Wella - Illumina Color
Illumina Color 5/81
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Wella
Invigo Brilliance Color Protection Shampoo - For Coarse Hair
from $15.99
$40.99
Wella Invigo Brilliance Color Protection Shampoo - For Coarse Hair
Revitalize your colored hair with Wella Invigo Brilliance Color Protection Shampoo - specially formulated for those with coarse hair seeking vibrant, long-lasting color. Infused with lime caviar, this pH-optimized shampoo gently cleanses while locking in your hair's color brilliance.
Benefits & Features
Color Protection: Wella Invigo Brilliance Shampoo's low pH formula seals the hair cuticle post-coloring, ensuring extended color retention for up to seven weeks.
Vibrant Shine: Experience a luminous, brilliant shine that leaves your hair looking radiant and healthy.
Nourishing Formula: Enriched with lime caviar, this shampoo not only protects your color but also nourishes and strengthens your hair from within.
Suitable for Coarse Hair: Specifically designed for coarse hair types, it provides the perfect balance of hydration and protection without weighing down your locks.
pH Optimization: Unlike other shampoos, Wella Invigo Brilliance is pH-optimized, ensuring maximum color protection and retention.
Specialized Formula: Tailored for coarse hair, it addresses the unique needs of this hair type, providing targeted care and protection.
Lime Caviar Infusion: The addition of lime caviar not only enhances the shampoo's efficacy but also adds a luxurious touch to your hair care routine.
Tired Of Vibrant Hair Color Fading Too Quickly?
Say goodbye to dull, lackluster locks with Wella Invigo Brilliance Color Protection Shampoo. Designed specifically for coarse hair, this shampoo not only prolongs the life of your color but also leaves your hair looking and feeling fabulous.
Specifications
Size: 300ml / 10.1oz and 1L / 33.8oz
Hair Type: Coarse
Duration of Color Protection: Up to seven weeks
Key Ingredient: Lime Caviar
pH Level: Optimized for color protection
Ready to give your colored hair the TLC it deserves? Purchase Wella Invigo Brilliance Color Protection Shampoo today and experience the difference it can make!
Wella - Koleston Perfect
Koleston Perfect 12/ Special Blonde Series Permanent Hair Color
$14.49
Wella Koleston Perfect 12/ Series Permanent Hair Color
Professional Level Care in Every Color
Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy.
Expect pure color. Expect shine. Expect confidence.
Benefits & Features
Ultra-Precise Color Technology for pure, even color results with natural depth and gloss.
Up to 100% Grey Coverage — even the most stubborn strands are no match.
ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.*
Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required.
Dermatologically Tested, vegan, and globally committed to no animal testing.
Up to 85% Naturally Derived Ingredients depending on shade.
Simple 1:1 Mixing Ratio for easy application.
Up to 5 Levels of Lift for versatile color transformations.
What Makes Wella Koleston Perfect Stand Out?
Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time.
Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential).
Who Is This Product For?
Wella Koleston Perfect Permanent Hair Color is perfect for:
Professional hairstylists seeking reliable, consistent, high-performance color results.
Beauty lovers looking for salon-quality vibrancy and grey coverage at home.
Clients with high grey percentages needing full, uniform coverage.
Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one.
Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products.
Specifications
Brand: Wella
Product Type: Permanent Hair Color
Mixing Ratio: 1:1
Lift: Up to 5 levels
Coverage: Up to 100% grey coverage
Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier
Testing: Dermatologically tested
Ethics: Vegan; globally committed to no animal testing
Naturally Derived Ingredients: 80–85% depending on shade
Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
Wella - Illumina Color
Illumina Color 10/81 Lightest Blonde Pearl Ash
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Wella - Illumina Color
Illumina Color 9/60 Very Light Blonde/Violet Natural
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Wella
Invigo Brilliance Vibrant Color Conditioner (Coarse)
from $15.99
$40.99
Wella Invigo Brilliance Vibrant Color Conditioner
COLOR CONDITIONER WITH ANTI-OXIDANT & LIME CAVIAR
The Vibrant Color Conditioner for colored hair is created to improve hair surface and enhance color vibrancy.
Contains Anti-Oxidant Shield Technology and Lime Caviar.
This color conditioner is designed for coarse hair with intensified smoothing factors
HOW TO USE THE FULL INVIGO BRILLIANCE VIBRANT COLOR ROUTINE?
STEP 1 - CLEANSE
Cleanse with Invigo Brilliance Color Protection Shampoo
STEP 2 - CONDITION
Apply to clean, damp hair
Distribute evenly
Rinse thoroughly
STEP 3 - MAINTAIN
Once a week, apply Invigo Brilliance Vibrant Color Mask.
Wella - Color Touch
Color Touch 10/03 Lightest Blonde/Natural Gold
$14.49
Color Touch 10/03 Lightest Blonde/Natural Gold
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
Wella - Koleston Perfect
Koleston Perfect 4/ Medium Brown Series Permanent Hair Color
$14.49
Wella Koleston Perfect 4/ Series Permanent Hair Color
Professional Level Care in Every Color
Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy.
Expect pure color. Expect shine. Expect confidence.
Benefits & Features
Ultra-Precise Color Technology for pure, even color results with natural depth and gloss.
Up to 100% Grey Coverage — even the most stubborn strands are no match.
ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.*
Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required.
Dermatologically Tested, vegan, and globally committed to no animal testing.
Up to 85% Naturally Derived Ingredients depending on shade.
Simple 1:1 Mixing Ratio for easy application.
Up to 5 Levels of Lift for versatile color transformations.
What Makes Wella Koleston Perfect Stand Out?
Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time.
Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential).
Who Is This Product For?
Wella Koleston Perfect Permanent Hair Color is perfect for:
Professional hairstylists seeking reliable, consistent, high-performance color results.
Beauty lovers looking for salon-quality vibrancy and grey coverage at home.
Clients with high grey percentages needing full, uniform coverage.
Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one.
Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products.
Specifications
Brand: Wella
Product Type: Permanent Hair Color
Mixing Ratio: 1:1
Lift: Up to 5 levels
Coverage: Up to 100% grey coverage
Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier
Testing: Dermatologically tested
Ethics: Vegan; globally committed to no animal testing
Naturally Derived Ingredients: 80–85% depending on shade
Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
Wella - Color Touch
Color Touch 9/ Very Light Blonde Series Demi-Permanent Hair Color
$14.49
Wella Color Touch 9/ Series Demi-Permanent Hair Color
Your Shine-Boosting Color Partner
Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.
Benefits & Features
Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.
High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.
Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.
Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.
Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.
Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.
What Makes It Stand Out?
Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.
The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.
Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.
The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.
Who Is This Product For?
Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.
Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.
Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.
Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.
Specifications
Brand: Wella Professionals
Product Line: Color Touch Demi-Permanent Colour
Formula Type: Demi-permanent hair colour, ammonia-free.
Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.
Wella
Service Preguard cream 2.53 oz
$12.99
Wella Service Preguard cream
Wella Professionals Service Preguard Cream has an easy to apply and remove formula that helps protect skin from color absorption.
New pre and post treatments with gentle, skin protecting formulas for color specialist care.
Haircolorist Tip
Use with Brilliance to ensure even color-coverage and reduced color-fade.
Directions
- Apply to the hairline before color service.- After color service, wipe away before shampooing.
Wella - Illumina Color
Illumina Color 6/
$13.99
Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
Features and Benefits
Introduces the wonder of light to the Wella Professionals portfolio.
Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
Provides superior hair protection and up to 100% grey/white coverage with a sheer result
Color line was created to complement Wella's current hair color offerings
Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
Wella - Blondor
Blondor Permanent Liquid Toner Lightest Natural /03
$11.99
Wella Blondor Permanent Liquid Toner – Lightest Natural /03
Your Go-To Shampoo-Optimized Toner for Natural, Clean Blonde Results
Bring out the best in every blonde with Wella Blondor Permanent Liquid Toner in Lightest Natural /03—a salon-trusted formula designed to refine, enhance, and perfect blonde and pre-lightened hair. This professional toner delivers soft, natural-looking results while working seamlessly alongside your favorite shampoo and blonding routines.
Whether you’re refreshing highlights, finishing a balayage, or perfecting platinum, this toner gives you the neutral, clean tone blondes love—without unwanted warmth.
Wella Blondor Liquid Toner Lightest Natural /03
Product Description
Wella Blondor Permanent Liquid Toner in Lightest Natural /03 is a gentle yet effective permanent liquid toner formulated to achieve natural, balanced blonde tones on pre-lightened hair. Its blendable, intermixable formula allows stylists and at-home users to refine brassiness, adjust tone, and create dimensional blondes with ease. The Lightest Natural /03 shade delivers a neutral beige finish—ideal for achieving soft, sun-kissed blondes or restoring natural-looking vibrancy after bleaching or highlighting.
Benefits & Features
Neutral beige tone for soft, natural blonde results
Works beautifully after lightening to refine color and reduce brass
Liquid formula for smooth application and quick mixing
Intermixable with other Blondor toners for custom shades
Suitable for use with or after toning shampoos to maintain color
Gentle on hair—formulated to preserve integrity and shine
Fast processing time for efficient salon or at-home use
What Makes It Stand Out?
Part of the Blondor family—Wella’s most trusted blonding system
Long-lasting, beautiful tone that resists fading
Designed by Wella for consistency, predictability, and professional-grade results
Can be mixed to create dimension, soft ash, beige, or natural finishes
Eliminates guesswork: delivers even, reliable toning from roots to ends
Who Is the Product For?
This toner is perfect for:
Stylists who want predictable, natural blonde toning
At-home blondes seeking salon-level refinement
Clients with highlights, balayage, or fully lightened hair
Anyone fighting brassiness or overly warm tones
Those wanting a blonde that pairs well with purple or blue shampoos for maintenance
Specifications
Brand: Wella Blondor
Type: Permanent Liquid Toner
Shade: Lightest Natural /03
Use: Post-lightening toning
Consistency: Liquid for effortless application
Processing Time: Typically 10–20 minutes (depending on desired intensity)
Ideal Pairing: Blondor lighteners, Wella developers, and blonde-enhancing shampoos
Ready to Elevate Your Blonde?
Achieve the neutral, fresh, natural blonde your clients—and you—deserve.Shop Wella Blondor Permanent Liquid Toner Lightest Natural /03 now at Cosmetic World and give every blonding service the perfect finishing touch.
Wella
Eimi Just Brilliant Shine Pomade
$19.99
Wella Eimi Just Brilliant Shine Pomade 71g / 2.5oz
Hold Level 1
Wella Eimi Just Brilliant Shine Pomade is meticulously crafted to provide your hair with a dazzling shine and impeccable definition. With its lightweight formula, it effortlessly tames frizz and adds a touch of sophistication to any hairstyle. Say goodbye to dull, lifeless hair and hello to radiant locks that command attention.
Benefits & Features
Superb Shine: Infused with advanced ingredients, this pomade delivers a mesmerizing shine that lasts all day long.
Anti-Frizz Defense: Formulated to combat humidity, it keeps frizz at bay, ensuring your hair remains smooth and manageable.
Flexible Hold: With hold level 1, it provides a gentle hold that allows for natural movement and flexibility.
Easy Application: Its creamy texture glides effortlessly onto your hair, making styling a breeze.
Versatile Styling: Whether you're going for a sleek look or adding definition to curls, this pomade is your go-to solution.
Brilliance in a Jar
Unlike other pomades, Wella Eimi Just Brilliant Shine Pomade doesn't just promise shine—it delivers brilliance. Its unique formula not only enhances shine but also provides effective frizz control, ensuring your hairstyle stays flawless in any weather. Plus, its lightweight hold allows for natural movement, setting it apart as the ultimate choice for effortless styling.
Frizz-Free and Fabulous
Are you tired of battling frizz and dull hair? Look no further! Wella Eimi Just Brilliant Shine Pomade is here to rescue your locks. By providing superior shine and anti-frizz protection, it addresses the common hair woes faced by many. Say hello to smoother, shinier hair that exudes confidence with every flip.
Specifications
Product Name: Wella Eimi Just Brilliant Shine Pomade
Weight: 71g / 2.5oz
Hold Level: 1
Ready to elevate your hair game? Purchase Wella Eimi Just Brilliant Shine Pomade now and experience the difference firsthand!
Wella - Color Charm
Color Charm Permanent Liquid Hair Color
$6.99
Wella Color Charm Permanent Liquid Hair Color
Professional Hair Color Results at Home
Wella Color Charm Permanent Liquid Hair Color is a salon-trusted formula designed to deliver vibrant, long-lasting color with exceptional gray coverage. While often paired with a color-safe shampoo and conditioner routine for best results, this permanent liquid hair color works deep within the hair cortex to create rich, even tones from root to tip. Its advanced Liquifuse™ Technology allows the color to saturate every strand, ensuring consistent results and a smooth, luminous finish.
Ideal for at-home users and professional hairstylists alike, Wella Color Charm offers predictable, reliable color results you can trust—every single time.
Benefits & Features
Permanent liquid hair color for long-lasting results
Up to 100% gray coverage
Liquifuse™ Technology for even color distribution
Vibrant, fade-resistant shades
Mixes easily and applies smoothly
Best results when used with a color-protecting shampoo and hair care routine
What Makes It Stand Out?
Wella Color Charm Permanent Liquid Hair Color stands apart thanks to its professional-grade formulation that delivers salon-quality color without the salon price tag. The liquid consistency penetrates quickly and evenly, reducing patchiness and uneven tones. When combined with a gentle, sulfate-free shampoo, the color stays fresh, glossy, and true for weeks.
This is a go-to choice for colorists who demand precision and for beauty lovers who want dependable results at home.
Who Is This Product For?
Professional hairstylists and colorists
At-home users seeking salon-quality permanent hair color
Anyone looking to cover gray hair effectively
Individuals who maintain their color with a quality shampoo and hair care system
Beauty enthusiasts who value trusted, industry-leading brands
Specifications
Brand: Wella
Product Type: Permanent Liquid Hair Color
Coverage: Full gray coverage
Consistency: Liquid
Technology: Liquifuse™ Technology
Use: Professional and at-home application
Hair Care Tip: Maintain color longevity with a color-safe shampoo
Directions
Preparation: Always perform a patch test 48 hours before coloring. Wear gloves and protect clothing and surrounding surfaces.
Mixing: In a non-metallic bowl or applicator bottle, mix Wella Color Charm Permanent Liquid Hair Color with the recommended Wella developer (usually in a 1:1 ratio, unless otherwise specified).
Application: Apply the mixture evenly to dry, unwashed hair. Start at the roots and work through to the ends, ensuring full saturation.
Processing Time: Leave color on for 30–45 minutes, depending on desired intensity and gray coverage.
Rinsing: Rinse thoroughly with lukewarm water until water runs clear.
Aftercare: Follow with a color-safe shampoo and conditioner to lock in moisture and extend color longevity.
Upgrade your hair color routine with Wella Color Charm Permanent Liquid Hair Color and enjoy rich, professional results that last. Add it to your cart today and experience why Wella remains a top choice in the beauty industry.
Wella - Color Touch
Color Touch 10/ Lightest Blonde Series Demi-Permanent Hair Color
$14.49
Wella Color Touch 10/ Series Demi-Permanent Hair Color
Your Shine-Boosting Color Partner
Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.
Benefits & Features
Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.
High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.
Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.
Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.
Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.
Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.
What Makes It Stand Out?
Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.
The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.
Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.
The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.
Who Is This Product For?
Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.
Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.
Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.
Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.
Specifications
Brand: Wella Professionals
Product Line: Color Touch Demi-Permanent Colour
Formula Type: Demi-permanent hair colour, ammonia-free.
Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.
Wella - Color Touch
Color Touch 8/ Light Blonde Series Demi-Permanent Hair Color
$14.49
Wella Color Touch 8/ Series Demi-Permanent Hair Color
Your Shine-Boosting Color Partner
Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.
Benefits & Features
Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.
High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.
Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.
Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.
Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.
Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.
What Makes It Stand Out?
Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.
The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.
Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.
The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.
Who Is This Product For?
Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.
Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.
Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.
Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.
Specifications
Brand: Wella Professionals
Product Line: Color Touch Demi-Permanent Colour
Formula Type: Demi-permanent hair colour, ammonia-free.
Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.
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