Wella

Wella Color Charm Permanent Liquid Hair Color T35 Beige Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair.  One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of permanent liquid hair color Vibrant, long lasting, fade resistant results  Excellent grey coverage covers the most resistant grays Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions  Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result

Wella Color Touch 10/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Koleston Perfect 10/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Koleston Perfect 3/ Series Permanent Hair Color Professional Level Care in Every Color Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy. Expect pure color. Expect shine. Expect confidence. Benefits & Features Ultra-Precise Color Technology for pure, even color results with natural depth and gloss. Up to 100% Grey Coverage — even the most stubborn strands are no match. ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.* Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required. Dermatologically Tested, vegan, and globally committed to no animal testing. Up to 85% Naturally Derived Ingredients depending on shade. Simple 1:1 Mixing Ratio for easy application. Up to 5 Levels of Lift for versatile color transformations. What Makes Wella Koleston Perfect Stand Out? Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time. Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential). Who Is This Product For? Wella Koleston Perfect Permanent Hair Color is perfect for: Professional hairstylists seeking reliable, consistent, high-performance color results. Beauty lovers looking for salon-quality vibrancy and grey coverage at home. Clients with high grey percentages needing full, uniform coverage. Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one. Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products. Specifications Brand: Wella Product Type: Permanent Hair Color Mixing Ratio: 1:1 Lift: Up to 5 levels Coverage: Up to 100% grey coverage Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier Testing: Dermatologically tested Ethics: Vegan; globally committed to no animal testing Naturally Derived Ingredients: 80–85% depending on shade Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.

Wella Color Touch 4/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Perfect Permanent Hair Color Salon-Quality Results at Home Achieve rich, vibrant, and long-lasting color with Wella Color Perfect Permanent Hair Color, a professional-grade hair color trusted by hairstylists and beauty lovers alike. While primarily known as a permanent hair color, this formula works best as part of a complete hair care routine alongside a quality color-safe shampoo to maintain brilliance, shine, and longevity. Wella Color Perfect delivers consistent, even color results from root to tip. Designed with advanced color technology, it penetrates deeply into the hair shaft to ensure full gray coverage and long-lasting vibrancy. When paired with a gentle, sulfate-free shampoo for color-treated hair, your color stays fresh, glossy, and salon-perfect for weeks. Benefits & Features Permanent hair color with rich, multidimensional tones Up to 100% gray coverage Smooth, even application with predictable results Leaves hair looking shiny and healthy Ideal to maintain with a color-protecting shampoo Professional-quality formula trusted by salons worldwide What Makes Wella Color Perfect Stand Out? Unlike many permanent hair colors, Wella Color Perfect is formulated with advanced color molecules that provide superior fade resistance. When used alongside a nourishing shampoo for colored hair, it helps lock in pigments and maintain depth and vibrancy. The result is longer-lasting color with a natural, luminous finish instead of dull or brassy tones. Who Is Wella Color Perfect Permanent Hair Color For? Professional hairstylists seeking reliable, consistent results Beauty enthusiasts coloring hair at home Anyone looking for full gray coverage Individuals who maintain their color with a high-quality color-safe shampoo Those wanting vibrant, long-lasting hair color without frequent touch-ups Directions Start with dry, unwashed hair. Wear suitable gloves to protect hands. Mix Wella Color Perfect Permanent Hair Color with the recommended Wella developer according to the instructions provided. Apply evenly to roots first, then distribute through mid-lengths and ends. Leave on for the recommended processing time, depending on desired intensity and gray coverage. Rinse thoroughly with lukewarm water until the water runs clear. Cleanse gently using a color-safe shampoo designed for colored hair. Follow with a nourishing conditioner or mask to seal in color and shine. For best results, continue using a professional shampoo for color-treated hair to maintain vibrancy and longevity. Specifications Product Type: Permanent Creme Gel Hair Color Coverage: Up to 100% gray coverage Finish: Natural, vibrant, and glossy Application: Professional or at-home use Recommended Care: Use with a color-safe shampoo and conditioner Hair Type: Suitable for all hair types Size: 57g Mixing Ratio: 1:2 Elevate your hair routine with salon-quality color from Wella Color Perfect Permanent Hair Color. Pair it with the right shampoo for color-treated hair, and enjoy vibrant, confident color every day.

Wella Invigo Brilliance Vibrant Color Conditioner (Normal/Fine) Elevate your hair care routine with Wella Invigo Brilliance Vibrant Color Conditioner. Specially crafted for those with normal to fine hair, this conditioner is a game-changer in the world of hair care. Enriched with Anti-Oxidant Shield Technology and Lime Caviar, it not only nourishes your hair but also enhances color vibrancy, leaving you with hair that's radiant and vibrant. Benefits & Features Color Protection: The advanced formula of this conditioner acts as a shield against fading, preserving the brilliance of your hair color for longer. Intensified Smoothing Factors: Designed specifically for coarse hair, it brings an added level of smoothness and manageability to your locks, making styling a breeze. Deep Nourishment: Say goodbye to dry, dull hair. This conditioner deeply nourishes your strands, leaving them silky soft and irresistibly touchable. Enhanced Color Vibrancy: The Anti-Oxidant Shield Technology and Lime Caviar work in synergy to amplify the vibrancy of your hair color, keeping it looking salon-fresh. Long-lasting Results: With regular use, experience hair that's not only vibrant but also healthier from within, thanks to its nourishing formula. Suitable for Normal to Fine Hair: Whether you have normal or fine hair, this conditioner is tailored to meet your specific needs, providing the perfect balance of hydration and nourishment. What Makes It Stand Out Wella Invigo Brilliance Vibrant Color Conditioner stands out for its innovative formula that combines cutting-edge technology with natural ingredients. Unlike other conditioners, it doesn't just mask hair concerns but addresses them at their core, delivering visible results with every use. Additionally, its compatibility with both normal and fine hair types sets it apart, offering a versatile solution for a wide range of users. Intensify Your Hair's Brilliance If you're tired of lackluster hair that lacks shine and vibrancy, Wella Invigo Brilliance Vibrant Color Conditioner is the solution you've been searching for. Whether you struggle with maintaining your hair color or combating dryness and frizz, this conditioner is here to rescue your locks. With its potent blend of antioxidants and nourishing ingredients, it restores vitality to your hair, leaving you with salon-worthy results every day. Specifications Size Options: Available in two convenient sizes: 250ml (8.4oz) and 1L (33.8oz), ensuring you have an ample supply for your hair care needs. Ingredients: Formulated with Anti-Oxidant Shield Technology and Lime Caviar for maximum color protection and hydration. Usage: Apply to clean, damp hair, distribute evenly, and rinse thoroughly for best results. Ready to elevate your hair care routine? Experience the brilliance of Wella Invigo Brilliance Vibrant Color Conditioner today! Purchase now and say hello to hair that's vibrant, healthy, and full of life.

Wella Invigo Brilliance Color Protection Shampoo - For Coarse Hair Revitalize your colored hair with Wella Invigo Brilliance Color Protection Shampoo - specially formulated for those with coarse hair seeking vibrant, long-lasting color. Infused with lime caviar, this pH-optimized shampoo gently cleanses while locking in your hair's color brilliance. Benefits & Features Color Protection: Wella Invigo Brilliance Shampoo's low pH formula seals the hair cuticle post-coloring, ensuring extended color retention for up to seven weeks. Vibrant Shine: Experience a luminous, brilliant shine that leaves your hair looking radiant and healthy. Nourishing Formula: Enriched with lime caviar, this shampoo not only protects your color but also nourishes and strengthens your hair from within. Suitable for Coarse Hair: Specifically designed for coarse hair types, it provides the perfect balance of hydration and protection without weighing down your locks. pH Optimization: Unlike other shampoos, Wella Invigo Brilliance is pH-optimized, ensuring maximum color protection and retention. Specialized Formula: Tailored for coarse hair, it addresses the unique needs of this hair type, providing targeted care and protection. Lime Caviar Infusion: The addition of lime caviar not only enhances the shampoo's efficacy but also adds a luxurious touch to your hair care routine. Tired Of Vibrant Hair Color Fading Too Quickly? Say goodbye to dull, lackluster locks with Wella Invigo Brilliance Color Protection Shampoo. Designed specifically for coarse hair, this shampoo not only prolongs the life of your color but also leaves your hair looking and feeling fabulous. Specifications Size: 300ml / 10.1oz and 1L / 33.8oz Hair Type: Coarse Duration of Color Protection: Up to seven weeks Key Ingredient: Lime Caviar pH Level: Optimized for color protection Ready to give your colored hair the TLC it deserves? Purchase Wella Invigo Brilliance Color Protection Shampoo today and experience the difference it can make!

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.   Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella Service Preguard cream Wella Professionals Service Preguard Cream has an easy to apply and remove formula that helps protect skin from color absorption. New pre and post treatments with gentle, skin protecting formulas for color specialist care. Haircolorist Tip Use with Brilliance to ensure even color-coverage and reduced color-fade. Directions - Apply to the hairline before color service.- After color service, wipe away before shampooing.

Wella Invigo Brilliance Vibrant Color Conditioner COLOR CONDITIONER WITH ANTI-OXIDANT & LIME CAVIAR The Vibrant Color Conditioner for colored hair is created to improve hair surface and enhance color vibrancy. Contains Anti-Oxidant Shield Technology and Lime Caviar. This color conditioner is designed for coarse hair with intensified smoothing factors  HOW TO USE THE FULL INVIGO BRILLIANCE VIBRANT COLOR ROUTINE? STEP 1 - CLEANSE Cleanse with Invigo Brilliance Color Protection Shampoo STEP 2 - CONDITION Apply to clean, damp hair Distribute evenly Rinse thoroughly STEP 3 - MAINTAIN Once a week, apply Invigo Brilliance Vibrant Color Mask.