Infinite Color Hold Shampoo





Infinite Color Hold Shampoo


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Product description

Alterna Caviar Infinite Color Hold Shampoo

Alterna Caviar Infinite Color Hold Shampoo is a gentle moisturizing cleanser that minimizes color fade for lasting color vibrancy.

Alterna Caviar Infinite Color Hold Shampoo replenishes lost moisture and seal color pigment within hair fibre.

Alterna Caviar Infinite Color Hold Shampoo formulated with the signature Caviar Extract and Dual Capture Complex.

Alterna Caviar Infinite Color Hold Shampoo provides clinically proven color vibrancy and shine maintenance for 70 days. 

Alterna Caviar Infinite Color Hold Shampoo improves hair color retention with replenished moisture inside out.

Alterna Caviar Infinite Color Hold Shampoo is perfect for straight, wavy, curly, coiled and tightly coiled hair.


  • Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine** vs. untreated hair
  • Gently cleanses as it minimizes color fade and replenishes moisture
  • Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging 

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of Alterna that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.
* Sodium Lauryl Sulfate, Sodium Laureth Sulfate


  • Preserves hair color, vibrancy and shine
  • Gentle cleansing
  • Replenishes lost moisture
  • Anti-aging Caviar extracts
  • Perfect for all hair types
  • Free from Sodium Lauryl Sulfate/Sodium Laureth Sulfate


  1. Apply to wet hair
  2. Massage
  3. Rinse thoroughly
  4. Follow by Caviar Color Hold Conditioner & Caviar Color Hold Vibrancy Serum


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