinnamal, Linalool, Limonene, Aqua, Persea Gratissima Oil, Macadamia Ternifolia Seed Oil, Cocos Nucifera Oil, Alpha-Isomethyl Ionone. Actual bottle may differ.
Wella - Koleston Perfect
Koleston Perfect 10/ Lightest Blonde Series Permanent Hair Color
$14.49
Wella Koleston Perfect 10/ Series Permanent Hair Color
Professional Level Care in Every Color
Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy.
Expect pure color. Expect shine. Expect confidence.
Benefits & Features
Ultra-Precise Color Technology for pure, even color results with natural depth and gloss.
Up to 100% Grey Coverage — even the most stubborn strands are no match.
ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.*
Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required.
Dermatologically Tested, vegan, and globally committed to no animal testing.
Up to 85% Naturally Derived Ingredients depending on shade.
Simple 1:1 Mixing Ratio for easy application.
Up to 5 Levels of Lift for versatile color transformations.
What Makes Wella Koleston Perfect Stand Out?
Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time.
Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential).
Who Is This Product For?
Wella Koleston Perfect Permanent Hair Color is perfect for:
Professional hairstylists seeking reliable, consistent, high-performance color results.
Beauty lovers looking for salon-quality vibrancy and grey coverage at home.
Clients with high grey percentages needing full, uniform coverage.
Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one.
Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products.
Specifications
Brand: Wella
Product Type: Permanent Hair Color
Mixing Ratio: 1:1
Lift: Up to 5 levels
Coverage: Up to 100% grey coverage
Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier
Testing: Dermatologically tested
Ethics: Vegan; globally committed to no animal testing
Naturally Derived Ingredients: 80–85% depending on shade
Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
Wella - Koleston Perfect
Koleston Perfect 3/ Dark Brown Series Permanent Hair Color
$14.49
Wella Koleston Perfect 3/ Series Permanent Hair Color
Professional Level Care in Every Color
Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy.
Expect pure color. Expect shine. Expect confidence.
Benefits & Features
Ultra-Precise Color Technology for pure, even color results with natural depth and gloss.
Up to 100% Grey Coverage — even the most stubborn strands are no match.
ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.*
Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required.
Dermatologically Tested, vegan, and globally committed to no animal testing.
Up to 85% Naturally Derived Ingredients depending on shade.
Simple 1:1 Mixing Ratio for easy application.
Up to 5 Levels of Lift for versatile color transformations.
What Makes Wella Koleston Perfect Stand Out?
Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time.
Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential).
Who Is This Product For?
Wella Koleston Perfect Permanent Hair Color is perfect for:
Professional hairstylists seeking reliable, consistent, high-performance color results.
Beauty lovers looking for salon-quality vibrancy and grey coverage at home.
Clients with high grey percentages needing full, uniform coverage.
Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one.
Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products.
Specifications
Brand: Wella
Product Type: Permanent Hair Color
Mixing Ratio: 1:1
Lift: Up to 5 levels
Coverage: Up to 100% grey coverage
Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier
Testing: Dermatologically tested
Ethics: Vegan; globally committed to no animal testing
Naturally Derived Ingredients: 80–85% depending on shade
Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
Wella - Color Touch
Color Touch 4/ Medium Brown Series Demi-Permanent Hair Color
$14.49
Wella Color Touch 4/ Series Demi-Permanent Hair Color
Your Shine-Boosting Color Partner
Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.
Benefits & Features
Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.
High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.
Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.
Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.
Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.
Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.
What Makes It Stand Out?
Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.
The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.
Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.
The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.
Who Is This Product For?
Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.
Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.
Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.
Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.
Specifications
Brand: Wella Professionals
Product Line: Color Touch Demi-Permanent Colour
Formula Type: Demi-permanent hair colour, ammonia-free.
Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.
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Wella - Oil Reflections
Oil Reflections Luminous Reveal Shampoo
from $18.99
$19.99
Wella Oil Reflections Luminous Reveal Shampoo
Elevate your hair care routine with Wella Oil Reflections Luminous Reveal Shampoo, a radiant choice for those seeking luminous shine and deep hydration. Crafted by Wella Professionals, this shampoo offers a transformative experience, leaving your locks cleansed, moisturized, and exquisitely radiant.
Benefits & Features
Luminous Shine: Infused with a lightweight formula, this shampoo delivers exceptional shine, illuminating your hair with a luminous glow.
Deep Cleansing: Experience a thorough cleanse that removes impurities while retaining essential moisture, leaving your hair feeling refreshed and revitalized.
Hydration: Formulated to keep your hair moisturized, this shampoo prevents dryness and promotes soft, silky strands.
Delicate Fragrance: Transport your senses to the tranquil white sand dunes of Asia with the shampoo's subtle yet captivating fragrance.
Professional Quality: Developed by Wella Professionals, a trusted name in the hair care industry, this shampoo offers salon-quality results from the comfort of your own home.
Versatility: Suitable for all hair types, this shampoo caters to a wide range of individuals seeking radiant, healthy-looking hair.
Innovative Formula: With its unique blend of ingredients, including nourishing oils, this shampoo goes beyond cleansing to deliver unparalleled shine and hydration.
Illuminate Your Hair's Brilliance
Say goodbye to dull, lackluster hair and hello to vibrant, luminous locks! Whether you're dealing with dryness, frizz, or simply want to enhance your hair's natural brilliance, Wella Oil Reflections Luminous Reveal Shampoo is the solution you've been searching for. Experience the joy of hair that looks and feels truly radiant with every wash.
Specifications
Sizes Available: 250ml / 8.45oz, 1L / 33.8oz
Application: Simply apply to wet hair, lather, and rinse thoroughly. For best results, follow with Oil Reflections Instant Conditioner & Reboost Mask.
Ready to elevate your hair care routine? Purchase Wella Oil Reflections Luminous Reveal Shampoo today and experience the transformative power of luminous shine!
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Wella
Fusion Intense Repair Shampoo
from $14.99
$19.99
Wella Fusion Intense Repair Shampoo
Revive your hair with Wella Fusion Intense Repair Shampoo, a premium solution for damaged hair. Crafted with precision, this shampoo is meticulously designed to rejuvenate your locks, leaving them irresistibly soft and shiny. Say goodbye to dull, lifeless hair and welcome back your natural radiance with every wash.
Benefits & Features
Advanced Repair: Fusion shampoo delicately repairs damaged hair, addressing issues from within.
Antioxidant Action: Eliminates metallic impurities, restoring hair's vitality.
Instant Conditioning: Enriched with micronized lipids for immediate wet conditioning, ensuring your hair feels silky-smooth from root to tip.
Nature-Inspired: Drawing inspiration from the strength of spider silk, this shampoo offers unparalleled resilience for your hair.
Perfect Pair: For optimal results, combine with Fusion conditioner for enhanced nourishment and protection.
The Fusion Difference
Cutting-Edge Formula: Fusion Intense Repair Shampoo incorporates innovative technologies and nature's wisdom for superior hair care.
Focused Restoration: Unlike generic shampoos, Wella Fusion targets damaged areas specifically, delivering targeted repair and revitalization.
Scientifically Proven: Backed by research, this shampoo is formulated to deliver noticeable results, setting it apart from ordinary hair care products.
Lather up Luxuriously
Are you tired of dealing with dry, damaged hair? Wella Fusion Intense Repair Shampoo offers a solution that goes beyond surface-level cleansing. By addressing the root cause of damage, it restores your hair's health and vitality, so you can enjoy beautiful, resilient locks once again.
Specifications
Volume: Available in 250ml and 1L options
Directions: Apply to wet hair, lather, and rinse thoroughly.
Transform your hair care routine today with Wella Fusion Intense Repair Shampoo. Say hello to healthier, more radiant hair with every wash.
Wella - Illumina Color
Illumina Color 10/69 Lightest Blonde/Violet Cendre
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Wella - Color Perfect
Color Perfect Permanent Hair Color
$10.99
Wella Color Perfect Permanent Hair Color
Salon-Quality Results at Home
Achieve rich, vibrant, and long-lasting color with Wella Color Perfect Permanent Hair Color, a professional-grade hair color trusted by hairstylists and beauty lovers alike. While primarily known as a permanent hair color, this formula works best as part of a complete hair care routine alongside a quality color-safe shampoo to maintain brilliance, shine, and longevity.
Wella Color Perfect delivers consistent, even color results from root to tip. Designed with advanced color technology, it penetrates deeply into the hair shaft to ensure full gray coverage and long-lasting vibrancy. When paired with a gentle, sulfate-free shampoo for color-treated hair, your color stays fresh, glossy, and salon-perfect for weeks.
Benefits & Features
Permanent hair color with rich, multidimensional tones
Up to 100% gray coverage
Smooth, even application with predictable results
Leaves hair looking shiny and healthy
Ideal to maintain with a color-protecting shampoo
Professional-quality formula trusted by salons worldwide
What Makes Wella Color Perfect Stand Out?
Unlike many permanent hair colors, Wella Color Perfect is formulated with advanced color molecules that provide superior fade resistance. When used alongside a nourishing shampoo for colored hair, it helps lock in pigments and maintain depth and vibrancy. The result is longer-lasting color with a natural, luminous finish instead of dull or brassy tones.
Who Is Wella Color Perfect Permanent Hair Color For?
Professional hairstylists seeking reliable, consistent results
Beauty enthusiasts coloring hair at home
Anyone looking for full gray coverage
Individuals who maintain their color with a high-quality color-safe shampoo
Those wanting vibrant, long-lasting hair color without frequent touch-ups
Directions
Start with dry, unwashed hair. Wear suitable gloves to protect hands.
Mix Wella Color Perfect Permanent Hair Color with the recommended Wella developer according to the instructions provided.
Apply evenly to roots first, then distribute through mid-lengths and ends.
Leave on for the recommended processing time, depending on desired intensity and gray coverage.
Rinse thoroughly with lukewarm water until the water runs clear.
Cleanse gently using a color-safe shampoo designed for colored hair.
Follow with a nourishing conditioner or mask to seal in color and shine.
For best results, continue using a professional shampoo for color-treated hair to maintain vibrancy and longevity.
Specifications
Product Type: Permanent Creme Gel Hair Color
Coverage: Up to 100% gray coverage
Finish: Natural, vibrant, and glossy
Application: Professional or at-home use
Recommended Care: Use with a color-safe shampoo and conditioner
Hair Type: Suitable for all hair types
Size: 57g
Mixing Ratio: 1:2
Elevate your hair routine with salon-quality color from Wella Color Perfect Permanent Hair Color. Pair it with the right shampoo for color-treated hair, and enjoy vibrant, confident color every day.
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Wella
Invigo Brilliance Color Protection Shampoo - For Normal Hair
from $15.99
$40.99
Wella Invigo Brilliance Color Protection Shampoo - For Normal Hair
Elevate your hair care routine with Wella Invigo Brilliance Color Protection Shampoo, specially crafted for normal hair. This shampoo is more than just a cleanser; it's a guardian angel for your colored locks. Formulated with lime caviar and designed with pH optimization in mind, it's your go-to solution for maintaining vibrant, salon-worthy hair color.
Benefits & Features
Color Protection: Bid farewell to fading hues! Wella Invigo Brilliance Color Protection Shampoo seals the hair cuticle after color treatments, ensuring your vibrant shades last longer.
Long-Lasting Shine: Say hello to brilliant, head-turning shine that lasts up to seven weeks.
pH-Optimized Formula: The low pH formula gently cleanses while preserving the hair's natural balance, leaving it feeling healthy and nourished.
Lime Caviar Infusion: Infused with the goodness of lime caviar, this shampoo revitalizes your hair, leaving it looking and feeling its best.
Diving into Brilliance
While many shampoos claim to protect color-treated hair, Wella Invigo Brilliance Color Protection Shampoo goes above and beyond. Its pH-optimized formula and lime caviar infusion set it apart, ensuring your hair not only retains its color but also boasts unmatched shine and vitality.
Transform Your Tresses!
If you're tired of watching your vibrant hair color fade after just a few washes, Wella Invigo Brilliance Color Protection Shampoo is the solution you've been searching for. By sealing the hair cuticle and preserving color intensity, it keeps your locks looking fresh and fabulous for longer, saving you trips to the salon and countless touch-ups.
Specifications
Size: Available in 300ml and 1000ml bottles
Hair Type: Suitable for normal hair
Usage: Apply to wet hair, lather, and rinse thoroughly
Ready to experience the brilliance of Wella Invigo? Elevate your hair care routine today and say hello to vibrant, long-lasting colors with Wella Invigo Brilliance Color Protection Shampoo!
Wella
Blondor Permanent Liquid Toner - Pale Silver /81
$11.99
Wella Blondor Permanent Liquid Toner – Pale Silver /81
Achieve Clean, Modern, Silver-Blonde Perfection
Wella Blondor Permanent Liquid Toner in Pale Silver /81 is a cool, elegant toning formula designed to neutralize yellow and warm undertones while imparting a subtle, pale silver sheen. Its liquid format guarantees smooth, even application and uniform toning across highlights, balayage, or fully lightened hair.The Pale Silver /81 shade delivers a soft, icy refinement—perfect for achieving trendy silver-blonde looks without going overly metallic or blue.
Benefits & Features
Creates a soft, pale silver tone with a modern cool finish
Neutralizes yellow and warm undertones for clean, bright blondes
Liquid formula allows quick mixing and flawless saturation
Intermixable with other Blondor toners for custom cool blends
Pairs perfectly with silver-pigment and purple shampoos for maintenance
Gentle formulation helps preserve shine and hair integrity
Processes quickly—ideal for efficient salon services
What Makes It Stand Out?
Part of Wella’s globally trusted Blondor toning system
Consistent, predictable cool results every time
Perfect for clients wanting a subtle silver tone—refined, not overpowering
Excellent for finishing platinum, icy blonde, Scandinavian blonde, or ash-blonde looks
Long-lasting tone retention with the right blonde care shampoo routine
Who Is the Product For?
This toner is ideal for:
Stylists creating cool, pale silver or icy blonde tones
Clients wanting clean, modern blondes without brass
Anyone with highlights or all-over lightening seeking a refined silver finish
Blondes who maintain tone with purple or blue shampoos
Clients who love bright, cool blondes but prefer a soft, wearable silver glow
Specifications
Brand: Wella Blondor
Type: Permanent Liquid Toner
Shade: Pale Silver /81
Usage: Post-lightening toning
Texture: Liquid for seamless application
Processing Time: Approx. 10–20 minutes
Best Paired With: Wella developers + silver/purple toning shampoos
Ready to Create Stunning Pale Silver Blonde?
Unlock clean, cool, and beautifully refined silver-blonde tones with professional precision.Shop Wella Blondor Liquid Toner /81 Pale Silver now at Cosmetic World and elevate every blonding service with this soft, modern silver finish.
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In Canada for orders over CA $59*In-Store / Online
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