Joico Blonde Life Brilliant Glow Brightening Oil instant shine & softness 

Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam.

Here’s Why You’ll Love It…The shine-boosting properties of this lustrous Blonde Life formula work a double shift–sealing in moisture, leaving frizz behind.

Features & Benefits

• 2X more shine (vs untreated, damaged hair) for extraordinary illumination
• Makes blonde hair appear brighter than ever
• Makes hair 7X stronger (against combing breakage on clean, damaged hair)
• Won’t stain even the palest shades of blonde
• Smoothing ingredients fight frizz
• Provides 87% less combing breakage on clean, damaged hair
• Can be used on damp or dry hair