Wella

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Invigo Brilliance Vibrant Color Conditioner COLOR CONDITIONER WITH ANTI-OXIDANT & LIME CAVIAR The Vibrant Color Conditioner for colored hair is created to improve hair surface and enhance color vibrancy. Contains Anti-Oxidant Shield Technology and Lime Caviar. This color conditioner is designed for coarse hair with intensified smoothing factors  HOW TO USE THE FULL INVIGO BRILLIANCE VIBRANT COLOR ROUTINE? STEP 1 - CLEANSE Cleanse with Invigo Brilliance Color Protection Shampoo STEP 2 - CONDITION Apply to clean, damp hair Distribute evenly Rinse thoroughly STEP 3 - MAINTAIN Once a week, apply Invigo Brilliance Vibrant Color Mask.

Wella ColorCharm Permanent Hair Color 57g/2oz Wella ColorCharm Permanent Hair Color offers long-lasting, fade-resistant color with exceptional gray coverage and vibrant shine. Whether you’re looking to refresh your look or try something new, this professional-grade formula ensures beautiful results that are true to tone and full of life. With Wella’s signature Liquifuse™ Technology, the color deeply penetrates the hair shaft to lock in pigments and moisture, leaving your hair not only radiant—but healthier-looking, too. Mix Wella Color Charm Permanent Hair Color with the recommended Wella Color Charm Developer (usually in a 1:2 ratio, unless otherwise specified). Features & Benefits Permanent, Fade-Resistant Color: Enjoy deep, rich tones that last through weeks of washing. 100% Gray Coverage: Perfect for covering stubborn grays while maintaining a natural look. Vibrant, True-to-Tone Results: Consistent, predictable color outcomes from root to tip. Conditioning Formula: Leaves hair silky, soft, and manageable. Versatile for Creative Coloring: Can be mixed with other Wella ColorCharm shades for custom hues. Why Choose Wella ColorCharm Over Other Hair Dyes? Wella ColorCharm isn’t just another boxed dye. It’s developed for professionals but made simple enough for at-home colorists. With over 140 years of hair innovation behind the brand, you get salon-level results backed by proven performance. It’s reliable, affordable, and customizable—without compromising hair health or vibrancy. Say Goodbye to Fading and Flat Color Struggling with dull hair that fades after just a few washes? Wella ColorCharm solves that by delivering long-lasting color that keeps its depth and shine. Whether you’re enhancing your natural shade or making a bold change, this formula provides vibrancy, evenness, and durability—all in one. Specifications Type: Permanent cream hair color Technology: Liquifuse™ for deep penetration and even color Net Weight: 57 g / 2 oz. Mixing Ratio: 1 part color to 2 parts 10, 20, or 30 volume developer Processing Time: 30–45 minutes (adjust based on hair condition and desired result) Recommended Use: Suitable for all hair types – for both professional and at-home coloring Make the Switch to Trusted, Radiant Color It’s time to make your hair color work for you—not the other way around. Wella ColorCharm Permanent Hair Color offers easy, effective, and stunning results that keep you looking and feeling your best. Whether you're maintaining your signature color or experimenting with something new, Wella makes it simple.

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Ultimate Repair Mask – Deep Repair Hair Mask for Damaged Hair Wella Ultimate Repair Mask is an intensive, salon-grade treatment designed to repair damaged hair in just one use. Powered by advanced metal detox and bond-building technology, this luxurious hair mask penetrates deep into the hair fiber to restore strength, smoothness, and shine. While your shampoo cleanses and removes buildup, this repair mask works as the essential next step to rebuild hair from the inside out. Ideal for hair damaged by coloring, bleaching, heat styling, or chemical services, Wella Ultimate Repair Mask leaves hair visibly healthier, softer, and more manageable without weighing it down. Benefits & Features Deeply repairs damaged and over-processed hair Helps rebuild bonds and strengthen hair fibers Reduces breakage and improves elasticity Leaves hair smooth, shiny, and manageable Works perfectly after any professional shampoo Salon-trusted Wella Professionals formula What Makes Wella Ultimate Repair Mask Stand Out? Wella Ultimate Repair Mask goes beyond surface conditioning. Its advanced formula targets metal buildup and internal hair damage, which are common causes of breakage and dullness. Unlike basic hair masks, this treatment delivers visible results after just one application, making it a must-have addition to your shampoo and hair care routine—especially for chemically treated hair. Who Is This Product For? Anyone with damaged, bleached, or color-treated hair Clients who frequently use heat tools Hairstylists and salon professionals Those using a quality shampoo and seeking deeper repair Suitable for fine, medium, and thick hair types Specifications Product Name: Wella Ultimate Repair Mask Product Type: Deep repair hair mask Hair Concern: Damage, breakage, dryness Hair Type: All hair types Usage: Apply after shampooing, leave on 5–10 minutes, rinse thoroughly Brand: Wella Professionals Bring Your Hair Back to Life Pair Wella Ultimate Repair Mask with your favorite professional shampoo and experience stronger, smoother, healthier-looking hair after every use. Add it to your cart today and give your hair the repair it truly deserves.

Wella Service Preguard cream Wella Professionals Service Preguard Cream has an easy to apply and remove formula that helps protect skin from color absorption. New pre and post treatments with gentle, skin protecting formulas for color specialist care. Haircolorist Tip Use with Brilliance to ensure even color-coverage and reduced color-fade. Directions - Apply to the hairline before color service.- After color service, wipe away before shampooing.

Color Touch 10/03 Lightest Blonde/Natural Gold Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Wella Eimi Just Brilliant Shine Pomade 71g / 2.5oz Hold Level 1 Wella Eimi Just Brilliant Shine Pomade is meticulously crafted to provide your hair with a dazzling shine and impeccable definition. With its lightweight formula, it effortlessly tames frizz and adds a touch of sophistication to any hairstyle. Say goodbye to dull, lifeless hair and hello to radiant locks that command attention. Benefits & Features Superb Shine: Infused with advanced ingredients, this pomade delivers a mesmerizing shine that lasts all day long. Anti-Frizz Defense: Formulated to combat humidity, it keeps frizz at bay, ensuring your hair remains smooth and manageable. Flexible Hold: With hold level 1, it provides a gentle hold that allows for natural movement and flexibility. Easy Application: Its creamy texture glides effortlessly onto your hair, making styling a breeze. Versatile Styling: Whether you're going for a sleek look or adding definition to curls, this pomade is your go-to solution. Brilliance in a Jar Unlike other pomades, Wella Eimi Just Brilliant Shine Pomade doesn't just promise shine—it delivers brilliance. Its unique formula not only enhances shine but also provides effective frizz control, ensuring your hairstyle stays flawless in any weather. Plus, its lightweight hold allows for natural movement, setting it apart as the ultimate choice for effortless styling. Frizz-Free and Fabulous Are you tired of battling frizz and dull hair? Look no further! Wella Eimi Just Brilliant Shine Pomade is here to rescue your locks. By providing superior shine and anti-frizz protection, it addresses the common hair woes faced by many. Say hello to smoother, shinier hair that exudes confidence with every flip. Specifications Product Name: Wella Eimi Just Brilliant Shine Pomade Weight: 71g / 2.5oz Hold Level: 1 Ready to elevate your hair game? Purchase Wella Eimi Just Brilliant Shine Pomade now and experience the difference firsthand!

Wella Blondor Permanent Liquid Toner – Lightest Natural /03 Your Go-To Shampoo-Optimized Toner for Natural, Clean Blonde Results Wella Blondor Permanent Liquid Toner in Lightest Natural /03 is a gentle yet effective permanent liquid toner formulated to achieve natural, balanced blonde tones on pre-lightened hair. Its blendable, intermixable formula allows stylists and at-home users to refine brassiness, adjust tone, and create dimensional blondes with ease. The Lightest Natural /03 shade delivers a neutral beige finish—ideal for achieving soft, sun-kissed blondes or restoring natural-looking vibrancy after bleaching or highlighting. Benefits & Features Neutral beige tone for soft, natural blonde results Works beautifully after lightening to refine color and reduce brass Liquid formula for smooth application and quick mixing Intermixable with other Blondor toners for custom shades Suitable for use with or after toning shampoos to maintain color Gentle on hair—formulated to preserve integrity and shine Fast processing time for efficient salon or at-home use What Makes It Stand Out? Part of the Blondor family—Wella’s most trusted blonding system Long-lasting, beautiful tone that resists fading Designed by Wella for consistency, predictability, and professional-grade results Can be mixed to create dimension, soft ash, beige, or natural finishes Eliminates guesswork: delivers even, reliable toning from roots to ends Who Is the Product For? This toner is perfect for: Stylists who want predictable, natural blonde toning At-home blondes seeking salon-level refinement Clients with highlights, balayage, or fully lightened hair Anyone fighting brassiness or overly warm tones Those wanting a blonde that pairs well with purple or blue shampoos for maintenance Specifications Brand: Wella Blondor Type: Permanent Liquid Toner Shade: Lightest Natural /03 Use: Post-lightening toning Consistency: Liquid for effortless application Processing Time: Typically 10–20 minutes (depending on desired intensity) Ideal Pairing: Blondor lighteners, Wella developers, and blonde-enhancing shampoos Ready to Elevate Your Blonde? Achieve the neutral, fresh, natural blonde your clients—and you—deserve.Shop Wella Blondor Permanent Liquid Toner Lightest Natural /03 now at Cosmetic World and give every blonding service the perfect finishing touch.

Wella Professionals Ultimate Repair Miracle Hair Rescue – Intensive Leave-In Treatment for Damaged Hair Give damaged, stressed hair the care it deserves with Wella Professionals Ultimate Repair Miracle Hair Rescue. This professional leave-in hair treatment is designed to help repair hair damage while improving smoothness, strength and manageability. Powered by AHA and Omega-9, the advanced formula works to support hair from the inside and outside. It helps strengthen damaged hair while replenishing the hair's protective outer barrier, leaving strands feeling softer, smoother and healthier-looking. Perfect for use after your favourite repair shampoo and conditioner, this lightweight treatment fits easily into professional salon and at-home hair care routines. Simply apply to clean, towel-dried hair, allow it to work for 90 seconds and continue with styling—no rinsing required. Benefits & Features of Wella Ultimate Repair Miracle Hair Rescue Helps repair damaged and stressed hair Works in just 90 seconds Helps reduce hair breakage Promotes smoother, softer and more manageable hair Formulated with AHA and Omega-9 Helps strengthen the hair from within Supports and replenishes the hair's outer protective barrier Helps detangle wet hair Enhances shine and improves the appearance of damaged hair Lightweight leave-in formula No rinsing required Suitable for colour-treated hair Suitable for all hair types Ideal addition to a damaged hair shampoo and conditioner routine What Makes Wella Professionals Ultimate Repair Miracle Hair Rescue Stand Out? What makes Wella Ultimate Repair Miracle Hair Rescue different is its combination of speed and professional repair technology. Instead of adding another lengthy rinse-out treatment to your routine, this leave-in formula gets to work in just 90 seconds. The formula combines AHA and Omega-9 to target different aspects of damaged hair. AHA helps support strength within the hair, while Omega-9 helps replenish the outside of the hair fibre. This makes it an excellent choice for anyone looking for a professional damaged hair treatment, leave-in hair repair spray, or intensive treatment to complement a repair shampoo for damaged hair. Who Is Wella Ultimate Repair Miracle Hair Rescue For? This professional hair repair treatment is ideal for anyone dealing with: Bleached or highlighted hair Colour-treated hair Chemically processed hair Heat-damaged strands Dry, brittle or rough-feeling hair Hair prone to breakage Tangled or difficult-to-manage hair Dull hair in need of additional shine and smoothness It's an excellent option for beauty enthusiasts, hairstylists and salon professionals looking for an easy way to incorporate intensive hair repair into a regular shampoo and hair care routine. Wella Ultimate Repair Miracle Hair Rescue Specifications Brand: Wella ProfessionalsCollection: Ultimate RepairProduct: Miracle Hair RescueProduct Type: Leave-In Hair Repair TreatmentKey Ingredients/Technology: AHA + Omega-9Hair Type: All Hair TypesHair Concerns: Damage, breakage, dryness, roughness and manageabilitySuitable for Colour-Treated Hair: YesApplication: Clean, towel-dried hairRinse Required: NoTreatment Time: 90 Seconds Bring salon-quality repair into your hair care routine with Wella Professionals Ultimate Repair Miracle Hair Rescue. Shop now at Cosmetic World and give damaged hair the strengthening, smoothing care it needs.

Wella Ultimate Repair Shampoo A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with our Metal Purifier technology, this shampoo detoxifies and rebuilds heat- and bleach-damaged hair inside and out, leaving it looking healthy, shiny and smooth. Haircare Benefits: Formulated with Metal Purifier technology to purify and detox hair from metals Gently prepares hair for further repair treatment and care routine Features: Patent-pending technology with AHA and Omega-9 to strengthen and rebuild the hair inside and out Lightweight cream formula for luxurious foaming—lavish texture and luxurious scent For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily Dermatologically tested Vegan / Formulated without animal derived ingredients Color safe  Committed to no animal testing

Wella Color Charm Permanent Cream Toner Achieve beautifully refined blonde results with Wella Color Charm Permanent Cream Toner, a salon-trusted essential designed to neutralize unwanted warmth and enhance blonde tones. With a wide range of toner shades available, this professional formula allows complete control over the final look — from cool and icy to soft and balanced blondes. Wella Color Charm Permanent Cream Toner is expertly formulated for use on pre-lightened hair to correct brassiness and refine overall tone. This high-performance toner works by depositing precise pigments that counteract yellow and warm undertones, leaving hair looking bright, even, and polished. Known for its consistency and reliability, it’s a staple in salons and a favorite among at-home color enthusiasts. With many toner options available, this product makes it easy to customize results based on hair level, undertone, and desired finish. Benefits & Features Neutralizes yellow and brassy tones Helps achieve cooler, more balanced blonde results Permanent cream formula for longer-lasting tone Smooth, even color application Professional-quality results at home or in the salon Works well after bleaching or lightening services What Makes It Stand Out? Wide Shade Selection: With many toner shades available, it allows precise customization for every blonde goal. Salon-Trusted Brand: Wella is a globally respected name in professional hair color. Reliable Performance: Delivers predictable, consistent toning results every time. Who Is the Product For? Anyone with pre-lightened or blonde hair Those struggling with brassiness or unwanted warmth Professional hairstylists and colorists DIY hair color users looking for salon-level toning Specifications Brand: Wella Product Line: Color Charm Product Type: Permanent Cream Toner Net Weight: 57 g / 2 oz Use: Requires developer (sold separately) Hair Type: Pre-lightened blonde hair Customize Your Blonde with Confidence With so many Wella Color Charm Toners to choose from, achieving your perfect blonde has never been easier.

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.